Digestive Health Products Market Size, Share & Trends Analysis Report By Ingredient (Prebiotics, Probiotics, Food Enzymes), By Product (Non-Alcoholic Beverages, Bakery & Cereals, Dairy), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global digestive health products market size was valued at USD 32.67 billion in 2017 and is projected to expand at a strong CAGR of 7.3% during the forecast years. Increasing demand for nutritional and fortifying food additives is one of the key factors driving the market. Rising awareness about the beneficial properties of probiotics is also expected to augment their demand in digestive health products, thereby supporting market growth.

Yogurt and other probiotics are known to control intestinal flora. Products rich in Omega-3 and other fatty acids are believed to cure Cardiovascular Diseases (CVDs). Carotenoids, such as beta-carotene, claim to possess anti-carcinogenic properties that help in the prevention of oxidative damage-related diseases, such as cancer.

Digestive health products help in fighting bad bacteria and boosting immunity by improving the gut health. Probiotic yogurts are among the few widely consumed probiotic products with digestive health claims. The growing awareness about its health benefits has been driving the market growth as consumers are willing to pay extra for better health.

A significant rise in expenditure is witnessed in emerging regions such as China, Russia, Brazil, and India. Thus, rising consumer disposable income levels, along with increasing awareness about the effectiveness of probiotics for immune system, are expected to benefit the market further in the long run.

Ingredient Insights

The probiotic ingredient is emerged as the largest raw material segment, owing to their rising demand by different food items manufacturers. Advancements in the production technology and increased spending on R&D by major companies will drive the segment further. In addition, awareness regarding the health benefits, such as improved immune system, offered by these products will fueling the segment growth in the years to come.

The food enzymes segment is expected to grow at a higher pace over the forecast period due to escalating demand for digestive enzyme supplements that replace destroyed enzymes in the body, which results in lowering the digestive problems. Among the plant - , animal-, and microbial-based food enzymes, animal-based segment led the market in 2017.

Moreover, multi-functionality of food enzymes coupled with demand for enzyme cultures from the food & beverage industry is expected to boost the segment growth over the forecast years. Food enzymes are majorly used in diary sector. However, the segment growth is restricted on account of the lack of consistency in the safety regulations.

Product Insights

Dairy products led the market owing to rising demand for these foods. In addition, unhealthy food habits, sedentary lifestyle, and rising consumer awareness about the benefits of nutritional dairy products have spurred the demand for digestive health dairy products.

Supplements was the second-largest segment in 2017 and is expected to grow at a higher pace over the forecast period. Positive outlook towards nutrition and health on account of increasing importance of active lifestyle is expected to play a vital role in promoting the usage of supplements.

Regional Insights

Rising awareness regarding the availability of digestive health products have spurred the demand in North America. Moreover, government support for new developments and technological advancements have also offered a number growth opportunities in the region. Factors, such as technological advancements, real-time product delivery, and abundance of specialty health products, have boosted the North American market. Bakery and dairy products are expected to remain the dominant segments in the U.S. market owing to high demand for specific, flavored, and inexpensive food products.

The Asia Pacific regional market has anticipated increasing product demand as key participants are introducing their brands in untapped economies of Southeast Asian countries. China and India are among the largest markets for the APAC market owing to larger population base in these economies. In addition, increased awareness about health benefits of these products, will also drive the region’s growth over the forecast period.

Digestive Health Products Market Share Insights

The companies have a strong network of distribution and offices in North America and Europe. The presence of strict regulatory policies is a key market characteristic for the companies in these regions. The operations of market leaders are integrated throughout the value chain. Companies are using partnership strategies with suppliers or distributor companies. Some of the key companies in the industry include Chr. Hansen Holding A/S; Cargill Inc.; Nestle S.A.; Danone A.S.; Arla Foods, Inc.; Yakult Honsha Co.; Mondelēz International, Inc.; PepsiCo, Inc.; General Mills, Inc.; Deerland Enzymes, Inc.; AST Enzymes.

Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global digestive health products market report on the basis of ingredient, product, and region:

• Ingredient Outlook (Revenue, USD Million, 2014 - 2025)

  • Prebiotics

  • Probiotics

  • Food Enzymes

    • Animal-based

    • Plant-based

    • Microbial-based

• Product Outlook (Revenue, USD Million, 2014 - 2025)

  • Dairy Products

  • Bakery & Cereals

  • Non-Alcoholic Beverages

  • Supplements

  • Others

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S

  • Europe

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa