North America Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Hypermarkets & Supermarkets, Electronic Stores, Exclusive Brand Outlets), By Country, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The North America household appliances market size was estimated at USD 117.56 billion in 2024 and is expected to grow at a CAGR of 3.8% from 2025 to 2030. The growth is attributable to rising disposable incomes and strong consumer spending power in the region are fueling demand for both major and small household appliances. For instance, in the United States, consumer spending per capita reached over USD 56,000 in recent years, enabling more frequent purchases and upgrades of appliances with advanced features and energy efficiency. This economic strength encourages consumers to invest in premium and smart appliances that offer long-term value despite higher upfront costs.

Moreover, urbanization and evolving lifestyles are significantly shaping the growth of the North America household appliances industry. The growing urban population, now over 300 million, drives demand for space-saving appliances, such as compact, multifunctional, and smart devices. Busy professionals prefer appliances that automate household tasks, contributing to the increasing popularity of connected kitchen gadgets and smart laundry machines. For instance, smart kitchen appliances equipped with Wi-Fi connectivity and voice control are becoming commonplace in urban homes, reflecting the need for convenience and efficiency.

Technological innovation, particularly the integration of the Internet of Things (IoT) with AI, is a vital growth driver. Consumers in North America are increasingly adopting smart home appliances that provide remote monitoring, energy management, and personalized settings. The market for smart kitchen appliances is projected to grow swiftly, fueled by features such as self-cleaning ovens and app-controlled refrigerators. This trend is bolstered by younger, tech-savvy consumers who prioritize connectivity and sustainability, which encourages manufacturers to innovate continuously.

The expansion of e-commerce and digital transformation in retail channels enhances market accessibility and consumer convenience. Online platforms offer extensive product information, customer reviews, and competitive pricing, making it easier for consumers to research and purchase appliances. The pandemic accelerated home renovations and appliance upgrades, resulting in a 42% increase in remodeling spending, particularly on kitchen and laundry appliances. This shift to online and omnichannel retailing, paired with improved delivery and customer service, fosters sustained market growth by efficiently reaching a broader audience.

Consumer Insights

Millennials, who prioritize low-maintenance solutions, favor appliances like easy-to-clean glass cooktops and Energy Star-rated products that align with their sustainability values. Gen Xers, typically more financially secure, invest in high-quality, luxury appliances, such as professional-grade ranges with advanced features. Baby boomers, often downsizing but still valuing entertaining, seek compact yet high-performing appliances, including versatile refrigerators and dishwashers designed for easy hosting. Meanwhile, Gen Z, raised in a tech-savvy environment, is drawn to smart appliances with connectivity features and automation, such as multi-cookers and smart ovens that enhance convenience in the kitchen. These trends highlight how each generation’s unique needs and preferences shape their choices in major household appliances.

Pricing Analysis

The pricing analysis of major appliances in North America reveals significant variation based on product complexity, energy efficiency, and brand reputation. Refrigerators and air conditioners, particularly those with smart technology and advanced cooling systems, typically fall into the higher price bracket. Washing machines and dryers also command premium prices, especially high-efficiency models with larger capacities and specialized cleaning modes. Dishwashers are priced in the mid-to-high range, with costs influenced by features such as quiet operation, energy ratings, and flexible loading. Smaller appliances like microwaves, cooktops, and conventional ovens usually belong to the lower pricing tier, while smart or built-in variants may be more costly. Vacuum cleaners and water heaters are moderately priced, depending on type and functionality-robotic vacuums and tankless heaters, for instance, are more expensive than basic models.

Product Insights

The major appliances market segment accounted for a revenue share of 84.3% in 2024, primarily because these appliances are essential for everyday household functions such as refrigeration, laundry, and cooking. The high market share is driven by the widespread ownership in U.S. households, where many have refrigerators and often own multiple units, along with the continuous replacement and upgrading of these durable goods. Key drivers include technological advancements emphasizing energy efficiency and smart features that integrate with home automation systems, responding to consumer demand for convenience and cost savings. For instance, smart refrigerators with energy-saving modes and remote monitoring capabilities are growing in popularity. Additionally, government regulations and incentives promoting energy-efficient appliances encourage consumers to replace older models with newer, more efficient ones. A strong housing market and rising disposable incomes further support demand for these high-value products, making major appliances the dominant revenue segment.

The smaller appliances market segment is projected to grow at a CAGR of 5.9% from 2025 to 2030, primarily due to evolving consumer lifestyles that demand convenience, time-saving solutions, and healthier cooking options. The increasing popularity of appliances like air fryers, coffee makers, and blenders reflects consumers’ preference for quick and efficient meal preparation amid busy schedules. Additionally, the integration of smart technology, such as Wi-Fi connectivity and voice control, enhances appliance functionality, attracting tech-savvy buyers. For instance, smart coffee makers that can be programmed via mobile apps have gained widespread adoption. The growth is also bolstered by rising online sales through e-commerce platforms, which offer easy access and competitive pricing. Moreover, the pandemic-induced surge in home cooking has maintained demand for small kitchen appliances that facilitate healthier meals, such as juicers and food steamers.

Distribution Channel Insights

The sales of household appliances through electronic store channels accounted for a revenue share of approximately 40.2% in 2024. These stores provide consumers the opportunity to physically examine a wide variety of products before purchase, especially for high-value major appliances. Leading retailers like Best Buy, Home Depot, and Lowe’s have bolstered their market position by combining extensive product portfolios with value-added services such as expert advice, installation support, and extended warranties. These specialty stores also invest in immersive in-store experiences, including product demonstrations, which assist consumers in making informed decisions.

Additionally, their omnichannel strategies, which integrate online and offline shopping, have improved convenience and accessibility, attracting both tech-savvy and traditional buyers. For instance, Best Buy’s strong presence and knowledgeable staff allow customers to explore smart appliances that work with home automation systems, addressing the rising demand for connected devices. This comprehensive range of services and products positions electronic stores as a preferred distribution channel in the North America household appliances industry.

Household appliance sales through online channels are projected to grow at a CAGR of 5.1% from 2025 to 2030, due to increasing consumer preference for convenience, wider product selection, and competitive pricing available on e-commerce platforms. Busy lifestyles and the working population favor shopping from home, avoiding physical store visits while accessing detailed product information, customer reviews, and easy price comparisons. The rise of major online retailers such as Amazon, Walmart, and specialized appliance e-stores has expanded product availability, including smart and energy-efficient appliances that appeal to tech-savvy consumers. In addition, flexible payment options such as EMI plans and improved delivery and installation services have reduced barriers to purchasing high-value appliances online. For instance, many consumers now buy smart refrigerators or washing machines online due to the convenience of home delivery and installation scheduling. The integration of augmented reality and virtual product demos further enhances the online shopping experience, driving sustained growth in this channel.

Country Insights

U.S. Household Appliances Market Trends

The U.S. household appliances market represented the largest revenue share of 81.8% in 2024. The increasing number of households in the U.S. significantly contributes to the growing demand for major appliances such as washing machines, dishwashers, refrigerators, air conditioners, and microwaves & ovens. According to data released by the U.S. Census Bureau and the Department of Housing and Urban Development, the sales of new single‐family houses were at a seasonally adjusted annual rate of 662,000 in February 2024, 14.3% above the revised rate of 625,000 in February 2023.

Canada Household Appliances Market Trends

The household appliances market in Canada is projected to grow at a CAGR of 4.2% from 2025 to 2030, due to rising disposable incomes, urbanization, and increasing consumer preference for smart, energy-efficient appliances. Higher income levels have shifted demand towards premium and innovative products, such as smart refrigerators and connected laundry machines that offer convenience and energy savings. Urban living trends have also influenced consumers to invest in compact, multifunctional appliances designed for modern homes. For instance, retailers like Canadian Appliance Source have expanded their presence, providing greater access to advanced appliance brands across various provinces. Additionally, government incentives and increased environmental awareness encourage the adoption of Energy Star-certified products, further driving market growth. The expansion of online and multi-branded retail channels enhances product availability and consumer convenience, supporting steady sales growth. These factors collectively propel the sustained development of Canada’s household appliances market during this period.

Key North America Household Appliances Company Insights

Key companies in the North America household appliances market employ diverse strategies to sustain competitiveness, focusing on continuous innovation in smart, energy-efficient, and connected appliances that cater to evolving consumer demands. They emphasize sustainability by incorporating eco-friendly materials and designs to align with increasing environmental awareness. These companies also invest heavily in expanding their distribution networks, combining traditional retail and e-commerce channels to enhance accessibility and customer convenience. Strategic collaborations with technology firms enable them to integrate IoT and automation features into products, improving the user experience. In addition, they prioritize after-sales services and warranty programs to strengthen customer loyalty and differentiate themselves in a fragmented and competitive market.  

Recent Developments

• In December 2024, Samsung Electronics announced plans to unveil its first air-to-water heat pump lineup for North American households at CES 2025. This move marked the company's entry into the North American market, following the availability of similar products in Europe. The new lineup includes the Slim Fit EHS ClimateHub units, featuring the ClimateHub Mono with an integrated water tank and the Hydro Unit Mono, a wall-mounted unit without a water tank. Complementing these indoor units is the EHS Mono R32 HT Quiet outdoor unit, designed for low noise operation and utilizing R32 refrigerant. These products aim to provide efficient heating solutions for multi-unit homes and apartments, with features such as AI Energy Mode to reduce energy consumption and a slim design for flexible installation.

North America Household Appliances Market Report Scope

North America Household Appliances Market Report Segmentation

This report forecasts volume & revenue growth at the regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America household appliances market report based on product, distribution channel, and region:

• Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2028 - 2030)

  • Major Appliances

    • Water Heater

    • Dishwasher

    • Refrigerator

    • Cooktop, Cooking Range, Microwave, and Oven

    • Vacuum Cleaner

    • Washing Machine and Dryers

    • Air Conditioner

  • Small Appliances

    • Coffee Makers

    • Toasters

    • Juicers, Blenders, and Food Processors

    • Hair Dryers

    • Irons

    • Deep Fryers

    • Space Heaters

    • Electric Trimmers and Shavers

    • Air Purifiers

    • Humidifiers & Dehumidifiers

    • Rice Cookers & Steamers

    • Air Fryers

• Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2028 - 2030)

• Hypermarkets & Supermarkets

• Electronic Stores

• Exclusive Brand Outlets

• Online

• Others

• Country Outlook (Volume, Thousand Units; Revenue, USD Million, 2028 - 2030)

  • U.S.

  • Canada

  • Mexico