North America Premium Sports Apparel Market Size, Share & Trends Analysis Report By Product (Top Wear, Bottom Wear, Underwear/ Base Layer), By Distribution Channel (Sporting Goods Retailers, Online), By Country (U.S., Canada), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The North America premium sports apparel market size was estimated at USD 26.15 billion in 2024 and is expected to grow at a CAGR of 8.1% from 2025 to 2030. The market is undergoing significant transformations driven by technological innovation and strong emphasis on sustainability. Leading brands such as Nike, Adidas, and Puma are heavily investing in R&D to create comfortable, functional, environmentally friendly sportswear. For example, Puma invested over USD 500 million between 2013 and 2020, while Adidas invested a total of USD 1.7 billion in R&D over the last ten years. Nike, for example, integrates advanced technologies such as DRI-FIT ADV to enhance breathability and temperature regulation in its apparel, while Adidas and Puma have released thermoregulating gear that caters to the evolving needs of athletes, thus expected to augment the growth of the market during the forecast period.

Sustainability has become a cornerstone of premium sportswear brands, with many adopting eco-friendly practices to appeal to a growing environmentally conscious consumer base. Nike, for instance, has reported significant reductions in waste and water use, although it still faces challenges in minimizing its overall carbon footprint. The Fashion Transparency Index 2021 ranked premium sports apparel brands such as The North Face, Timberland, Nike, Reebok, Adidas, and Patagonia among the leading ones in terms of transparency and tracing impact across their supply chains. Adidas, on the other hand, is leading the charge in sustainable materials, with over 60% of its products now made from recycled materials. Smaller brands such as Patagonia, known for its commitment to eco-friendly outdoor wear, and newer entrants such as Organic Basics and Girlfriend Collective, are also gaining traction by prioritizing sustainability in their product offerings.

Another major trend in the premium sports apparel market is the growing focus on women’s activewear. Brands such as Nike, Adidas, and Under Armour are increasingly catering to women’s specific needs, a market segment that was previously underserved. This shift is partly due to the rising participation of women in sports and fitness activities, as well as the broader appeal of athleisure as versatile attire for both casual and formal settings. Lululemon, a brand that has long focused on women’s apparel, has seen substantial success, prompting other sportswear giants to enhance their offerings for female consumers.

Moreover, the influence of digital platforms and social media has amplified the reach of premium sports apparel brands, allowing them to connect directly with consumers and build brand loyalty through engaging storytelling and influencer partnerships. The rise of on-demand fitness communities and virtual workout classes has also fueled the demand for high-end activewear, as consumers seek stylish and comfortable options for both exercise and everyday wear. As a result, luxury brands are increasingly entering the sportswear industry, either through exclusive collaborations or by launching their own performance lines, further solidifying the growth and diversification of the premium sports apparel sector in North America. 

Product Insights

The premium sports top wear accounted for a share of revenue of 73.55% in 2024 in the North America premium sports apparel market. The demand for premium top wear in North America's sports apparel market is rising due to a growing consumer preference for high-quality, durable materials and sophisticated designs. As athleisure becomes an integral part of daily fashion, consumers seek top wear that offers both performance and style. Luxury sportswear brands cater to this demand by providing products made with premium fabrics such as cashmere and merino wool, along with meticulous craftsmanship. This focus on quality and exclusivity appeals to affluent consumers who prioritize both functionality and high-fashion aesthetics.

In addition, the increasing influence of health and wellness trends has driven consumers to invest more in their sportswear. With more people participating in fitness activities and incorporating activewear into their everyday wardrobes, there is a strong demand for top wear that delivers both comfort and performance. Premium sports apparel brands have capitalized on this trend by offering innovative products with advanced features such as moisture-wicking and temperature control, making them the preferred choice for those who want to merge athletic functionality with luxury in their attire.

The premium sports underwear/ base layers market is expected to grow at a CAGR of 6.8% from 2025 to 2030 in the region. Premium base layers, such as those from Under Armour, are preferred in sports apparel due to their advanced functionality and comfort. Under Armour’s HeatGear base layers excel in hot conditions by wicking sweat and drying quickly, ensuring optimal performance without overheating. ColdGear base layers offer superior warmth and fast-drying features for chilly weather, with dual-layer fabric providing essential insulation. For extreme conditions, UA Base 2.0, 3.0, and 4.0 base layers provide varying levels of warmth and moisture control, adapting to different activity levels and temperatures. This innovation in fabric technology enhances comfort, performance, and versatility, making premium base layers a key choice for athletes year-round.

Distribution Channel Insights

The sales of premium sports apparel through sporting goods retailers accounted for a revenue share of over 53.45% in 2024 in the North America premium sports apparel market. Sporting goods retailers offer a curated selection of premium brands, providing consumers with access to high-quality products with advanced features such as moisture-wicking, stretchable fabrics, and temperature regulation. These functional benefits resonate strongly with athletes and fitness enthusiasts seeking apparel that enhances performance.

In-store experience also play a significant role in driving sales. Retailers often have knowledgeable staff who can provide personalized recommendations, helping customers find apparel that suits their specific needs. The ability to try on products in-store further ensures customer satisfaction, which is particularly important for premium purchases.

The sales of premium sports apparel through online channels are expected to grow with a CAGR of 9.4% from 2025 to 2030 in North America. Online channels offer convenience, allowing customers to browse, compare, and purchase premium sports apparel from the comfort of their homes. Furthermore, online platforms facilitate transparent pricing and easy comparison shopping, enabling consumers to quickly compare prices, features, and customer reviews across different brands and retailers.

Moreover, changing consumer preferences, particularly among younger demographics in the region, favor online shopping due to its convenience, flexibility, and seamless user experience. As digital natives become a larger share of the consumer market in the region, the preference for online channels is expected to drive high sales growth through this channel in the North America premium sports apparel market during the forecast period.

Country Insights

U.S. Premium Sports Apparel Market Trends

The U.S. premium sports apparel market accounted for a revenue share of 87.99% in 2024. The premium sportswear industry in the U.S. has experienced significant evolution as global fashion and lifestyle trends shift. An increasing number of individuals facing health issues like stress and obesity has increased the awareness of maintaining a healthy lifestyle with exercise and sports. This has further augmented the demand for high-quality, fashionable, and comfortable sportswear. This trend reflects a broader movement towards maintaining a healthy lifestyle through sports and fitness activities. The industry has shown remarkable growth, underscoring its high-profit potential and widespread consumer appeal.

Recently, the industry has been particularly buoyed by celebrity endorsements, which have become a major driver of sales and brand popularity. Celebrities such as Beyoncé, Rihanna, and Serena Williams have not only endorsed premium sportswear brands but also played a significant role in product design. Their influence extends through social media, amplifying their impact and further boosting the appeal of premium sportswear. This celebrity-driven trend has been instrumental in shaping the industry, making it an increasingly dynamic and lucrative market.

Canada Premium Sports Apparel Market Trends

The Canada premium sports apparel market is expected to grow at a CAGR of 9.8% from 2025 to 2030. The rising demand for premium sports apparel in Canada is driven by a growing consumer preference for high-quality, versatile, and stylish athletic wear. This trend reflects a broader shift towards premium and functional clothing that seamlessly transitions from workout sessions to everyday life. Innovations such as sustainable materials and advanced fabric technologies, along with fashion-forward designs, are key drivers in this segment. The introduction of third-kit collections, which offer unique and high-performance uniforms for sports teams, further fuels the demand by appealing to both athletes and fans who seek exclusive, high-quality apparel. This focus on premium features and exclusivity in sportswear aligns with the increasing consumer interest in premium and innovative sportswear options.

Key Premium Sports Apparel Company Insights

The North America regional market is characterized by the presence of numerous well-established players and is fragmented owing to the presence of a large number of premium sports apparel manufacturers with strong customer networks. Manufacturers are leveraging cutting-edge materials and fabric technologies to create apparel that offers superior performance. Features such as moisture-wicking, temperature regulation, UV protection, and enhanced durability are standard in premium products. Some brands are even integrating smart technologies, such as sensor-embedded fabrics, to monitor performance metrics, appealing to tech-savvy consumers.

Sustainability has become a core focus, with manufacturers adopting eco-friendly practices, such as using recycled polyester, organic cotton, and water-saving dyeing techniques. Many premium brands now highlight their commitment to environmental responsibility, appealing to the growing segment of eco-conscious buyers.

Recent Developments

• In August 2024, Adidas AG unveiled FW24 New York Tennis apparel collection, crafted with motion capture technology to improve flexibility and comfort. This collection features strategic material placements and ventilation zones, based on insights from technology, to enhance movement and maintain player comfort during intense matches. Notably, the women's HEAT.RDY Match Skirt Pro and AEROREADY Dress Pro incorporate pleats over the upper leg, allowing for optimal flexibility and ease in changing direction.

• In August 2024, The Nike, Inc. launched a special collection in collaboration with Naomi Osaka and designer Yoon Ahn, featuring custom day and night competition kits for Osaka's return to the U.S. Open. The collection included vibrant green and black performance dresses, as well as walk-on skirts and jackets with oversized bows. A broader Nike Women by Yoon collection was also introduced, blending classic tennis aesthetics with rebellious elements.

• In July 2024, lululemon athletica inc. introduced its new Breezethrough leggings, designed for hot yoga and warm days. With Lululemon's silkiest, fastest-drying fabric, these cool-to-the-touch leggings strike a balance between the brand's Wunder Train and Align designs. The leggings, which come in lengths of 25 and 28 inches as well as 6-inch shorts, are made without a front seam to prevent bunching and sweat stains. These also have a hidden rear waistband pocket.

North America Premium Sports Apparel Market Report Scope

North America Premium Sports Apparel Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the North America premium sports apparel market report on the basis of product, distribution channel, and country.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Top Wear

    • T-shirts & Tops

    • Hoodies & Sweatshirts

    • Jackets

    • Others

  • Bottom Wear

    • Pants & Leggings

    • Shorts & Skorts

  • Underwear/ Base Layers

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Sporting Goods Retailers

  • Supermarkets & Hypermarkets

  • Exclusive Brand Outlets

  • Others

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • U.S.

  • Canada