Americas Stone Paper Market Size, Share & Trends Analysis Report By Application (Packaging Papers, Labelling Papers, Self-adhesive Papers, Others), By Region, And Segment Forecasts, 2024 - 2030

Americas Stone Paper Market Size & Trends

The Americas stone paper market size was estimated at USD 211.8 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2030. This is attributed to the growing preference for recyclable, eco-friendly, and waterproof paper and its products in the Americas region. In addition, growing environmental concerns regarding deforestation for wood procurement to manufacture wood pulp are expected to fuel stone paper production, which will replace conventional products over the forecast period. Companies are heavily investing in optimizing their production and manufacturing facilities.

For instance, Stone Paper Solutions uses innovative technology to reduce its environmental impact by reusing mineral sheet waste for a variety of applications such as building, 3D printing, and carbon reduction technologies. These companies are regularly searching for innovative solutions to improve existing technology. With the growing demand for stone paper in several application industries, including packaging & labeling, demand for these products is expected to increase over the coming years.

The Americas stone paper industry is a developing market and is expected to positively influence the environment by reducing dependence on wood pulp for paper production. Stone paper and its products are eco-friendly, recyclable, and reusable. Moreover, the production process is not complex, but materials used in the production go through a chain of operations and processes to be used for the production of stone paper. Market value chain primarily involves various industries that are categorized under different groups including raw material suppliers, manufacturers, distributors/suppliers, end-users, and aftermarket industries. The growing awareness of paper products that are free from the use of water and chemicals is enhancing market demand. In the U.S., stone papers are preferred by customers operating in the decoration and metro advertising industries as well. Moreover, the U.S. is one of the fastest-growing packaging markets in North America and offers substantial growth opportunities for the expansion of the stone paper industry.

Market Dynamics

The primary growth driver for the stone paper market is increased demand for this product within the packaging sector. The product is used widely in food and beverage, fast food, and consumer goods (FMCG) industries as sack bags, carry bags, and high-end retail bags. Characteristics such as environmentally friendly and aesthetically pleasing of these products are responsible for the expansion in the food and beverage application sector.

Stone paper is a waterproof material and hence highly preferred in the food & beverage industry as this product does not melt in coming contact with water or moisture and remains strong and intact while carrying food & beverage items. Various companies in the value chain including ‘The Stone Paper Company’ are expanding their product portfolio to produce stand-up pouches, heavy-duty bags, and side gussets. Engineering & technology company ‘Bosch’ uses heavy-duty bags as small spare parts carrying bags manufactured by the company.

The rapid expansion of e-commerce platforms and organized retail businesses is positively contributing to market growth in the Americas. The surge in online retail sales in the Americas due to the increasing purchasing power of consumers and the changing lifestyle of middle-income demographics is impacting market growth in the Americas.

Moreover, this product is environmentally more friendly than conventional packaging products owing to limited consumption of water in the production process and no contribution to deforestation to acquire raw materials. Numerous companies in the region are increasingly focused on reducing their carbon footprint by adopting this product as a packaging material for use in different end-use industries. This trend is forecast to continue in the Americas in the coming years as well, thereby leading to the growth of this market.

Application Insights

Based on application, the packaging papers segment led the market with the largest revenue share of 45.4% in 2023 and is projected to register the fastest CAGR of 5.5% from 2024 to 2030. The industry's increasing demand for environmentally friendly packaging supplies is propelling this market expansion. High-density polyethylene and calcium carbonate are used to make mineral/stone paper, an environmentally friendly substitute for conventional products that do not require the cutting down of trees or the usage of gallons of water during production. Mineral sheets used for packaging applications are expected to rise in response to the demand for packaging materials that are waterproof, tear-resistant, insect-proof, fireproof, and grease-resistant.

Stone paper's versatility is driving the demand for it in labeling applications. Labeling applications include those for use on flags, wine bottles, identity cards, airline luggage, bottle tags, door hangers, office uses, colored notes, sticky notes, shelf tags, shelf signage, product tags, and labeling.

Technological developments in labeling are expected to drive more demand for mineral sheets worldwide. The proliferation of online marketing channels has made a wide range of products more readily visible to consumers. Because of this, there is a need for sophisticated and eye-catching product labeling, and advancements in labeling technology should increase the market for this product in the Americas.

Furthermore, the necessity to enhance the visual aspects of food and beverage packaging brands is responsible for the rising demand for self-adhesive stone papers. The majority of producers of self-adhesive paper provide sheets that can be used on a range of surfaces. In the upcoming years, self-adhesive mineral papers are expected to have a good industry expansion due to advancements achieved within the retail industry.

Due to growing demand from food and beverage, medical, and personal care industries, the self-adhesive sheet industry in emerging countries is expected to be significantly influenced by the growing urban population. The market for self-adhesive stone sheets is expected to increase during the projected period due to advancements in the transportation and logistics industries, strict food safety laws, and rising consumer desire for flexible packaging materials.

Regional Insights

The North America region led the market with the largest revenue share of 81.5% in 2023 and it is projected to grow at a CAGR of 5.3% over the forecast period. An increase in funding for R&D initiatives aimed at creating sustainable products with cutting-edge features is responsible for the rise in demand for stone paper in North America. Another primary factor behind the region's need for mineral paper is the need for premium materials for packaging applications.

In North America, the U.S. held the largest share followed by Canada and Mexico. Stringent environmental regulations on plastic consumption are anticipated to fuel the demand for mineral sheets as many manufacturers have started reducing the consumption of plastics and have invested in sustainable materials. The presence of manufacturers such as Stone Paper and Kapstone in the region is anticipated to offer better expansion opportunities for the industry.

The stone paper industry in Central & South America is also anticipated to propel at a significant CAGR over the coming decade. This is attributed to the highly attractive packaging industry in the region. Moreover, Brazil is expected to be a key revenue-generating country in the Central and South America region with the headquarters of manufacturers operating in Brazil. The increasing demand for advanced packaging materials is driving the market in the Americas.

The presence of massive packaging corporations such as Suzano, Klabin, Envases Venezolanos, Empresas CMPC, and Cristalerias de Chile throughout Central and South America is likely to bode well for stone paper, as these corporations seek plastic alternatives with fewer environmental concerns. Plastic reduction rules have already been implemented in countries such as Argentina, Chile, Brazil, Ecuador, and Colombia, and plastic consumption limitations will increase demand for plastic alternatives such as stone sheets.

Key Companies & Market Share Insights

The Americas stone paper industry is moderately competitive on account of the presence of a few mineral paper manufacturers that are consolidated in the Americas. Some of the major players operating in the industry include The Stone Paper Company, Pishgaman Sanat Sabz Co., Shenzhen Stone Paper Enterprise Ltd., TBM Co., Ltd, and Stone Paper Solutions. The market is highly influenced by North as well as  Central & South America due to the presence of companies involved in the production of limestone and successively calcium carbonate including CEMEX S.A.B de C.V, LafargeHolcim, and The National Lime & Stone Company.

For instance, in March 2021, TBM Co., Ltd announced a new product launch under its master batch application products by the name of LimeAir Bag’. This new product contains 25% limestone and is capable of reducing carbon emissions by 29%, which is expected to strengthen the company's position in the global market.

Americas Stone Paper Market Report Scope

Americas Stone Paper Market Report Segmentation

This report forecasts volume & revenue growth at regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Americas stone paper market report based on application and country:

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Packaging Papers

  • Labelling Papers

  • Self-adhesive Papers

  • Others

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Central & South America

    • Brazil

    • Argentina