Mexico Draught Beer Market (2025 - 2033) Size, Share & Trends Analysis Report By Type (Keg Beer, Cask Beer), By Category (Super Premium, Premium, Regular), By Production Type, By End-use, And Segment Forecasts

Mexico Draught Beer Market Summary

The Mexico draught beer market size was estimated at USD 196.0 million in 2024 and is projected to reach USD 338.4 million by 2033, growing at a CAGR of 6.3% from 2025 to 2033. The growth is mainly fueled by changing consumer tastes and strong tourism. 

Younger Mexican consumers, especially millennials, are looking for more variety and better-quality drinks instead of sticking to regular mass-produced lagers. Leading beer companies are broadening their premium product lines to meet the growing demand for higher-quality options. Moreover, the expanding tourism industry in Mexico is expected to play a key role in the growth of the draught beer market over the coming years. As highlighted in an article published in July 2025 by TV BRICS, the country welcomed over 3.75 million international tourists in May 2025, an increase of 10% compared to last year.

This surge in tourist arrivals is expected to drive demand for draught beer in hospitality and entertainment venues, where visitors often seek authentic and social drinking experiences. The popularity of draught beer is further supported by its fresh taste, convenience in bars and restaurants, and the cultural appeal of trying local brews on tap.

Consumer Insights

The Mexico draught beer market is strongly influenced by changing demographics and consumer preferences. As reported by FreshlyBottled.com in August 2024, men make up a majority of the beer drinkers, accounting for 83% of consumers, with 7% drinking beer daily. Age is also an important factor, and millennials are one of the leading groups driving the demand, preferring beer over other alcoholic drinks .

Taste preferences in Mexico are evolving, with consumers placing high value on refreshment and flavor. While beer is traditionally appreciated for its cooling effect, especially in the country’s warm climate, there is growing interest in distinctive, high-quality brews. This shift is reflected in the rising popularity of craft beer, which offers a wider range of unique and artisanal flavors. Culturally, beer is central to social life and is commonly enjoyed in restaurants, bars, and gatherings. In hotter regions, beer is sometimes considered a refreshing alternative to soft drinks.

The steady growth in the number of craft breweries across the country highlights this changing demand, and many of them focus on creating locally inspired, flavorful products that offer a more authentic drinking experience. Consumers are increasingly drawn to variety, quality, and the story behind the beer. The social nature of draught beer also adds to its appeal, with urban taprooms, beer festivals, and brewery tours, especially in key regions such as Mexico City, Guadalajara, and Baja California, making beer drinking a cultural and experiential activity. These trends are reshaping consumer behavior and strengthening the role of draught beer in Mexico’s evolving beverage market.

Type Insights

The keg beer segment dominated the market with a revenue share of 84.7% in 2024 and is projected to record the fastest CAGR over the forecast period. The craft beer market is growing rapidly in cities like Tijuana, Mexico City, and Baja, leading to a rise in demand for keg beer. Microbreweries prefer kegs as they keep the beer fresh and are ideal for serving on tap. Many restaurants and festivals, especially in Baja California, have started using keg systems to promote local craft beer. Sustainability is also a key factor, with brewers and consumers choosing reusable stainless-steel or PET kegs to reduce waste. Major companies such as Heineken México and Grupo Modelo are supporting this move.

The cask beer segment will experience the second-fastest CAGR of 4.2% from 2025 to 2033. A major factor driving the growth of cask beer is the shift toward premiumization, where more consumers are willing to pay for high-quality, artisanal beer that offers unique flavors and a more authentic experience than mass-produced lagers. Cask beer stands out for its handcrafted nature and traditional brewing process. It undergoes secondary fermentation in the barrel, remains unfiltered and unpasteurized, and is naturally carbonated. This results in a smoother texture and rich, evolving flavor profile that appeals to experienced beer drinkers looking for depth and character. Cask beer is served at cellar temperature using a hand-pulled engine, creating a more traditional and sensory drinking experience. Although cask ale has a short shelf life and must be consumed soon after tapping, it is valued for offering freshness and quality. The rising popularity of craft beer festivals and events like Cerveza México is helping raise awareness about authentic and traditional beer styles. As more consumers become familiar with these unique offerings, bars and breweries increasingly add cask beer to their draught selections, supporting the segment’s growth across the country.

Category Insights

The regular segment dominated the market in 2024. Growth of this segment is primarily driven by México's vibrant on-premise social culture and a robust tourism industry. High consumption in bars and restaurants, which are central to social life, is another key factor. Furthermore, the country's thriving tourism sector provides a massive consumer base in resorts, where familiar draught brands like Corona Extra and Modelo Especial are staples. Major brewers Grupo Modelo and Heineken México capitalize on this through extensive distribution and powerful marketing campaigns, which are often tied to popular sporting events, reinforcing the segment's strong performance in social settings.

The premium segment is projected to grow at the fastest CAGR from 2025 to 2033. The growth is propelled by rising demand for high-quality, artisanal, and distinctive on-tap beer experiences. A key factor behind this trend is the premiumization of consumer preferences, especially in urban centers like Mexico City, Guadalajara, and Monterrey.

Production Type Insights

The macro breweries segment dominated the market in 2024. The growth of this segment is attributed to the large-scale operations that benefit from extensive distribution networks and established brand recognition. It allows them to produce high-quality beers efficiently and offer competitive pricing. Increasing investment by the key market players is a key factor driving the growth of the macro breweries segment in Mexico.

The microbreweries segment is projected to grow at the fastest CAGR from 2025 to 2033. The growth is mainly driven by changing consumer preferences. More Mexican consumers, especially millennials and Gen Z, are moving away from mass-produced beer and looking for unique flavors and locally made options.

End Use Insights

The commercial use segment dominated the market in 2024, driven by strong consumption of keg and tap beer across bars, restaurants, hotels, and large venues. One of the key factors behind this momentum is the rise in on-premise consumption, as more consumers prefer to socialize in these settings. In addition, competition among major beer brands for tap visibility has intensified. Well-known labels like Corona, Modelo, and Dos Equis dominate draught menus in top hospitality venues, reflecting changing consumer preferences and highlighting the importance of tap placement in boosting brand presence.

The home use segment is projected to grow at the fastest CAGR from 2025 to 2033, driven by a rising interest in enjoying fresh draught beer at home. In Mexico, more consumers are embracing keg-style or tap-installed systems for domestic use, seeking the quality and freshness of on-tap beer in their spaces. The growing availability of at-home beer keg machines has increased weekday consumption, often during casual "snacking moments" or while cooking.

Key Mexico Draught Beer Company Insights

Some of the key players in the Mexico draught beer market include Grupo Modelo, Grupo Cuauhtémoc Moctezuma, Colima Brewery, Baja Brewing Company, and LA CALAVERA.

• Colima Brewery is a prominent beer producer known for its fresh, locally inspired offerings. The brewery focuses on high-quality, small-batch beers served on tap in restaurants and bars across western and central Mexico.

Recent Developments

• In July 2025, Heineken invested USD 457 million to build a new brewery in Yucatan. This will be the company’s eighth brewery in Mexico and brew brands such as Bohemia, Amstel Ultra, Tecate, Dos Equis, Indio, and Sol.

• In April 2025, Grupo Modelo announced an investment of USD183.6 million in Mexico. The investment is focused on refurbishing breweries and factories, enhancing circular economy initiatives, and strengthening local supply chains.

• In September 2023, Grupo Modelo and Millfoods announced an investment of USD 300 million to build a locally grown corn processing facility in Salamanca, Guanajuato. This initiative supports local brewing by sourcing corn from Mexican farmers.

Mexico Draught Beer Market Report Scope

Mexico Draught Beer Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Mexico draught beer market report based on type, category, production type, and end use:

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Keg Beer

  • Cask Beer

• Category Outlook (Revenue, USD Million, 2021 - 2033)

  • Super Premium

  • Premium

  • Regular

• Production Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Macro Breweries

  • Microbreweries

• End Use Outlook (Revenue, USD Million, 2021 - 2033)

  • Commercial Use

  • Home Use