U.S. Air Purifier Market Size, Share & Trends Analysis Report By Technology (HEPA, Activated Carbon), By Application (Commercial, Residential, Industrial), And Segment Forecasts, 2023 - 2030

Report Overview

The U.S. air purifier market size was valued at USD 2.78 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.0% from 2023 to 2030. Rising pollution levels and the frequency of airborne ailments in the country have increased product demand. This has also increased the production and sale of home products such as cleaning appliances, air purifiers, water filtration devices, and kitchen appliances. Moreover, growing health awareness has also contributed to increasing product sales in the country.

The U.S. Environmental Protection Agency (U.S. EPA) estimates that the average American spends about 90 % of their time indoors. Over the past few decades, the concentrations of certain pollutants found indoors have increased as a result of a number of factors, including the increased use of energy-efficient building construction and synthetic materials. Other sources of indoor pollution are the release of asbestos, formaldehyde, and radon, biological pollutants from coatings, paints, carpets, and damp environments among others. Using an air purifier, particularly one with a high-efficiency particulate air filter, which, according to the EPA, eliminates over 99.97% of particulate matter from the air.

Air quality legislation, such as the United States Environmental Protection Agency's (U.S. EPA’s) establishment of national ambient air quality standards, and U.S. Clean Air Act comprehensive emission reduction programs are projected to create new opportunities for air purifier manufacturers in the U.S. The creation and execution of regulatory measures, the organization of air quality management programs to raise public awareness, and the rising number of installations of extensive ambient air quality monitoring systems are all likely to drive product demand in the U.S. over the coming years.

The U.S. states such as California and New Jersey have regulations for indoor air quality. For instance, the New Jersey Indoor Air Quality standard sets standards related to indoor air quality during working hours in public employee-occupied buildings. Furthermore, the California state-level indoor air quality program focuses on detecting and researching public health issues linked with interior settings, as well as promoting healthy indoor environments throughout the state.

The growth of the air purifier market in the U.S. can be attributed to the consumer’s high disposable income, the large-scale adoption of air purifiers, and the presence of key players in the U.S. Moreover, increasing industrial output and rising air pollution facilitating the requirement for air purifiers, along with the expansion of product portfolios of key players such as IQAir, Honeywell International Inc., and LG Electronics, are anticipated to contribute to the growth of the air purifier market in the U.S. over the forecast period.

Air purifier manufacturers in the U.S. sell their products through various e-commerce retailers such as Amazon.com and eBay. Owing to the growing popularity of e-commerce, major retailers such as Walmart, Best Buy, The Home Depot, Inc., and Target Corporation, among others, also operate e-commerce websites through which consumers can purchase air purifiers. Apart from these major e-commerce websites, independent internet sales companies also sell air purifiers in the country. For instance, Purifier Nation operates an e-commerce website purifiernation.com through which air purifiers from Airpura, AllerAir, and Austin Air are sold.

Manufacturers in the market also offer air purifiers through white labeling. White labeling is when the manufacturer removes its brand and logo from the end product and instead allows the use of branding that is requested by the purchaser. For instance, LakeAir, a U.S.-based air purifier manufacturer, offers its products in the white label market.

Technology Insights

HEPA led the market and accounted for 40.1% of the revenue share in 2022. These are a type of extended surface mechanical filter, majorly manufactured using submicron glass fibers. The texture of these filters is like blotter paper. HEPA filter’s enormous surface areas aid in the removal of 99.7% of particles larger than or equal to 0.3 microns. It is also highly effective at filtering both minute and large particles.

Activated carbon is expected to be the fastest-growing segment with a CAGR of 7.9% during the forecast period. Activated carbon or activated charcoal filters comprises small pieces of carbon in granular form or powdered blocks, specially treated with oxygen, to initiate the pores of carbon atoms. This aids in increasing the carbon surface area and making it porous, thereby increasing its capability to absorb airborne particles. These filters are used for odors from cooking and absorbing gases, smoke mold, pets, and chemicals.

Ionic filters, also known as air ionizers or ion generators, use anions (negative ions) to collect airborne particles. Ionic filters emit a cloud of anions with the help of electricity, which, when charged, attracts airborne particles so that they fall on the mechanical air filter, ceiling, nearest wall, or a charged collector plate.

Ionic filters can reduce the particulate size to around 0.1 microns. Only the filters having ozone emission concentration less than 0.05 ppm (parts per million) as per the standard of the California Air Resources Board (CARB) are to be used in air purifiers. Filters not conforming to the aforementioned standards are considered dangerous to human health.

Application Insights

The commercial application segment led the market and accounted for 57.2% of the revenue share in 2022. The segment is also expected to witness the fastest CAGR of 8.7% over the forecast period. The product has commercial uses in places including offices, hospitals, schools, hotels, conference centers, movie theatres, malls, and other leisure facilities. Since poor indoor air quality can reduce employee productivity, air purifiers are installed in offices to preserve the purity of the air there.

Air purifiers are used in dental & medical laboratories, veterinary hospitals, boarding kennels, clinics, animal kennels, and hospitals for removing allergens, airborne pathogens, and odor from the air as well as maintaining indoor air quality for patients as well as employees working in these facilities. The purifiers are used in patient care rooms in hospitals for controlling infectious and communicable diseases as well as to remove airborne pathogens, bacteria, and allergens to maintain a clean environment.

Residential applications include small and large homes and residential properties. Ambient air quality has been deteriorating over the past decades owing to the growing population and urbanization. This, in turn, has affected the indoor air quality owing to dust, gases, and other contaminants entering the indoor premises. The growing demand for clean air has resulted in augmenting adoption of air purifiers.

Air purifiers are used in pharmaceutical industries for the containment of chemical compounds formed during the production and development of pharmaceutical drugs. In the food & beverage industry, air purifiers with HEPA filters are responsible for maintaining cleanroom conditions for the processing and packaging of food-grade products as well as during the bottling process of various alcoholic and non-alcoholic beverages.

Key Companies & Market Share Insights

Manufacturers of air purifiers use a variety of strategies, such as joint ventures, mergers, acquisitions, new product developments, and geographic expansions, to increase their market share and meet the shifting technological demands for equipment from various end-use sectors, including residential, commercial, and industrial.

For instance, in March 2023, Blueair launched a new air purifier line, this new air purifier line features minimal noise, and new smart features through the company's app. These new air purifiers clean the air in a room that is up to 1,524 sq. ft in 30 minutes. Some prominent players in the U.S. air purifier market include:

• Beyond by Aerus

• Arovast Corporation (Levoit)

• KOIOS

• Rabbit Air

• WYND TECHNOLOGIES, INC

• Oransi

• Pure Enrichment

• Amaircare

• Blueair

• Airpura Industries

• IQAir

• Honeywell International Inc.

• LG Electronics

U.S. Air Purifier Market Report Scope

U.S. Air Purifier Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. air purifier market report based on technology, and application:

• Technology Outlook (Revenue, USD Billion, 2018 - 2030)

  • HEPA

  • Activated Carbon

  • Ionic Filters

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Residential

  • Industrial

  • Commercial

    • Retail Shops

    • Offices

    • Healthcare Facilities

    • Hospitality

    • Schools & Educational Institutions

    • Laboratories

    • Transport

    • Others