GVR Report cover Food Decorations And Inclusions Market Size, Share & Trends Report

Food Decorations And Inclusions Market Size, Share & Trends Analysis Report By Product (Nuts, Glazes), By Distribution Channel (B2B, B2C), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-017-5
  • Number of Pages: 120
  • Format: Electronic (PDF)

Report Overview

The global food decorations and inclusions market size was valued at USD 7.43 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 6.8% from 2023 to 2030. Bakery and confectionary products, such as cakes, cookies, and others, are significantly consumed across the globe, and these products are highly used in cookies, cakes, and others thus driving the industry growth. Moreover, decorations and inclusions are highly being used in various bakery products to add more flavor and texture to the product along with making it more appealing and presentable, which is contributing to the industry growth over the forecast period.

U.S. food decorations and inclusions market size, by product, 2020 - 2030 (USD Billion)

The outbreak of the COVID-19 pandemic had severely impacted various industries including the food and beverage industry majorly due to disruption in distribution channels and supply chains. However, the global industry remains unaffected by the pandemic since the usage of these products surged during the pandemic due to the closing of commercial places, such as bakeries, specialized cake shops, ice cream shops, and others. The COVID-19 pandemic also blew the trend of home baking.  People across the globe were spending most of their time at home and tried baking various types of cookies, cakes, desserts, and others using these products.

This resulted in increased usage of decorations and inclusions at home, thus driving the industry growth during the pandemic. Cakes, pastries, confectionaries, cookies, and others are some of the most popular and consumed food products across the globe, and decoration and inclusion products are highly used in these products, which are boosting the market growth. According to an article published by Pushups, LLC in August 2022, the survey, 62% of Americans prefer chocolate chip cookies over others and is one of the top flavors among consumers. Thus, high preference, consumption, and inclusion of these products in a diverse range of products are anticipated to fuel the industry growth over the forecast period.

The growing trend of eating cakes, ice creams, and others either during dine-outs or as post-meal desserts at home among millennials and generation-Z is propelling the use of these products for making such meals presentable thus driving the industry growth. Moreover, with the rising trend of personalizing pastries, desserts, and cakes, these products are increasingly being used, which is further expected to fuel the industry's growth. Furthermore, such products are available in a wide range of prints, sizes, and shapes to choose from, which provides a unique finish and design to the final dishes along with being versatile, and being used in various seasons and occasions.

For instance, Barry Callebaut offers various products, such as chocolate hells, shapes, plaques, and others, along with providing various products with festive designs. Consumers are becoming tougher to please as their food palate is becoming more adventurous resulting in the rising demand for authentic and traditional products with a twist. Currently, consumers, especially Gen-Y and millennials, are craving food products that offer an experience of multi-sensory. They are demanding palates that are challenged, stimulated, and surprised and offer a unique range of textures. Thus, increasing the use of these products in a wide range of food products to offer unique mouthfeel or texture is fueling the market growth.

The presence of various standards and regulations in the development and production of such products by various government regulatory bodies, such as the Food and Drug Administration and others, is expected to hinder industry growth. Moreover, other factors, such as fluctuations in the prices of raw materials, used for the manufacturing of these products are further expected to challenge the industry growth over the forecast period. However, the growing trend and demand for vegan, organic, and clean products among consumers is expected to create key opportunities for market growth.

Product Insights

The chocolate decorations and inclusions segment dominated the industry in 2022 and accounted for the largest share of more than over 26.90% of the total revenue. It is expected to remain dominant throughout the forecast period. The large share of the segment is attributed to its high usage among manufacturers of bakery products, candy, ice creams, and others. Moreover, the use of these products enhances the flavor and texture of cakes, cookies, and others along with providing them with a presentable look. Furthermore, these products are available in diverse shapes, sizes, and colors along with diverse applications, such as topping, icing, frosting, and coating.

This is contributing to their high usage, thus fueling the segment's growth. The nuts segment is expected to grow at the fastest CAGR over the forecast period. The rising use of nuts in bakery formulations and other food products to impart colors, flavors, and texture is contributing to segment growth. Nuts are used not only as inclusion but also as decoration. Moreover, various health benefits are associated with the consumption of nuts as they are good sources of fatty acids, antioxidants, fiber, and others. Thus, their rising inclusion in various food products is boosting segment growth.

Distribution Channel Insights

The B2B distribution channel segment dominated the industry in 2022 and accounted for the maximum share of more than 68.20% of the overall revenue. The segment is projected to expand further at a significant CAGR retaining the dominant position throughout the forecast period. A significant share of the segment can be attributed to the major use of decoration and inclusions in bakery products, ice cream, and others. The sales of these products are increasing across the globe owing to the growing number of bakery shops and cake shops. Moreover, such products are highly used by various businesses in the hospitality industry including restaurants, hotels, and others, which is expected to support the segment growth in the coming years.

Global food decorations and inclusions market share, by distribution channel, 2022 (%)

The B2C segment, on the other hand, is anticipated to grow at the fastest CAGR over the forecast period. The growing preference of consumers for homemade bakery items has been boosting the use of such products for presentation purposes, which has been driving product sales through B2C channels. Moreover, the growing trend and popularity of Do-It-Yourself (DIY) food products, such as cookies, cakes, and ice creams, influence consumers to purchase decorative products through various B2C channels, thus further driving the segment growth. In addition, the wide availability of a variety of products and easy accessibility to these products through diverse retail channels is expected to contribute to segment growth.

Regional Insights

Europe dominated the industry in 2022 and accounted for the maximum share of more than 33.90% of the overall revenue. The region is expected to remain dominant throughout the forecast period. A rise in demand for high-quality bakery products with decorations is expected to drive industry growth in the region. In addition, the high popularity of these products and their increasing demand in various sectors including the food service sector are expected to contribute to the region’s growth. Moreover, the growing demand and preference for decorated and textured baked goods along with desserts among consumers in the region will support the market growth.

Food Decorations And Inclusions Market Trends by Region

The Asia Pacific region, on the other hand, is expected to register the fastest growth rate during the forecast period. The rapidly growing bakery sector in the region, especially in China and India, is a key factor driving the market growth in the APAC region. The growing consumption of bakery products that are convenient, such as pastries and cakes, is another significant factor driving the regional market growth. Moreover, the increasing acceptance of western or international flavors and cuisines resulting in the establishment of new bakeries will further fuel the market growth in the region.

Key Companies & Market Share Insights

Key players are adopting various steps to strengthen their presence in the industry. These steps include strategies. such as partnerships, mergers & acquisitions, development & launch of new products, global expansion, and others. Some of the initiatives include:

  • In September 2021, Barry Callebaut announced the acquisition of the Europe Chocolate Company (ECC). This acquisition will help Barry Callebaut to strengthen its manufacturing capabilities in the highly customized chocolate decorations and specialties market

  • In May 2021, Cargill announced the acquisition of Leman Decoration Group, one of the leading cake decorations suppliers. The strategy was adopted by the company to serve better to Europe’s gourmet customers and broaden the decoration offerings of Cargill all across the globe

  • In May 2019, Pecan Deluxe Candy Company announced that the company has invested approximately 3.93 million to manufacture its own custom-built streamlining processes and production facilities

Some of the prominent players in the global food decorations and inclusions market include:

  • Dawn Food Products, Inc.

  • Barry Callebaut

  • Dr. Oetker

  • Cargill, Inc.

  • Carroll Industries NZ Ltd.

  • Delicia

  • IRCA S.P.A.

  • HLR

  • ICAM SpA

  • Kanegrade

Food Decorations and Inclusions Market Report Scope

Report Attribute


Market size value in 2023

USD 7.90 billion

Revenue forecast in 2030

USD 12.54 billion

Growth rate

CAGR of 6.8% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific;Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; U.K.; Germany; France; Italy; Spain; China; Japan; India; Brazil; South Africa

Key companies profiled

Dawn Food Products, Inc.; Barry Callebaut; dr Oetker; Cargill, Inc.; Carroll Industries NZ Ltd.; Delicia; IRCA S.P.A.; HLR; ICAM SpA; and Kanegrade

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Food Decorations And Inclusions Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global food decorations and inclusions market report based on product, distribution channel, and region:

Global Food Decorations And Inclusions Market Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Chocolate Decorations and Inclusions

      • Chocolate Chips

      • Chocolate Curls

      • Chocolate Sprinkles

      • Others

    • Sugar Decorations and Inclusions

      • Sugar Pearls

      • Sugar Sprinkles

      • Nonpareil

      • Others

    • Nuts

      • Coated/Sweetened/ Caramelized Nuts

      • Roasted Nuts

    • Preserved/Freeze Dried Fruits

    • Sugar Paste & Icing

    • Glazes

    • Marzipan

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • B2B

    • B2C

      • Hypermarkets & Supermarkets

      • Traditional Grocery Stores

      • Wholesale Stores

      • Convenience Stores

      • Online

      • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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