Parental control software allows parents to monitor their children’s internet usage and activities to prevent them from accessing inappropriate online content and cyber bullying. Companies offer different tools and software depending on the type of devices. The increasing access to the internet and personal devices along with rising government regulations are expected to drive the market growth.
An article released by World Economic Forum in April 2023 states that there are more mobile subscriptions in the world than the number of people. The statistics released by International Telecommunication Union (ITU) in January 2023, revealed that 66% of the world's population were using internet in 2022 compared to 54% in 2019. This increasing access to the internet, and social media is likely to increase further to drive the demand for parental control software market.
The market got further boost from the COVID-19 pandemic as people including kids were restricted to their homes. This compelled continuous use of mobile devices and the internet and raised concerns about children’s online safety. The same data released by ITU suggests 1.1 billion people come online between 2019 to 2022. Moreover, according to an article published by UNICEF in September 2019, based on study on the study of 30 countries, one in third youngsters have been victim of Cyber Bullying. To prevent this adverse impact of rising internet uses, many people are turning to parental control software to ensure children’s online safety.
The key companies in the market are focusing on continuous innovation and improvement in the existing products to increase the efficiency of their software. In Addition, they are also opting for strategic partnerships, mergers, and acquisitions to strengthen their hold over the market. In July 2020, Microsoft announced the launch of the Microsoft family safety app to assist in protecting their physical and digital safety. Another company Linewize which is a division of an education technology company Family Zone, in January 2023, announced the launch of new parental control app Qustodio. The launch of a new product offering is aimed at reinforcing its commitment to ensuring students’ safety at school.
The launch of new products will help in satisfying the growing need for the use of parental safety apps. In addition, government regulations and concern expressed by various international organizations are expected to further drive the demand for this market. However, the installation of such software involves high costs, and it also raises concerns regarding data privacy as it could be misused by the software operating company. These concerns regarding software and availability of in-built parental control tools in some applications can threaten the demand for such software. One way for companies to overcome this challenge can be through continuous improvements in the security features of their software.
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Middle East & Africa
AO Kaspersky Lab
AT & T Inc.
Family Zone Inc.
Avast Software s.r.o
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