GVR Report cover Smart Bathroom Market Size, Share & Trends Report

Smart Bathroom Market Size, Share & Trends Analysis Report By Product (Toilet, Soap Dispenser, Faucet, Shower), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2020 - 2027

  • Report ID: GVR-4-68038-972-2
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global smart bathroom market size was valued at USD 3.0 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 10.5% from 2020 to 2027. Growing penetration of smart homes, particularly in developing as well as developed states across the globe, is driving the demand for smart bathrooms. In addition, increasing home improvement projects and bathroom renovations, particularly in western countries, is paving the way for different smart bathrooms for the residential as well as commercial sectors. Increasing spending on home improvement projects or home remodeling is boosting the product demand owing to rising home and mortgage prices. According to the Leading Indicator of Remodeling Activity (LIRA), home improvement spending has risen 6% annually in the last three years since 2015.

U.S. smart bathrooms market size

In addition, owners spent an additional average of USD 2000 on home remodeling projects in 2016 compared to 2015. This scenario is projected to increase the adoption of smart bathrooms among residential consumers. According to a blog by the Washington Post, as of January 2020, bathrooms are the most remodeled rooms in a home. Higher penetration of smart homes across developed nations of America and Europe is devising greater adoption of smart bathrooms. According to the studies, there were about 30.5 million smart homes in Europe at the end of 2018. Rising construction of smart homes owing to growing luxury lifestyles is resulting in the installation of smart bathrooms. Consumers have been showing an increasing inclination towards bathrooms that provide a spa-like experience with built-in smart fittings, faucets, toilets, and soap dispensers that operate on sensors. According to a blog by Supply House Times, nearly 90% of Americans use their phones in the bathrooms. This scenario is helping the adoption of smart bathrooms through innovative home automation.

Moreover, rapid construction in the commercial sector, particularly the hospitality sector, is driving the demand for smart bathroom fittings and fixtures. According to the Office of National Statistics, the hospitality industry in the U.K. grew from USD 110.37 billion in 2015 to USD 125.78 billion in 2017. The hotel industry forms a major demand contributing factor to the country’s hospitality sector and overall economy, thereby spurring the construction of hotels. Similarly, according to the London Hotel Development Monitor Report 2018, the hotel industry in London is expected to add 11,600 rooms to its hotel market by the end of 2020. These factors are likely to positively impact market growth.

Product Insights

In terms of revenue, smart toilets dominated the market with a share of 33.6% in 2019. This is attributed to its advanced properties of self-cleaning and self-deodorizing, which makes it an environmentally friendly and popular product in the smart bathroom. High-tech or smart toilets are widely being used among households and commercial properties owing to various features incorporated in the fixture, such as hands-free flushing, heated seats, motion-activated seats, and built-in night lights. Furthermore, these touchless or smart toilets promote hygiene with flushing activated through digital touchless controls, which is likely to result in greater popularity in a post-covid-19 world.

The smart faucets category is expected to expand at a CAGR of 10.9% from 2020 to 2027. Increased attention to the hygiene factor across the globe is pushing the growth towards automatic and sensor-based smart faucets, particularly among the commercial sectors. Smart faucets are also equipped with sustainability and efficiency as these are effectively programmed wirelessly for an automated method of flushing. It also eliminates the need for deploying personnel in order to flush lines manually. Moreover, product developments and innovations using technology integration through various other smart devices, such as Amazon’s Alexa or Google Home, are expected to unfold growth opportunities for the market over the years.

Application Insights

In terms of revenue, the commercial application segment dominated the market with a share of 61.2% in 2019. This is attributed to the significant expansion in the commercial sector. For instance, Hyatt Hotels as of May 2019 has 74 hotels of 21,021 rooms in Greater China and over the next four years, the company aims for a planned expansion with a pipeline of 27,000 rooms. The commercial places include hotels, restaurants, hospitals, public washrooms and toilets, malls and shopping complexes, airports, railway stations, and other recreational and utility areas. Smart bathroom fixtures enabled with touch technology are highly popular in the commercial sectors, such as shopping mall restrooms, high-end office spaces, and cinema halls. It helps in water conservation, along with improving the aesthetics of the washrooms or restrooms.

Global smart bathrooms market share

The residential application segment is expected to expand at a CAGR of 10.4% from 2020 to 2027. This is attributed to increasing urbanization and expenditure on home remodeling. Modern urban lifestyle, along with smart, upgraded, and visually appealing product innovation with the help of IoT, is increasing the adoption rate of smart bathroom fixtures among consumers. The growing trend of home remodeling is driving the demand for various smart bathroom products, such as high-tech toilets, smart showerheads, and smart mirrors. Additionally, consumer’s expenditure on bathroom remodeling increased from USD 12,850 Million in 2013 to USD 18,235 Million in 2017. These aforementioned factors are estimated to boost the demand for smart bathrooms in the residential sector.

Regional Insights

North America dominated the market with a share of 40.2% in 2019. This is attributed to increasing spending on renovations and remodeling in the commercial sector. An increasing number of commercial buildings in the region owing to the growth of the tourism industry is expected to boost the demand for smart bathrooms. The commercial sector, which includes hotels, restaurants, and malls, has been investing in remodeling projects to enhance the consumer experience. This process also includes improving public restrooms. This is likely to boost the demand for smart bathroom accessories, such as smart soap dispensers and digital faucets.

Asia Pacific is expected to expand at the fastest CAGR of 11.5% from 2020 to 2027. According to a report by The United Nations World Tourism Organization (UNWTO) in partnership with the Global Tourism Economy Research Centre (GTERC), Asia Pacific tourism has been witnessing exponential growth in international arrivals since 2005. As per UNWTO/GTERC Asia Tourism Trends: 2018, the international tourist arrivals in the Asia Pacific grew by 6% in 2017, thereby reaching to 323 million. The high inflow of tourists has been fostering the growth of the accommodation industry, thereby driving the application of the smart bathroom industry.

Key Companies & Market Share Insights

The global market is characterized by high competition. Companies are focusing on expanding their product lines and are adopting innovative technologies in order to meet consumer demand for advanced smart bathrooms. In addition, an increasing number of companies entering the industry as well as strategizing on new product launches is fueling the market growth. For instance, in January 2019, Kohler Co., launched an intelligent toilet, Numi 2.0 with built-in surround sound speakers, ambient mood lighting, heated seat, warm water cleansing with a dryer, and automatic lid opening/closing and flushing. The product line Numi 2.0 is a part of the company’s connected bathrooms, which include a smart tub, smart shower, and smart mirror. Some of the prominent players in the smart bathroom market include:

  • American Standard Brands

  • Cera Sanitaryware Ltd.

  • Moen Incorporated

  • Lixil Group

  • Jacuzzi

  • Jaquar

  • Kohler Co.

  • Spectrum Brands

  • Roca Sanitario

  • Toto Ltd.

Smart Bathroom Market Report Scope

Report Attribute


Market size value in 2020

USD 3.11 billion

Revenue forecast in 2027

USD 6.69 billion

Growth Rate

CAGR of 10.5% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; U.K.; Germany; China; India; Brazil

Key companies profiled

American Standard Brands; Cera Sanitaryware Ltd.; Moen Incorporated; Lixil Group; Jacuzzi; Jaquar; Kohler Co.; Spectrum Brands; Roca Sanitario; Toto Ltd.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global smart bathroom market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • Smart Toilet

    • Smart Soap Dispenser

    • Smart Faucet

    • Smart Shower

    • Others

  • Application Outlook (Revenue, USD Million, 2016 - 2027)

    • Residential

    • Commercial

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      •  Brazil

    • Middle East & Africa

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