GVR Report cover PVC Footwear Market Size, Share & Trends Report

PVC Footwear Market Size, Share & Trends Analysis Report By Product (Shoes, Flip Flops), By Distribution Channel (Offline, Online), By Region (Asia Pacific, Europe, North America), And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-102-8
  • Number of Report Pages: 72
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Consumer Goods

Report Overview

The global PVC footwear market size was estimated at USD 65.14 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2023 to 2030. Durability and versatility are key drivers shaping the global market, influencing consumer preferences, manufacturing practices, and market trends. Polyvinyl chloride (PVC) is a synthetic material known for its strength, resistance, and adaptability. PVC is a strong and durable material that can withstand tear and wear, making it ideal for various applications. Its durability, resistance to water, chemicals, abrasion, and weathering makes it suitable for footwear used in harsh environments, such as construction sites or factories. In addition, PVC shoes are more resistant to chemicals than other types of shoes, making them a preferred choice for individuals working in the chemical industry.

U.S. PVC footwear market size and growth rate, 2023 - 2030

In addition to durability, the versatility of PVC shoes is another key driver of the market. PVC can be molded and shaped into a wide range of footwear styles, from casual sneakers to formal shoes. This versatility enables manufacturers to cater to different consumer preferences and fashion trends. PVC shoes offer a diverse selection of designs, colors, and finishes, ensuring that consumers can find footwear that suits their style and needs. Owing to the versatility of PVC shoes, it is also used in outdoor activities and adventure sports. With the growing popularity of these activities, there is an increasing demand for shoes that can withstand rugged terrains, adverse weather conditions, and extended use.

PVC shoes, with their durability and resistance to water and abrasion, are a reliable choice for outdoor enthusiasts, including hikers, campers, and athletes. Whether trekking through muddy trails, braving harsh climates, or participating in water sports, PVC shoes provide the necessary durability and protection for these demanding environments. With the increasing demand for shoes that can endure harsh conditions and align with different consumer preferences, the PVC footwear industry is expected to witness growth driven by the inherent qualities of durability and versatility in the forecast period. In addition, the e-commerce retail channels play a significant role in the distribution of these footwear, as they generate considerable market revenue.

These channels allow consumers to browse through various fashionable and designer shoe options in a single place, eliminating the need to physically visit different retail stores. The e-commerce retail sector is expected to experience substantial growth in the coming years due to rising consumer spending, a growing population, and increased internet access. The introduction of mobile shopping apps and the availability of safe and convenient payment gateways contribute to the overall growth of the online retail industry. Online shopping blogs by independent bloggers and popular social media platforms, such as Pinterest and Instagram, have a significant influence on trends in the footwear industry and are expected to positively impact the market for PVC footwear as well.

According to a survey conducted by eShopWorld, a significant portion of consumers aged 25 to 44 years (58%) made direct-to-consumer e-commerce purchases from international brands in the first half of 2021. The survey encompassed approximately 15,000 individuals from 14 countries. The findings indicated that regions, such as South Africa and India, had the highest preference for purchasing international brands online, with 63% of individuals aged 22 to 44 years making such purchases. This was followed by the UAE (56%), China (53%), and the U.S. (52%). The survey also revealed that clothing and accessories accounted for 25% of overall purchases, followed by footwear (19%), and luxury items (18%).

The e-commerce space has witnessed notable developments, with several online retailers, such as po-zu.com, greensole.com, and solerebels.com, focusing on providing sustainable shoes to consumers, including recycled PVC-based footwear. Prominent sustainable brands like Allbirds, Nisolo, Sézane, The Root Collective, ABLE, and Native Shoes have successfully generated a significant share of their revenue through e-commerce websites. This strategic approach not only helps reduce capital expenditure but also expands its customer base. Furthermore, a growing number of vendors are listing their products on popular e-commerce third-party platforms, including Amazon. These developments in the e-commerce space enhance the visibility of products manufactured from PVC, thereby driving the growth of the market over the forecast period.

Product Insights

The shoe segment held the largest market revenue share of 45.5% in 2022. PVC is known for its durability, water resistance, and low cost, making it a popular choice for various types of footwear. PVC Shoes come in different styles and designs, making them popular among consumers. Footwear manufactured using PVC as a raw material is water resistant, making it suitable for rainy or wet conditions. It protects from moisture, keeping the feet dry and comfortable. PVC shoes are highly durable and long-lasting, making them ideal for everyday use and outdoor activities. The material is resistant to abrasion and can withstand rough terrains.

This makes it suitable for hiking or work environments that require sturdy shoes. In addition, PVC shoes are easy to clean and maintain. PVC shoes are also affordable and an attractive option for those seeking cost-effective shoes without compromising functionality. The flip flops segment is anticipated to grow at the fastest CAGR of 5.7% over the forecast period from 2023 to 2030. PVC flip-flops are a popular choice of footwear, especially during warm weather or casual occasions. These flip-flops are made from PVC, a synthetic plastic material known for its durability and water resistance. PVC flip-flops are lightweight and comfortable.

They can withstand exposure to moisture without being damaged. The water-resistant properties of PVC make flip-flops an excellent choice for beach trips, poolside lounging, or any activity involving water. They are available in a wide range of colors, styles, and designs. They often feature a textured sole for better grip and stability. The straps of PVC flip-flops can be simple and minimalist or adorned with decorative elements like patterns, logos, or embellishments, catering to different fashion preferences. These factors contribute largely to the surge in demand for PVC flip-flops and this trend is anticipated to continue over the forecast period.

Distribution Channel Insights

Sales through offline distribution channels accounted for the largest global market revenue share of 76.9% in 2022. PVC footwear is commonly sold in physical retail stores, such as shoe stores, department stores, discount stores, and specialty stores. These stores stock a range of PVC shoe brands and styles, allowing customers to try on and purchase the shoes in person. Wholesalers and distributors play a significant role in the offline distribution of PVC footwear. They purchase bulk quantities of PVC footwear directly from manufacturers and then distribute them to retail stores. Wholesalers act as intermediaries, enabling retailers to access a wide variety of PVC footwear options for their inventory. Retailers receive printed catalogs or brochures from some PVC shoe brands.

Global PVC footwear Market share and size, 2022

These resources include the latest examples of the various footwear designs, styles, and features. Retailers can browse these catalogs and place orders directly with the manufacturer or the brand's authorized person. Sales through online distribution channel are expected to grow at a CAGR of 6.2% over the forecast period. Online marketplaces, such as Amazon, eBay, and Alibaba, along with several regional e-commerce players, feature a wide range of PVC footwear options. These platforms provide a convenient way for manufacturers, retailers, and consumers to connect and facilitate transactions. PVC footwear brands frequently maintain dedicated websites that showcase their range of products. These websites typically feature an integrated online store, allowing customers to directly explore and buy PVC footwear from the brand's collection.

Regional Insights

North America held a share of 26.9% of the global market in 2022. In North America, the footwear industry has embraced PVC as a trendy material, leading to the introduction of stylish designs and collaborations with popular brands. Easy maintenance and affordability have boosted the penetration of PVC shoes, especially in urban areas and among younger demographics. PVC footwear, including flip-flops, working boots, and Crocs, is increasingly gaining acceptance among the population in North America. Many individuals are embracing trendy and eye-catching flip-flops and shoes as a fashion statement.

PVC footwear Market Trends, by Region, 2023 - 2030

PVC footwear, such as flip-flops, is widely popular across the warm coastal regions of southern states of the U.S., including Florida, Hawaii, and California. These products are ideal for hanging around the beaches because of their casual and breathable nature. The market in Asia Pacific is anticipated to grow at the fastest CAGR of 5.8% over the forecast period. Many Asian countries, including India, China, and Japan, have a vibrant outdoor culture, with people engaging in activities, such as beach outings, hiking, and casual gatherings. Products, such as sandals and flip-flops, made from PVC provide comfort and practicality for these activities.

Footwear made from PVC is generally more budget-friendly than those made from other materials, such as leather or high-end synthetic fabrics. This makes it affordable to consumers across different income levels, including those with lower disposable incomes. Asian consumers appreciate the value-for-money that PVC shoes provide. They can purchase multiple pairs of PVC shoes instead of the same budget as that of a single pair made from expensive materials. This allows individuals to exercise various options without straining their budgets. The cost-effectiveness of PVC shoes makes it an ideal choice for the Asian population looking for reliable and affordable options that can withstand daily wear and tear.

Key Companies & Market Share Insights

Key players operating in the market are adopting various steps to increase their presence in the market. These steps include strategies, such as partnerships, mergers & acquisitions, and global expansion. Some of the initiatives include:

  • In August 2022, Bata India Limited pursued an asset-light franchise strategy to drive its physical expansion. The company operated 320 franchise outlets, primarily situated in semi-urban regions. With an ambitious goal, Bata India aimed to raise this number to 500 stores, specifically targeting towns with a population of at least two lakh individuals. In addition, Bata India has strategic plans to expand its exclusive e-commerce offerings, aiming to establish a stronger presence in the digital market

  • In April 2021, Havaianas unveiled a unique flip-flop-shaped island in the online video game Fortnite. As part of this collaboration, Fortnite's vast player base of 350 million users worldwide can explore the virtual island and access a virtual assortment of Havaianas products

  • In 2021, Havaianas made a significant investment of USD 3.54 million towards establishing a dedicated innovation center exclusively for the Havaianas brand. This innovation center was launched in Campina Grande (PB), signifying Havaianas' commitment to fostering and advancing innovation within the brand.

Some of the prominent players in the global PVC footwear market include:

  • Dr. Martens plc

  • Decathlon

  • VKC Group

  • Havaianas

  • Bata Corporation

  • Grendene

  • Liberty Shoes

  • Khadim India Ltd.

  • Ajanta Shoes

  • Thinge Shoes Company

PVC Footwear Market Report Scope

Report Attribute


Market size value in 2023

USD 68.29 billion

Revenue forecast in 2030

USD 96.87 billion

Growth rate

CAGR of 5.1% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; Japan; India; South Korea; Australia & New Zealand; Brazil; South Africa

Key companies profiled

Dr. Martens Plc; Decathlon; VKC Group; Havaianas; Bata Corporation; Grendene; Liberty Shoes; Khadim India Ltd.; Ajanta Shoes; Thinge Shoes Company

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Global PVC Footwear Market Report Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global PVC footwear market report based on product, distribution channel, and region:

Global PVC footwear Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Shoes

    • Flip Flops

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia & New Zealand

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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