North America Organic Wine Market Size, Share & Trends Analysis Report By Type (Red Wine, White Wine), By Packaging (Bottles, Cans), By Distribution Channel (On-Trade, Off-Trade), By Country, And Segment Forecasts, 2025 - 2030

North America Organic Wine Market Trends

The North America organic wine market size was estimated at USD 1.20 billion in 2024 and is expected to grow at a CAGR of 10.3% from 2025 to 2030. The growth is attributable to several interconnected factors. One of the primary drivers is the rising consumer awareness of health and wellness, which has led many individuals to seek products free from synthetic pesticides, herbicides, and additives. Organic wines, produced using environmentally friendly agricultural practices, are perceived as a healthier alternative to conventional wines, spurring demand across the region. For instance, the U.S. has seen a surge in organic wine consumption as consumers increasingly prioritize clean-label and natural products in their diets.

Another significant factor is the influence of younger demographics, particularly Millennials and Generation X, who are shaping market trends with their preference for sustainable and ethically produced goods. This group values authenticity, transparency, and environmental responsibility, which aligns closely with the principles of organic wine production. Millennials are willing to pay a premium for products that reflect these values, thereby driving the growth of the organic wine segment. A notable instance is the growing popularity of brands like Avaline, which leverage celebrity influence and transparent sourcing to appeal to this demographic.

The industry also benefits from supportive regulatory frameworks and certification programs that enhance consumer confidence in organic products. In North America, the United States Department of Agriculture (USDA) oversees strict organic certification standards, ensuring that wines labeled as organic meet rigorous criteria. This regulatory assurance encourages both producers and consumers to participate in the North America organic wine market, further fueling its expansion. For instance, the USDA Organic certification has become a key marketing point for wineries looking to differentiate themselves and build trust with health-conscious buyers.

Furthermore, ongoing innovation in product offerings and packaging is expanding the market’s reach. Producers are introducing a wider variety of organic wine types and experimenting with convenient, eco-friendly packaging options such as cans, which appeal to on-the-go consumers and those seeking sustainable alternatives. The launch of Bonterra Organic’s canned wines is a prime instance, catering to changing consumer lifestyles and preferences while reinforcing the brand’s commitment to sustainability. These innovations, combined with increasing availability in mainstream retail channels, are making organic wines more accessible and attractive to a broader audience, supporting the market’s sustained growth trajectory.

Type Insights

Organic red wine accounted for a revenue share of 58.78% in 2024, due to its higher antioxidant content, especially resveratrol, which is linked to heart health and longevity. This health-driven preference is reinforced by the popularity of red varietals such as Pinot Noir, Cabernet Sauvignon, and Merlot, which are widely available in organic options and appeal to both traditional and new wine drinkers. In addition, the segment benefits from frequent new product launches and strong marketing efforts by established and emerging brands, capturing consumer interest and shelf space. For instance, Avaline, a U.S. organic wine brand, expanded its red wine offerings in 2022, leveraging celebrity influence and transparent sourcing to attract health-conscious buyers. This combination of health benefits, variety, and effective branding has made organic red wine the dominant segment in the regional market.

The white wine segment is expected to grow at a CAGR of 9.7% from 2025 to 2030, driven by increasing consumer demand for healthier and more sustainable alcoholic beverages, particularly among millennials and Gen Z, who prioritize wellness and environmental responsibility. Organic white wines are perceived as a cleaner alternative due to the absence of synthetic chemicals, and they also offer specific health benefits, such as higher levels of minerals and antioxidants like zinc and polyphenols, which support metabolic and cardiovascular health. The segment’s growth is further fueled by innovation in organic viticulture and the launch of new products, such as Bodega Argento’s ‘Artesano Organic White Malbec’ in 2023, which cater to evolving taste preferences and sustainability values. In addition, the rise of e-commerce and direct-to-consumer channels has made organic white wines more accessible, supporting their expanding market presence.

Packaging Insights

Bottled organic wine accounted for a revenue share of 90.64% in 2024, as glass bottles are strongly associated with premium quality, tradition, and preservation of wine’s sensory characteristics, which is highly valued by both producers and consumers. Bottled packaging ensures optimal aging and protection from external factors like light and oxygen, which is especially important for organic wines that lack synthetic preservatives. This preference is reinforced by the established retail infrastructure and consumer buying habits, as most wine shops and restaurants prioritize bottled offerings over alternatives like cans or boxes. For instance, leading organic brands such as King Estate and Bronco Wine Company focus their distribution on bottled products, emphasizing quality and authenticity in their marketing. The combination of tradition, quality assurance, and consumer trust has made bottled packaging the clear choice for organic wine in the region.

The canned wine segment is expected to grow at a CAGR of 13.5% from 2025 to 2030 mainly due to rising consumer demand for convenience, portability, and sustainability. Cans are lightweight, fully recyclable, and easy to transport, making them ideal for outdoor activities and on-the-go consumption, which appeals especially to younger, active consumers. In addition, the growing environmental awareness encourages buyers to prefer aluminum cans over heavier glass bottles due to their lower carbon footprint. Innovation by wine producers in offering high-quality organic wines in cans has also helped overcome traditional perceptions about canned wine quality. For instance, in 2023, Swedish canned wine brand Djuce expanded into the U.S. West Coast market, targeting consumers seeking eco-friendly and convenient packaging options. This combination of health-consciousness, sustainability, and lifestyle convenience is driving the rapid growth of the canned organic wine segment.

Distribution Channel Insights

Organic wine sales through off-trade channels accounted for a revenue share of 61.84% in 2024, as supermarkets, hypermarkets, retail stores, and e-commerce platforms offer consumers convenience, a wide variety of choices, and competitive pricing. These outlets allow shoppers to compare brands, access promotions, and purchase in bulk, which is particularly attractive for health-conscious buyers seeking organic products. The expansion of organic wine selections in mainstream retail-such as Majestic increasing its organic wine offerings in 2023-demonstrates how retailers are responding to rising demand and making organic wines more accessible. In addition, the growth of online sales has enabled consumers to easily discover and buy organic wines from home, further boosting off-trade sales. This shift in purchasing behavior, combined with the increasing presence of organic wines in major retail channels, has solidified the dominance of off-trade distribution in the market.

Sales of organic wine through on-trade channels are expected to grow with a CAGR of 9.4% from 2025 to 2030, driven by increasing consumer interest in premium, health-conscious, and sustainable dining experiences at bars, restaurants, and hotels. As more consumers seek organic options when eating out, establishments are expanding their organic wine lists to attract this demographic and differentiate themselves in a competitive hospitality market. The trend is particularly strong among younger, urban consumers who associate organic wines with quality and environmental responsibility. For instance, upscale restaurants and wine bars in major cities like New York and Los Angeles now regularly feature organic wines on their menus, responding to customer demand for transparency and sustainability. This shift, combined with growing awareness of organic certifications and the desire for unique, curated experiences, is fueling steady growth in on-trade organic wine sales.

Country Insights

U.S. Organic Wine Market Trends

The organic wine market in the U.S. accounted for a share of 83.9% in 2024, driven by the robust domestic wine industry and strong consumer demand for health-conscious and sustainable products. The country’s large, diverse population, particularly millennials and women, actively seek organic options, with red organic wine being especially popular for its perceived health benefits. U.S. wineries and brands have responded with frequent product launches and expanded organic offerings, leveraging both traditional retail and e-commerce channels to reach a wide audience. For instance, Avaline, a U.S. brand founded by Cameron Diaz, successfully introduced new organic red wines in 2022, capitalizing on celebrity influence and transparency to attract health-focused buyers. This combination of market size, consumer trends, and proactive industry innovation has solidified the U.S. as the dominant force in North America’s organic wine sector.

Canada Organic Wine Market Trends

The organic wine market in Canada is projected to grow at a CAGR of 10.7% from 2025 to 2030, driven by increasing consumer preference for health-conscious and environmentally sustainable products, as well as a strong focus on locally produced wines. Canadian consumers are showing greater interest in organic options, particularly those made without synthetic chemicals, aligning with broader trends in mindful eating and drinking. The expansion of organic wine brands and the commitment of Canadian wineries, especially in Ontario’s Niagara region, to organic viticulture have diversified the range and quality of offerings, making organic wines more accessible and appealing. For instance, The Living Vine, an Ontario-based producer and importer, has successfully supplied organic red wines that have gained both domestic and international recognition. This combination of local pride, health awareness, and industry innovation is fueling robust growth in Canada’s organic wine sector.

Key North America Organic Wine Company Insights

Key players operating in the North America organic wine market are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth.

Recent Developments

• In May 2023, Origins Organic Imports launched the 2022-vintage LO CA Chardonnay and LO CA Malbec in the U.S. market, introducing Argentina’s first USDA-certified organic wines that are also low-calorie, low-alcohol, low-sugar, Regenerative Organic Certified, Ecocert-approved, vegan, and gluten-free. The LO CA wines, priced at $14, contain around 30% fewer calories than standard wines, with the Chardonnay offering 75 calories per 5-oz serving and the Malbec 79 calories, both featuring minimal residual sugar and moderate alcohol levels.

North America Organic Wine Market Report Scope

North America Organic Wine Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America organic wine market report based on type, packaging, distribution channel, and country:

• Type Outlook (Revenue, USD Million, 2018 - 2030) 

  • Red Organic Wine

  • White Organic Wine

• Packaging Outlook (Revenue, USD Million, 2018 - 2030) 

  • Bottles

  • Cans

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • On Trade

  • Off Trade

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • U.S.

  • Canada

  • Mexico