U.S. Home Textile Market (2024 - 2030) Size, Share & Trends Analysis Report By Product (Bedroom Linen, Bathroom Linen, Carpets & Floor Coverings), By Material (Polyester, Cotton, Silk, Wool), By Distribution Channel, And Segment Forecasts

U.S. Home Textile Market Size & Trends

The U.S. home textile market size was estimated at USD 19.14 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2030. Home textiles, an extended yet significant part of home design, are now perceived as statements about an owner’s personality, tastes, and preferences. In addition, the product manufacturers have been experimenting and inventing a lot in terms of styles, patterns, designs, quality standards, and applications as well to lure a fresh pool of customers. The changing customer preferences in terms of consumption patterns and increased demand for specific sections such as natural fabrics or organically grown fabrics are also assisting the overall market growth.

Different factors have been contributing to increasing demand in the U.S. Home textile market. For instance, post-pandemic upsurge, steady mortgage rates, and increased job recoveries are most likely to develop rising demand in the housing industry in the U.S. In addition, a growing number of refurbishment and renovation works done by residents across the U.S. has been driving the market towards greater growth.

Well-equipped manufacturers have now started offering an entire set up of home textiles including products required for bedrooms, bathrooms, floor coverings, kitchens, curtains, and more. This adds an advantage for customers as they move from unorganized, different styles and patterns to similar designs, colors, quality of the fabric, and taste. This enables customers to turn their homes into a unique, nostalgic, and sophisticated experience that is not only filled with warmth but also is backed with luxurious, premium, and preferred home textiles.

Market Concentration & Characteristics

The market is growing at an accelerating pace and the growth stage is identified as medium. The U.S. home textiles industry is primarily characterized by a high degree of innovation as customer preferences have been shifting from synthetic to organic or natural fabrics in the recent past. A growing number of customers prefer environment-friendly and sustainably developed products and that has influenced the R&D activity. In addition, the market is influenced by regulations developed by authorities. This includes regulations regarding imports, quality of the fabric used in manufacturing, production practices, and more.

Often, acquisitions are undertaken with the intent to quickly increase and broaden the product portfolio and to acquire enhanced technical know-how regarding process and product development. However, mergers & acquisitions activities in this market are not limited to similar lines of business. Companies also tend to acquire complementary businesses to develop a competitive advantage over other market participants. For instance, the Hollander Sleep and Décor, acquired the SureFit, one of the key companies offering ready-made slipcovers and accessories. This led Hollander to a competitive position where now it has expanded it portfolio beyond its core competence of utility bedding and has added products such as slipcovers, home decor products, and shower curtains as well.

Regulations are mainly enforced to set up a standard for the home textile industry. When it comes to products as personal as bedroom and bathroom linens, the government authorities make sure that a certain amount of quality and product integrity shall be achieved and maintained by the producers. In terms of substitutes, the only alternatives that have been attracting a great number of customers were sustainable fabrics, which are been offered now by many key players as part of their product portfolio. This has reduced the threat of substitutes to the lowest level.

Product Insights

The bedroom linen market in the U.S. accounted for 45.14% in 2023. Creating light and bright bedrooms with airy linens is what customers have preferred. In the recent past, bedroom design has become an integral part of home design and this has contributed to increasing sales of bedroom linen in the country. However, geographical areas and customer preferences regarding the use of products are also linked.

For instance, an article published by Sleep Junkie in April 2021 regarding how America sleeps and what they put in their beds states that more than one-third of Americans have given up top or flat sheets due to weather conditions and have adopted the use of only bottom or attached sheets. In addition, the innovation regarding product development has led to the popularity of bedroom lines as the most valuable home textile. For instance, the market was introduced to newly developed bedroom linen that offers extra comfort for those users who are diagnosed with neuropathy.

However, the bathroom linen market in the U.S. is expected to grow at a CAGR of 5.1%. Except for shower curtains, this includes products such as towels, floor coverings, carpets, bath mats, facecloths, washcloths, and more.

Material Insights

Polyester home textiles market held the U.S. market share of 37.7% in the year 2023. As compared to other materials used in the development of home textiles, polyester-based products have been gaining popularity mainly owing to their lower prices. Expensive prices associated with other material-based products have influenced customer behavior trends and led to a scenario where instead of purchasing high-quality and expensive home textiles made out of non-synthetic materials, buyers have been opting for inexpensive versions made out of synthetic materials, primarily blended fabrics made out of a mix of cotton, polyester, rayon, nylon, and others.

In terms of growth trends, the cotton home textile market is expected to propel at the highest pace and grow a CAGR of 5.7% from 2024 to 2030. Increasing awareness about the disadvantages associated with the usage of synthetic fabric in bedding, organic, and natural fabrics has been gaining the attention of customers in the recent past. When marked by the associated advantages, people often buy these fabrics made out of materials such as cotton, silk, satin, linen, Tencel, bamboo viscose, etc. The eco-friendly and chemical-free are the most traded characteristics of these materials. In addition, manufacturers mark cotton as sustainably sourced and responsibly produced material, which attracts a set of customers who pay attention to such details while purchasing their home textiles.

Distribution Channel Insights

The U.S. home textiles are majorly sold through the offline channels such as supermarkets/hypermarkets, specialty stores, and online channels as well. The sales of home textiles through offline channels accounted for the revenue share of 66.63% in 2023. One of the main reasons attributed to this is post-pandemic purchases undertaken by customers in brick-and-mortar stores across the country for experiential shopping. After stringent lockdowns and restrictions, the local supermarkets, brand stores, and shopping centers have slowly gained increasing customer attention. In addition, offers and cheaper prices provided by highly penetrated offline channels have lured a greater number of customers.

However, the online sales of home textiles in the U.S. is projected to grow at a CAGR of 6% from 2024 to 2030. Most often, these online stores are owned and run by third-party sellers who tend to understand the requirements of buyers, buying patterns, history of recent purchases, and preferences better than producers.

Key U.S. Home Textile Company Insights

The U.S. Home textiles industry is comprised of established players as well as new entrants. These companies are primarily opting for strategies such as new product launches, collaborations, diversification of product range, and using enhanced sales techniques to attain and hold higher market share. Some of the key companies operating in the market include Welspun Group, New Sega Home Textiles, Ralph Lauren Corporation, Milliken, Mohawk Industries, Rugs USA, and others.

• In August 2023, one of the leading e-retailers in the U.S. acquired the Annie Selke Cos., which includes the Annie Selke. The company is known for providing rugs, bedding materials, and other home goods through brand labels such as Annie Selke, Pine Cone Hill, and Dash & Albert brands.

• In May 2023, The Textile Business at Milliken announced interactive booth space debuting at Techtextil North America. The booth space is designed precisely as an interactive experience, customers are encouraged to touch, feel, move, and explore the space based on their areas of interest and everything that catches their eye.

Recent Developments

• In May 2023, Mohawk Industries, one of the leading companies operating in flooring production, has earned a place in America’s Climate Leaders announced by USA Today. The company was the only participant from the home textiles industry to be recognized as one of the industry players to significantly reduce the carbon footprint.

• In July 2023, Shaw Industries Group, Inc. has been provided with license to the Works with WELL mark for its EcoWorx carpet tile which are the products made available from Patcraft, Philadelphia Commercial and Shaw Contract globally. This enables the purchasers and products specifiers to identify these products as contributors to WELL Certification requirements.

U.S. Home Textile Market Report Scope

U.S. Home Textile Market Report Segmentation

This report forecasts revenue growth at the regional level and offers a scrutiny of the most recent industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. home textile market report based on product, material, and distribution channel:

• Product Outlook (Revenue; USD Billion; 2018 - 2030)

  • Bedroom Linen

  • Bathroom Linen

  • Carpets and Floor Coverings

  • Kitchen Linen

  • Curtains and Drapes

• Material Outlook (Revenue; USD Billion; 2018 - 2030)

  • Polyester

  • Cotton

  • Silk

  • Wool

  • Others (hemp, jute)

• Distribution Channel Outlook (Revenue; USD Billion; 2018 - 2030)

  • Offline

    • Supermarkets

    • Specialty Stores

    • Others

  • Online