GVR Report cover Oral Rinse Market Size, Share & Trends Report

Oral Rinse Market Size, Share & Trends Analysis Report By Product (Antiseptic Mouthwash, Natural Mouthwash), By Indication, By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-952-9
  • Number of Pages: 100
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2020
  • Industry: Healthcare

Report Overview

The global oral rinse market size was valued at USD 6.51 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2022 to 2030. The rising awareness regarding oral hygiene, the increasing per-capita income of people to afford personal care products, and the increasing cases of dental disorders are expected to fuel the market growth over the forecast period. The prevalence of oral diseases is continuously increasing in low and middle-income countries due to the growing urbanization and eating habits. The COVID-19 pandemic had significantly affected the operations and logistics of the oral care products market. It had disrupted the supply channel of oral care products globally. The high demand for maintaining oral hygiene during the pandemic has increased the demand for rinse products and other oral care products in the second half of 2020. A study published in Virus Research found that mouthwash with a single-agent antiseptic mouthwash may be associated with a mild decrease in the rate of COVID-19 transmission. Hence, many market players have witnessed an increase in the sale of mouthwash products.

U.S. oral rinse market size, by product, 2020 - 2030 (USD Billion)

According to the WHO, 2 billion people suffer from caries of permanent teeth and 520 million children suffer from caries of primary teeth. Consumption of tobacco, alcohol, and food and beverages, which are high in sugar, has contributed to the growth of oral health conditions and other non-communicable diseases. Gum disease is one of the major problems among people. Nearly half of all adults aged 30 years or above show signs of gum disease and 9% of adults are affected by severe gum disease. The cost of dental services keeps many Americans from seeking dental care services. For instance, in 2018, around 10% of Americans did not receive dental services due to the high cost of the services.

Mouthwash is an important method for the maintenance of oral healthcare. mouthwash is mainly used to reach the inaccessible mouth areas that are difficult to clean with a toothbrush. It also helps in preventing caries and plaque formation. Mouthwash that is used for teeth whitening often contains hydrogen peroxide. Essential oils like eucalyptus oil, peppermint oil, and thyme oil are included in mouthwash products as a breath refresher.

Mouthwash is not recommended for children younger than 6 years of age as swallowing swallow large amounts of the mouthwash can trigger adverse events like vomiting and nausea as some mouthwash contain some amount of alcohol in its composition. Some mouthwash products contain 25% of alcohol. According to research, alcohol in mouthwash can be a contributing factor to mouth cancer. Ethanol contained in some mouthwashes increases the absorption of cancer triggers into the oral tissues, which can lead to mouth cancer. Nowadays, most consumers prefer natural mouthwash, which is made of natural or plant-based ingredients. These mouthwashes contain ingredients such as vegetable juices like purple carrot, red cabbage, tomato, beet, and annatto to add color.

Product Insights

The antiseptic mouthwash segment led the global market in 2021 with a revenue share of more than 30.0%. Antiseptic mouthwash is ideal for following a general oral hygiene regime. It helps to control plaque from building up by disrupting the bacterial load in the mouth. This mouthwash usually contains alcohol and is most commonly used by people with mouth infections to stop bacterial growth.

The natural mouthwash segment is estimated to witness significant growth over the forecast years due to the high demand for natural oral care products, which cause no side effects after usage. It is also a popular alternative as an alcohol-free mouthwash as its ingredients are safer to use as compared to other types of mouthwash. Most natural mouthwash formulas include essential oils, salt, herbs such as calendula and echinacea, mint, and aloe vera.

Indication Insights

The periodontitis segment dominated the market and accounted for a revenue share of over 30.0% in 2021. This is mainly due to the hygiene routines such as poor brushing and flossing habits. As per a recent report by the Centers for Disease Control and Prevention, in the U.S., 47.2% of adults aged 30 years and above have some form of periodontal disease and 70.1% of adults aged 65 years and above have periodontal disease. Severe periodontal diseases are estimated to affect around 14% of the global population.

The dry mouth segment is expected to register the highest growth rate over the forecast period owing to the growing cases of diabetes, throat infection, and dehydration. As per the Oral Health Foundation research 2019, one out of four people suffers from dry mouth. These numbers rise up to 55% for people above 55 years of age.

Distribution Channel Insights

The online stores segment dominated the market and accounted for a revenue share of more than 35.0% in 2021. The increasing usage of e-commerce websites for ordering products offers price comparison, a variety of products, and discounts. These factors are expected to fuel the growth of the market over the forecast period. Based on distribution channel, the global market has been divided into retail stores, pharmacies, and online stores.

Global oral rinse market share, by distribution channel, 2021 (%)

The retail stores segment emerged as the second-largest segment in 2021 owing to the traditional method of buying products from the store. The consumers can check the product personally to confirm the buying decision. Retail stores give consumers a sense of security for buying a product.

Regional Insights

North America dominated the global market in 2021 and accounted for a revenue share of over 25.0%. This growth is owing to the high adoption rate and awareness regarding oral care products. The market players in the region are continuously introducing innovative oral care products to capture a large share of the market. Moreover, the presence of a large number of market players in the region will further boost the market growth during the forecast period.

Asia Pacific is projected to register the fastest CAGR during the forecast period. The region is backed by a large population base in countries, such as China, Japan, and India, owing to the improvements in dental care services. The rising per-capita income among the people of these countries by which they can invest in personal hygiene and oral care products.

Key Companies & Market Share Insights

The market players are introducing new products to expand their product portfolio. For instance, in February 2020, Colgate launched a new Colgate Zero portfolio, formulated for both adults and kids. It ensures the same high standard of Colgate protection with 0% artificial flavors, preservatives, and sweeteners. However, the pandemic situation narrowed down its sales to a significant extent. Several companies faced similar challenges. As of the third quarter of 2020, the company has started its operations and has also started offering online/digital services to increase its reach and presence in the market. Some prominent players in the global oral rinse market include:

  • Colgate-Palmolive Company                    

  • Johnson & Johnson

  • GlaxoSmithKline

  • Unilever

  • Proctor & Gamble

  • Biotène

  • Himalaya Wellness Company

  • Amway

  • Dabur

  • Lion

Oral Rinse Market Report Scope

Report Attribute


Market size value in 2022

USD 6.9 billion

Revenue forecast in 2030

USD 11.9 billion

Growth rate

CAGR of 7.1% from 2022 to 2030

Base year for estimation


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, competitive landscape, growth factors, and trends

Segments covered

Product, indication, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; India; China; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE

Key companies profiled

Colgate-Palmolive Company; Johnson & Johnson; GlaxoSmithKline; Unilever; Proctor & Gamble; Biotène; Himalaya Wellness Company; Amway; Dabur; Lion

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global oral rinse market report on the basis of product, indication, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Antiseptic Mouthwash

    • Cosmetic Mouthwash

    • Natural Mouthwash

    • Fluoride Mouthwash

  • Indication Outlook (Revenue, USD Million, 2018 - 2030)

    • Periodontitis

    • Mouth Ulcers

    • Gingivitis

    • Dry Mouth

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Retail Stores

    • Pharmacies

    • Online Stores

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • MEA

      • South Africa

      • Saudi Arabia

      • UAE

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