Digestive Health Products Market Size, Share & Trends Analysis Report By Ingredient (Prebiotics, Probiotics, Food Enzymes), By Product (Dairy Products, Bakery & Cereals, Non-alcoholic Beverages), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global digestive health products market size was valued at USD 44.4 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030. Increasing demand for nutritional and fortifying food additives is one of the key factors driving the market. Digestive health products help in fighting bad bacteria and boosting immunity. The growing awareness for improved health has been motivating consumers to pay a little extra for better health, which, in turn, is expected to benefit the growth of digestive health products.

Additionally, in western countries, gut health is gaining popularity among consumers who pursue a holistic approach to healthy living ingredients, such as probiotics, which are key to supporting a healthy gut microbiome. Thus, with rising consumer awareness regarding gut health, the demand for digestive health products is anticipated to increase during the forecast period. U.S. is expected to continue registering significant demand for digestive health during the forecast period. High prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods are expected to drive the demand for digestive health products in the country.

Various enzymes found in digestive health products, such as lipase, amylases, and lactase, contribute to maintaining stomach acid levels and improving digestion. The growing demand for nutritional food additives and nutritional supplements is one of the key factors driving the growth of the digestive health products market. Digestive health products are expected to witness high demand from dairy industry for use in milk, cheese, yogurt, and beverage products. These products are expected to drive the market expansion over the next few years owing to the growing use of probiotics and food enzymes in infant formula as well as increasing health concerns among adults.

The European Commission and EPA have framed supportive regulations to augment the production as well as consumption of naturally derived ingredients due to the rising concerns about reducing Greenhouse Gas (GHG) emissions. As a result, food and beverage manufacturers are undertaking efforts to fortify naturally derived additives in their product offerings, thereby positively benefitting market growth. The outbreak of COVID-19 severely impacted the global industrial production owing to observed lockdowns in major economies in first quarter of 2020. However, with digestive health products aiding in gut health and improving immunity its demand for supplements and dairy products increased during the spread of COVID-19.

Ingredient Insights

The probiotics segment dominated the market for digestive health products and accounted for the largest revenue share of 87.5% in 2021. This is owing to an increased awareness of the health benefits of probiotics, such as the prevention of irritable bowel syndrome, the treatment and prevention of diarrhea, the prevention of allergies and inflammation, and the improvement of immunity. Large number of companies such as ADM, Cargill, Incorporated, and BENEO GmBH in North America and Europe manufacture and supply prebiotic ingredients globally. Increased harvesting and cultivation of prebiotic natural herbs particularly in North America and Europe is expected to enhance the usage of prebiotics in various applications

The food enzymes segment is expected to witness the fastest growth in the coming years. Food and beverages companies are being attracted to food enzymes because of their multifunctionality. Furthermore, food enzymes are being widely used in dairy products for offering immunity and improved gut health to consumers, propelling segment growth. Animals are the most important source of commercial enzymes however, manufacturers operating in the food enzyme landscape such as Novozymes, Chr. Hansen Holding AS, Danone and others are carrying out research and development to offer plant-based enzymes. With supplemental enzymes from animal sources being pH-sensitive, and plant-based enzyme supplements being effective to withstand the acids in the stomachs, the demand for food enzymes from plant-based source is expected to witness significant growth during the forecast period.

Product Insights

The dairy products segment dominated market for digestive health products and accounted for the largest revenue share of 73.8% in 2021. The market is driven by the growing consumer inclination towards preventive healthcare coupled with development of efficient probiotic strains for dairy products to aid intestinal inflammation, improve gut health and immunity. The popularity of functional beverages, including relaxation drinks, sports drinks, and kombucha, has considerably increased owing to their unique flavors and health benefits. Thus, the incorporation of functional ingredients, including prebiotics and probiotics, is expected to increase in non-alcoholic beverages, which, in turn, is expected to benefit market growth.

With digestive enzyme supplements being readily available in the market for digestive health products in many forms such as pills, capsules, powders and liquids, to adapt to pH changes, its demand among consumers is escalating. Other factors contributing towards market growth include the rise in aging population, the increase in gastrointestinal disorders, and increased consumption of dietary supplements for preventive healthcare. Rising demand for digestive snack and cereal bars such as energy bars, protein bars, and nutrition bars is anticipated to significantly drive the market for digestive health products over the forecast period. Fortified cereals are expected to grow at a brisk pace with companies such as Kellogg’s Company launching new product ranges in order to capture market share.

Regional Insights

North America dominated the digestive health products market and accounted for the largest revenue share of 33.3% in 2021. The strong foothold of the key players in the region coupled with government support for new product development and technological advancement in probiotic and prebiotic space are factors contributing towards high market share in the region. Furthermore, factors fueling the North American consumer interest in digestive health products include growing healthcare costs, changes in food laws affecting label and product claims, rapid advances in science and processing technologies, rising geriatric population, and rising interest in attaining wellness through diet.

In Europe, the market accounted for significant revenue share in 2021. High demand for digestive health products in major markets including Germany and the U.K. on account of rising importance of probiotics products is anticipated to impact market growth positively, albeit at a lower rate owing to maturity of industries. In Asia Pacific, the market is expected to progress at highest CAGR owing to aggressive expansion strategies adopted by global players which has increased consumer awareness about health beneficial products. With the population growing, rise in disposable income, and rising standard of living particularly in India, China, the regional market is expected to witness growth.

Key Companies & Market Share Insights

The market for digestive health products is dominated by key players with established distribution channels globally. Many of these players rely on various business strategies, such as forming long-term supply agreements with distributors. Key players have increasingly focused on the Southeast Asian market over the years because of the presence of a target consumer base in the region. The manufacturers of digestive health products are continuously tracking the changing demand of the food and beverage industry, which is leading them to increase their investments in the research and developments and frequent product launches. For instance, in June 2021, International Flavors and Fragrances Inc. (IFF) launched Nurica, a new enzyme for dairy products in the U.S. Some of the prominent players in the digestive health products market include:

• BASF SE

• Chr. Hansen Holdings A/S

• Nestle SA

• DuPont

• Bayer AG

• Sanofi

• Danone

• Deerland Probiotics & Enzymes Inc

• Arla Foods, Inc

• Cargill, Inc

• General Mills, Inc.

 Digestive Health Products Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global digestive health products market report on the basis of product, ingredient, and region:

• Ingredient Outlook (Revenue, USD Million, 2017 - 2030)

  • Prebiotics

  • Probiotics

  • Food Enzymes

    • Animal-based

    • Plant-based

  • Microbial-based

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Dairy Products

  • Bakery & Cereals

  • Non-Alcoholic Beverages

  • Supplements

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia