GVR Report cover U.S. Veterinary Services Market Size, Share & Trends Report

U.S. Veterinary Services Market (2026 - 2033) Size, Share & Trends Analysis Report By Animal (Companion Animals, Production Animals), By Service (Medical Services, Non-medical Services), Consumer Behavior And Competitive Analysis, And Segment Forecasts

Market Size, 2025
$38.2B
Market Estimate, 2026
$40.3B
Market Forecast, 2033
$68.7B
CAGR, 2026 - 2033
7.9%

U.S. Veterinary Services Market Summary

The U.S. veterinary services market size was valued at USD 38.2 billion in 2025 and is projected to grow from USD 40.3 billion in 2026 to reach USD 68.7 billion by 2033, at a CAGR of 7.9% from 2026 to 2033. The market is continuously growing, driven by advancements in veterinary technology, growing demand for specialty and preventive care, and expansion of corporate veterinary networks. Adoption of advanced medical technologies such as digital imaging, telemedicine platforms, AI-powered diagnostics, and minimally invasive surgical methods is propelling the market growth.

Key Market Trends & Insights

  • By animal, the production animals segment led the market in 2025, contributing 58.5% of total revenue.
  • The companion animals segment is projected to register the fastest CAGR during the forecast period.
  • In 2025, the medical services segment led the market with a substantial 70.4% share of total revenue.

Market Size & Forecast

  • 2025 Market Size: USD 38.2 Billion
  • 2033 Projected Market Size: USD 68.7 Billion
  • CAGR (2026-2033): 7.9%


According to the American Pet Products Association report of 2024, pet owners in the U.S. spent an average of USD 152.0 billion on pets for healthcare and services. Hence, the market is witnessing growth driven by rising expenditure on veterinary care and related services.

U.S. veterinary services market size and growth forecast (2023-2033)

Innovations such as wearable health monitors, in-clinic diagnostic platforms, and cloud-based practice management systems also enable faster, more accurate diagnosis and treatment. These technologies increase access to care, decrease wait times, and boost clinic efficiency. Better patient outcomes are also fostered by enhanced data analytics, which enables veterinarians to anticipate health hazards and customize therapies. Nationwide, increased confidence and dependence on veterinary services are fueled by this technology revolution.

U.S. Pet Care and Services Expenditure in 2024 (USD Billion)

Market Dynamics

The increasing prevalence of chronic and lifestyle-related diseases in companion animals, including diabetes, obesity, arthritis, and cancer, drives demand for specialized veterinary services. U.S. pet owners are increasingly investing in oncology, cardiology, dermatology, and orthopedic services to manage complex conditions. With routine immunizations, dental cleanings, parasite control, and wellness screenings becoming commonplace, preventive care is also becoming more and more important. Comprehensive preventive packages are being added to the service offerings of hospital networks and veterinary clinics. Strong growth in the usage of veterinary services is maintained by the increased focus on preventative and specialist care, which guarantees early identification, efficient treatment, and enhanced animal well-being.

Service delivery is changing as a result of the corporate veterinarian chains and group practices' lucrative growth throughout the U.S. Stronger national networks are being created by the consolidation of smaller clinics by major businesses, such as Banfield Pet Hospitals, National Veterinary Associates, Mars Veterinary Health, and VCA. These organizations provide high-quality, standardized care supported by centralized data systems, sophisticated diagnostic instruments, and greater purchasing power for medical goods. To improve the overall quality of services, corporate networks also make significant investments in consumer interaction, research, and training. Their size and effectiveness increase market penetration and pet owners' trust in dependable, consistent care by making veterinary services more accessible and reasonably priced.

The deepening cultural shift toward pet humanization represents a compelling structural catalyst for the U.S. veterinary services industry. American pet owners increasingly regard companion animals as family members, leading to a materially higher willingness to pay for premium, proactive healthcare rather than solely reactive treatment. According to the American Pet Products Association's 2024 report, U.S. pet owners spent an average of USD 152.0 billion on pet healthcare and services, underscoring the robust consumer commitment driving demand. This behavioral shift is further evidenced by the rapid adoption of wellness programs, routine screenings, dental cleanings, and parasite control, with veterinary networks actively bundling these into comprehensive preventive packages. The rising prevalence of chronic and lifestyle-related conditions in companion animals-including diabetes, obesity, arthritis, and cancer-is also accelerating demand for specialized oncology, cardiology, dermatology, and orthopedic services.

Regulations governing the U.S. veterinary sector, spanning animal welfare standards, drug safety protocols, controlled substance management, medical record-keeping, and professional licensing, impose escalating compliance costs that disproportionately affect smaller and independent practices. As regulatory frameworks continue to evolve in complexity, independent operators face a structural disadvantage relative to corporate networks that can amortize compliance expenditure across large clinic portfolios. This dynamic threatens to accelerate consolidation, progressively eroding the independent practice segment's competitive viability and constraining service diversity in underserved or rural markets.

 

Market Concentration & Characteristics

The U.S. veterinary services market demonstrated moderate to high industry concentration, with large corporate groups like Mars Veterinary Health, National Veterinary Associates, and Airpets International operating extensive clinic networks nationwide. These players leverage economies of scale, advanced technology adoption, and strong branding to consolidate market share. However, independent clinics and regional practices remain significant, catering to local communities and offering personalized services. Growing consolidation through mergers, acquisitions, and private equity investments continues to reshape competition, driving standardization, service diversification, and expanded access to specialized veterinary care.

Wearable monitoring devices, AI-powered diagnostics, telemedicine platforms, and minimally invasive surgical methods are emerging innovations in the U.S. veterinary services sector. For instance, TelaVets introduced a nationwide virtual veterinary platform in July 2025, offering affordable online consultations at USD 65, helping pet owners and pets avoid stress and the wait period. These developments improve the quality of animal care, support preventive healthcare, increase treatment precision, and streamline workflows.

U.S. Veterinary Services Industry Dynamics

Consolidators are growing networks by purchasing individual practices, and the U.S. veterinary services sector is quite active in mergers and acquisitions. This trend fosters a stronger national presence and promotes scalability, operational efficiency, and resource accessibility. Vimian's Movora and VerticalVet collaborated in July 2024 to expand access to innovative orthopedic goods and services, helping veterinarians and clinics provide better animal care across the country. Additionally, the two companies introduced extensive in-person and online education programs.

Regulations in the U.S. veterinary sector emphasize animal welfare, drug safety, and professional standards. While safeguarding quality and accountability, they increase compliance costs for practices, particularly regarding controlled drugs, medical records, and licensing.

Pet wellness products, teleconsultation platforms, and over-the-counter medicines act as substitutes to veterinary services. However, their limitations in addressing complex diagnostics, surgeries, or emergencies ensure veterinarians remain indispensable for advanced animal healthcare.

In the U.S. veterinary services industry, pet owners are the main customer group, and their increasing spending on preventive care and pet humanization is fueling demand. Livestock producers also make a substantial contribution, focusing on productivity and herd health management.

Animal Insights

In 2025, production animals accounted for the largest revenue share of 58.5%, driven by the sizeable livestock and poultry industries in the nation. To maintain herd health, productivity, and food safety, cattle, pigs, and poultry need ongoing veterinarian care. Disease prevention, immunization, reproductive control, diagnostics, and emergency treatment are among the services offered. Through creative waterline application, IFF introduced Enviva DUO, a poultry-focused direct-fed microbial product that improves gut health, increases immunity, and improves bird performance while maintaining efficacy even when feed intake is reduced in January 2025. The necessity for specialist veterinary skills is further highlighted by growing worries about antibiotic resistance and zoonotic infections.

The companion animals segment is expected to grow at the fastest CAGR over the forecast period, fueled by rising pet ownership, increasing humanization of pets, and higher spending on advanced care. Pet owners increasingly seek preventive healthcare, wellness programs, diagnostics, and specialized treatments for dogs and cats. Growth is further supported by innovations such as telehealth platforms, wearable health monitors, and minimally invasive surgical techniques. Expanding insurance coverage for pets is also making high-quality veterinary care more accessible. In May 2024, BARK Air, founded by dog toy company BARK in partnership with a jet charter provider, launched as the world’s first airline for dogs, offering luxury, comfort, and VIP treatment for pets and owners.

Service Insights

Medical services accounted for the largest revenue share of 70.4% in 2025, due to the rising demand for specialized treatments, improved diagnostics, and preventative care. The demand for services such as surgery, oncology, cardiology, dermatology, and internal medicine has increased due to rising pet ownership and greater awareness of animal health. A sizable portion are companion animals, as owners place a greater emphasis on superior medical care and innovative treatments. Segment expansion is further supported by the rising incidence of chronic illnesses and by technical advancements in diagnosis and treatment. Medical services remain the foundation of the veterinary services sector, as clinics and hospitals make investments in state-of-the-art facilities.

U.S. Veterinary Services Market Share

The increased demand for grooming, boarding, daycare, training, and pet wellness programs is driving the non-medical services segment to become the fastest-growing segment of the U.S. veterinary services industry. As the number of pet owners rises, more people see their animals as members of the family, placing more value on comfort, behavior, and general health than just medical attention. Due to rising disposable incomes and changing consumer demands for convenience and comprehensive care, premium grooming, upscale boarding facilities, and specialist training services are growing rapidly. For instance, Petco debuted its first-ever human product line, "My Human," in August 2025, with more than 1,000 reasonably priced lifestyle products with a pet motif.

Key U.S. Veterinary Services Company Insights

The U.S. veterinary services market is shaped by leading players such as Mars Inc. and National Veterinary Associates, holding strong networks and advanced care models. Global players like CVS Group Plc and Pets at Home Group PLC also influence competition, leveraging innovation, consolidations, and client-focused services to strengthen market presence. For instance, in May 2025, Mars launched GREENIES Canine Dental Check, an AI-powered tool that uses smartphone photos to detect early oral health issues. Advancements in telehealth, diagnostics, and minimally invasive procedures further strengthen service quality, while consolidation and acquisitions expand networks, enhancing access and efficiency across companion and production animal care.

Key U.S. Veterinary Services Companies

  • Mars, Incorporated

  • National Veterinary Associates

  • Fetch! Pet Care

  • A Place for Rover, Inc.

  • PetSmart LLC

  • Airpets International

  • Chewy, Inc.

  • Trupanion

  • The Animal Medical Center

  • GOODVETS

Competitive Benchmarking

Operating Strategies

Competitive Edge

Weaknesses

Mature Players: Mars, Incorporated

  • Expand multi-specialty hospital networks through acquisitions and regional consolidation to improve referral flow and service coverage.
  • Invest in advanced diagnostics, specialty care, and digital practice management systems to enhance operational efficiency and client retention.
  • Strong brand credibility with extensive veterinary networks, enabling higher client trust and recurring patient volumes.
  • Greater financial capacity to invest in specialty services, talent acquisition, and nationwide infrastructure expansion.
  • High operating and labor costs reduce margin flexibility amid veterinarian shortages and wage inflation.
  • Large organizational structures can limit agility in adopting localized pricing and customized service models.

Emerging Players:

  • Focus on niche offerings such as mobile veterinary care, telehealth, urgent care, and subscription-based wellness services.
  • Expand through asset-light clinic models and partnerships with independent practices to penetrate underserved regions.
  • Higher operational flexibility enables faster adoption of digital engagement, transparent pricing, and convenience-led care models.
  • Ability to target specific customer segments with personalized services and differentiated care experiences.
  • Limited geographic presence and lower capital availability constrain large-scale expansion and specialty service investments.
  • Lower brand recognition compared to established networks impacts customer acquisition and referral volumes.

Recent Developments

  • In April 2025, Tractor Supply Company introduced Tractor Supply Rx, a digital pet and animal pharmacy platform offering prescriptions, autoship delivery, and rewards for 38 million Neighbor’s Club members, expanding affordable, convenient veterinary pharmacy access nationwide.

  • In January 2025, Covetrus unveiled its Covetrus Platform, integrating advanced technology with the VetSuite network to empower U.S. veterinary practices, enhancing clinical and financial outcomes while helping veterinarians meet rising costs, competition, and evolving pet parent expectations.

  • In October 2024, VCA Animal Hospitals launched an innovative 3D Printing Lab for orthopedic surgeries, offering personalized surgical models to improve precision, recovery outcomes, and pet quality of life, reinforcing Mars Veterinary Health’s commitment to innovative, personalized pet care.

U.S. Veterinary Services Market Report Scope

Report Attribute

Details

Market size in 2025

USD 38.2 billion

Market size in 2026

USD 40.3 billion

Revenue forecast in 2033

USD 68.7 billion

Growth rate

CAGR of 7.9% from 2026 to 2033

Actual data

2021 - 2024

Forecast period

2026 - 2033

Quantitative units

Revenue in USD billion and CAGR from 2026 to 2033

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Animal, service

Country scope

U.S.

Key companies profiled

Mars, Incorporated; National Veterinary Associates; Fetch! Pet Care; A Place for Rover, Inc.; PetSmart LLC; Airpets International; Chewy, Inc.; Trupanion; The Animal Medical Center; GOODVETS

Customization scope

Free report customization (equivalent to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

U.S. Veterinary Services Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. veterinary services market report based on animal and service:

  • Animal Outlook (Revenue, USD Million/Billion, 2021 - 2033)

    • Companion Animals

      • Dogs

      • Cats

      • Horses

      • Others

    • Production Animals

      • Cattle

      • Poultry

      • Swine

      • Others

  • Service Outlook (Revenue, USD Million/Billion, 2021 - 2033)

    • Medical Services

      • Diagnosis

        • In-Vitro Diagnosis

        • In-Vivo Diagnosis

      • Preventative Care

      • Treatment

        • Consultation

        • Surgery

        • Others

    • Non-Medical Services

      • Pet Services

      • Livestock Services

Delivered Customizations

This report has been delivered with the following In-depth customizations

Client Request

Customization Delivered

Value Adds

U.S. Veterinary Clinic Landscape & Ownership Analysis

Detailed overview of the U.S. veterinary services market segmented by clinic ownership structure (Corporate vs. Independent), major veterinary networks, regional footprint, and historical market share trends. Analysis also included clinic count evolution, consolidation activity, M&A trends, and service mix benchmarking across general practice, specialty, and emergency care.

Enables clients to evaluate consolidation trends, benchmark competitive positioning of corporate networks versus independents, and identify high-growth clinic formats and acquisition opportunities across the U.S. veterinary ecosystem.

Veterinary Specialization & Workforce Analytics

Expanded analysis of U.S. veterinarians by specialization type, including companion animal, surgery, dermatology, oncology, cardiology, orthopedics, radiology, emergency & critical care, and exotic animal medicine. Coverage included veterinarian headcount by specialty, geographic distribution, staffing density, and specialty-wise demand trends.

Provides visibility into specialty workforce gaps, supports recruitment and expansion planning, and helps assess underserved veterinary segments with high future demand potential.

Veterinary Topical Products Sales Trend Analysis

Comprehensive tracking of U.S. veterinary topical product sales at the product and therapeutic category level, including antiparasitics, dermatology treatments, wound care, pain management, and anti-infectives. Analysis covered prescription trends, revenue contribution, brand penetration, pricing movement, and channel-wise sales across clinics, hospitals, and retail pharmacies.

Supports product portfolio benchmarking, identifies fast-growing topical therapy segments, and enables data-driven commercialization, pricing, and distribution strategy decisions in the veterinary care market.

Frequently Asked Questions About This Report

About the authors:

Author: GVR Animal Health Research Team   |   Last Updated: 

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