GVR Report cover U.S. Air Purifier Market Size, Share & Trends Report

U.S. Air Purifier Market Size, Share & Trends Analysis Report By Technology (Activated Carbon, HEPA, Ionic Filters), By Application (Commercial, Residential, Industrial), And Segment Forecasts, 2020 - 2028

  • Report ID: GVR-4-68038-616-5
  • Number of Pages: 93
  • Format: Electronic (PDF)

Report Overview

The U.S. air purifier market size was estimated at USD 2.17 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 8.6% from 2020 to 2028. Increasing pollution levels and the rising prevalence of airborne diseases in the country have resulted in rising product demand. The lockdown measures were taken by various states, such as California, Chicago, Illinois, Ohio, Oklahoma, and Mississippi, to control the COVID-19 spread. This has resulted in boosting the sales of home appliances, such as air purifiers, cleaning appliances, kitchen appliances, and water filtration devices. The rising awareness regarding healthy living has also contributed to the increased product sales in the country.

U.S. air purifier market size, by technology, 2018 - 2028 (USD Billion)

Consumers in the U.S. are increasingly adopting air purifiers to maintain indoor air quality. In addition, there is a rising product demand from healthcare facilities exploring ways to avoid the coronavirus spread, though it mainly spreads from person to person. The market in the U.S. is projected to witness significant growth owing to the increasing pollution levels caused by industrialization, urbanization, and rapid population growth. Air purifiers play an important role in controlling deteriorating air quality and environmental imbalance that causes health issues.

The increasing product adoption is also attributed to the rising awareness about health among the youth and the upper echelons of society. Clean and fresh air prevents the possibility of respiratory diseases, such as pulmonary fibrosis, pneumonia, and asthma. The price of air purifiers is based on their specifications, quality, and coverage area. However, the overall cost associated with the operations and maintenance is high, which proves to be a deterrent for many consumers. The high operational cost is majorly related to the cost of energy or electricity required for the product’s functioning.

Technology Insights

The High-Efficiency Particulate Air (HEPA) led the market with a revenue share of more than 39% in 2020. The large surface area of HEPA air filters helps eliminate around 99.7% of the particles having a size greater than or equal to 0.3 microns. Its efficiency in filtering both small and large particles is also high. Activated carbon air filters have excellent trapping capacity owing to the high surface area of the carbon granules and microporosity, which makes them very effective in trapping gases, fumes, and odors. Although HEPA filters are very useful in trapping airborne particles, they do not remove gases, odors, and chemicals.

Ionic filters are estimated to witness a CAGR of 6.8% over the forecast period. Ionic filters have the ability to reduce the particulate size to around 0.1 microns. Moreover, they are not required to be replaced annually. Other technologies used in air purifiers include UV light technology, electrostatic precipitators, and ozone generators. Ultraviolet light technology uses UV lamps to destroy microorganisms, such as mold (fungi), viruses, bacteria, and germs that pass through the lamp. UV light technology is recommended by the Centers for Disease Control & Prevention (CDC) for preventing diseases and illnesses.

Application Insights

The commercial application segment led the market accounting for the maximum revenue share of more than 54% in 2020. Air purifiers are installed in offices to maintain indoor air quality; as poor indoor air quality can impact the productivity of employees. Air purifiers are used in medical laboratories and hospitals to avoid contamination of air as superior air quality is extremely important in these spaces. They are also used in research & development laboratories, pre-school & secondary educational facilities for eliminating airborne pathogens and to maintain indoor air quality.

U.S. air purifier market share, by application, 2020 (%)

Air purifiers with HEPA and activated carbon are used in restaurants and hotels for removing airborne particulates, odor, and smoke from the air. The product demand in the residential application segment is estimated to grow at a CAGR of 6.2% from 2020 to 2028. Ambient air quality has been deteriorating over the past decades owing to the growing population and rapid urbanization. The indoor air quality is affected owing to dust, gases, and other contaminants entering the indoor premises. The increasing demand for clean air has resulted in augmenting product adoption. Air purifiers aid in eliminating asbestos, construction dust, weld smoke, tobacco smoke, and other particles that are harmful to employees and the environment if untreated

Key Companies & Market Share Insights

Manufacturers are involved in adopting various strategies, including new product development, geographical expansion, joint venture, and acquisitions to enhance their market penetration and to meet the changing technological demand of various applications, such as industrial, commercial, and residential. The market participants compete based on various parameters, including product performance, technical competence, price, quality, and corporate reputation. Some of the prominent players in the U.S. air purifier market include:

  • IQAir North America, Inc.

  • Honeywell International, Inc.

  • LG Electronics

  • Unilever

  • Aerus LLC

  • Panasonic Corp.

  • Hamilton Beach Brands, Inc.

  • Whirlpool Corp.

  • Daikin Industries, Ltd

  • Rabbit Air

U.S. Air Purifier Market Report Scope

Report Attribute


Market size value in 2021

USD 2.46 billion

Revenue forecast in 2028

USD 4.2 billion

Growth rate

CAGR of 8.6% from 2020 to 2028

Base year for estimation


Historical data

2017 - 2019

Forecast period

2020 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2020 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Technology, application

Country Scope


Key companies profiled

IQAir North America, Inc.; Honeywell International Inc.; LG Electronics; Unilever; Aerus LLC; Panasonic Corp.; Hamilton Beach Brands, Inc.; Whirlpool Corp.; Daikin Industries, Ltd.; Rabbit Air

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the U.S. air purifier market report on the basis of technology and application:

  • Technology Outlook (Revenue, USD Million, 2017 - 2028)

    • HEPA (High-Efficiency Particulate Air)

    • Activated Carbon

    • Ionic Filters

    • Others

  • Application Outlook (Revenue, USD Million, 2017 - 2028)

    • Commercial

    • Residential

    • Industrial

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