GVR Report cover Anti-acne Cosmetics Market Size, Share & Trends Report

Anti-acne Cosmetics Market Size, Share & Trends Analysis Report By Product Type (Mask, Creams & Lotions, Cleansers & Toners), By End-use (Women, Men), By Region (APAC, North America), And Segment Forecasts, 2021 - 2028

  • Published Date: Feb, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-3-68038-139-9
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 114

Report Overview

The global anti-acne cosmetics market size was valued at USD 2.3 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2021 to 2028. The negative social stigma associated with acne and the rising usage of cosmetics by both men and women, especially from the emerging economies, are the key factors driving the market growth. Acne is the most common skin disorder among adolescents. According to an article published by the Journal of The European Academy of Dermatology and Venereology, more than 95% of boys and nearly 85% of girls are affected by acne. Out of these, nearly 40% experience moderate‐to‐severe acne and nearly 50% continue to have acne in their adulthood. Thus, the high prevalence of this skin disorder is anticipated to fuel market growth.

The U.K. anti-acne cosmetics market size, by product type, 2016 - 2028 (USD Million)

Acne patients are at a high risk of suffering from anxiety, depression, low self-esteem, poor quality of life, and loneliness. This can be attributed to the emotional and mental associations that an individual has with his/her appearance. These psychological effects are also indirectly fueled by the increasing usage of social media and photo-editing apps.

Furthermore, growing internet penetration, an increasing number of e-commerce platforms selling these products, and increasing urbanization are estimated to improve the awareness among the target population, especially in developing economies. All these factors are projected to support the market growth.

COVID19 impact: A 7.2% increase in demand was observed

Pandemic Impact

Post COVID Outlook

According to a study published by Clinics in Dermatology, nearly 33% of the healthcare workers developed acne, dermatitis, and facial itching due to the use of an N95 face mask.

Industry players are anticipated to focus on digital channels to capture and convert the attention of existing as well as new customers.

Sephora’s U.S. business witnessed a nearly 30% increase in its online sales as compared to 2019

Retailers and brand stores are expected to offer discounts, sales, and other promotions to bring in consumers and clear inventory as these stores are witnessing relatively low (~9% to 43% ) customer traffic as compared to the pre-COVID level.


Despite the Covid-19 pandemic negatively impacting several industries, the skincare products manufacturers have witnessed an increased sales. Australian skincare brand, Real-u Skincare, witnessed a boost in its overall sales during the pandemic. 

Product Type Insights

The creams & lotions segment accounted for the maximum revenue share of over 40% in 2020 owing to the high demand for these products as they provide protection from bacteria and skin infliction, such as psoriasis and eczema. On the basis of product, the market is divided into masks, creams & lotions, cleansers & toners, and others. The other segment is projected to register the fastest CAGR from 2021 to 2028. This segment includes products, such as face wash, gels, serums, and essential oils. High demand for these products due to their compatibility with various skin types is driving the segment growth.

End-use Insights

The women end-use segment dominated the market in 2020 and accounted for the largest share of more than 50% of the global revenue share. On the basis of end-use, the market has been bifurcated into women and women end-users. The women end-use segment is further expected to register the fastest CAGR from 2021 to 2028. This growth can be attributed to the high prevalence of skin disorder among the female population.

Global anti-acne cosmetics market share, by end use, 2020 (%)

Acne is highly prevalent in women than men due to hormonal changes, such as during the menstrual cycle. According to a survey, 62.2% of pre-menopausal women reported worsening of acne during the menstrual cycle. The men end-use segment held a substantial market share in 2020. The growing prevalence of acne in men is propelling the demand for these products.

Regional Insights

Asia Pacific dominated the global anti-acne cosmetics market in 2020 accounting for a share of over 39%. The regional market is also estimated to register the fastest CAGR over the forecast period. Asia Pacific is the largest potential export market for U.S.-based products owing to a high target population. Economies, such as Australia, Japan, and South Korea, are some of the largest consumers of well-established U.S.-based brands.

In addition, Vietnam, Malaysia, and Indonesia are few other regions expected to witness high product demand in the forecast period. China is one of the most promising cosmetics markets in the Asia Pacific region due to the demand for products of high-end foreign brands, as nearly 80% of the country’s cosmetics market is dominated by western brands.

Key Companies & Market Share Insights

Mergers & acquisitions are one of the key sustainable strategies undertaken by market players to expand their geographical reach. For instance, L'Oréal is planning to expand its business in India and enhance its skin and make-up portfolio to meet the country’s increasing demand for cosmetic products. Some of the key players profiled in the global anti-acne cosmetics market include:

  • Neutrogena

  • Clinique

  • Murad

  • Kose

  • LaRochPosay

  • Mentholatum

  • L'Oréal

  • Proactiv

  • Vichy 

Anti-acne Cosmetics Market Report Scope

Report Attribute


Market size value in 2021

USD 2.5 billion

Revenue forecast in 2028

USD 4.7 billion

Growth rate

CAGR of 9.1% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product type, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; France; Italy; Spain; China; Japan; India; Australia; South Korea; Brazil; Mexico; Argentina; Colombia; South Africa; Saudi Arabia; UAE

Key companies profiled

Neutrogena; Clinique; Murad; Kose; LaRochPosay; Mentholatum; L'Oréal; Proactiv; Vichy

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global anti-acne cosmetics market report on the basis of product type, end-use, and region:

  • Product Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Mask

    • Creams & Lotions

    • Cleansers & Toners

    • Others

  • End-use Outlook (Revenue, USD Million, 2016 - 2028)

    • Women

    • Men

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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