GVR Report cover Ceramic Sanitary Ware Market Size, Share & Trends Report

Ceramic Sanitary Ware Market Size, Share & Trends Analysis Report By Product (Wash Basins, Toilet Sinks & Water Closets), By Application (Residential, Commercial), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-238-9
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global ceramic sanitary ware market size was valued at USD 40.2 billion in 2018. The growing popularity of ceramic materials in the construction industry on account of their cost-effectiveness and excellent resistance to chemicals and scratches is expected to remain a favorable factor. Furthermore, shifting inclination towards sanitation and hygiene is projected to promote consumer spending on the usage of luxury items with aesthetic appeal in the near future.

Corporate companies and government organizations are launching various initiatives to increase consumer awareness regarding the requirements of proper sanitary products. For instance, in July 2018, the government of India announced spending of USD 20 billion for building around 111 million toilets at the country level. Improving the standard of living, especially in urban areas of emerging economies including China, India, and Bangladesh is expected to promote the use of sanitary ware products.

U.S. ceramic sanitary ware market size, by product, 2015 - 2025 (USD Billion)

In addition, application growth of the hospitality industry as a result of a positive outlook towards the tourism sector in countries including China, Japan, and Australia is projected to expand the scope of ceramic-based advanced materials over the next few years. Rising spending on infrastructure projects in emerging economies including China and India is expected to have a strong impact on the ceramic sanitary ware market growth.

For instance, in April 2019, Godrej Properties started developing 3.75 million square feet premium flats, which will create demand for premium ceramic sanitary ware products. Over the past few years, the majority of companies have increased spending on the utilization of automation in their manufacturing process. For instance, some of the firms have automated their fabrication process, where the sorting and packaging are done through the involvement of equipment. Therefore, the implementation of automation by the key industry participants has played a key role in enhancing productivity.

Product Insights

Toilet sinks and water closets held the largest share of more than 40.0% in 2018. Rising consumer requirements for the replacement of conventional sanitary products with innovative and advanced ceramic sanitary ware with the aesthetic appeal are expected to expand the market size of toilet sinks and water closets.

In February 2019, India-based Parryware launched sixteen new sanitary ware products including 10 water closets. These products are equipped with technologies including Vortex Flushing and Jet Flushing, which help in ensuring optimum cleaning of the rim surface by using the least amount of water and ensuring excellent hygiene cleanliness. These products will be available across 7000 retail outlets at a starting price of INR 10,500.

The market for wash basins is expected to expand at a CAGR of 12.3% from 2019 to 2025. New product launches which are featuring urban-inspired shapes are expected to have a strong impact on market growth. For instance, in June 2018, Grohe launched a ceramic sanitary collection under the brand name, Cube. The collection includes a wall-mounted basin, which is built in a white ceramic body, along with advanced taps.

Application Insights

The residential category dominated the market, accounting for more than 60% share in 2018. The demand for ceramic sanitary ware is generally higher in urban areas in comparison with the rural areas. The key factor contributing to this segment growth is rising residential construction activities in emerging economies including China and India. Furthermore, supportive policies by countries including China and India aimed at improving sanitation will further expand the scope of the residential segment in the near future.

Global ceramic sanitary ware market share, by application, 2018 (%)

The commercial category is anticipated to expand at a CAGR of 9.6% from 2019 to 2025. The major factor contributing to the growth of this segment is the expansion of commercial properties and hospitality industries at a global level. Due to the low maintenance cost, the hospitality industry prefers to use ceramic sanitary ware products. It has been observed that ceramic sanitary ware equipment cost accounted for around 30% to 40% of the overall bathroom product expenditure.

Regional Insights

Asia Pacific is expected to expand at the fastest CAGR of 14.3% from 2019 to 2025. Infrastructural development and expansion of middle-class income groups in emerging economies including China and India are expected to play a crucial role in expanding the industry size in commercial and residential applications. Furthermore, new product launches by key companies including HSIL, LIXIL Corporation, and Toto Inc. are expected to increase product visibility in prominent markets including China, India, and Japan.

North America accounted for over 20.0% share of the global revenue in 2018. Increased consumer awareness regarding luxury sanitary products with aesthetic appeal in the key markets including U.S. and Canada is expected to remain a favorable factor for the industry. Furthermore, the glossy surface and availability of products in various color variants in the above-mentioned countries are expected to compel buyers over the next few years.

Ceramic Sanitary Ware Market Share Insights

Key industry participants include Grohe AG; SOMANY CERAMICS Limited; RAK Ceramics; Duravit AG; Villeroy & Boch; Johnson Tiles Geberit Group; Toto Inc.; Hansgrohe; Kohler; Ideal Standard International S.A.; and HSIL. Mergers and acquisitions and product innovation are expected to remain the critical success factors over the next few years.

For instance, in 2018, Tokyo based LIXIL Group completed the acquisition of Sentini Sanitarywares at USD 65 million. Furthermore, the industry participants are expected to increase their spending on the establishment of strategic business units in emerging economies including China and India as a result of strong base of middle-class income groups at a domestic level.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., U.K., Germany, China, India, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global ceramic sanitary ware market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • Wash Basins

    • Toilet Sinks & Water Closets

    • Urinals

    • Others

  • Application Outlook (Revenue, USD Billion, 2015 - 2025)

    • Residential

    • Commercial

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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