The global fresh food packaging market is dynamic in nature and is driven by increasing need to extend the shelf-life of produce. Growing consumption of fresh and processed food across the globe expedites the employment of efficient packing solutions. This has translated into healthy business prospects for the industry and has encouraged the introduction of novel and innovative products and solutions. Packing offers foodstuff total protection from spoilage and damage. It also helps avoid any biological, chemical, and physical changes in packed products, thereby retaining their taste and freshness.
The industry has witnessed considerable growth in the retail sector following increasing adoption of smart, convenient packaging materials. Packing materials can be plastic, glass, paper and paperboard, and metal, among others. Mounting demand for innovative packaging solutions in the fresh food industry has, in its wake, given rise to innovative technologies pertaining to production of packing materials.
Some of the popular technologies employed in the market are active, intelligent, modified atmospheric packaging (MAP), aseptic, and antimicrobial packaging. These solutions find application in packaging of meat and meat products, seafood, and fruits and vegetables, among others.
A trend that has gripped the industry is greater consumption of custom-engineered packages. Tailor-made solutions are available in almost all types of fresh food packing products. Flexible packs, gusseted bags, corrugated boxes, cans, and boxboards are some of the widely used types of packing products. Another trend that has been gaining traction in the industry is incorporation of functional packaging. This development has given key players a competitive edge over their counterparts specializing in the production of prepackages.
Asia Pacific accounts for a prominent share in the global fresh food packaging market owing to presence of a large customer base in the region. Increasing foodstuff purchases, notably from local sources, coupled with increasing levels of trade, has strengthened the industry in the region. From a competitive perspective, setting up a business in this region helps reduce manufacturing costs associated with fresh food packing products, owing to abundant availability of raw materials and cheap labor. By category of fresh food, fruits and vegetables have witnessed significant growth over the past few years and will continue to do so over the forecast period.
Prominent companies operating in the global fresh food packaging market include Mondi Plc; Bemis Company, Inc.; DS Smith; COVERIS; Amcor Limited; Sonoco Products Company; Smurfit Kappa; International Paper Company; Sealed Air; Rocktenn Company; Silgan Holdings, Inc.; and DuPont. These players employ cutting-edge techniques to manufacture packaging products while ensuring efficient and economical production.
However, increasing availability and consumption of cheap packaging products have intensified competition in the industry. Furthermore, such factors have challenged deep-rooted industry participants. From a manufacturer’s standpoint, product differentiation has emerged as a decisive and widely deployed strategy in the industry and has led to an extension of product portfolios.
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