Ceramic sanitary wares are plumbing fixtures which comprise wash basins, shower plates, toilet bowls, bath tubs, etc. Ceramic sanitary ware products are easy to clean and maintain; they are also cost efficient in nature. Corrosion resistance, abrasion resistance, varied colors and glossy surface are major characteristics of ceramic which prevents it to be replaced by its alternatives such as steel and fiber. Sanitary ware is the basic requirement in residential, commercial and public areas; hence growth in the real estate market and developing countries are expected to be major market drivers. Increase in population and standard of living of people has driven demand for sanitary ware. Product demand is expected to be high in consumer sectors such as hospitals, hotels, educational institutes, industries, housing and other public places. Innovations in the production of ceramic sanitary ware as well as changing end user preferences are also expected to drive this market. These items are not easily replaced once installed unless renovation and modernization of existing systems is done. Managing variable cost component in the production of ceramic sanitary ware may pose challenge to the market growth. Emission to air, wastewater and solid waste are few environmental factors which are expected to be major market restraints.
Major products include wash basin, bath tubs, shower plates, toilet sinks, bidets, cisterns, water closet, pedestals and bathroom furniture accessories, of which wash basins and toilets have accounted for sizable market share.
Slip casting and pressure casting are the technologies used for the production of ceramic sanitary ware products. Use of pressure casting is expected to increase in many regions, whereas slip casting has held maximum market share. There is high market potential for pressure casting technology in the MiddleEast, South America and AsiaPacific.
By region, AsiaPacific has beenhaving a significant market share for sanitary ware, followed by Europe, North America and South America.Differentiated on market share, China, Brazil and Turkey have been leading Asian, South American and European Markets respectively. Asia has been leading production of global sanitary ware. Steady growth in China, Thailand and India is expected to help AsiaPacific region to continue gaining market share over the next six years.
Major sale of ceramic sanitary ware products have been done through distributors and wholesalers; Internet sales have also been increasing. Grohe AG, Roca, TOTO, Inax, Cera, Kaldewei, Hansgrohe, and Kohler are among the major players in the ceramic sanitary ware market.
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