GVR Report cover Titanium Dioxide Market Size, Share & Trends Report

Titanium Dioxide Market Size, Share & Trends Analysis Report By Grade (Anatase, Rutile), By Production Process (Sulfate, Chloride), By Application, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-705-6
  • Number of Pages: 140
  • Format: Electronic (PDF)

Titanium Dioxide Market Size & Trends

The global titanium dioxide market size was valued at USD 18.82 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% from 2023 to 2030. The market is expected to witness significant growth owing to the excessive consumption of paints & coatings in various end-use industries including automotive, construction, and others. The market growth can be credited to the increasing demand for titanium dioxide (TiO2) from the end-user industries. Increasing demand from various end-use industries such as paints & coatings, textile, printing inks, plastics, and others are significantly driving the demand for pigments globally.

U.S. titanium dioxide market size and growth rate, 2023 - 2030

The usage of the product as pigments in paints and coatings formulation is expected to fuel the industry growth over the next few years. Developing countries have witnessed a growing demand for lightweight vehicles in the past few years. Furthermore, the automotive industry in developed regions including North America and Western Europe is exhibiting a promising trend owing to recovery from the financial downturn. Progressive growth in the automotive industry, especially in lightweight automobiles, has driven significant consumption of paints and coatings, which, in turn, is anticipated to propel the demand for TiO2.

Growing construction industry is significantly fueling the demand for paints and coatings. Rising industrialization and urbanization in emerging economies such as U.S., China, India, and others, rising investment in infrastructure development, and growing housing sector are fueling the growth of construction industry, thereby creating demand for paints and coatings. The market in the U.S. was mainly driven by the paints and coatings sector in the recent past. The recovery of the construction industry in the U.S. has boosted the growth of the paints and coatings market, exhibiting rising demand for eco-friendly and anti-corrosive architectural coatings. As a result, the usage of the product as pigments in the formulation of advanced paints and coatings has increased over the past few years.

Growing construction activities are positively influencing the demand of paints & coatings, thereby creating significant demand for titanium dioxide. The product is also used as a dispersing agent, flocculent, and whitening agent in the paints and coatings industry. In automotive coatings, the product is used as a dispersive agent with maximum gloss retention and high chalk resistance. The rapid growth of the automotive industry in China, India, and Japan is expected to augment the product demand over the forecast period.

Pigments are a group of compounds that are intensely colored and are utilized to impart color to other materials. Pigments are used to improve the appearance of a substrate. Coatings formulated using TiO2 have excellent compatibility with polycarbonate, a thermoplastic used as an alternate to glass- and metal-based materials. The rising demand for lightweight vehicles owing to the need for better fuel efficiency has resulted in an increased demand for polycarbonate in the automotive industry, thereby boosting product usage over the past few years.

Nanoparticles of TiO2 are extensively utilized in Photovoltaic (PV) systems including dye-sensitized solar cells, quantum dot-sensitized solar cells, polymer-inorganic hybrid solar cells, inorganic solid-state solar cells, and perovskite solar cells. The product has a wide scope of application in coatings of PV cells as a photoactive material owing to its efficiency in improving the performance of dye-based cells. Focus on increasing the use of clean energy sources has also fueled the product demand in PV cells application.

Titanium Dioxide Market Insights

Titanium dioxide is widely used in paints and coatings applications. Usage of pigments helps heat stability, impart brightness and light stability to the paints and coatings. Titanium dioxide combined with other colored pigments is employed in numerous end-use applications, including automotive coatings, aircraft coating, marine coatings, and architecture & decorative coatings. Growing construction activities positively influence the demand for paints & coatings, thereby creating significant demand for titanium dioxide.

Rising focus on aesthetic and visual appearance in architecture is propelling the demand for paints and coatings, thereby positively influencing the demand for titanium dioxide. The growing urbanization and increasing population are positively growing the infrastructure spending in China, which is expected to fuel the growth of the construction industry over the forecast period. For instance, in January 2019, China announced to invest USD 142.0 billion in 26 infrastructure projects, including rail projects in Zhengzhou, Chongqing, Kunming, Chengdu, and Xian, and the expansion of Xianyang International Airport. In addition, China is also expected to invest 13.0 trillion in construction projects by 2030, according to an article published by the World Resources Institute in 2019. All these steps taken by the Chinese government to boost the construction industry in the county are expected to drive the demand for paints and coatings over the forecast period.

Titanium Dioxide (TiO2) is a generally used pigment across the cosmetics industry since it provides high color context, including higher intensity and brightness, helps absorb oils released from the skin, and provides ultraviolet protection to the skin, making it highly suitable for sun care products. The global cosmetic industry is witnessing significant growth due to rising disposable income, growing middle-class aspirational spending, changing lifestyles, and preference for high-quality products. In addition, the rising demand for skin care products due to increasing awareness regarding inclination toward maintenance of an even skin tone, healthy skin rituals, and efforts taken to look beautiful and young is fueling the demand for skincare products. Factors such as pollution, global warming, stress, and weather changes in the form of hot & humid summers and dry & harsh winters are causing skin problems, thereby creating a need for skin care products among consumers. Thus, the growing cosmetic industry is anticipated to significantly drive the demand for titanium dioxide over the forecast period.

The government of Canada is rewarding incentives of USD 2,500 to USD 5,000 for purchasing electric vehicles or plug-in hybrid vehicles. In addition, electric vehicle is cost effective owing to no usage of gasoline and low maintenanc. Thus, the growing support toward manufacturing and purchasing electric vehicles in the region is anticipated to offer lucrative opportunities for the titanium dioxide application in automotive paints & coatings and plastics in the coming years.

Although titanium dioxide has broad application scope and is used in numerous end-user applications, the various regulations on the use of the product are expected to restrain the market growth. Dust particles of the product are grouped under 2B carcinogenic by IRAC and have the possibility of being carcinogenic to humans. In manufacturing plants, workers must follow various protective measures, including the use of personal protective equipment and safety data sheets for material handling. Titanium dioxide used in the cosmetic industry is regulated under 21 CFR Volume 1 Sec. 73.25 and Sec. 352.10 and can be used for coloring effect and as sunscreen active ingredient respectively. The product must be incorporated in appropriate amounts in cosmetics as they are applied on the eye area

In March 2022, the European Commission banned titanium dioxide (E171) from being used as a food additive. The studies and data submitted by the European Food Safety Authority concluded that titanium dioxide E 171 can lead to the risk of genotoxicity, further leading to carcinogenic effects. The ban can result in a decline in the consumption of titanium dioxide in fine bakery wares, sauce, broths, soups, savory-based sandwich spreads, broths, and salads. As regulated by the FDA, specified quantities of the product can be incorporated in the food additive and must not exceed one percent by weight of the food.

Rutile and ilmenite are the major raw materials of titanium dioxide. Rutile is found in metamorphic, sedimentary, and igneous rocks. Rutile is widely used for the production of titanium metal and as pigments. The fluctuating price of raw materials is one of the major challenges for titanium dioxide manufacturers. Robust demand and supply constraints are affecting the price of titanium dioxide raw materials. This further impacts the overall cost of titanium dioxide.

Grade Insights

The rutile segment led the market and accounted for a revenue share of over 76.0% in 2022. This trend is anticipated to continue during the forecast period. rutile pigment is the most common naturally occurring form of titanium dioxide (TiO2), having higher hiding powers and weathering properties in comparison to anatase. Rutile grade TiO2 is used as a carrier in paint applications for producing white color in plastics and prevents color fading in the paper. The growing construction industry is anticipated to fuel the demand for rutile grade TiO2 during the forecast period.

The anatase pigment is mainly used in fibers, ceramics, cosmetics, and pharmaceuticals, along with the manufacturing of enamels and welding electrodes. Pure TiO2 contains almost 80% content of anatase by weight with a smaller portion of rutile, 20%. This grade of titanium dioxide (tio2) is generally used to manufacture enamel due to ultra-strong dispersion, durable bad-weather resistance, and refined luster imparted due to Titanium Dioxide. Increasing demand for TiO2-based cosmetics is anticipated to propel the demand for anatase TiO2 during the forecast period.

Production Process Insights

The sulfate production process segment led the market in 2022 accounting for over 52.7% share of the global revenue. The segment is expected to expand at the fastest CAGR from 2023 to 2030. Iodine powder is treated with concentrated sulfuric acid (H2SO4) to produce titanyl sulfate and is further hydrolyzed for the formation of metatitanic acid and is then calcined and pulverized to obtain whiter titanium powder. The sulfate process of producing titanium dioxide is highly suitable for manufacturing paints and coatings. The growing automotive industry has propelled the demand for lightweight paints, which, in turn, has fueled the demand for sulfate-based TiO2.

Titanium containing raw materials are used in the chloride process which is treated with chlorinated high-titanium slag or artificial rutile, or natural rutile to form titanium tetrachloride (TiCl4). Advantages of the chloride process include short processing, easy capacity expansion, high automation degree, relatively low energy consumption, low waste production, and production of higher quality products. Hence, manufacturers utilize this process to reduce the processing time and increase the production of TiO2.

Application Insights

The paints and coatings segment led the market accounting for over 59.3% share of the global revenue in 2022. The segment is anticipated to witness the fastest growth from 2023 to 2030. Its highly efficient attributes of scattering visible light impart whiteness, brightness, and opacity when incorporated in coatings. Significant growth in the construction and automotive sectors, particularly in developing regions, has fueled the product demand in the paints and coatings industry over the past few years.

Global titanium dioxide market share and size, 2022

Rutile TiO2 pigments are highly preferred due to the high scattering of light and are highly stable and durable than their counterparts. Superior properties including opacity, whiteness, scattering of light, and high refractive index of TiO2 have accelerated its usage in paints and coatings formulations. The product is widely used as a key raw material in the production of emulsion paints and anticorrosion, automotive, aircraft, marine, and decorative coatings. Increasing infrastructure investments in developing economies have been a dominant factor driving the demand for architectural and decorative coatings, which, in turn, is expected to have a positive impact on the market growth over the forecast period.

The plastics segment is expected to witness significant growth over the forecast period. TiO2 improves the mechanical strength and electrical properties of plastic products. Furthermore, it enhances weathering properties of plastics, along with providing protection from UV light and high temperatures. Almost every thermosetting and thermoplastic plastics such as polyolefins (primarily low-density polyethylene), polystyrene (PS), acrylonitrile butadiene styrene (ABS), polyvinyl chloride (PVC), among others utilize Titanium Dioxide (TiO2).

Plastic production is expected to increase over the forecast period owing to their rising demand in automotive, building materials, and masterbatches. Furthermore, rising environmental concerns have boosted the production of bioplastics over the recent past. This, in turn, is likely to have a positive impact on the product demand over the next few years.

The pulp and paper segment is also one of the key end-users of TiO2 owing to its usage as a filler in pulp and paper production. The product improves the brightness, opacity, color, porosity, smoothness, gloss, and printability of paper. Low-end paper generally uses talc, calcium carbonate (CaCO3), and calcined kaolin due to the low-production cost. The product has considerable usage in the production of decorative foils and decor and magazine papers used in various printing applications.

Regional Insights

Asia Pacific dominated the titanium dioxide market and had the largest revenue share of 42.4% in 2022. This high market share can be attributed to the rising construction activities in India, China, and other Southeast Asian countries that have motivated the demand for paints & coatings in the region, which is expected to augment product demand growth. Recent economic development and rapid industrialization has stimulated the growth of titanium dioxide market in Asia Pacific.

Rising demand for the lightweight automotive vehicles is a prime factor fueling the market growth. The automotive market in the Asia Pacific is growing due to the increasing demand for electric vehicles due to rising fuel prices and environmental pollution concerns associated with gasoline-powered cars. Moreover, the increased investments by automotive manufacturers in the region regarding electric vehicles are expected to grow automobile consumption in the area. Titanium dioxide acts as a dispersive agent in automotive coatings and provides high chalk resistance with maximum gloss retention.

In China, the rising development in the construction sector has resulted in increasing demand for paints and coatings. This is expected to impact the market over the next few years positively. The utilization of TiO2 in China has surpassed the U.S on account of its increasing demand in numerous applications, including plastics, paper & pulp, printing inks, paints & coatings, chemical fibers, and cosmetics. The Chinese government objective of developing a domestically driven automotive industry has opened market access to foreign automakers. This is expected to have a positive impact on the market over the next couple of years.

Titanium Dioxide Market Trends by Region, 2023 - 2030

The proliferated building and construction activities in the North American region is expected to drive the market for titanium dioxide. The construction industry in North America is expected to witness significant growth over the coming years. The high demand for non-residential construction projects such as hospitals, commercial buildings, and colleges has contributed to the growth of the construction industry in North America.

The U.S. healthcare infrastructure comprises multispecialty clinics & hospitals. The growing demand in the construction sector is expected to augment the market over the forecast period. The high per capita income and consumer awareness related to healthcare have also driven the government to construct more healthcare facilities. The "Affordable Healthcare Act" is also expected to stimulate the construction of a more significant number of health care units and hospitals, which, in turn, is expected to boost the demand for architectural and decorative paints and coatings in the region. This is anticipated to fuel the demand for Titanium Dioxide (TiO2) across the paints & coatings industry during the forecast period.

Key Companies & Market Share Insights

The top five players accounted for more than 50% of the total production volume for titanium dioxide in 2022, thereby rendering the industry a consolidated one. Various companies follow integrated operations and companies such as Kronos Worldwide Inc.; Travancore; and Tronox Limited are involved in the extraction of raw materials as well as titanium dioxide production. Some of the prominent players in the global titanium dioxide market include:

  • The Chemours Company

  • The Tronox Holdings plc

  • LB Group

  • Venator Materials PLC

  • KRONOS Worldwide Inc.

  • Evonik Industries AG


  • CNNC HUAN YUAN Titanium Dioxide Co., Ltd.

  • The Kerala Minerals & Metals Limited


  • TOR Minerals International, Inc.

Titanium Dioxide Market Report Scope

Report Attribute


Market size value in 2023

USD 19798.8 million

Revenue forecast in 2030

USD 30.62 billion

Growth rate

CAGR of 6.3 % from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Volume in kilotons, revenue in USD million, and CAGR from 2023 to 2030

Report coverage

Revenue & volume forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Grade, production process, application, region

Regional Scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; China; India; Japan; South Korea; Australia; Brazil; Argentina; Saudi Arabia; South Africa

Key companies profiled

The Chemours Company; The Tronox Holdings plc; LB Group; Venator Materials PLC; KRONOS Worldwide Inc.; Evonik Industries AG; ISHIHARA SANGYO KAISHA, LTD.; CNNC HUAN YUAN Titanium Dioxide Co., Ltd.; The Kerala Minerals & Metals Limited; CATHAY INDUSTRIES; TOR Minerals International, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional and segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Titanium Dioxide Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the titanium dioxide market report on the basis of grade, production process, application, and region:

Global Titanium Dioxide Market Report Segmentation

  • Grade Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • Anatase

    • Rutile

  • Production Process Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • Sulfate

    • Chloride

  • Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • Paints & Coatings

    • Plastics

    • Pulp & Paper

    • Cosmetics

    • Others

  • Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • U.K.

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.