GVR Report cover Vape Cartridge Market Size, Share & Trends Report

Vape Cartridge Market Size, Share & Trends Analysis Report By Product (Plastic, Glass, Metal), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-703-2
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global vape cartridge market size to be valued at USD 2.2 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 21.4% during the forecast period. Rising concerns over cardiovascular disorders, along with increased occurrences of cancer deaths at the global level, is expected to play a key role in increasing the use of vape cartridge as a conventional tobacco alternative. Additionally, increased availability of various flavor variants of vape cartridge through offline as well as online channels has played a key role in promoting the product’s penetration among the millennials over the next few years. The consumers have been shifting towards vape cartridges due to the ability to control daily nicotine dosage. Companies offer e-juice with a large number of variants ranging from high-strength nicotine to nicotine-free. The buyers can choose the exact amount of nicotine they require to vape. Another advantage of this vape cartridge is the ability to control the exhale vapor amount.

Vape Cartridge Market size, by product

The industry participants are designing smaller devices such as pod vapes with low vapor, although the high-powered mods are better suited for cloud chasing. Vapor volumes can be adjustable by changing the airflow, power output, and coil type. Furthermore, the customization options offered by various manufacturers and rapid new product development are expected to expand the market size for vape cartridges over the next few years.

The culture of smoking vape cartridge is developing among the millennial generation due to its attractive looks and less harming nature. Increasing consumer awareness with respect to various studies conducted by medical associations that term vape and e-cigarette as safer than traditional cigarettes. Strict government regulations on manufacturing vape cartridge in countries including the U.S. and Germany is expected to have a negative impact on the industry growth. It has been observed that many countries have banned the sale and distribution of vapor products.

Vape Cartridge Market Trends

Vapes are a popular choice for a large population around the world as it is regarded as one of the most suitable replacements for cigarettes and other nicotine-based products. Vaping has generated a lot of attention and is expected to drive the market growth in the forecast period. Vape cartridge manufacturers are introducing appealing flavors and tastes of vape liquids thus driving the market for the forecast period.

As several countries have legalized the use of marijuana for medical and recreational purposes, the use of vape pens will rise in tandem, as Tetrahydrocannabinol (THC) oil is vaporized by heating and inhaling it through a vaporizing device such as a vape pen or e-cigarette.

However, strict government regulations on vape cartridge manufacturing in several countries is expected to have confine the industry growth. The sale and distribution of vapor products is prohibited in many countries. Moreover, more than 40 countries have some form of ban on vaping, whether on sales, importation, possession, use, or a combination of all. This restricts the growth of the market size in the forecast period.

Millennials tend to use vapes more because it does not contain large amounts of tobacco with a bit of nicotine (derived from a tobacco plant) and create a pleasant-smelling aerosol. These devices are battery-powered and last longer compared to lighting traditional cigarettes. Besides, the less need to buy sticks enable a high popularity of the vapes among the millennial and acts as a huge opportunity for the growth of the market in the forecast period.

Product Insights

Plastic emerged as the largest segment in 2018 with a revenue of USD 312.4 million. The product is budget-friendly and easily available in convenience stores and hypermarkets. Buyers prefer to purchase this product as it is convenient and lightweight. The most common capacity of plastic vape cartridges ranges from 0.5ml to 1ml. However, a large number of the middle-class population in countries including China, Japan, Mexico, and Brazil who need stylish smoking alternatives like vape cartridges is expected to remain the key buyers.

The glass segment is expected to be the fastest-growing segment, expanding at a CAGR of 22.8% from 2019 to 2025. The major advantage of using glass vape cartridge is that it does not ruin the test and flavor of the vape. It allows the consumer to enjoy the proper flavor of different liquids without contaminated by the cartridge materials including burnt coils and terpene leaching into the plastic. Furthermore, the product does not melt while heating and maintain the viscosity of the liquid. Shifting inclination of consumers towards premium products in developed economies including U.S., U.K., Germany, and France will promote the demand for glass vape cartridges in the upcoming years.

Distribution Channel Insights

The offline channel was the largest segment with a revenue of USD 447.9 million in 2018. Vape shops provide consumers to test the e-liquid and device before making the purchase decision. As a result, consumers can experience the advantages and disadvantages of a range of vape cartridges with respect to their brands. Furthermore, a large number of contract manufacturers are available in this market, which increases the number of local brands. It has been observed that a large number of the middle-class population prefers to purchase vape cartridges of local brands due to their access to offline stores.

Vape Cartridge Market share, by distribution channel

The online segment is expected to be the fastest-growing distribution channel, expanding at a CAGR of 24.7% from 2019 to 2025. These channels provide various add-on services including free cashback and membership, easy return options, and doorstep delivery services. E-commerce websites analyze the purchase trend of consumers and provide different offers and discounts as per their preferences for vape cartridges. Moreover, an increasing number of online campaigns on Facebook, YouTube, and Instagram to increase consumer engagement by key manufacturers will increase sales through online channels in the next few years.

Regional Insights

North America dominated the vape cartridge market, accounting for 43.7% share of the overall revenue in 2018. A large number of the younger audience prefers to consume vape cartridge and e-cigarette over conventional tobacco products. It has been observed that North Americans prefer to vape due to its less harming features and as a style statement. One out of five U.S. smokers smoke both tobacco and vape pen and cartridges. As per the National Youth Tobacco Survey, e-cigarette consumption among the student population has increased around 1.5 million from 2017 to 2018. However, key manufacturers of vape cartridges are introducing appealing flavors and tastes of vape liquids, which will drive the North America market in the upcoming years.

Vape Cartridge Market Trends by Region

Asia Pacific is estimated to be the fastest-growing market with a CAGR of 26.2% from 2019 to 2025. The growing smokers population is driving the consumption of vape products in Japan, China, Malaysia, and the Philippines. In 2017, it has been observed that around 13 million population use vape products in China. Consumers across South Korea and the Philippines also consume these products. As per the report of “Business Mirror”, around 4% of Filipinos consume e-cigarettes and vape cartridge on a regular or occasional basis.

Key Companies & Market Share Insights

Major players operating in this market include HONEY; The Bloom Brand; BRITE LABS; Arbor Pacific Inc.; Airo Vapor; Cura CS; Evolab; Orchid Essentials; Loudpack; and Eel River Family Farm. Companies are adopting strategies including mergers and acquisitions to increase their revenue as well as market share. For instance, in May 2019, U.S. based company “Curaleaf” acquired a leading cannabis wholesale brand “Select” to expand their market reach. This deal was done with the transaction amount of USD 948.8 million. Similarly, in January 2019, Massachusetts based cannabis company “Tilt Holdings Inc.” acquired Arizona-based “Jupiter Research” for USD 210 million.

Recent Developments

  • In September 2020, ORCHID VENTURES, INC. launched three new product lines in California and Oregon. These products are developed and positioned to appeal to various consumer segments. The three products include Orchid Vibes, Orchid Gold, and Orchid Classic

  • In April 2022, Harborside a vertically integrated cannabis company based in California, announced the completion of its acquisition of LPF JV Corporation ("Loudpack"), a major manufacturer, cultivator, and supplier of award-winning cannabis brands in the state

Vape Cartridge Market Report Scope

Report Attribute


Revenue forecast in 2025

USD 2.2 billion

Growth rate

CAGR of 21.4% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; Japan; Brazil; South Africa

Key companies profiled

HONEY; The Bloom Brand; BRITE LABS; Arbor Pacific Inc.; Airo Vapor; Cura CS; Evolab; Orchid Essentials; Loudpack; Eel River Family Farm.

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Vape Cartridge Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global vape cartridge market report on the basis of product, distribution channel, and region:

Global Vape Cartridge Market Segmentation

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Plastic

    • Glass

    • Metal

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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