GVR Report cover Utility App Market Size, Share & Trends Report

Utility App Market Size, Share & Trends Analysis Report By Marketplace (Google Play Store, Apple iOS Store), By Region, And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-937-5
  • Number of Report Pages: 70
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2020
  • Forecast Period: 2022 - 2028 
  • Industry: Technology

Report Overview

The global utility app market size was valued at USD 4.7 billion in 2021 and is expected to expand at a compound annual growth (CAGR) of 7.5% from 2022 to 2028. Enterprises operating in various industry verticals are adopting digital technology and digital business strategies to improve their business operations. With increasing digitalization, the importance of utility apps is increasing mainly for its convenience and business applications. Utility app offers the detection of hidden threats such as spyware and malware and blocking the wrongly behaving apps, tracking of current and past network activity. Utility apps offers wide solutions that add value, ensures effective operations, and enhances productivity of iPhone and Android applications.

U.S. utility app market size, by marketplace, 2019 - 2028 (USD Billion)

The remarkable surge in Internet penetration and subsequent data demand, particularly in developing nations like India, China, and Brazil is expected to make constructive market growth. The Internet has become the major mode of communication for a variety of devices during the last decade, including tablets, smartphones, and laptops, among others. Due to the rise of the e-commerce business, product assortment, and numerous discounts and offers accessible exclusively on e-platforms, the number of mobile app purchasers has increased in recent years. Another reason for speeding up utility app downloads across all platforms is the availability of low-cost data plans from telecom carriers, which lowers the cost of mobile internet and draws a larger number of consumers online.

The global market is projected to be hampered by a lack of high-speed internet connectivity in underdeveloped and developing countries, as well as business uncertainty development and integration of software applications. Furthermore, increased investment in smart technologies and the adoption of the Internet of Things (IoT) and connected devices are likely to generate significant growth opportunities for the market players throughout the forecast period.

With changing role of smartphones, these devices are used to play games, surf the internet, or browse social accounts. Moreover, devices also have functionalities such as flashlight, calendar, calculator, and many more. Utility apps leverage these functionalities to enable several personal as well as business activities such as measurements, reminders, notepads, spreadsheets, and calendars for diverse uses. Utility apps are mobile apps that run on Apple iOS and Android platforms and focus more on designing and integrating applications to make operations easier and enhance productivity. Utility app offers solutions for facilitating day-to-day activities. These apps transform a mobile phone into a multidimensional device with iPhone and Android applications. Utility solutions are enriched with features such as flashlight usage, camera integration, watch integration, alarm integration, calendar integration, wireless control, smart security, and synchronized uploads.

During the COVID-19 pandemic and lockdown situation, the governments of various countries restricted the physical movement and citizens preferred to stay at home as a precautionary measure. The utility app market gained traction during the pandemic owing to the rising demand for the highest quality standard services.

Marketplace Insights

Google play store segment contributed to the highest share of around 60% of the global market revenue in 2021. Best Android widgets, price comparison tracker, open ecosystem, personalized alerts features for enhancing users’ experience, and intelligent multitasking system are refueling the market growth. Android platform is providing offers thousands of apps with utility functionalities. A larger number of utility apps available in the play store are likely to raise their popularity in the forthcoming years.

Apple iOS store segment will register the highest CAGR of 8.6% from 2022 to 2028. This can be credited to the growing demand for secured operating systems from smartphone users in U.S. and U.K. considering data privacy. Faster access and lucrative user interference feature are refueling the market growth. Cloud storage, automatic shopping app updates, and an access pass to expert validated advice for utility apps are reflecting the significant market growth during the forecast period.

Regional Insights

Asia Pacific is likely to expand at the highest CAGR of 9.2% from 2022 to 2028. Countries such as China and India are hubs for the digital industry for the last decade. Simultaneously, these countries have a huge customer base. Governments and enterprises are adopting digital technologies. Ease of accessibility and data security with multi-language support across several regions will contribute to refueling the market growth. Enterprises are investing huge amounts to grab the opportunities. Thus during the forecast period, APAC is expected to grow at a significant rate.

Global utility app market share, by region, 2021 (%)

Europe held the 2nd largest revenue share of over 25% in 2021 and is expected to continue with a growth of 7.6% during the forecast period. Europe will continue to rise with mobile devices and internet penetration with significant year-on-year growth. Countries such as U.K., Germany, and France are contributing to the market revenue. Smartphone users are sensitive about their privacy. Industries such as Banking, Financial Services, & Insurance, Information Technology & Telecommunications, e-Commerce, education, and Manufacturing are contributing to the Utility App market.

Key Companies & Market Share Insights

The market is characterized by the presence of various well-established multinationals and several small and medium vendors. Software vendors are focusing on research & development activities to launch the latest technology to improve the access speed and increase the adoption of the utility app. Moreover, these vendors are expanding their reach across all the regions of the world to increase their market presence and revenues. This type of initiative is expected to boost the adoption rate of Utility App. The vendors are aggressively following organic as well as inorganic strategies to expand their footprints across the globe. Some prominent players in the global utility app market include:

  • Acer Inc.

  • Apple Inc.

  • Microsoft Corporation

  • Mobibiz

  • Magneto IT Solutions

  • LogMeIn, Inc

  • Glasswire Inc

  • NeatBytes

  • Proton Technologies AG

  • MiXplorer 

Utility App Market Report Scope

Report Attribute


Market size value in 2022

USD 4.9 billion

Revenue forecast in 2028

USD 7.8 billion

Growth Rate

CAGR of 7.5% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Marketplace, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; France; U.K.; China; India; Brazil; South Africa

Key companies profiled

Acer Inc.; Apple Inc.; Microsoft Corporation; Mobibiz; Magneto IT Solutions; LogMeIn, Inc; Glasswire Inc; NeatBytes; Proton Technologies AG; MiXplorer

Customization scope

Free report customization (equivale;nt up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global utility app market report based on marketplace and region:

  • Marketplace Outlook (Revenue, USD Million, 2017 - 2028)

    • Google Play Store

    • Apple iOS Store

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • France

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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