Sea Moss Market Size, Share & Trends Analysis Report By Form (Raw Sea Moss, Sea Moss Gel), By Application (Food & Beverage, Dietary Supplements), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2024 - 2030

Sea Moss Market Size & Trends

The global sea moss market size was valued at USD 2.58 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 2.1% from 2024 to 2030. The growth of the market is majorly driven by factors such as the increasing demand for plant-based ingredients coupled with the rising consumption of superfoods. Concerns about animal welfare and the environmental impact of animal agriculture have prompted several consumers to explore plant-based diets. Sea moss fits into this trend as a natural, plant-derived ingredient that can be used in a variety of ways, making it an attractive choice for those looking to reduce their consumption of animal products.

The uptrend of the inclination toward vegan and vegetarian lifestyles has led to a significant transformation in dietary preferences and choices. As several consumers embrace plant-based diets, there is an increased demand for ingredients that can offer the essential nutrients typically associated with animal products. Sea moss, due to its nutrient-rich profile, has emerged as an appealing solution to fulfill these nutritional needs. For instance, sea moss is particularly abundant in iodine, a trace element that plays an essential role in proper thyroid function. Especially, consumers adhering to plant-based diets often find it necessary to pay extra attention to their iodine intake, as plant sources of this nutrient are limited. Sea moss stands out as a natural and potent source of iodine, while effectively addressing this dietary concern.

To address the growing demand for sea moss in the wellness industry, several new and major players in the market are launching sea moss products that are natural alternatives to artificial health products. For instance, in August 2023, U.S.-based Everboost, a provider of supplements announced the launch of sea moss gel. The gel helps in promoting immune function and renders healthier skin.

Market Concentration & Characteristics

The global market is characterized by a high degree of innovation, with manufacturers adopting eco-friendly packaging and utilizing sustainable materials that are consumer-safe and have a reduced environmental impact.

Favorable support from the government agencies is driving the demand for the market. For instance, Caribbean-based Mayreau Cooperative expanded its production of sea moss. The company witnessed the production yield from 500 to 700 pounds within a span of three months. The rise in sea moss yield was possible through assistance from the United States Agency for International Development (USAID).

Form Insights

The raw sea moss segment accounted for the largest revenue share of 56.1% in 2023. The demand for raw sea moss has been growing owing to its rising status as a superfood. Sea moss is a rich source of nutrients such as potassium, calcium, and vitamins, E, C, and A. It can be easily added to soups, smoothies, and desserts. The nutritional properties offered by sea moss are garnering attention among health-conscious consumers. In addition, rising interest among consumers towards incorporating plant-based and naturally sourced ingredients into their daily lifestyle is also favoring the growth of sea moss.

Processed sea moss is anticipated to witness the fastest market growth during the forecast period. The segment includes sea moss in gel, powder, and flake form. The gel form of sea moss is garnering attention due to its composition of essential elements such as iodine, iron, calcium, magnesium, and vitamins A and C. This concentrated nutritional profile has sparked keen interest among health-conscious consumers who are actively seeking to develop their dietary choices with nourishing and beneficial components. Additionally, sea moss gel is a convenient and versatile ingredient that can be easily incorporated into various recipes. Its gel-like texture makes it a natural thickening agent, ideal for smoothies, soups, sauces, and desserts. This versatility appeals to consumers who are looking for ways to enhance the nutritional content of their meals without compromising on taste or convenience. In April 2022, Laura’s Elderberry LLC announced the launch of elderberry sea moss gel that supports skin and hair health.

Application Insights

The food & beverage held the largest share in terms of revenue. Sea moss has a gel-like texture that makes it an excellent natural thickener. This property is particularly useful in the food and beverage industry, where it can be used to create appealing textures. It can be added to a wide range of dishes, from smoothies and plant-based milks to desserts, sauces, and soups, enhancing their consistency. Its mild taste enables it to easily blend in several food applications. For instance, U.S.-based MossbyRah is a juice bar that specializes in sea moss-based products. In April 2022, the company opened its new branch in Santa Monica.

The dietary supplement segment is estimated to register the fastest CAGR during the forecast period. The growing emphasis on health and well-being has generated a need for supplements that can positively impact health. Sea moss, with its potential to support the immune system, promote digestive wellness, and nourish the skin, resonates with this wellness-oriented shift. Consumers are actively searching for organic methods to boost their health and sea moss supplements present a practical and accessible avenue to address these health goals. Further, sea moss supplements are viewed as a preferable natural option when compared with certain synthetic supplements. U.S.-based Infinite Age offers sea moss powder which is ideal for enhancing skin and immune function.

Regional Insights

Asia Pacific dominated the market and accounted for the largest revenue share of 45.4% in 2023. Health and wellness movements have gained significant momentum throughout the Asia Pacific region. Sea moss has garnered attention for its health advantages, stemming from its nutrient-rich properties and potential to enhance immune function. Additionally, consumers are actively searching for ingredients that are both natural and packed with nutrients, thereby driving the demand for sea moss-based food products.

China’s market is likely to exhibit a significant growth rate during the forecast period. The easy availability of sea moss coupled with the rising consumption of sea moss in traditional cuisine is driving the demand for sea moss in the country.

Europe held a significant market share in 2023. The increasing awareness towards natural plant-based sources and rising incorporation of sea moss in juices and smoothies is favoring the demand for sea moss in the region. The appeal of functional foods and superfoods has gained momentum. Sea moss's reputation as a superfood due to its nutrient density and potential health-promoting properties positions it as an attractive option for those looking to incorporate organic ingredients into their diets.

The rising awareness of sustainably sourced products in the U.K. is favoring the demand for sea moss in the U.K. Several sustainable brands in the U.K. are sourcing sea moss safely and ethically. For example, U.K.-based St Lucia Sea Moss, a family-run sea moss company works directly with aquaculture farms to source their sea moss sustainably.

Key Companies & Market Share Insights

• TrueSeaMoss, Transformation Factory, and Power by Naturals are some of the prominent operating in the market.

• True Sea Moss offers a wide range of sea moss-based products such as gels, soap, capsules, gummies, and powder, among others.

• Transformation Factory offers FDA-backed sea moss gel products.

Recent Developments

• In October 2023, Australia-based Mos x Daily, a provider of sea moss products announced the launch of four sea moss gel products. The gel products are available in acai, coconut, lychee & apple, and natural flavors. The products are available in a 500ml jar.

• In January 2023, TrueSeaMoss, a prominent player in the market announced the launch of sea moss-based supplements. The supplements are available in capsule format and are in elderberry flavor.

• In June 2022, a Canada-based provider of natural health products, Ecoideas, announced the launch of purple and golden Irish sea moss. The Irish sea moss is vegan and keto-friendly.

Sea Moss Market Report Scope

Global Sea Moss Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global sea moss market report based on form, application, and region:

• Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Raw

  • Processed

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Food & Beverages

  • Dietary Supplements

  • Animal Feed

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Indonesia

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa

    • South Africa