A three-pronged approach was followed for deducing the non-alcoholic beverages market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for non-alcoholic beverages market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of non-alcoholic beverages market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The non-alcoholic beverages market was categorized into three segments, namely product (Carbonated Soft Drinks, Bottled Water, RTD Tea & Coffee, Functional Beverages, Juices, Dairy-based Beverages), distribution channel (Food Service, Retail), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).
The non-alcoholic beverages market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The non-alcoholic beverages market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into thirteen countries, namely, the U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; India; Japan; Brazil; South Africa.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The non-alcoholic beverages market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Nestlé - Nestlé, a Swiss multinational food and drink processing company, is a major market player with a diverse portfolio of products. The company produces a wide range of non-alcoholic beverages, including coffee products, bottled water, juices and drinks, tea, chocolate and malted beverages, and health science beverages. Nestlé operates globally and has a vast network of manufacturing facilities, distribution centers, and sales offices.
PepsiCo Inc. - PepsiCo Inc, a United States-based multinational food and beverage company, is a major market player in the non-alcoholic beverages industry. The company reported revenues of $86,392.0 million for the fiscal year ended December 2022, making it one of the top 5 non-alcoholic beverages companies in the world. PepsiCo's product portfolio comprises a wide range of non-alcoholic beverages, including carbonated soft drinks, juices, bottled water, and health science beverages. The company's diverse beverage offerings, which include popular brands such as Pepsi-Cola, Mountain Dew, Gatorade, and Tropicana, have contributed to its significant market presence.
Unilever - Unilever PLC, a United Kingdom-based multinational consumer goods company, is a major market player with a diverse portfolio of products. The company operates through five segments: Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream. Unilever's product offerings include a wide range of non-alcoholic beverages, such as functional beverages, dairy-based beverages, and soups, under subbrands like Liquid I.V., Equilibra, and Knorr.
Keurig Dr. Pepper Inc. - Keurig Dr. Pepper is a prominent beverage company that specializes in offering a wide range of hot and cold beverages. The company's offerings cover a broad spectrum of consumer preferences, from traditional sodas and sparkling beverages to juices, teas, coffee, and other ready-to-drink beverages.
The Coca-Cola Company - Coca-Cola, a well-known multinational beverage company, is a major market player that produces and sells various non-alcoholic beverages. The company has also diversified into other categories, including juices, sports drinks, ready-to-drink teas and coffees, and bottled water. Coca-Cola has made efforts to expand its offerings to include healthier options and has introduced low-calorie and zero-sugar alternatives to its beverage lines.
Jones Soda Co. - Jones Soda Co. is a major market player in the non-alcoholic beverage industry. The company is engaged in the creation, manufacturing, promotion, and distribution of high-quality flavored beverages in non-alcoholic categories. Jones Soda Co. markets and sells its products in the U.S. and Canada, utilizing a network of independent distributors and direct store delivery channels such as convenience stores, on fountain in restaurants, grocery stores, sandwich shops and delicatessens, and through direct to retail channel to convenience and gas stores, retailers, delicatessens, grocery stores and sandwich shops.
Danone S.A. - Danone S.A. is a major market player in the non-alcoholic beverage industry. The company operates in four business segments - Essential Dairy and Plantbased Products, Early Life Nutrition, Medical Nutrition, and Waters. Some of its popular brands under Essential Dairy and Plant-based products are Activia, Actimel, Alpro, Danett, Danone, Danonino, Oikos, Silk, and YoPRO. Its popular brands under the Waters segment include Font Vella, evian, Hayat, Salus, Mizone, AQUA, Zywiec Zdroj, Villavicencio, Villa del Sur, Bonafont, and Volvic.
Suntory Beverage & Food Ltd. - Suntory Beverage & Food Ltd. is a major market player in the non-alcoholic beverage industry. The company is a global leader in both alcoholic and non-alcoholic beverages, and its portfolio includes a wide range of drinks, covering various categories such as Soft Drinks, Coffee, Water, and Health and Wellness Drinks. Some of its popular brands under Essential Dairy and Plant-based products are Activia, Actimel, Alpro, Danett, Danone, Danonino, Oikos, Silk, and YoPRO.
Asahi Group Holdings, Ltd. - Asahi is a major market player in the non-alcoholic beverage industry, recognized as a global leader with a diverse collection of brands. The company's portfolio spans various categories, including beer, alcohol, non-alcoholic beverages, and food products. Asahi's non-alcoholic beverage portfolio includes a variety of popular brands, such as Schweppes mixers, Sunkist, Solo, and Pepsi Max, offering refreshing and flavorful options for consumers seeking non-alcoholic alternatives.
Red Bull - Red Bull is a major market player in the energy drink industry. The company specializes in manufacturing and supplying energy drinks designed to revitalize the body and mind. Red Bull's energy drinks are known for containing key ingredients such as caffeine, taurine, alpine water, vitamins, and other related components.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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