Pet Wearable Market Size, Share & Trends Report

Pet Wearable Market Size, Share & Trends Analysis Report By Technology, By Application (Identification & Tracking, Behavior Monitoring, Facilitation, Safety, Medical Diagnosis), And Segment Forecasts, 2018 - 2025

  • Published Date: Feb, 2018
  • Base Year for Estimate: 2015
  • Report ID: 978-1-68038-729-2
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2015
  • Number of Pages: 148

Industry Insights

The global pet wearable market size was estimated at USD 1.07 billion in 2016. The industry has witnessed considerable growth owing to the increasing awareness among the owners about pet well-being. Moreover, increasing attachment of owners with their pets for companionship, entertainment, fitness and mental wellbeing has resulted in more spending by them on their companion than earlier which is anticipated to further boost the market growth. 

Pet wearable is also one of the examples of wearable technology for personal usage. This technology helps humans to connect with their pets and track their daily activities. It enables activity tracking, monitors heart and respiratory rates along with rest patterns and calories burnt off by their dog or cats. These devices generate data regarding food intake of pets, which may be useful for owners to analyze their health and well-being.

U.S. pet wearable market

Types of technologies include in wearable devices are GPS tracker, RFID sensors, motion sensors, accelerometer sensors, Bluetooth, camera, antennas, and transmitters. Wearable devices allow continuous monitoring and measurement of the biomechanical and physiological systems of the body along with body movement allowing the user for capturing their behavior, for monitoring their health, etc., and enhance their engagement with the external environment.

Moreover, IoT technology is also impending to play a vital role in transmitting vital information about the pet health metrics to the veterinarians and owners. In coming years, the combination of the wearable devices, mobile application, and the data analytics technology can be a main stream option for the value based care. Some pet wearable companies are also providing cloud-based data analytics services along with their products which can help the veterinarians to diagnose and treat pets by providing valuable clinical information for real time decision making.

The major challenge for the adoption of pet wearable devices is the lack of high power consumption and short battery life. Majority of the wearables use innovative technologies, such as GPS, and wireless networks that consume a lot of power. Generally, the battery power of these devices lasts for a few days and in the case of intense usage, the battery lasts for less than a day. Thus, the high power consumption and short battery life of wearable devices are reducing its usage, which in turn is presumed to challenge the industry’s growth prospects over the forecast period. Moreover, a high cost of wearable devices is a major challenge that is presumed to hamper market growth in the recent future.

Technology Insights

The demand for GPS based pet wearable is expected to grow at the highest CAGR of 14.8 % from 2017 to 2025. GPS tracking devices are gaining increasing popularity. Demand for two-way communication for pet tracking devices, which emphasizes on integrated devices and software platforms offered by key industry participants is expected to attract customer attention.

GPS based tracking devices can play the vital role in finding stolen or lost pets. These devices provide owners the update about location through their smart devices. Nowadays, various companies are offering a wide variety of trackers, thus allowing the pet owners to choose amongst numerous models combined with an array of colors, shapes, sizes, and features.

The RFID technology segment accounted for the majority share of the market in 2016. The RFID demand has increased significantly owing to the fact that it offers an opportunity to completely redesign the conventional process. Usage of RFID leads to higher productivity, transparency, reliability, and accuracy. RFID-based pet wearable devices are utilized along with sensors to continuously and accurately track the health-related parameters such as monitor pulse, temperature, HRV, positions, respiration and calories intake throughout the day.

Application Insights

The market for the medical diagnosis & treatment application is expected to grow at a CAGR of 16.7 % over the forecast period, accounting for over 18.6% of the overall market in 2025. The rise in demand for wearable devices which would provide quantified information about the physical activity and health data about pets to their owner.

Global pet wearable market

The market growth is further boosted owing to the rising concern about the obesity in the pets such as dogs and cats, which can reduce their life expectancy by 2 to 3 years and also led other serious diseases. According to the study released by Association for Pet Obesity Prevention (APOP) in February 2017, show that the 54% of dogs and 59% of cats in U.S are overweight, which indicates that around 41.9 million dogs and 50.5 million cats are oversized.

To improve the pet life, the smart health monitoring wearable can play vital role. These products also help in setting and tracking activity and calories goal of pets, while monitoring important health metrics as well as sending alerts if there is abnormality in the health attributes.

Identification & tracking application segment dominates the market over the forecast period. The vital use of tracking wearable devices for finding lost and stolen pets is estimated to drive the market growth for Identification & tracking segment over the forecast period.

Regional Insights

North America market was valued at USD 505.9 million in 2016. The North America region holds the largest share of the overall pet wearable industry. The market growth in the region is attributed to the growing spending on pets and the growing demand for sophisticated technology among the tech-savvy owners. According to the American Pet Products Association, the US pet industry was USD 66.75 billion in 2016 and estimated to reach USD 69.36 billion by 2017.

The Asia Pacific region is anticipated to grow at the highest CAGR over the forecast period. This market growth is attributed to the rise in numbers pets in countries such as China, Australia, and India and growing awareness towards their health and fitness in the region.

Pet Wearable Market Share Insights

The global pet wearable market is still in nascent stage, however, there is an intense competition among the existing market players and new entreats. The key industry competitors include Whistle Labs, Inc., PetPace LLC, FitBark, Tractive, i4C Innovations, Garmin International, Inc., and others. The market players are using strategies such as the new product development and launches, acquisition, and collaboration to strengthen their position in the market.

Manufactures are coming up with more innovative product that is capable of collecting health metrics of pets which can be very beneficial to the veterinarians in many ways. Moreover, Pet care and insurance giants are investing in the wearable industry to provide collaborative service to the owners. For instance, in 2017, RSA a multinational insurance company invested in a company called PitPatPet provides wearable for dog activity monitor with intelligence data platform. The company has taken this step to encourage and educate pet owners using this smart device to make smart decisions to prevent disease.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2015

Forecast period

2016 - 2024

Market representation

Revenue in USD Million and CAGR from 2016 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Country scope

U.S., Canada, U.K., Germany, China, India, Japan, Brazil, Mexico,

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments covered in the report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global pet wearable market report on the basis of technology, application and region:

  • Technology Outlook (Revenue, USD Million, 2014 - 2025)

    • RFID

    • GPS

    • Sensors

  • Application Outlook (Revenue, USD Million, 2014 - 2025)

    • Identification & tracking

    • Behaviour monitoring & control

    • Facilitation, safety & security

    • Medical diagnosis & treatment

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • UK

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa 

Key questions answered by the report
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