Home Water Filtration Unit Market Size, Share & Trends Report

Home Water Filtration Unit Market Size, Share & Trends Analysis Report By Product (RO-based, UV-based), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-317-1
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global home water filtration unit market size was valued at USD 8.6 billion in 2018 and is expected to register a CAGR of 15.9% from 2019 to 2025. In recent years, the market has gained immense traction as a result of changing lifestyle, especially in urban areas. Scarcity of drinking water has obligated the domestic authorities to provide the population with an adequate supply of the same. Taking advantage of this opportunity, companies such as Eureka Forbes and Aquaguard have emerged as the market leaders in the domestic segment.

Product penetration in developed countries such as U.S. and Canada is relatively higher while a vast semi-urban and rural areas in developing countries such as India and China still remain untapped. Hence, home water filtration unit is seen as a necessity, especially in metros and urban cities due to rising microbial and chemical contamination in the surface water sources. Growing awareness about the ill effects of contaminated surface water, along with declining level of potable water amongst consumers, has resulted in a significant shift in their preferences for technology-based domestic water purification system worldwide.

North America home water filtration unit Market

Rising concerns over different waterborne diseases such as E.Coli and cholera have augmented the popularity and demand for such purifiers in the global market. For instance, the German water filtration technologies firm, BRITA commenced its operations in India with the launch of a new range of water purifiers namely, MyPure Max in 2019. This product range involves a combined technology of RO+UV and is expected to be sold through direct sales initially.

Consumer preference has shifted substantially to a long-term solution such as water purifiers, which are portable and reasonable to purchase. The value of ownership is an old concept where there is a tendency to acquire assets, which could give results for a longer duration. One such type is the domestic water purifier. It is a necessity as well as a commodity, which is the need of time. Buying water is not a feasible choice for the long-term.

Hence, the global home water filtration unit market is expected to overcome such restraints to augment the dormant demands of consumers, especially those in rural and semi-urban areas. For instance, Kent launched Kent Grand Plus, coupled with TDS controllers, to ensure the purest drinking water for domestic purpose. Kent water purifier products are ideal for Indian conditions because they are equally easy to handle municipal water supply and natural groundwater.

Based on product, RO-based is the fastest and largest category in the market owing to the benefits of advanced technology that is specialized to remove 90% to 99% of contaminants present. Rising water pollution and rapid urbanization are the major factors that are expected to present lucrative opportunities for the market in future. For instance, the European real-estate industry is booming in countries such as Germany and France, thereby leading to shortage of potable water for the growing population in this region. Hence, demand for portable filtration systems is increasing in these countries, thereby driving the market players such as 3M Purification, Inc. and O. Smith Corporation to tap the booming market.

The market in Asia Pacific is primarily driven by increased demand from growing urban population and rising per capita expenditure. Increasing product demand in the APAC region is due to higher concentration of impurities present in untreated water as per the Asian Water Development Outlook (AWDO). For instance, companies such as Havells, Blue Star, and AO Smith have launched a number of products for the domestic category in the past few years due to extensive demand for such purifiers in India and Indian sub-continent.

Product Insights

The RO-based product segment is expected to expand at the fastest CAGR of 16.2% owing majorly to the benefits of its de-contamination process as compared to other products. RO-based purifiers not only kill micro-organisms, but also remove heavy metals, pesticides, and dissolved solids. Increasing cases of waterborne diseases have made consumers cautious about the health risks associated with impure drinking water.

In addition, increasing penetration of low-budget residential water purifiers such as candle-filter purifiers by local manufacturers like Rama in developing countries, along with emergence of advanced and innovative water purifiers by companies like Kent and AO Smith is expected to stimulate global demand for residential water purifiers over the next few years.

UV-based held a share of 32.3% in 2018 and is expected to witness substantial growth over the coming years. These products provide a complete cure to the water as radiations irradiate the water and penetrate the cells of bacteria and viruses, thereby destroying their reproductive ability. Usually, such purifiers are manufactured in conjunction with other forms of filtration such as reverse osmosis (RO) or activated carbon.

The others category in the product segment includes household filtration equipment using multiple technologies based upon RO and UV including candle filter purifiers. For instance, Livpure is a new entrant in this market in comparison with Kent and Eureka Forbes, which are already established in the domestic water filtration equipment market. The company launched the Livpure Glo 7-liter RO+UV+Mineralizer Water Purifier for its Indian consumers that can purify up to 12 liters per hour, thereby catering to the modern day needs.

Regional Insights

The APAC market is expected to generate a revenue of USD 9.0 billion by the end of 2025. Product demand is anticipated to gain an increasing traction in this region due to increasing number of players in the market, accompanied with large scale investments in R&D. For instance, India's domestic water purifier market was worth USD 526.1 million, sales of which are USD 405.8 million, and service generates the balance as per a report by the Economic Times in 2017. Companies such as Eureka Forbes have a wide consumer base, thereby promoting the growth of the market.

Global home water filtration unit Market

Europe is anticipated to emerge as the second fastest growing regional market and expand at a CAGR of 16.4% over the forecast period. Factors driving the demand for domestic water purifiers in this region are growing cases of jaundice and waterborne infections, rising awareness about sanitation amongst the urban population, and exponential growth of residential constructions in the region.

CSA is expected to register a CAGR of 16.2% over the forecast period. Countries such as Argentina and Brazil are amongst the leading consumers of home water filtration unit due to growing levels of water pollution and unnatural taste of the water due to repetitive chlorination in this region. These factors are driving the demand for home water filtration unit products. For instance, Evoqua, Avista Technologies, and Daikin America, Inc. are the major suppliers of domestic water purifiers in the CSA region, especially Argentina.

Home Water Filtration Unit Market Share Insights

The global market is moderately fragmented with major players such as Best Water Technology Group; Kent RO System Ltd.; Brita Gmbh; Eureka Forbes Limited; Tata Chemicals; HaloSource Inc.; Panasonic; Amway Corporation; Aquasana; GE Water & Process Technologies Inc.; and Eureka Forbes Limited.

Due to the presence of leading vendors competing in terms of variety and prices, the market is majorly dependent on consumer preference with a few major players across regions. Companies such as Eureka Forbes Limited and Kent RO System Ltd. are popular amongst consumers, especially across the Indian sub-continent, as these are available in various design options at a wide range of prices.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., France, Germany, India, China, Argentina, and Israel

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global home water filtration unit market report on the basis of product and region:

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • RO-based

    • UV-based

    • Others

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      •  U.S.

    • Europe

      • France

      •  Germany

    • Asia Pacific

      • India

      •  China

    • Central & South America

      •  Argentina

    • Middle East & Africa

      • Israel

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