The global stand-up pouches market size was estimated at USD 9.98 billion in 2018, growing at a CAGR of 7.0% over the forecast period. Rising demand for packaged goods and growing preference for stand-up pouches by consumers owing to several factors, such as convenience, aesthetic appeal, and several value-added features, is anticipated to drive the market growth.
Stand-up pouches offer several advantages such as better aesthetic appeal, coupled with several value-added features including zippers or sliders, spouts, and tear notches, among others, that offer greater convenience and functionality. In addition, these pouches utilize lesser material, require lower shipping and transportation costs, and are light in weight as compared to several other rigid packaging formats such as metal cans and glass bottles, among others.
The U.S. accounted for the largest share in the North America market. The plastic material segment accounted for the largest revenue share in the U.S. market and is expected to continue its dominance over the forecast period. The bioplastic material is anticipated to have the highest growth rate from 2019 to 2025 owing to several factors including a growing focus on sustainability coupled with rising restrictions on the use of plastics.
Stand-up pouch is a flexible packaging format that can stand erect on its bottom for the purpose of storage, display, and use. These pouches offer greater shipping convenience as compared to glass jars, rigid bottles, and aluminum cans owing to which they are widely being preferred by several consumer packaged goods (CPG) manufacturers. Rising demand for on-the-go snacks, and single-serve meals is further anticipated to drive the product demand over the forecast period.
Stand-up pouches act as an excellent marketing tool for producers of packaged goods as they offer the ability to differentiate products on retail shelves. In addition, these stand-up pouches have a larger surface on which high-quality graphics can be printed in order to further attract customers especially in convenience stores and supermarkets where people make quicker purchase decisions.
On the basis of material, the market has been classified into plastic, paper, metal, and bioplastic. Plastic is primarily used for manufacturing films and laminates that are widely used for manufacturing stand-up pouches. The plastic material segment dominated the market in 2018 and is projected to continue its dominance over the forecast period.
Commonly used plastics for manufacturing these pouches include polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyamide (PA), and polyvinyl chloride (PVC), among others. Stand-up pouches are constructed using a single plastic material or in a combination of various plastic laminates. Plastic is a cost-effective, durable, and lightweight material owing to which it is widely used for manufacturing the product.
The bioplastics material segment is likely to have the highest growth rate over the forecast period. Growing environmental concerns with regard to plastic waste are expected to increase the usage of bioplastics in the forecast period thereby benefiting the growth of this segment. Paper, on the other hand, is also being widely employed for manufacturing stand-up pouches owing to the growing focus on sustainability.
On the basis of type, the market has been classified into standard, aseptic, retort, and hot-filled. The standard type segment dominated the market in 2018 and is expected to continue it's over the forecast period. However, aseptic type stand-up pouches segment is projected to have the highest growth rate over the forecast period.
The aseptic stand-up pouch is a sterilized packaging product that is used for packaging thermally sterilized products such as food, beverages, and pharmaceutical products, among others. Commonly packaged products in aseptic stand-up pouches include yogurt, ice-cream mixes, fruit juices, baby food, and salad dressings among others. Aseptic stand-up pouches offer extended shelf-life of products that contain less-to-no preservatives.
Retort stand-up pouch type segment is anticipated to have a growth rate of 7.2% from 2019 to 2025. Retort stand-up pouch is a multilayer laminate structure made from plastic and metal foil that allows the sterile packaging of several products including meat, poultry, seafood, baby food, and pet food among others. Growing demand for packaged food especially ready-to-eat meals is expected to fuel the growth of this segment.
On the basis of closure, the stand-up pouches market has been categorized into tear notch, spout, and zipper. The tear notch closure segment dominated the global market in 2018 and is expected to continue its dominance during the forecast period. Rising demand for smaller portion packages, single-serve packs, and ready-to-eat meals is anticipated to propel the growth of this segment.
The spout closure segment is anticipated to have the highest growth rate over the forecast period. This closure incorporates a tube that is attached to the pouch through which substances such as liquids and pastes can be poured. They offer several advantages including easy opening and closing as well as greater convenience in pouring the product in the pouch.
The zipper closure segment is expected to progress at a CAGR of 6.7% from 2019 to 2025. Zippers offer several advantages including protection against contamination and spillage and easy resealability. In addition, resealability also assists in eliminating food wastage as consumers can utilize the contents in the pouch as and when required or at a later period of time.
On the basis of application, the global market has been segmented into food & beverages, pet food, healthcare, personal care & cosmetics, homecare, and others. The food & beverages application segment held the largest market revenue share in 2018 and is anticipated to continue its dominance over the forecast period.
The increasing use of stand-up pouches in packaging food products such as ready-to-eat meals, breakfast cereals, grains, gourmet products, frozen fruits and vegetables, frozen fruit pulp among others is anticipated to propel the product demand over the forecast period. In addition, the stand-up pouch is also commonly used for packaging several beverage products including flavored juices, energy drinks, tea, and coffee among others.
The personal care & cosmetics application segment is anticipated to grow at a CAGR of 7.4% over the forecast period. Commonly packed personal care & cosmetic products using stand-up pouches include shampoos, skincare creams, and solutions, among others. The convenience offered by stand-up pouches especially while traveling, coupled with growing awareness with regard to personal grooming is expected to boost the market growth.
Stand-up pouches are also widely used for packaging of several home care products such as hand wash, laundry soaps, detergents, fabric softeners, and toiletries among others. Improving hygiene and sanitation standards especially in several emerging countries is expected to stimulate the growth of this segment. The other application segment mainly includes automotive products, agriculture products, tobacco, and industrial products, among others.
The market in the Asia-Pacific region is estimated to grow at the highest rate accounting for a CAGR of 7.8% from 2019 to 2025. Factors including changing lifestyle, growing demand for convenient packaging, and increasing spending power among consumers are anticipated to propel the product demand over the forecast period.
North America region is projected to have a growth rate of over 6% over the forecast period. Factors including high demand for packaged food such as ready-to-eat meals, coupled with the increasing popularity of stand-up pouches owing to their shelf readiness, portability, lightweight, and less material usage as compared to rigid packaging products is expected to propel the market growth over the forecast period.
The Europe market is projected to witness considerable growth over the forecast period and reach USD 3.38 billion by 2025. Growing acceptance to stand-up pouches by especially by consumers owing to their convenience, functionality, and portability is anticipated to boost demand growth in the region over the forecast period. In addition, the increasing use of stand-up pouches by CPG manufacturers, owing to their marketing advantages and aesthetic appeal is further likely to propel the market grown.
Prominent players in the market include Amcor plc, Sonoco Products Company, ProAmpac, Mondi, Clondalkin Group, Winpak Ltd., Coveris, and Huhtamaki Group among others. Other notable players operating in the market include Sealed Air, Glenroy Inc., Smurfit Kappa, Bischof+Klein, Hood Packaging Corporation, Uflex Limited, and FLAIR Flexible Packaging Corporation, among others.
Several manufacturers in the market offer pre-made stand-up pouches as well as offer customization in terms of size, shape, material, and value-added features. Major players in the market are adopting various strategies such as mergers & acquisitions, new product developments, and partnerships among others in order to gain a competitive advantage.
Base year for estimation
Actual estimates/Historical data
2014 - 2017
2019 - 2025
Revenue in USD Million and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, India, Japan, Brazil, UAE
Revenue forecast, competitive landscape, growth factors and trends
15% free customization scope (equivalent to 5 analysts working days)
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This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global stand-up pouches market report on the basis of material, type, closure, application, and region:
Material Outlook (Revenue, USD Million; 2014 - 2025)
Type Outlook (Revenue, USD Million; 2014 - 2025)
Closure Outlook (Revenue, USD Million; 2014 - 2025)
Application Outlook (Revenue, USD Million; 2014 - 2025)
Food & Beverages
Personal Care & Cosmetics
Regional Outlook (USD Million; 2014 - 2025)
Central & South America
Middle East & Africa
b. The global stand up pouches market size was estimated at USD 10.6 billion in 2019 and is expected to reach USD 11.4 billion in 2020.
b. The global stand up pouches market is expected to grow at a compound annual growth rate of 7% from 2019 to 2025 to reach USD 16 billion by 2025.
b. Asia Pacific dominated the stand up pouches market with a share of 36.1% in 2019. This is attributable to factors including changing lifestyle, growing demand for convenient packaging, and increasing spending power among consumers.
b. Some key players operating in the stand up pouches market include Amcor plc, Sonoco Products Company, ProAmpac, Mondi, Clondalkin Group, Winpak Ltd., Coveris, and Huhtamaki Group.
b. Key factors that are driving the market growth include rising demand for packaged goods and growing preference for stand-up pouches by consumers.
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The global COVID-19 pandemic has led to a sudden pause to manufacturing activities across the globe, affecting the demand for plastics and also production & processing of them. The most critically impacted end-use segments of the plastics industry include automotive & transportation, consumer goods, industrial equipment, construction, and electronics. The report will account for Covid19 as a key market contributor.