U.S., Mexico And Japan Omega-3 Market Size, Share & Trends Analysis Report By Type (DHA, EPA, ALA), By Source (Marine Source, Plant Source), By Application (Supplements & Functional Foods, Pharmaceuticals), By Country, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The U.S., Mexico and Japan omega-3 market size was valued at USD 1.23 billion in 2024 and is projected to grow at a CAGR of 7.7% from 2025 to 2030. The growth of this market is primarily influenced by factors such as increasing consumer investments in wellness and healthcare products, growing awareness among consumers regarding the significance of enhanced immunity, and ease of availability facilitated by effective distribution. Sedentary lifestyles in urban areas of multiple countries and the increasing prevalence of stress and anxiety disorders, cardiovascular diseases, skin health issues, and more are adding to the growing demand for omega-3 fatty acids-infused products.

In recent years, awareness regarding the importance of strong immunity, the availability of products to boost immunity, and the accessibility of supplements have increased significantly. Recommendations by multiple health practitioners, endorsements by sports icons and athletes, and effective marketing campaigns by companies have stimulated demand for omega-3 in multiple forms.

Increasing availability of information regarding consumption of Docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) and its benefits for patients with bad cholesterol and coronary heart diseases have added several users. According to the U.S. Centers for Disease Control and Prevention, nearly 47 million individuals in the U.S. who would gain potential benefits from medication associated with cholesterol are consuming it.

According to the World Health Organization, nearly 17.9 million deaths are caused by cardiovascular diseases worldwide every year. Many individuals in North America with higher cholesterol levels and reported higher blood pressure are expected to generate a surge in demand for omega-3-based products in the coming years. The increasing availability of such products, facilitated by new product launches, product innovation, rising research and development in the field, and online accessibility, has been a significant growth opportunity for this market.

Type Insights

The docosahexaenoic acid (DHA) segment dominated the U.S., Mexico & Japan omega-3 industry with a revenue share of 62.4% in 2024. This is attributed to increasing awareness regarding the benefits of docosahexaenoic acid (DHA), an omega-3 fatty acid associated with brain development, eye health, and its capacity to reduce risks of heart disease. Growing support from clinical research activities also contributes to the growth experienced by this segment.

The Eicosapentaenoic Acid (EPA) segment is expected to experience the highest CAGR during the forecast period from 2025 to 2030. This is attributed to the growing availability of information regarding its benefits. Eicosapentaenoic acid (EPA) regulates inflammatory responses, lowers triglycerides, improves cognitive health, and supports healthy aging. Increasing demand for omega-3 supplements driven by lifestyle changes, dietary trends, and enhanced customer education is expected to generate growth for this segment in the coming years.

Source Insights

The marine source segment held the largest revenue share of the U.S., Mexico, & Japan omega 3 industry in 2024. The dominance of this segment is primarily driven by large omega-3 fatty acids sourced from fish and fish oils. This includes tuna, salmon, herring, mackerel, anchovies, sardines, and others. Cod liver oil is also considered a key marine source of the omega-3. Ease of availability, existing ecosystem associated with sourcing, product innovation, and increasing growth in demand experienced by the market are expected to fuel the utilization of marine sources.

The plant source segment is anticipated to experience a significant growth from 2025 to 2030. Trends such as veganism, increasing inclination among urban consumers towards using plant-based products, and growing awareness regarding sustainability and the environmental impact of businesses and consumption patterns are contributing to the growth of this segment. Some commonly used elements as plant sources include walnuts, chia seeds, Brussels sprouts, edamame, and flaxseed oil.

Application Insights

The supplements & functional foods segment dominated the U.S., Mexico & Japan omega-3 industry in 2024. Increasing spending on healthcare and wellness products such as nutraceuticals, dietary supplements, and sports supplements is adding to the growth of this market. The growing availability of information regarding functional foods and the benefits associated with the consumption of such products is likely to generate a surge in demand during the forecast period.

The infant formula segment is expected to experience the fastest CAGR during the forecast period. This segment is driven by the increasing number of parents seeking convenient and healthy infant feeding solutions. Growing research and development in the domain, the large number of brand products available in the market, and companies' increasing focus on including nutrition-rich ingredients in the product formulation are adding to the growth opportunities for this segment.

Country Insights

U.S. Omega-3 Market Trends

The U.S. dominated this market with a revenue share of 82.0% in 2024. This is attributed to many consumer goods companies operating in the country and increasing demand for food products and dietary supplements infused with omega-3. Enhanced portfolios offered by consumer healthcare industry participants, growing availability and accessibility driven by the online portals, and effective distribution of products through multiple offline channels are driving growth. A significant increase in awareness regarding the benefits offered by omega-3 is projected to generate a surge in demand for this market in the coming years.

Japan Omega-3 Market Trends

Japan omega-3 market is anticipated to experience the highest CAGR from 2025 to 2030. This is attributed to factors such as the increasing focus of multiple brands on including omega-3 products in the portfolio and a noteworthy shift in consumer preferences driven by the inclination towards consuming dietary supplements and similar products. The increasing availability of global brand products, growing inclusion of omega-3 in animal feed and pharmaceuticals, and enhanced accessibility are expected to drive the growth of this market in the forecast period.

Key U.S., Mexico And Japan Omega-3 Company Insights

Some of the key companies in the U.S., Mexico & Japan omega-3 industry are Nordic Naturals, NOW Foods, Pure Encapsulations, BASF SE and others. To address growing competition in the industry and increasing demand, the companies have been adopting strategies such as innovation, plant-based product developments, collaboration, new product launches and more.

• Nordic Naturals, one of the market participants in the nutrients and health products market, offers a range of products, including omega-3s, beauty products, multivitamin gummies, probiotics, and more. Its omega-3 portfolio features DHA, EPA, cod liver oil, vegan, kids, benefit blends, pet products, and others.

• NOW Foods, a company specializing in natural products and supplements, offers a wide variety of products in categories such as supplements, beauty & health, essential oils, sports nutrition, natural foods, and pet health.

Recent Developments

• In December 2024, Nature's Bounty, a supplier of nutritional supplements and vitamin products, added a plant-based product offering to its portfolio. The newly introduced Nature's Bounty Plant-Based Omega-3 is associated with algae, a rich DHA and EPA source.

• In August 2024, NOW Foods, a participant in the natural products and supplements industry, introduced newly developed portfolio offerings. These include two distinct supplements: Gummy Chews and E-Sport Reaction Gaming Performance. The company's novel offerings are characterized by advanced delivery systems that can mimic natural nutrient delivery.

U.S., Mexico And Japan Omega-3 Market Report Scope

U.S., Mexico And Japan Omega-3 Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, grand view research has segmented the U.S., Mexico and Japan omega-3 industry report based on type, source, application and region.

• Type Outlook (Volume, Tons, Revenue, USD Million, 2018 - 2030)

  • Docosahexaenoic acid (DHA)

  • Eicosapentaenoic acid (EPA)

  • Alpha-linolenic acid (ALA)

• Source Outlook (Volume, Tons, Revenue, USD Million, 2018 - 2030)

  • Marine Source

  • Plant Source

• Application Outlook (Volume, Tons, Revenue, USD Million, 2018 - 2030)

  • Supplements & Functional Foods

  • Pharmaceuticals

  • Infant Formula

  • Animal Feed & Pet Food

  • Others

• Country Outlook (Volume, Tons, Revenue, USD Million, 2018 - 2030)

  • U.S.

  • Mexico

  • Japan