Roadways Intelligent Transportation System Market (2025 - 2033) Size, Share & Trends Analysis Report By Offering (Hardware, Software, Services), By System Type, By Application, By Region, And Segment Forecasts

Roadways Intelligent Transportation System Market Summary

The global roadways intelligent transportation system market size was estimated at USD 24.63 billion in 2024, and is projected to reach USD 46.91 billion by 2033, growing at a CAGR of 7.6% from 2025 to 2033. The growing need for effective traffic congestion management is driving the expansion of the market.

Rapid urbanization and a steady increase in vehicle ownership have intensified traffic congestion challenges in cities across the globe. Traditional traffic control systems are proving inadequate in handling complex and evolving traffic patterns, prompting authorities to seek more advanced solutions. Governments and city planners are increasingly deploying intelligent traffic management systems that leverage real-time data analytics, sensors, and adaptive signal controls to enhance road efficiency and minimize delays. The continuous expansion of urban populations is further accelerating the demand for such advanced traffic management technologies.

The increasing number of vehicles on the road is creating a significant demand for intelligent transportation systems that can effectively manage growing traffic volumes and improve road safety and efficiency. Rising automobile ownership is prompting city planners and transportation authorities to implement smart mobility solutions, including adaptive traffic control, vehicle tracking, and real-time traffic monitoring systems. These technologies help optimize traffic flow, reduce congestion, and enhance overall transportation efficiency. Consequently, the surge in automobile sales is indirectly fueling the growth of the intelligent transportation system market, making advanced traffic management solutions essential for maintaining smooth and sustainable mobility in rapidly developing urban regions.

Moreover, the growing focus on road safety and accident reduction is driving the growth of the intelligent transportation system (ITS) market for roadways. The rapid increase in vehicle ownership and escalating traffic density have prompted governments and transportation authorities worldwide to adopt advanced technologies aimed at reducing road accidents and fatalities. Traditional safety measures such as static signage and manual monitoring are proving inadequate in managing today’s complex and dynamic traffic environments. Intelligent transportation systems address these challenges by enabling real-time monitoring, data-driven decision-making, and swift incident response, thereby significantly enhancing road safety and overall traffic efficiency.

The deployment of ITS technologies, such as automatic incident detection, traffic surveillance cameras, and adaptive signal control, plays a crucial role in preventing accidents and managing emergencies efficiently. These systems help identify risky driving behaviors, detect collisions instantly, and alert emergency services for quick response. Furthermore, vehicle-to-infrastructure (V2I) communication enhances driver awareness by sharing real-time information on road conditions, congestion, and hazards. Such advanced safety features protect road users and support broader public safety goals, making the adoption of ITS an essential investment for both developed and developing nations.

Offering Insights

The hardware segment accounted for the largest share of 46.1% in 2024. The hardware segment includes interface boards, sensors, surveillance cameras, telecommunication networks, monitoring and detection systems, and other essential devices that constitute the backbone of ITS infrastructure.The adoption of such hardware is driven by increasing urban traffic congestion, higher freight transport volumes, and the growing need for real-time monitoring of transportation networks. Government initiatives and smart city projects are actively promoting the deployment of connected and digitalized transport infrastructure, further emphasizing the importance of these devices.

The services segment is expected to grow at the fastest CAGR during the forecast period. This segment includes cloud services, business services, and professional services.The growth of the segment is driven by rising adoption of smart city and digital transport initiatives, the need for predictive maintenance and remote monitoring, and growing demand for operational efficiency and regulatory compliance.The continuous focus on automation, data-driven management, and expert support ensures that the services segment remains a critical enabler of effective ITS deployment, contributing to safer, smarter, and more efficient road networks globally.

System Type Insights

The Advanced Traffic Management System (ATMS) segment held the largest market share of 31.2% in 2024. The growth of the Advanced Traffic Management System (ATMS) segment is driven by increasing roadway congestion in urban and freight corridors, rising government investments in smart mobility infrastructure, the integration of AI and edge computing for real-time traffic decision-making, and the growing need for automated incident detection and response systems to improve road safety.

The advanced public transportation system (APTS) segment is expected to grow at the fastest CAGR during the forecast period. The adoption of APTS is becoming increasingly important as it enables safer, more reliable, and data-driven public transport operations. Its applications include fleet tracking and optimization, passenger safety and security, and dynamic route management. The segment’s growth is driven by the increasing adoption of digital fleet management, the demand for real-time passenger information systems, and government investments in smart mobility infrastructure aimed at enhancing commuter convenience and operational efficiency.

Application Insights

The traffic management segment dominated the market in 2024. Traffic management represents one of the most critical applications within the market, designed to optimize the movement of vehicles, enhance road safety, and reduce congestion. It involves the coordinated use of sensors, surveillance cameras, control systems, and predictive analytics to regulate traffic flow and minimize delays across urban and highway networks. The segment’s growth is driven by the increasing congestion in metropolitan areas due to rapid urbanization, the deployment of AI and IoT-based monitoring systems for real-time data analytics, and the growing emphasis on road safety and environmental sustainability.

The automotive telematics segment is projected to grow at the fastest CAGR of 8.6% over the forecast period. Automotive telematics has become a crucial application area within the roadways transportation ecosystem, integrating GPS tracking, vehicle-to-everything (V2X) communication, onboard diagnostics, and cloud connectivity to enable real-time data sharing between vehicles, infrastructure, and operators.The segment’s growth is primarily driven the increasing integration of 5G and IoT technologies enables low-latency, real-time communication vital for connected and autonomous mobility and the rising demand for intelligent fleet management and predictive maintenance is pushing logistics and transport operators to adopt telematics for cost optimization.

Regional Insights

North America roadways intelligent transportation system market accounted for the largest revenue share of 36.2% in 2024. The market growth in the region is driven by increasing investment in smart infrastructure, the integration of AI and sensor-based technologies in traffic management, and strong public-private collaborations aimed at improving road safety and efficiency. The focus remains on building connected, resilient, and sustainable roadway networks.

U.S. Roadways Intelligent Transportation System Market Trends

The U.S. roadways intelligent transportation system market held a dominant position in 2024 owing to country’s strong focus on road safety, digital infrastructure, and connected vehicle technologies.

Europe Roadways Intelligent Transportation System Market Trends

The Europe roadways intelligent transportation system industry was identified as a lucrative region in 2024, driven by increasing traffic volumes, rising demand for smart tolling and traffic management, and significant government investments in intelligent infrastructure.

Roadways intelligent transportation system market in the UK is expected to grow rapidly in the coming years. The growth in the region is supported by increasing traffic volumes, government-backed infrastructure modernization, and the adoption of advanced tolling and traffic management technologies.

The Germany roadways intelligent transportation system market held a substantial market share in 2024. The growth of the German roadways ITS market is driven by increasing government investments in infrastructure modernization, rising urbanization with higher vehicle density, and the need to enhance safety and efficiency on aging road networks.

Asia Pacific Roadways Intelligent Transportation System Market Trends

The Asia Pacific roadways intelligent transportation system market is anticipated to grow at a significant CAGR during the forecast period. The Asia Pacific roadways ITS market is being driven by massive urbanization and rapid vehicle population growth, escalating traffic congestion coupled with safety and environmental concerns, and government-backed smart city and infrastructure modernization initiatives.

India’s roadways ITS market is witnessing significant growth as the country increasingly leverages digital technologies to improve traffic management, safety, and mobility efficiency. The market expansion is driven by rising urbanization, escalating road traffic volumes, and government-backed smart city initiatives aimed at modernizing transport infrastructure.

Roadways intelligent transportation system market in China held a substantial market share in 2024. Market growth is being driven by substantial government investment in smart roadways, rising adoption of connected vehicles, and the integration of AI, IoT, and satellite navigation technologies to enhance traffic management and safety.

Key Roadways Intelligent Transportation System Company Insights

Some of the key companies in the roadways intelligent transportation system market include EFKON GmbH, Kapsch TrafficCom, Cubic Corporation, TomTom International BV, and others. Organizations are focusing on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

• EFKON GmbH provides intelligent transportation solutions focusing on tolling and traffic management technologies. In the Roadways Intelligent Transportation System (ITS) segment, the company develops electronic toll collection (ETC) and enforcement systems, as well as telematics-based applications that facilitate efficient traffic flow, safety monitoring, and congestion reduction across highways and road networks.

• Kapsch TrafficCom offers transportation and mobility solutions designed to improve road network efficiency. Within the Roadway ITS, the company develops systems for toll collection, traffic management, and connected vehicle integration. Its products enable data-driven road operations, helping transportation authorities enhance monitoring, reduce delays, and manage urban traffic in real time.

Recent Developments

• In August 2025, Sensys Networks, Inc. unveiled its MultiSens Intersection solution at the ITS World Congress, marking the debut of the industry’s first unified traffic detection platform that seamlessly integrates video AI and wireless sensor technologies into one system. This innovative solution eliminates the traditional compromise between achieving comprehensive intersection analysis and ensuring dependable advance detection.

• In September 2024, Teledyne FLIR LLC launched the TrafiBot Dual AI multispectral camera system, designed to enhance interurban traffic intelligence. This closed-circuit traffic camera improves safety in high-risk areas such as tunnels and bridges, helping prevent accidents caused by unseen obstacles and enabling rapid detection of fast-developing vehicle fires.

Roadways Intelligent Transportation System Market Report Scope

Global Roadways Intelligent Transportation System Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global roadways intelligent transportation system market report based on offering, system type, application, and region:

• Offering Outlook (Revenue, USD Million, 2021 - 2033)

  • Hardware

    • Interface Boards

    • Sensors

    • Surveillance Cameras

    • Telecommunication Networks

    • Monitoring and Detection Systems

    • Others

  • Software

    • Visualization Software

    • Video Detection Management Software

    • Transit Management Software

    • Others

  • Services

    • Cloud services

    • Business services

    • Professional services

• System Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Advanced Traveler Information System (ATIS)

  • Advanced Traffic Management System (ATMS)

  • Advanced Transportation Pricing System (ATPS)

  • Advanced Public Transportation System (APTS)

  • Emergency Medical System (EMS)

• Application Outlook (Revenue, USD Million, 2021 - 2033)

  • Traffic Management

  • Road Safety and Security

  • Freight Management

  • Public Transport

  • Environment Protection

  • Automotive Telematics

  • Parking Management

  • Road Tolling Systems

  • Others

• Regional Outlook (Revenue, USD Million, 2021 - 2033)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • KSA

    • UAE

    • South Africa