Polyurethane Coatings Market Size, Share & Trends Analysis Report By Technology, By End-use (Automotive, Transportation, Construction, Electrical & Electronics, Wood Furniture), By Region, And Segment Forecasts, 2025 - 2030

Polyurethane Coatings Market Size & Trends

The global polyurethane coatings market size was estimated at USD 20.53 billion in 2024 and is projected to grow at a CAGR of 5.5% from 2025 to 2030. This growth is attributed to the expansion of the transportation sector, especially in automotive and aerospace, and is fueling market growth. The increasing preference for eco-friendly waterborne polyurethane coatings is another reason for the growth of the market.

The increasing use of polyurethane coatings in the automotive and transportation sectors drives market growth. These coatings serve as automobile primers, intermediate coats, and finishing paints. Rapid industrialization and urbanization are further contributing to the expansion of the polyurethane coatings industry.

The need for low-VOC alternatives and reduced solvent exposure has driven the development of waterborne polyurethane systems. Modern PUD technology is stable and user-friendly, exhibiting properties approaching those of solvent-based systems without the environmental and health costs. Polyurethane coatings formulated with aliphatic structures exhibit high resistance to ultraviolet (UV) rays, preventing issues like fading, yellowing, or deterioration caused by UV exposure over time. Polyurethane coatings act as excellent waterproofing materials and offer resistance to various chemicals, making them durable in industrial environments and in areas where hygiene is important.

Drivers, Opportunities & Restraints

Polyurethane (PU) coatings are widely used across industries due to their exceptional durability, chemical resistance, and flexibility. They provide strong protection against abrasion, moisture, and UV radiation, making them ideal for applications in automotive, construction, furniture, and industrial equipment. PU coatings also offer excellent adhesion to various substrates, including metal, wood, and concrete, enhancing surface longevity. Their fast-curing properties and availability in both solvent-based and water-based formulations contribute to their growing demand. Additionally, advancements in eco-friendly, low-VOC polyurethane coatings are further driving their adoption in compliance with stringent environmental regulations.

The polyurethane (PU) coatings market faces challenges due to volatile raw material prices, primarily driven by fluctuations in the cost of key ingredients like isocyanates, polyols, and additives. These materials are derived from petrochemicals, making their prices highly sensitive to crude oil price variations, supply chain disruptions, and geopolitical factors. Additionally, increasing regulatory restrictions on certain isocyanates and VOC emissions have impacted production costs. Demand-supply imbalances and inflationary pressures further contribute to cost fluctuations, affecting manufacturers' profit margins. To mitigate these challenges, industry players are investing in bio-based alternatives and improving supply chain efficiency.

The polyurethane (PU) coatings industry faces several challenges, including volatile raw material prices driven by fluctuations in crude oil and petrochemical supply chains. Stringent environmental regulations on VOC emissions and hazardous isocyanates have increased compliance costs and pushed demand for eco-friendly alternatives. Additionally, competition from other advanced coatings, such as acrylic and epoxy-based formulations, poses market constraints. Supply chain disruptions and rising production costs further impact manufacturers, prompting a shift toward sustainable and bio-based PU coatings.

Technology Insights

The solvent-borne segment accounted for the largest revenue share of 63.8%, in 2024 and is expected to continue to dominate the industry over the forecast period. Solvent-borne polyurethane (PU) coatings use organic solvents as carriers, offering excellent durability, chemical resistance, and fast curing properties. These coatings provide superior adhesion and protection against moisture, abrasion, and UV exposure, making them ideal for industrial, automotive, and wood finishing applications.

Water-borne polyurethane (PU) coatings use water as the primary solvent, reducing volatile organic compound (VOC) emissions and making them an environmentally friendly alternative to solvent-borne coatings. They offer excellent durability, flexibility, and chemical resistance, making them ideal for applications in automotive, construction, and furniture industries. With increasing regulatory pressure on VOC limits, the demand for water-borne PU coatings is growing, driving innovation in high-performance, low-emission formulations.

End-use Insights

The automotive segment dominated the polyurethane coatings industry with a market share of 32.1% in 2024, during the forecast period. Polyurethane (PU) coatings are widely used for vehicle exteriors, interiors, and under-the-hood components due to their excellent durability, abrasion resistance, and weather protection. These coatings enhance vehicle aesthetics with superior gloss and color retention while providing protection against corrosion, chemicals, and UV exposure.

Polyurethane (PU) coatings are widely used in the wood and furniture industry for their exceptional durability, scratch resistance, and aesthetic appeal. They enhance the longevity of wooden surfaces by providing protection against moisture, stains, and UV exposure, making them ideal for flooring, cabinetry, and high-end furniture. With increasing demand for eco-friendly solutions, water-based PU coatings are gaining popularity as a low-VOC alternative to traditional solvent-based formulations.

Regional Insights

The North America polyurethane coatings industry is experiencing growth, due to the rise in construction activity, increasing automotive production, and demand for polyurethane coating products.

U.S. Polyurethane Coatings Market Trends

In U.S. market is expected to grow during the forecast period. This growth is attributed to the increasing automobile production, general industry, construction, and oil & gas industries this is expected to positively impact polyurethane coatings market.

Europe Polyurethane Coatings Market Trends

Europe's polyurethane coatings industry is expected to grow over the forecast period. This growth can be attributed to the increasing product demand from various end use industries such as the general industry, power generation, aerospace, and automotive and vehicle refinishing. The regional market is also expected to grow due to the increasing automobile production, construction activity, and the growing aerospace sector.

Asia Pacific Polyurethane Coatings Market Trends

Asia Pacific is dominant in the polyurethane coatings industry. The rapid industrialization in the region is anticipated to increase the demand for polyurethane coatings. Asia Pacific region is expected to be driven by increasing urbanization and growing product consumption from the automotive and vehicle refinish sectors in countries such as India, Japan, and South Korea.

The Chinapolyurethane coatings market is expected to witness growth during the forecast period. This growth is attributed to the increasing construction activity in the region and led to increased demand for product in the region.

Latin America Polyurethane Coatings Market Trends

The Latin America polyurethane coatings industry is expected to witness steady growth over the forecast period. The rising product demand from the general, automotive, aerospace, and marine industries is anticipated to positively influence market growth in the region. The presence of automotive production plants and oil & gas-producing countries in the region, including Brazil, Colombia, and Venezuela, is also projected to fuel the demand for polyurethane coatings in the region.

Middle East & Africa Polyurethane Coatings Market Trends

The polyurethane coatings industry in Middle East and Africa is expected to witness steady growth over the forecast period due to increasing oil production in the region. The region is the global leader in terms of oil production. The presence of major oil-producing countries such as Saudi Arabia, Kuwait, Oman, Bahrain, Libya, Iraq, Angola, and Iran in the Middle East & Africa is expected to create high demand for polyurethane coatings in the region

Key Polyurethane Coatings Company Insights

Some of the key players operating in the polyurethane coatings market include BASF SE and PPG Industries Inc.

• Kuraray Co., Ltd. produces and sells activated carbon, along with other technologies. Its technologies are categorized under plastics & polymers, fibers & textiles, chemicals/elastomers & rubber, new businesses, engineering, and medical & environment related categories. The company also has a research and development department, which comprises two research and development centers in Kurashiki and Tsukuba. The company has a significant global presence with offices in countries such as the U.S., Germany, Belgium, China, Korea, Hong Kong, and India.

• Osaka Gas Chemicals Co., Ltd. is a Japan-based company, which operates through two major business segments, namely, advanced material solutions and absorption & separation solutions. The technologies of the company are categorized as fine chemical materials, surface processing, resin additives, wood preservatives, industrial preservatives, and activated carbon and its technologies. Activated carbon technologies of Osaka Gas Chemicals Co., Ltd. are marketed under the brand, Shirasagi. The company has a technology development center and a distribution center in Osaka, Japan. In addition, it also has a technology center in Nara, Japan.

Recent Developments

• In October 2023, SKC sold its 100% stake in SK pucore, a polyurethane manufacturer, to Glenwood Private Equity, a private equity firm based in Seoul. The sales of USD 304.1 million are part of SKC's strategy to streamline its portfolio, focusing on semiconductor and electric vehicle (EV) battery materials.

• In August 2023, Covestro started production of polyurethane elastomer systems at its new plant in Shanghai. The investment amounts to tens of millions of Euros and is part of recent investments in elastomer raw materials, including facilities in Spain and Thailand.

Polyurethane Coatings Market Report Scope

Global Polyurethane Coatings Market Report Segmentation

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global polyurethane coatings market report on the basis of technology, end-use, and region:

• Technology Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Solvent-borne

  • Water-borne

  • Powder

  • Radiation-based

• End-use Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Automotive

  • Transportation

  • Construction

  • Electrical & Electronics

  • Wood & Furniture

  • Other End Uses

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • South Africa