South Korea Liquid Dietary Supplements Market (2025 - 2030) Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals, Minerals), By Type, By Application, By End-user, By Distribution Channel, And Segment Forecasts

South Korea Liquid Dietary Supplements Market Summary

The South Korea liquid dietary supplements market size was estimated at USD 308.7 million in 2024 and is projected to reach USD 554.7 million by 2030, growing at a CAGR of 10.4% from 2025 to 2030. Growing awareness regarding the significance of dietary supplements in facilitating improved well-being, higher potency of products offered by global brands, and rising incorporation of dietary supplements in treatments related to chronic diseases are the key growth drivers for this market.

Liquid dietary supplements are available alongside tablets, capsules, gummies, and powders and they serve as a convenient way to boost intake of vitamins, minerals, amino acids, botanicals, enzymes, and other beneficial nutrients. While traditional formats remain dominant, the rise of liquid products is being driven by consumer demand for on-the-go, easily absorbed, and multifunctional solutions, supported by South Korea’s rigorous MFDS certification system that ensures safety, efficacy, and trust in innovative formulations. The Korean health functional food market is governed by the Health Functional Food Act, which imposes more stringent regulations compared to the U.S. In South Korea, U.S. dietary supplements are classified as food, drugs, or health functional foods. Only products containing approved nutrients or functional ingredients can make health claims. Therefore, U.S. manufacturers aiming to export to Korea must thoroughly understand and comply with these Korean regulatory standards to succeed in this market.

By mid-2024, South Korea had registered more than 37,000 health supplement products, reflecting the market’s rapid expansion and diversity. Liquid supplements, in particular, are gaining popularity as they are especially useful for individuals who struggle with swallowing pills, have increased nutrient needs, or require targeted nutrient delivery in a highly absorbable form. They are particularly beneficial for children and older adults, allowing for flexible, adjustable dosing, and many are flavored for better palatability and ease of mixing into water, smoothies, or other beverages. As South Korean consumers increasingly seek holistic wellness products that merge nutrition with convenience, the liquid format is expected to play a major role in shaping the future of the supplement industry.

Consumer Insights

In South Korea, the liquid dietary supplement market is experiencing rapid growth due to increasing health consciousness, a growing aging population, and rising demand for convenient nutrition. Consumers prioritize immunity-boosting ingredients such as vitamin C, ginseng, and probiotics, while innovative flavors, functional health claims, and the influence of K-beauty trends further drive popularity, especially among young adults and seniors seeking fast-absorbing, on-the-go wellness solutions. For instance, CJ’s InnerB Glowshot Collagen, developed by one of Korea’s largest conglomerates through its Bio & Healthcare R&D centers, combines 3,000 mg of low-molecular weight marine collagen with elastin and vitamin C in a mango-flavored liquid, offering a tasty, portable beauty supplement that integrates easily into daily routines and appeals to consumers seeking both aesthetic and health benefits.

Consumer behavior toward liquid dietary supplements in South Korea is shaped by growing demand for convenience, efficacy, and preventive health. However, several factors still influence purchasing decisions. High product costs deter budget-conscious consumers, particularly for formulations containing premium functional ingredients, while taste and texture concerns, including overly sweet or artificial flavors, often lead to dissatisfaction. Moreover, skepticism about exaggerated health claims and challenges linked to limited shelf life and refrigeration requirements deters consumer confidence and convenience. The influence of e-commerce platforms and influencer marketing continues to drive sales; however, South Korean consumers increasingly favor domestic brands for trust and cultural relevance.

Ingredient Insights

The botanicals segment dominated the market and accounted for a share of 32.9% in 2024. Ingredients such as red ginseng, schisandra, and turmeric are increasingly used in South Korea’s liquid dietary supplements for their natural efficacy, cultural familiarity, and alignment with the Korean herbal medicine tradition. These botanical ingredients also align with the government’s push for preventive healthcare. South Korean consumers, who prioritize transparency and heritage, have spurred innovation in the liquid dietary supplement industry, leading to personalized herbal shots. For instance, JungKwanJang brand launched GLPro Core and GLPro Doublecut liquid shots in South Korea, approved by KFDA for blood sugar control using red ginseng, which also boosts GLP-1 levels. Backed by clinical trials, the company sold 20,000+ sets in a month and planned to launch in the U.S. and China.

The proteins & amino acids segment is anticipated to grow at a fastest CAGR of 13.9% over the forecast period, owing to several key factors such as rising health consciousness among fitness enthusiasts, an aging population seeking muscle preservation, and adults prioritizing convenient nutrition. Consumers are seeking fast-absorbing formats that deliver clinically effective doses of muscle-supporting nutrients. In November 2024, Busan startup INNOMICS launched “Static Booster,” a grapefruit-flavored liquid stick drink delivering 6 g protein and 4,000 mg collagen per stick for post-exercise recovery. The product is convenient and its fishy-taste-free format suits all ages and gender.

Type Insights

The OTC segment has dominated the South Korea liquid dietary supplements industry in 2024, due to its widespread availability across pharmacies, convenience stores, and e-commerce platforms, coupled with the country's booming self-care trend, where consumers proactively manage their health with OTC products. Digital platforms such as Coupang Inc. and Kakao Healthcare Corp. leverage AI-powered personalization, instant delivery, and subscription models to meet booming consumer demand, particularly among health-conscious millennials. These platforms have flourished under relaxed MFDS regulations, offering features such as virtual pharmacist chatbots and QR-code-enabled clinical studies. The market is embracing hyper-localized strategies, with companies developing region-specific formulations that cater to South Korea's fast-paced urban wellness culture.

The prescribed segment is anticipated to grow at the fastest CAGR over the forecast period. The segment is fueled by increasing clinical adoption and recognition of its therapeutic benefits. Hospitals and nursing homes are progressively incorporating these supplements into standard care protocols, particularly for elderly patients with dysphagia and post-operative cases requiring easily digestible nutrition. Liquid dietary supplement formats are increasingly preferred in hospitals and elderly care for their ease of administration, precise dosing, and rapid absorption. They are critical for patients with swallowing difficulties or nutrient malabsorption.

Application Insights

The immunity segment held a significant market share in 2024, driven by the rising popularity of vitamin C/zinc shots, fermented probiotic tonics, and elderberry syrups, which appealed to consumers for their rapid absorption and convenience, particularly during cold and flu seasons. These products align with NIH-recognized immune-supporting nutrients, such as vitamin D, zinc, and probiotics, while catering to local taste preferences. Beyond pure immunity offerings, brands introduce multifunctional products combining immune benefits with other health goals. In 2024, CJ Wellcare launched the "Fatdown Slimming Shot 5 Days", a premium diet ampoule formulated with corosolic acid for blood sugar control, Garcinia cambogia for fat reduction, and additional nutrients to support energy and immunity during weight loss.

The prenatal health segment is anticipated to grow at the fastest CAGR over the forecast period. Liquid supplements are easier to absorb and gentler on the stomach and are particularly beneficial for first-time mothers and women experiencing morning sickness. These supplements often provide essential nutrients such as folic acid (for fetal brain development), iron (to prevent anemia), and vitamin D, which is notably deficient among Korean women. According to the study titled “Nutritional Intake and Dietary Behaviors Among Pregnant Women of Advanced Maternal Age in Korea”, published in the Korean Journal of Family Medicine, it was highlighted that pregnant women have the highest dietary behavior score. Significant increases across trimesters were observed in the intake of dairy products, high-fiber foods, and fruits and vegetables. Micronutrient intake was generally insufficient, particularly for vitamins B6, D, and folate, though fat, calcium, zinc, and vitamin B3 significantly increased in the third trimester. These findings highlight the need for targeted nutritional interventions, especially for older pregnant women who face higher risks of complications such as gestational diabetes, hypertensive disorders, fetal malformations, and low birth weight.

End Use Insights

The adults segment dominated the market in 2024. Busy professionals and health-conscious consumers favor ready-to-drink formats, which range from immunity-boosting vitamin shots to collagen drinks for skin health. The market has grown significantly as supplements are available everywhere, from convenience stores to online platforms. Many adults use them as daily wellness boosters, with popular options including ginseng tonics for energy, probiotic liquids for gut health, and antioxidant-rich blends. Amid this growing interest in health, pre-diabetes in South Korea rose to 46.7% in 2022, with higher rates among older adults. In April 2025, pulmuonegreenjuice.co,Ltd, expanded its portfolio to four lines: fusion health functional food, 100% juice, vegetable habit, and daily cleanse, offering 21 juice varieties. These products are suitable for adult consumers seeking functional and health-focused beverages.

The infants segment is anticipated to grow with the fastest over the forecast period, driven by increasing parental focus on early childhood nutrition and health, rising awareness of the benefits of easily digestible and absorbable liquid formats, and a growing preference for products that support immune development and gut health, such as offerings from Biomom, CHO-A PHARM, and Hurum Corporation, demand for liquid infant supplements is rising. In addition, the expanding middle-class population, higher disposable incomes, and the convenience sought by working parents boost demand. Advances in product formulations incorporating probiotics, vitamins, and minerals aligned with government nutritional guidelines also contribute, along with wider availability through online and retail channels.

Distribution Channel Insights

The offline distribution channels dominated the South Korean liquid dietary supplements industry in 2024, driven by a technology and convenience-first approach. Liquid shots and innovative products, such as probiotic tonics and stress relief adaptogens, are increasingly popular, especially among younger consumers. Older adults still prefer offline stores for immediate product access and expert advice. Despite the growth of online shopping, offline channels dominate sales by offering instant satisfaction, smart displays, and seasonal promotions. In July 2025, CU convenience store obtained sales permits for health supplements at over 6,000 stores and launched full-scale sales, collaborating with Chong Kun Dang and Dongwha Pharm to offer 11 new products within a total portfolio of more than 70 items.

The online distribution channels segment is anticipated to grow at the fastest CAGR over the forecast period. Demand for liquid dietary supplements in South Korea is driven by increasing health awareness, busy lifestyles, and a preference for convenient, easily consumable formats that support immune health, gut function, and overall wellness. Rising parental focus on infant and child nutrition and growing interest in functional ingredients such as probiotics, vitamins, and minerals further fuel the market. In addition, higher disposable incomes and the expanding middle class encourage spending on premium health products. These supplements are widely accessible through online platforms such as Gmarket Inc, MEDIPOST and ONNURI STORE, which provide convenient home delivery, detailed product information, and access to both domestic and international brands, making it easier for consumers to purchase liquid formulations for adults, children, and infants alike.

Key Companies & Market Share Insights

Some key companies operating in the market include Amway International Inc., Nestlé, Herbalife. and others.

• Amway is a global health and wellness company specializing in vitamins, dietary supplements, and personal care products, with a strong focus on direct selling and flagship stores. In South Korea, it operates through flagship stores and a direct selling network, reaching consumers nationwide.

• Nestlé is a global leader in personalized nutrition and health-focused solutions, offering science-backed supplements and wellness products. In South Korea, it has established a presence with its first retail store in Hyundai Department Store, Mokdong, providing personalized nutrition services.

Recent Developments

• In November 2024, South Korean kimchi-focused company Narichan has launched a new ready-to-drink (RTD) kimchi beverage, “Kimchi Me”. The drink is a squeezed kimchi juice containing no sugar or gluten, benefitting digestion.

• In 2024, Dong Wha Pharm launched ‘Cognition Care DW2009,’ the first Korean health supplement under its CareLab brand to support both brain and gut health.

South Korea Liquid Dietary Supplements Market Report Scope

South Korea Liquid Dietary Supplement Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the South Korea liquid dietary supplements market report based on ingredients, type, application, end use, and distribution channel:

• Ingredients Outlook (Revenue, USD Million, 2018 - 2030)

  • Vitamin

    • Multivitamin

    • Vitamin A

    • Vitamin B

    • Vitamin C

    • Vitamin D

    • Vitamin K

    • Vitamin E

  • Botanicals

  • Minerals

    • Calcium

    • Potassium

    • Magnesium

    • Iron

    • Zinc

    • Others (Selenium, Chromium, Copper)

  • Proteins & Amino Acids

    • Collagen

    • Others

  • Fibers & Specialty Carbohydrates

  • Omega Fatty Acids

  • Probiotics

  • Prebiotics & Postbiotics

  • Others

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • OTC

  • Prescribed

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

  • Geriatric

  • Children

  • Infants

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

    • Hypermarkets/Supermarkets

    • Pharmacies

    • Specialty Stores

    • Practioner

    • Others (Direct to Consumer, MLM)

  • Online

    • Amazon

    • Other Online Retail Stores