U.S. Brain Health Supplements Market Size, Share & Trends Analysis Report By Product (Natural Molecules, Vitamins & Minerals), By Application (Memory Enhancement, Attention & Focus), And Segment Forecasts, 2024 - 2030

Market Size & Trends

The U.S. brain health supplements market size was estimated at USD 3.21 billion in 2023 and is expected to grow at a CAGR of 11.2% from 2024 to 2030. Increasing adoption of herbal and natural health products and rising awareness regarding mental health issues, such as anxiety, lack of focus and attention, depression, and declining memory are expected to generate growth opportunities for the market. Furthermore, growing demand for multi-efficacy drugs that work as antidepressants, energy boosters, brain enhancers, and resist anxiety is anticipated to increase the research and development activities in this industry.

In September 2021, an article published by the World Health Organization (WHO), approximately 280 billion people of all age groups suffered from depression worldwide, and anxiety disorder is one of the most common mental illnesses in the U.S.

According to a survey conducted by the Sleep Foundation in January 2023, in the U.S. 0.9% of adults over 40 years old experience Central Sleep Apnea (CSA), and 35.2% of all adults in the U.S. report sleeping less than seven hours per night due to diverse factors including mental health, sleep disorders, and medical conditions. Therefore, numerous consumers have started incorporating brain health supplements into their daily lives, making a major contribution to the market growth.

The increasing government initiatives have been raising awareness about mental health and its importance. A large number of students and employees suffer from anxiety owing to stress and high work load. Therefore, this increases the demand for multi-functional supplements that work as antidepressants, energy boosters, and anxiety relievers.

According to statistics provided by the Anxiety and Depression Association of America (ADAA), anxiety is the most common mental illness among the U.S. population and affects an estimated 40 billion adults aged 18 and older, or 18.1% of the U.S. population, every year. This is likely to encourage consumers to spend more on brain health supplements.

Rising demand for cognitive health, and potential requirements in the sports nutrition industry, combined with increasing awareness towards advantages of brain health supplements are expected to drive market growth in the upcoming years. The U.S. FDA has approved these drugs as dietary supplements and classifies them as ‘Generally Regarded as Safe’ (GRAS). This has smoothened the adoption of the product in this region.

Demand for supplements to enhance cognitive function has witnessed significant growth over the past few years. These supplements gain attention from aging baby boomers to help slow down or prevent cognitive disorders. Such awareness and development about these products is under constant pressure to increase its productivity. Furthermore, easy accessibility,cost-effectiveness, are expected to boost product adoption among consumers.

Market Concentration & Characteristics

The market growth stage is high and is expected to showcase strong growth in the coming years.The industry is characterized by a high degree of innovation due to launch of new supplements. Ongoing R&D activities and growing awareness among population. Rapid developments in the healthcare sector coupled with supportive government regulations. For instance, in February 2019,Reckitt Benckiser Group plc, launched ‘Neuriva’, a brain health supplement.

The industry is also characterized by a moderate level of merger and acquisition (M&A) activity by the leading players. This is due to several factors, including the desire to innovate new and advanced supplements, enhance their market share, and expand product offerings.

The market is also subject to high regulatory scrutiny. The need for high clinical tests and lab test before launching the product in the market. Increasing number of counterfeit medicines and supplements present in the market boosts the demand for regulations.

End-user concentration is a significant factor in the U.S. brain health supplements market.The increasing use of brain supplements that improve cognitive health is a key factor driving product demand among consumers of all age groups, especially the younger population.The use of the product is usually popular among the students attending college and the professional workforce. With the growing number of college students as well as labor force across all regions, the demand for these supplements is expected to witness significant growth over the forecast period.

Product Insights

The vitamins & minerals segment accounted for a revenue share of 11.5% in 2023. The segment growth is attributed to the growing awareness of vitamins & minerals among consumers.  Growing number of aging population in this region and high need to prevent Alzheimer's disease and dementia is anticipated to boost segment growth in the coming years. According to a survey conducted by the American Association of Retired Persons (AARP) in June 2021, nearly eight in 10 (78%) adults aged 50 and older take a dietary supplement or vitamin, and 1 in 5 i.e. 21% of adults aged 50 and older consume a vitamin or dietary supplement for their brain health. These trends indicate increasing consumer acceptance of brain health vitamins and minerals.

The herbal extract segment is expected to witness a significant CAGR of 10.5% from 2024 to 2030. Growing preference for herbal products among population for no side effects is projected to boost segment growth. According to data published by the U.S. National Library of Medicine in April 2020, nearly 75% of the U.S. adult population consumes dietary supplements that contain vitamins, minerals, and herbal ingredients to improve brain health, energy, and performance. These trends are likely to boost the market growth in the country.

Application Insights

The attention & focus segment accounted for a revenue share of 10.9% in 2023. Growing competition in the academic sector has increased the demand for attention & focus health supplements among students.The product is gaining importance among the people who want to increase their concentration ability. These factors are anticipated to increase segment growth over the forecast period. Rapidly increasing participation in e-sports and gaming is also expected to boost the demand for the product in the U.S. These drugs help the brain stay focused, which is the most important requirement for e-sports players.

The memory enhancement application segment is anticipated to witness a significant CAGR of 10.7% from 2024 to 2030. Numerous students at universities are constantly faced with increasing pressure as well as tremendous competition. The consequent rising utilization of memory enhancement products among students is expected to have a positive impact on market growth over the next few years. Brain health supplements are proven to exhibit brain enhancement properties and are beneficial for brain and nerve health. Thus, brain health supplements for memory enhancement are expected to be in high demand over the forecast period.

Key U.S. Brain Health Supplements Market Company Insights

Some of the key players operating in the market include Farbest Brands, ADM, andNatural Factors Nutritional Products Ltd.

• Natural Factors Nutritional Products Ltd., is a leading manufacturer of natural health formulas. The company offers wholesale distribution of proprietary drugs,prescription drugs, and toiletries.

• ADM focuses on evolving customers’ needs and consumer trends in the dietary supplements. Their product offers relevant solutions that help customers succeed.

HVMN Inc.,Peak Nootropics, and Now Foods are some of the emerging market participants in the U.S. brain health supplements market.

• HVMN Inc. has an extensive experience in the supply chain and operational management. The company led the way in producing dietary supplements. H.V.M.N. products are high-quality and at least three purity and quality audits are performed during the manufacturing process.

• Now Foods is growing their production from dietary supplements to personal products. The company has wide range of consumers in the U.S. The motive of this company is to offer all kinds of products to promote healthier lifestyle.

Recent Developments

• In April 2023, Farbest Brands announced an investment in their product ingredients and lines especially in emulsifiers, hydrocolloids, and proteins in order to seek partnerships.

U.S. Brain Health Market Report Scope

U.S. Brain Health Supplements Market Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. Brain health supplements market report based on product and application:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Natural Molecules

    • Acetyl-L-Carnitine

    • Alpha-GPC

    • Citicoline

    • DHA

    • Pre/Pro/Postbiotics

    • Others

  • Herbal Extract

    • Ginseng

    • Gingko Biloba

    • Curcumin

    • Others

  • Vitamins & Minerals

    • Vitamin B

    • Vitamin C & E

    • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Memory Enhancement

  • Attention & Focus

  • Depression & Mood

  • Sleep & Recovery

  • Anti-aging & Longevity

  • Stress & Anxiety