Bath Furnishing Market Size, Share & Trends Analysis Report By Product (Furniture, Fittings, Others), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Bath Furnishing Market Size & Trends

The global bath furnishing market size was valued at USD 45.54 billion in 2024 and is projected to grow at a CAGR of 3.4% from 2025 to 2030. The increasing significance of aesthetic additions during home redevelopments and enhanced availability of a wide range of products characterized by multiple fittings, colors, and appealing designs primarily drive the growth of this market. Growing urbanization, improved accessibility of many decorative accessories through e-commerce websites, and a rise in disposable income levels are expected to add growth opportunities for this market.

Some key factors contributing to the growth are industrial process automation, the availability and adoption of advanced technologies such as 3D printing, enterprises' focus on portfolio enhancements, and improved abilities to align offerings with customer preferences. Additionally, improved customer engagements facilitated by vast distribution networks and online portals and enhanced customer assistance post-sale contribute to the growing demand.

In recent years, the home décor industry has experienced dynamic changes driven by technological advancements, the growing accessibility of information, and the emergence of modern technologies such as Artificial Intelligence. This has significantly influenced the product portfolios of the bath furnishing industry in terms of designs, aesthetic value, availability of sizes and shapes, customization and personalization, enhanced service delivery, and more.

For instance, in January 2024, Kohler Co., a company offering a range of technology-driven products and experiences associated with kitchen, bath, and resort destinations, launched a new series of products through the Consumer Electronics Show (CES) 2024. Newly launched innovative products include Atmo Fan, bathroom ventilation equipped with smart temperature and humidity monitoring technology, and Rista, characterized by 3D printing with vitreous china material.

Automation and the inclusion of modern technology in manufacturing have allowed key companies to offer enhanced and complex designs highly preferred by young urban consumers. The changing consumer preferences stimulated by social media and brand endorsements, improved accessibility of information, and enhanced purchasing power are significantly influencing product design and distribution strategies.

Product Insights

Based on products, the furniture segment has dominated the global bath furnishing industry with a revenue share of 70.1% in 2024. This is attributed to factors such as growing home remodeling projects in multiple countries and the emergence of modern consumer requirements such as storage solutions, personalized experiences, sustainability, etc. Additionally, the increasing focus of market participants on delivering smart technology-equipped solutions is expected to enhance the availability of bathroom furniture collections in the approaching years.

The fittings segment is projected to experience significant growth over the forecast period. Fittings include sanitary ware such as sinks, toilets, showers, bathtubs, and accessories such as towel racks, robe hooks, bidets, mirrors, cabinets, tumbler holders, and more. Urban home redevelopments, maintenance and renovations, replacement of damaged fittings, and growing installation of additional accessories, primarily influence demand for these products.

Distribution Channel Insights

The offline distribution segment held the largest revenue share of the global bathroom furnishing industry in 2024. Growth of this segment is mainly driven by offline shopping experiences, which allow buyers to examine the product, quality of product materials, and product features such as colors, designs, durability, and suitability with existing settings in physical presence. It also offers immediate possession and enhanced customer assistance services such as delivery, installations, and more. Brands also focus on effective offline distribution as it provides enhanced brand visibility.

The online distribution segment is expected to grow at the highest CAGR from 2025 to 2030. This growth is driven by several factors, including the presentation of detailed product descriptions on shopping websites, the appeal of promotional campaigns that attract many urban buyers, and the convenience of accessibility. Furthermore, the incorporation of modern technologies like virtual reality and immersive experiences contributes to additional growth opportunities.

Regional Insights

North America dominated the global bath furnishing industry with a revenue share of 35.0% in 2024. This is attributed to factors such as multiple manufacturers in the region, many housing projects and redevelopments, increasing demand from commercial buyers, and significant enhancements in portfolios offered by key companies. The availability of advanced technology and innovation-based product developments also drive the growth of this market.

U.S. Bath Furnishing Market Trends

The U.S. held the largest revenue share of the regional industry in 2024. This market is mainly driven by factors such as the robust construction industry in the country, the large share of commercial buildings and projects in overall demand for bathroom furnishing products, and the increasing availability of global brands in the country. Growth in demand by residential buyers and enhanced accessibility through hassle-free online shopping experiences also contribute to the growth opportunities.

Europe Bath Furnishing Market Trends

Europe is identified as one of the key regions of the global bath furnishing industry in 2024. The robust home décor and accessories industry in the region, availability of advanced technology and process automation solutions, increasing focus of companies on offering enhanced portfolios, and growing demand from urban consumers are key growth drivers for this market. The improved aesthetic value provided by the products, the inclusion of technology tools such as smart sensors in product features, and the availability of online shooing portals are projected to fuel growth for this regional industry during the forecast period.

Germany bath furnishing market is projected to experience steady growth from 2025 to 2030. This is attributed to factors such as enhanced availability of global brand products, the robust manufacturing industry in the country, and growing demand for technologically advanced bath furnishings products such as smart toilets, water heaters equipped with temperature sensors, and more. Significant changes in consumer preferences, increasing inclination towards online shopping, and accessibility to modern technology tools are projected to influence this market.

Asia Pacific Bath Furnishing Market Trends

Asia Pacific bath furnishing market is anticipated to experience the highest CAGR from 2025 to 2030. The presence of highly populated countries such as China and India, growing demand from luxury hotels and other hospitality industry participants, many infrastructural enhancements initiated by the governments and private organizations, and more. Increasing demand from commercial buildings and facility management enterprises also adds growth opportunities for this market.

Japan is projected to experience the fastest CAGR in the regional industry over the forecast period. Japan is home to multiple technology and innovation companies that assist the industry value chain, including manufacturing expertise, technology features, effective distribution management, and operational excellence. In addition, growing urbanization in the country, increasing demand from commercial buyers, a significant share of public facilities and commercial buildings in utilization and demand, and rapid technology transformations in product capabilities.

Key Bath Furnishing Company Insights

Some of the key companies in the global bath furnishing market are Kohler Co., GROHE, Ideal Standard International, Hansgrohe, Moen Incorporated, and others. To address growing competition and increasing demand from commercial and residential buyers, the key market participants have embraced strategies such as innovation, technology adoption, portfolio enhancements, new product launches, and more.

• Kohler Co. specializes in kitchen and bathroom furnishing and has an extensive portfolio of technology-driven products and experiences. Its portfolio includes a variety of brands operating in regions such as the Americas, Asia Pacific, Europe, and the Middle East, including KALLISTA, KARAT, KOHLER, Mira Showers, STERLING, SANIJURA, rada, and more.

• Villeroy & Boch offers a technology and innovation-backed portfolio for commercial and household users. This includes DirectFlush toilets, ViClean shower toilets, and more. The company operates various brands across multiple markets, such as Alfoldi, Gustavsberg, SANIPA, NAHM, and others.

Bath Furnishing Market Report Scope

Global Bath Furnishing Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand view research has segmented the global bath furnishing market report based on product, distribution channel, and region.

• Product Outlook (Revenue, USD Million,  2018 - 2030)

  • Furniture

  • Fittings

  • Others

• Distribution Channel Outlook (Revenue, USD Million,  2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • South Africa