Cosmeceutical Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care), By Distribution Channel (Supermarkets & Specialty Stores, Online Platform), By Region (North America, Europe, APAC), And Segment Forecasts, 2025 - 2030

Cosmeceutical Market Size & Trends

The global cosmeceutical market size was valued at USD 67.1 billion in 2024 and is expected to grow at a CAGR of 3.9% from 2025 to 2030. The increasing awareness and demand for anti-aging and skin care products among consumers is a major driver. With the rising preference for cosmetic and therapeutic products, cosmeceuticals, which blend active ingredients to provide skincare benefits, have gained immense popularity.

Advancements in dermatological science and innovative formulations are attracting consumers seeking effective and long-lasting skincare solutions. The growing emphasis on personal grooming and appearance, the influence of social media, and beauty trends further fuel the demand for cosmeceuticals. The expansion of e-commerce platforms has also made these products more accessible, enabling consumers to explore a wide range of options and make informed choices.

There has been a remarkable rise in the demand for organic and natural commodities due to awareness regarding the harmful side effects of synthetic elements in these cosmetic products. Manufacturers are seen taking advantage of this trend. For instance, companies such as Onlynaturals in England and LoveLula in the U.K. earn most of their revenue from natural skincare cosmetic products. Also, with the increasing consciousness of skin-care beauty products owing to the sensitive skin of most Asian and American women, they are looking for cosmetic products that provide anti-inflammatory, anti-septic, anti-bacterial, and moisturizing properties.

Furthermore, it has been observed that the demand is high among people aged 30-45. Over the past decades, the decreasing mortality rate has given rise to the aging population all over the globe. People living longer and wanting to retain their youthful appearance positively affect global market growth. Demand for anti-aging products to prevent hair damage, age spots, uneven skin tone, dry skin, and wrinkles is on the rise. This, in turn, has created opportunities for new introductions and innovations in the cosmetic industry, thus making the manufacturers focus on active anti-aging-based skin products.

Moreover, women are continuously coping with sedentary and hectic working lifestyles, hence getting very little time to put on make-up daily. This has compelled them to buy cosmetic products with medicinal benefits to avoid using makeup. Moreover, consumers all over the world are aware of the perks of anti-oxidants, organic ingredients, and peptides in the skin. Hence, increasing the beauty and health consciousness among wealthy and knowledgeable consumers has led to an increase in market growth. However, the emergence of counterfeit and cheap cosmetics may hinder this growth. These products are hazardous to the reputed original brands since they lose their share in the market to the substandard and low-quality products. This trend is mostly seen in developing countries.

Product Insights

Skincare dominated the market with the largest revenue share of 43.2% in 2024. The increasing awareness and demand for anti-aging products, such as serums, creams, and moisturizers, play a significant role in this growth. Consumers are increasingly seeking effective skincare solutions that provide both cosmetic and therapeutic benefits, addressing various skin concerns such as wrinkles, fine lines, hyperpigmentation, and acne. Additionally, the rise of social media and beauty influencers has heightened the focus on skincare routines, encouraging consumers to invest in high-quality cosmeceutical products. The continuous innovation in skincare formulations, including the incorporation of advanced ingredients such as hyaluronic acid, retinol, and peptides, further enhances the appeal of these products.

The hair care segment is expected to grow at the fastest CAGR of 3.8% over the forecast period. The increasing awareness of hair health and the demand for products that address specific hair concerns, such as hair loss, dandruff, and scalp health, have fueled the market. Consumers are increasingly seeking innovative hair care solutions that offer therapeutic benefits, such as strengthening and repairing damaged hair. The rise of natural and organic hair care products has also contributed to the growth of this segment, as consumers prefer formulations free from harsh chemicals. Additionally, the influence of social media and beauty influencers plays a significant role in shaping consumer preferences and driving demand for high-quality hair care products. The continuous innovation in hair care formulations, including the incorporation of advanced ingredients such as biotin, keratin, and essential oils, further enhances the appeal of cosmeceutical hair care products.

Distribution Channel Insights

Supermarkets and specialty stores dominated the market with the largest revenue share in 2024. These retail channels offer a broad range of cosmeceutical products, providing consumers with the convenience of one-stop shopping. The ability to physically examine products and receive personalized assistance from knowledgeable staff enhances consumer confidence in their purchasing decisions. Moreover, supermarkets and specialty stores often feature exclusive product lines and run promotions, making high-quality cosmeceutical products more accessible to a diverse customer base. The trusted relationships that consumers have with brick-and-mortar retailers, combined with the strategic placement and visibility of products, further drive sales in these channels.

Online platform is expected to grow at the fastest CAGR over the forecast period. The convenience and accessibility of online shopping enable consumers to browse and purchase cosmeceutical products from the comfort of their homes, at any time. E-commerce platforms offer a vast selection of products, detailed descriptions, and customer reviews, helping consumers make informed decisions. Additionally, the rise of digital marketing and targeted advertisements has significantly enhanced product visibility and awareness, attracting more consumers to online stores. The increasing use of smartphones and the internet has also contributed to the growth of online sales, as consumers can easily shop on the go. Moreover, online retailers often provide competitive pricing, discounts, and subscription services, further enticing consumers to purchase online.

Regional Insights

North America cosmeceutical industry was identified as a lucrative region in 2024. The growing awareness and demand for advanced skincare and anti-aging products among consumers have significantly boosted the market. Moreover, numerous leading cosmeceutical brands and advanced research and development facilities in the region have led to continuous innovation in product formulations. The focus on incorporating cutting-edge technologies and scientifically backed ingredients into skincare solutions has attracted a broad consumer base. Additionally, the expanding e-commerce platforms and online retail channels have made it easier for consumers to access various cosmeceutical products, further driving market growth.

U.S. Cosmeceutical Market Trends

The U.S. cosmeceutical industry is expected to grow significantly over the forecast period owing to the increasing consumer awareness of skincare and personal grooming, the rising demand for organic and natural products, and the influence of social media and beauty influencers. Additionally, the growing popularity of cosmeceutical products among men and the continuous innovation in product formulations further contribute to the market's expansion. Furthermore, the U.S. is home to a large population of health-conscious individuals who are willing to invest in premium cosmeceutical products that offer both cosmetic and therapeutic benefits. The influence of social media, beauty influencers, and a strong culture of personal grooming has further propelled the market's growth.

Europe Cosmeceutical Market Trends

Europe cosmeceutical industry dominated the global market with the largest revenue share of 77.3% in 2024. Europe's long-standing emphasis on skincare and personal grooming and the region's advanced dermatological research and innovation have contributed significantly to this market leadership. European consumers are highly knowledgeable about skincare products and often seek out high-quality, scientifically backed solutions to address various skin concerns, such as aging, hyperpigmentation, and sensitivity.

Furthermore, Europe's strong regulatory framework ensures that cosmeceutical products meet rigorous safety and efficacy standards, fostering consumer trust and confidence. The region's commitment to sustainability and natural ingredients also aligns with the growing demand for eco-friendly and clean beauty products. The presence of numerous leading cosmeceutical brands and a robust retail network, including specialty stores and pharmacies, further support the market's growth.

Asia Pacific Cosmeceutical Market Trends

Asia Pacific cosmeceutical industry is expected to grow at the fastest CAGR of 4.1% over the forecast period. The region's rapidly increasing middle-class population and rising disposable incomes have led to greater spending on personal grooming and skincare products. Consumers in Asia Pacific are becoming more aware of the benefits of cosmeceutical products, which offer both cosmetic and therapeutic benefits. The influence of Western beauty standards and the growing popularity of skincare routines, fueled by social media and beauty influencers, have further propelled the demand for cosmeceuticals.

Key Cosmeceutical Company Insights

Some key companies in the cosmeceutical market include Procter & Gamble, Johnson & Johnson Services, Inc., Sabinsa, L’Oreal S.A., AbbVie Inc., and others.

• Estée Lauder Inc. is a leading name in the beauty and skincare industry, offering a wide range of cosmeceutical products. Its offerings include Advanced Night Repair Serum, Double Wear Stay-in-Place Makeup, Revitalizing Supreme+ Youth Power Crème, Advanced Night Repair Eye Concentrate, and Re-Nutriv Collection.

• Unilever offers a diverse range of beauty and personal care products. It offers innovative, high-quality products catering to a wide range of consumer needs. Unilever's commitment to sustainability and positive beauty ensures that its products are effective and environmentally friendly.

Recent Developments

• In November 2024, Sebamed, a German skincare brand, launched 'Project Skin Deep' in India to enhance consumer understanding of skin health. The initiative features detailed imagery of skin layers, emphasizing the importance of pH-balanced formulations for overall skin wellness.

• In November 2024, Himalaya Wellness launched a new campaign promoting its Pollution Detox Charcoal range to enhance urban skin health amidst rising pollution levels. This initiative includes a face wash, scrub, and pack specifically formulated for urban consumers.

Cosmeceutical Market Report Scope

Global Cosmeceutical Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cosmeceutical market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Skin Care

  • Hair Care

  • Oral Care

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Supermarkets & Specialty Stores

  • Online Platform

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa