Mobile Threat Defense Market Size, Share & Trends Analysis Report By Solution, By Operating System, By Deployment, By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2030

Mobile Threat Defense Market Size & Trends

The global mobile threat defense market size was evaluated at USD 2.25 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 25.2% from 2023 to 2030. Mobile threat defense (MTD) is a strategic approach involving solutions and strategies to cater to cyber threats and malware attacks on mobile applications. The rising prevalence of data theft, hacking, and ransomware attacks is creating a higher demand for MTD as the dependency on mobile browsing is increasing compared to desktops, and laptops are the key factors expected to drive the demand for the market during the forecast period.

Mobile threat defense does not only secure mobile software it further offers security to other components of a mobile device such as applications, network traffic, stored data, and other personal information linked with users’ mobile devices. Mobile threat defense assists users by providing mobile malware protection, mobile threat intelligence, endpoint security, data protection, and risk assessment in the device itself. MTD safeguards mobile devices from malware attacks and security breaches along with sharing alert notifications for managing the impact and secure applications having the potential of being compromised by cybercriminals. The following factors are aimed to elevate the market growth over the forecast period.

Policymakers and government bodies across the world are taking major initiatives toward the digitization of payment systems, digital currency, and online banking. For instance, the government of India took a series of initiatives such as the launch of the digital rupee and the Finance Act 2022 by amending the Reserve Bank of India Act 1934 by altering the definition of “banknote” which includes the issue of banknotes in digital format. These initiatives are promoting the adoption of digital platforms, smartphones, and the use of the internet which is further leading towards the rapid growth of online shopping, gaming, and browsing making mobile devices a center of all key activities. Thus, the need for robust security solutions for mobile devices is rising exponentially.

As the hybrid work culture is becoming the norm, companies and employees are highly relying on mobile devices to share various information and data related to organizations. Further, the use of insecure networks is rising exponentially to connect to enterprise resources is becoming a greater threat as it offers an easy window for cyber criminals for hacking applications and devices. With mobile threat defense technology, end users can get an easy resolution for various potential cyber threats and mobile virus attacks as it offers higher visibility, zero trust security, easy integration, and deployment in users’ devices, and built-in by following strict regulatory compliances. Thus, the following factors are expected to offer a lucrative growth opportunity for the mobile threat defense market in the coming years.

The rising use of mobile devices by employees in the new era of hybrid work culture is leading to serious issues such as privacy breaches, ransomware attacks, and device hacking. To cater to these challenges key players are involved in providing industry-leading MTD solutions. For instance, In June 2022, VMware provider of multi-cloud services for applications partnered with Lookout, a data-centric cloud security platform. Both companies came together to launch Workspace ONE a new mobile threat defense solution. Based on this partnership Lookout will be able to offer superior mobile threat defense solutions with seamless integration and activation utilizing VMware’s Workspace ONE platform for mobile threat defense. Thus, the following initiatives are expected to drive the market demand.

Solution Insights

The software segment accounted for the largest market share of 64.26% in 2022. Mobile-based threat defense software is gaining significant momentum as it offers advanced security features such as tracking device performance, continuously updating applications and software, sharing alert notifications for potential threats, and offering greater visibility in the users’ mobile devices. Further, MTD software is built in by following strict data privacy guidelines thus, the above-mentioned capabilities are expected to drive the segment over the forecast period.

The services segment is anticipated to expand at a CAGR of 26.1% during the forecast period. MTD services offer a holistic solution for securing mobile devices across applications, software, device performance, online browsing, and securing data. These services are designed to enable mobile devices to be safe and secure from malware attacks and cyber criminals by ensuring robust security features while providing users with the convenience and flexibility of using their mobile devices. Furthermore, MTD services are helping organizations in reducing additional IT expenditure spent on securing employees’ devices and allowing them to focus on other key operational areas.

Deployment Insights

The cloud-based segment accounted for a market share of 56.16% in 2022. Cloud-based mobile threat defense technology is managed in the cloud servers. It does not require installation on users' devices rather it can be accessed through specific user login credentials, mobile users can access MTD over the internet via a web-based application. Cloud-based MTD offers flexibility in terms of choosing the right plan based on users’ requirement thus it offers cost-effectiveness, scalability, accessibility, and advanced security features. Thus, the above-mentioned factors are expected to drive the demand for the market in the defined segment.

On-premise segment is anticipated to grow at a CAGR of 22.6% during the forecast period. On-premise solutions provide users with complete control to the users for advanced mobile threat defense, it provides a tailored solution to users and organizational employees based on their specific requirements. Due to the growing hybrid work culture and sharing of data through unsecured platforms, the need for on-premise MTD solutions is growing subsequently. On-premise MTD solutions may demand large investment and IT resources to implement but they can offer an advanced level of mobile data protection, endpoint security, adequate custom features, threat intelligence, and mobile malware protection.

Enterprise Size Insights

The large enterprise segment accounted for the largest market share of 53.23% in 2022. With the rising cyber threats, malware attacks, and data theft acts the demand for mobile threat defense is growing significantly in large enterprises to secure employees’ mobile devices which may hold important documents, data, passwords, and other specific details that can harm the organization and their interests. Mobile threat defense ensures privacy and security to employees’ personal and professional devices along with reducing additional IT expenditure which can be used in other key operational areas.

The SMEs segment is expected to grow at the highest CAGR of 25.9% during the forecast period. The growing cyber-attacks on users' systems and software cost heavy IT expenditure as it requires constant monitoring, skilled professionals, and advanced infrastructure which may not be feasible for small and medium organizations to afford. Mobile threat defense offers a flexible alternative to organizations having limited budgets and resources for handling cyber warfare thus, the following factors aimed to lead the market demand in the SMEs segment over the forecast period.

Vertical Insights

The IT and telecom segment accounted for the largest market share of 20.92% in 2022. IT and telecom hold a significant share of mobile threat defense as most of their businesses require the use of mobile devices, desktops, and laptops containing critical information, documents, passwords, and other information. MTD offers a wide range of benefits to IT and telecom industries, such as robust security, cost savings, and prompt response to cyber attackers. MTD mobile threat defense solutions are designed to tackle critical cyber-attacks on mobile devices with advanced security features such as user alert notifications, threat detection, mobile malware protection, device encryption, etc. Thus, the following capabilities are expected to drive the market demand in the following segment.

The retail segment is anticipated to expand at a CAGR of 29.4% during the forecast period. The growing consumer base in the retail industry requires constant interactions with customers, clients, and manufacturers over mobile phones. Similarly, the growing promotional activities, online selling, and advertisement activities gather a large amount of information and customer data on the employees’ mobile devices. Thus, MTD allows retailers to manage and monitor mobile devices, security analytics, configure settings, and risk assessment which ultimately enhances the overall organizational efficiency along with providing a superior customer experience.

Operating System Insights

The Android segment accounted for a market share of 58.24% in 2022. Based on the estimates, there are more than 3.3 billion Android phone users across the world according to IBM Corporation and the demand is further rising significantly due to user-friendly and cost-effective features along with higher availability of Android mobile devices in the market. These above-mentioned parameters are significant but not sufficient as users are now looking for more advance and secure mobile devices thus to cater to the rising demand of MTD android mobile manufacturers are partnering with key MTD solution providers. For instance, in Feb 2023, Samsung partnered with Check Point Software Technologies Ltd.to develop a holistic security solution against the growing mobile attacks with close integration of Samsung Knox Manage and Check Point Harmony Mobile platform.

The iOS segment is expected to expand at the highest CAGR of 27.2% during the forecast period. The rising demand for iOS devices, including iPhones and iPads is expected to drive the MTD market growth in the following segment. MTD solutions provide advanced security features, routine updates, threat alerts, control over the configuration, and safeguard data on iOS devices. These features allow consistent device management while ensuring that all devices are configured and updated promptly. The following factors are expected to drive the demand for the market in the following segment over the forecast period.

Regional Insights

North America held the major share of 36.94% of the target market in 2022. The mobile threat defense (MTD) Market in North America is driven due to the constant surge in the adoption of smartphones, the trend of Bring Your Device (BYOD), the need for data security, and hybrid and work-from-home industry policies. Further, the region is dominated by several key players, including IBM Corporation, Microsoft Corporation, BlackBerry Limited, and VMware Inc. These companies offer a broad range of MTD solutions that provide robust cyber security features such as threat intelligence, system update, system monitoring, application management, and security management.

Asia Pacific is anticipated to grow as the fastest-developing regional market at a CAGR of 27.5%. Due to the rapid adoption of mobile devices, the launch of 5G technology, government initiatives towards the promotion of digitization and online payments, along with the vast presence of e-commerce, gaming, and social media users is constantly exposing users to cyber threats as these platforms are being heavily utilized by cybercriminals to trap the customers. Thus, the following factors are expected to drive the demand for the market in the Asia Pacific region. 

Key Companies & Market Share Insights

The key players operating in the market include Cisco Systems; SAP SE; Broadcom, Inc.; Vmware; Ivanti; Sophos; and Blackberry to broaden their product offering, companies utilize a variety of inorganic growth tactics, such as partnerships, regular mergers, and acquisitions. In January 2023, Ivanti, the provider of cybersecurity and related enterprise solutions announced a strategic partnership with Lookout, a provider of cloud security. Based on this partnership both companies aimed to strengthen their product offering by integrating Ivanti’s Neurons automation platform along with Lookout’s Mobile Endpoint Security solutionswhich will offer advanced mobile security solutions across Android, iOS, and Chrome OS devices. Some of the prominent players dominating the mobile threat defense market include:

• Cisco Systems

• SAP SE

• Broadcom, Inc.

• VMware

• Citrix Systems

• Kaspersky Labs

• Ivanti

• Micro Focus

• ZOHO

• SolarWinds

• Zimperium

• Matrix42

• Sophos

• Blackberry

• Esper

Mobile Threat Defense Market Report Scope

Global Mobile Threat Defense Market Report Segmentation

This report forecasts revenue growth at regional and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mobile threat defense market based on solution, operating system, deployment, enterprise size, vertical, and region:

• Solution Outlook (Revenue, USD Billion, 2018 - 2030)

  • Software

  • Services

• Operating System Outlook (Revenue, USD Billion, 2018 - 2030)

  • Android

  • IOS

  • Windows

  • Others

• Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

  • Cloud

  • On-premise

• Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

  • Small and medium-sized enterprises

  • Large enterprises

• Vertical Outlook (Revenue, USD Billion, 2018 - 2030)

  • BFSI

  • IT and Telecom

  • Retail

  • Healthcare

  • Education

  • Transportation and Logistics

  • Manufacturing

  • Government

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • U.A.E

    • Saudi Arabia

    • South Africa