North America Sports Nutrition Market Size, Share & Trends Report

North America Sports Nutrition Market Size, Share & Trends Analysis Report By Product, By Application, By Formulation, By Consumer Group, By Sales Channel, By Region, And Segment Forecasts, 2021 - 2027

  • Published Date: May, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-4-68039-366-6
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2019
  • Number of Pages: 190

Report Overview

The North America sports nutrition market size was valued at USD 10.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 15.4% from 2021 to 2027. Rising inclination for healthy, active, and physically fit lifestyles and surge in the number of gyms and fitness centers across North America is a major factor impacting market growth. An increase in demand for various types of sports nutritional supplements, protein bars, and energy drinks among athletes and recreational sports enthusiasts are driving the market in North America. Rapid urbanization coupled with an increase in disposable income and healthcare expenditure is another market driver. Easy availability and accessibility to sports nutrition products across online and offline distribution channels is also propelling market growth.

 U.S. sports nutrition market size, by product, 2015 - 2027 (USD Billion) 

The rising inclination towards pursuing an active lifestyle among consumers is positively impacting the adoption of sports nutrition products. The surge in number of fitness centers and gyms across North America is aligning against consumers’ active lifestyle goals. In addition, the rapidly increasing participation rate of consumers in sports and fitness activities is further boosting the demand for sports nutrition products. As per the “Physical Activity Council” study in 2018, nearly 64% of the U.S. population aged 6 and above is associated with physical activities. Simultaneously, the rising awareness regarding the importance of nutrients consumption is aiding market growth.

Market players are undertaking various initiatives, such as launching new products and constantly innovating different formulations, which is driving the market for sports nutrition in North America. For instance, In December 2020, Abbott announced the launch of a new Pedialyte formulation to support immune health through key nutrients composition. This formulation includes electrolytes, glucose, zinc, and vitamins B12, C, and E. In addition, companies also leverage the growing trend of consuming plant-based or vegan products, to launch similar products in that category. Product innovation in terms of new flavors of sports nutrition products is also one of the key market drivers.

Moreover, increasing awareness regarding the importance of nutrition among young athletes is also driving the market for sports nutrition in North America. Athletes are focusing on fulfilling their nutritional needs along with proper physical activity for enhancing fitness. Athletes, coaches, trainers, and fitness enthusiasts emphasize meeting nutritional needs, as nutrition influences training and recovery, thus enhancing performance. Moreover, companies are focused on shifting the demographic base from core athletes to recreational users intending to pursue an active lifestyle which is further expected to create growth opportunities.

In addition, the rising number of mergers and acquisitions amongst market key players is playing a vital role in the market for sports nutrition in North America. Sports nutrition companies are opting for various strategies to expand product offerings, combine expertise and capabilities, and enhance their business footprint. For instance, in May 2020 Ghost Lifestyle partnered with Anheuser-Busch InBev to design and develop a new product line of sports drinks. In December 2018, PepsiCo Inc. acquired Health Warrior Inc. and expanded its nutrition bars portfolio.

Product Insights

In 2020, the sports supplements segment dominated the market for sports nutrition in North America and held the largest revenue share of 69.1%. The high commercial availability of sports supplements is supporting the market growth. An increasing number of new product launches in the sports supplements category coupled with an increase in endorsement of sports supplements by gyms and fitness centers is also one of the significant factors contributing to the growth of the segment. Increasing health consciousness and the growing trend of self-diagnosis amongst consumers is further expected to boost the demand for sports supplements.

In addition, companies are targeting consumers based on label claims and legal certifications. For instance, in 2018, NOW Sports entered into collaboration with Informed Sports which is a third-party certification provider, in order to detect the presence of any banned substances. Such certifications enable companies to build consumer trust, thus improving their brand reputation.  

However, the sports food segment is expected to witness a significant growth rate over the forecast period on the account of a growing trend of sports bars such as energy bars and protein bars, protein gels, and weight management products. An increasing number of new product launches in this category is expected to boost the demand for these products in the coming years. For instance, in August 2019, Orgain launched Orgain Simple Protein Bars consisting of 12 g protein and 8 g fibers for consumption by on-the-go consumers.

Application Insights

In 2020, the post-workout application segment dominated the market for sports nutrition in North America and held the largest revenue share of 39.6%. Supplements consumed post-workout sessions, to enhance muscle strength and recovery, gained popularity owing to increased consumer inclination toward fitness and active lifestyles. The growing demand for plant-derived and clean-label orientation RTDs to aid fitness goals is also supporting market growth. Sports nutrition bars and RTDs are providing on-the-go functionality and have been able to capture smaller mass-oriented distribution channels, like the convenience and departmental stores and retail outlets such as gym and fitness center vending machines.

The weight-loss application is expected to witness a lucrative CAGR over the forecast years. An unhealthy diet is one of the leading causes of the increase in risk of diabetes, cardiovascular diseases, cancer, and obesity. As per industry reports, it is estimated that by 2030, half of the American population would be diagnosed as clinically obese. According to the National Institute of Health, Americans spent around USD 2.1 billion annually on weight-loss dietary supplements, usually on pill formulations. As per Myprotein statistics, an American citizen, on average, spends USD 4,408.5 in his/her lifetime on weight loss products. The growing inclination to pursue a physically fit and active lifestyle is expected to contribute to the growth of this segment. Mergers and acquisitions and innovative product launches are also driving the market for sports nutrition in North America. For instance, in January 2018, GNC Inc. launched Slimvance, a natural weight management product, to target the fast-growing weight management space.

Formulation Insights

In 2020, the powder segment dominated the market for sports nutrition in North America and held the largest revenue share of 41.9%. Protein forms a major part of powdered supplements and whey protein is the most commonly used supplement of all powdered protein supplements. Growing product innovations in the powder forms, such as the introduction of powders that form thick shakes to help athletes sustain longer by providing concentrated supplements compared to conventional powders, is one of the key factors aiding segment growth. Moreover, powdered supplements are easy to consume, have more stable constituents, and offer a longer shelf-life.

The gummies formulation segment is anticipated to witness a lucrative CAGR over the forecast years. The dislike towards the taste of capsules and tablets is boosting rapid adoption of gummy formulation among consumers. Pill fatigue is one of the driving factors responsible for the growing demand for gummies among children as well as adults. Innovative flavors, ease of chewing, adequate nutrient components, and transformation of bad taste to palatable are factors boosting the growth of gummy-based sports supplements. Sports nutrition gummies are convenient, easy-to-use, and healthy alternatives to shakes, gels, or bars. For instance, Myoplex pre-workout gummies offered by Abbott help in increasing stamina and performance throughout a challenging workout.

Consumer Group Insights

In 2020, the adult consumer segment dominated the market and held the largest revenue share of 68.4% and is anticipated to register the fastest growth rate during the forecast period. The increasing prevalence of chronic diseases, such as diabetes, cardiovascular ailments, hypertension, and obesity, is motivating adults to pursue a fitter and more active lifestyle, which is supporting market growth. Changing lifestyle has resulted in rise in nutrient deficiencies in this population, which is expected to increase consumption and demand for sports nutrition supplements. In addition, growing working-class and the middle-class population is anticipated to boost demand in the coming years.

In addition, increased disposable income has led to rise in expenditure on healthcare and wellbeing. Gyms and fitness centers have witnessed increased participation from the adult consumer segment, which indirectly boosts demand for sports nutrition products and influences positive market growth in North America.

Sales Channel Insights

In 2020, the brick and mortar segment dominated the market and held the largest revenue share of 79.1%. The high consumer base of retail stores contributed to the growth of the brick and mortar segment. Amongst various brick and mortar outlets, specialty stores recorded the highest revenue share in 2020. High presence of specialty stores including GNC, Walmart, and Vitamin Shoppe is one of the major factors driving the demand for brick-and-mortar channel. Currently, majority of sales of sports nutrition products is through the abovementioned stores. The presence of a large number of specialty and retail outlets coupled with various initiatives undertaken by these sellers is a key factor for the highest revenue share of this segment. 

North America sports nutrition market share, by sales channel, 2020 (%)

However, the e-commerce segment is expected to grow at the fastest pace over the forecast period owing to the available discounts and delivery feasibility. The increase in number of self-directed consumers is one of the important factors that drive the adoption of online channels for purchase of sports nutrition products as they offer discounts on a variety of supplements to attract the consumers toward this channel. Online players in the market are devising strategies to compete with the growing specialty stores. Also, easy availability of sports supplements on online sites is also one of the factors that drive the demand for this channel.

Regional Insights

In 2020, the U.S. dominated the North America sports nutrition market and held the largest revenue share of 86.4%. Increase in the number of gyms and fitness centers and growing government initiatives promoting sports-related activities is contributing towards an increase in demand for sports nutrition products in the U.S.  Increasing number of new product launches in sports supplements category also indicates that there is high demand for these products and presence of key market players in the region are some of the important factors expected to drive the market in the country.

However, in Canada, the market is anticipated to grow fast over the forecast period owing to the rise in the demand for innovative, effective, novel, and proven ingredients, which aid in increasing endurance and building muscle. Companies are shifting focus from bodybuilders and athletes to young, affluent consumers, and recreational users. Wide accessibility and availability of products through mass-market retail outlets such as supermarkets, convenience stores, and hypermarkets aids in targeting on-the-go business people, outdoor enthusiasts, athletes, recreational users, and consumers looking for a quick and healthy energy boost. Growing digital infrastructure is also providing huge opportunities for online platforms to drive sales.

Key Companies & Market Share Insight

Key players are adopting advanced business strategies including diverse product offerings, partnerships and agreements, and ongoing new product launches to gain market share. Some of these market players have recently launched new products in order to extend their portfolio of sports nutrition products. Some of the prominent players in the North America sports nutrition market include:

  • Nutrineo-Health Food Solutions

  • High Performance Nutrition LLC

  • Pure Natura EHF

  • Abbott

  • Glanbia Plc.

  • Maxim Sports Nutrition

  • Otsuka Pharmaceuticals

  • Clif Bar & Company

  • PepsiCo Foods

  • Reckitt Benckiser

  • Alani Nu

  • Redcon 1 LLC

  • Ghost

  • Cellucor

  • Core Nutritionals LLC

  • The Genius Brand

  • Kaged Muscle

  • Vega

  • Orgain Inc


North America Sports Nutrition Market Report Scope

Report Attribute


Market size value in 2021

USD 17.2 billion

Revenue forecast in 2027

USD 29.8 billion

Growth Rate

CAGR of 15.4% from 2021 to 2027

Base year for estimation


Historical data

2015 - 2019

Forecast period

2021 - 2027

Quantitative units

Volume in number of consumers, revenue in USD million, and CAGR from 2021 to 2027

Report coverage

Volume forecast, revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, formulation; consumer group, sales channel, region

Regional scope

North America

Country scope

U.S.; Canada; Mexico; Puerto Rico; Cuba

Key companies profiled

Nutrineo-Health Food Solutions; High Performance Nutrition LLC; Pure Natura EHF; Abbott; Glanbia Plc.; Maxim Sports Nutrition; Otsuka Pharmaceuticals; Clif Bar & Company; Reckitt Benckiser; PepsiCo Foods; Alani Nu; Redcon 1 LLC; Ghost; Cellucor; Core Nutritionals LLC; The Genius Brand; Kaged Muscle; Vega; Orgain Inc; MUSCLEPHARM

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2027. For the purpose of this study, Grand View Research, Inc. has segmented the North America sports nutrition market report on the basis of product, application, formulation, consumer group, sales channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2027)

    • Sports Supplements

      • Protein Powder

        • Animal-based Protein Powder

          • Egg Protein

          • Others

        • Plant-based Protein Powder

          • Soy Protein

          • Hemp Protein

          • Others

      • Iso-drink Powder

      • Vitamins

      • Detox Supplements

      • Electrolytes

      • Others

    • Sports Drinks

      • Ready-to-drink protein drinks

      • Other RTDs

    • Sports Foods

      • Protein Bars

      • Energy Bars

      • Protein Gels

    • Meal Replacement Products

    • Weight Loss Supplements

  • Application Outlook (Revenue, USD Million, 2015 - 2027)

    • Pre-workout

    • Post-workout

    • Weight Loss

    • Others

  • Formulation Outlook (Revenue, USD Million, 2015 - 2027)

    • Tablets

    • Capsules

    • Soft Gels

    • Liquid

    • Powder

    • Gummies

  • Consumer Group Outlook (Volume, Number of Consumers; Revenue, USD Million, 2015 - 2027)

    • Children

      • Supplements

        • Powder

        • Tablets

        • Capsules

        • Gummies

        • Liquid

        • Soft Gels

      • Sports Drinks

      • Sports Foods

      • Others

    • Adult

      • Supplements

        • Powder

        • Tablets

        • Capsules

        • Gummies

        • Liquid

        • Soft Gels

      • Sports Drinks

      • Sports Foods

      • Others

    • Geriatric

      • Supplements

        • Powder

        • Tablets

        • Capsules

        • Gummies

        • Liquid

        • Soft Gels

      • Sports Drinks

      • Sports Foods

      • Others

  • Sales Channel Outlook (Revenue, USD Million, 2015 - 2027)

    • Brick and Mortar

      • Specialty Stores

      • Small Retail Stores

      • Fitness Institutes

      • Grocery Stores

      • General Discount Stores

      • Discount Clothing Retailers

    • E-commerce

  • Regional Outlook (Revenue, USD Million, 2015 - 2027)

    • North America

      • U.S.

      • Canada

      • Mexico

      • Puerto Rico

      • Cuba

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