U.S. E-bike Market Size, Share & Trends Analysis Report By Propulsion Type, By Drive Type, By Application, By Battery, By End-use (Personal, Commercial), And Segment Forecasts, 2023 - 2030

Market Size & Trends

The U.S. e-bike market size was valued at USD 1.98 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.6% from 2023 to 2030. Rising demand for electric-bikes (e-bikes) not only for recreational activities but also for daily commute purposes, growing environmental concern for reducing carbon emissions, and increasing supportive schemes by the U.S. government to encourage adoption of the e-bikes are some of the key factors driving the market growth. In addition, the growing number of imported e-bikes along with the rising number of local manufacturers have enabled key players to reduce the market price for their products. This trend is making e-bikes affordable to local consumers thereby contributing to the growth in sales of e-bikes in the country.

Additionally, growing awareness created by local cycling and environmental advocacy groups such as the New Urban Mobility Alliance (NUMO), the League of American Bicyclists, and PeopleForBikes, among others to opt for e-bikes for daily commute is further anticipated to drive the market growth over the forecast period.

Amid the outbreak of the COVID-19 pandemic, an upsurge in the sale of e-bikes was witnessed in the U.S. According to Light Electric Vehicle Association, in 2022, e-bikes surpassed the sale of electric cars in the U.S. Several people started using personal e-bikes over public modes of transportation to isolate themselves from others and limit the spread of coronavirus while leading a healthy lifestyle. In addition, the rising interest of consumers towards e-bikes has also propelled bike-sharing platforms and e-bike manufacturing companies to explore more growth opportunities in the U.S. e-bikes market.

For instance, in March 2023, Lyft, Inc. an American transportation-as-a-service provider collaborated with Telefonaktiebolaget LM Ericsson, a technology company to use Ericsson’s IoT Accelerator Platform to manage connectivity for the large fleet of connected e-bikes and scooters. The Ericsson IoT Accelerator Platform allows organizations to manage, deploy, and scale their global IoT business through a unified IoT platform. Thus, with this collaboration, Lyft, Inc. is poised to have more than 20,000 connected micro-mobility vehicles by the end of 2030.

The U.S. government is undertaking several initiatives by providing incentives for electric bikes in the U.S. For instance, in March 2023, Alameda Municipal Power provided a cash rebate of up to USD 600 to residents in the city of Alameda on the purchase of e-bikes boosting the adoption of e-bikes in the U.S. For instance, in March 2023, the U.S. government announced the launch of the reintroduced bill which provided American citizens a federal rebate of USD 1,500 for helping residents purchase high-quality and affordable e-bikes to reduce battery fires from e-bikes.

The people living on the outer urban fringes of the cities have to travel long distances to reach working spaces, and they have the lowest level of access to the bike infrastructure; this encourages them to prefer bikes over e-bikes. Thus, the provision of safe cycling infrastructure that separates motor vehicle traffic and cyclist is vital for maintaining and encouraging people to opt for E-bikes. Furthermore, the existing infrastructure in many U.S. cities is designed for traditional bicycles and motor vehicles primarily. The infrastructure lacks dedicated bike lanes, secure parking facilities, and charging stations specifically for e-bikes. The lack of proper infrastructure creates challenges for e-bike riders to commute safely and conveniently.

The increase in the discovery of lithium reserves in several regions is expected to boost the growth in the demand for e-bikes. Lithium-ion batteries have a longer lifespan compared to older battery technologies, such as lead-acid batteries. They can endure a greater number of charge cycles without significant capacity degradation. This enhanced durability translates to longer-lasting e-bike batteries, reducing the need for frequent replacements and improving the overall ownership experience.

Furthermore, U.S.-based e-bike manufacturers, such as Segway, Inc. and Rad Power Bikes, Inc. are undertaking initiatives and efforts to enhance their product portfolio. For instance, in May 2023, Engwe and Segway announced the launch of their e-bikes Engwe L20 and Ninebot Q80C which are specifically designed for women as the e-bike provides a cushion height of 715 mm which is well suited for women. Moreover, the Ninebot Q80C offers, NFC card unlocking, phone unlocking, and other smart connectivity options for security purposes. All these factors bode well for the growth of the U.S. e-bike industry over the forecast period.

Propulsion Type Insights

The pedal-assisted segment accounted for the largest share of over 85% of the  market in 2022. The surge in demand for pedal-assisted e-bikes among the youth is anticipated to contribute to market growth. In addition, the high popularity of pedal-assisted e-bikes owing to the ease of maneuvering the bike through any terrain is further anticipated to drive the segment growth. As pedal-assisted e-bikes provide the real essence of biking to the riders, the segment has seen significant growth in sales over the past few years, thereby driving market growth.

The throttle-assisted segment is projected to grow with the fastest CAGR of over the forecast period. The growth of the segment can be attributed to the increasing adoption of throttle-assisted e-bikes owing to the power provided by the throttle directly to the engine, thus mitigating the need to pedal manually. Furthermore, due to limited parts assembled in the vehicle, the throttle-controlled e-bikes are poised to be marketed at an affordable price in the coming years. Thus, the vendors are expected to gain numerous growth opportunities over the forecast period.

Drive Type Insights

The chain drive segment accounted for the largest market share of over 91% in 2022. Chain drives offer a wide range of gear ratios, allowing e-bike riders to achieve optimal performance in various riding conditions. Whether it's climbing steep hills, cruising on flat terrain, or achieving high speeds, the versatility of chain drives enables e-bike users to adapt their riding style as needed. Chain drives are generally more cost-effective compared to alternative drivetrain systems such as belt drives or hub gears. They involve simpler mechanisms and are easier to manufacture, resulting in lower production costs. This cost advantage translates to more affordable e-bikes, making them accessible to a wider range of consumers.

The belt drives segment is projected to grow at the highest CAGR over the forecast period. The growth of the belt drive segment is attributed to its ability to provide higher durability and low maintenance. Furthermore, the growth of belt drives can be attributed to several advantages such as quiet operation, lighter weight, and lesser requirement for regular lubrication, and long-lasting life which can result in long-term cost savings. Belt drives offer high power transfer efficiency due to their design. They do not suffer from frictional losses like chains, resulting in more efficient power transmission from the e-bike's motor to the wheels. This improved efficiency can lead to better performance, increased range, and enhanced energy utilization.

Application Insights

The trekking segment accounted for over 49% share of the market in 2022. The use of e-bikes is rapidly increasing for recreational and trekking activities. Additionally, the growing awareness about performance-based adventure, along with the increasing demand for leisure activities, is expected to further contribute to the market growth.E-bikes provide flexibility and adaptability for trekking adventures. Riders have the option to adjust the level of electric assistance based on the terrain and their energy levels. This flexibility allows trekkers to conserve battery power on flatter sections or engage higher assistance levels when encountering uphill climbs or demanding off-road conditions.

The cargo segment is anticipated to grow at the fastest CAGR over the forecast period. The increasing demand for e-bikes to carry luggage from one place to another is expected to support the growth of the segment over the forecast period. A surge in logistics and freight activities in the U.S. is also expected to drive the demand for e-bikes.Governments and municipalities are recognizing the benefits of e-bikes in the cargo segment and are providing regulatory support and incentives. This can include financial incentives, grants, tax breaks, and subsidies to encourage businesses to adopt e-bikes for cargo delivery. Such support fosters the growth of the cargo e-bike industry and encourages businesses to embrace sustainable delivery solutions

Battery Insights

The lithium-ion segment dominated with over 54% market share in 2022. The segment growth can be attributed to various benefits offered by lead-acid batteries, such as low cost and robustness. Furthermore, the adoption of these batteries is projected to increase over the coming years owing to the decline in the price of lithium-ion batteries. As per a report published by the European Commission in 2020, the price of lithium-ion batteries is anticipated to decrease by nearly 70% by 2030. Benefits such as high charge density, high performance, low weight, and high charging-discharging efficiency are anticipated to favor the adoption of these batteries, thereby supporting the segment’s growth.

In addition, the lithium-ion segment is also expected to grow with the fastest CAGR over the forecast period. As lithium-ion battery-powered e-bikes are commonly adopted by consumers, the manufacturers have set extensive sales targets by the end of the year 2030. Thus, with the rise in production for lithium-ion-powered e-bikes, the sale of e-bikes is anticipated to grow at an extensive growth rate over the forecast period.

End-use Insights

The personal segment accounted for the largest share of around 91% of the U.S. e-bikes market in 2022. The growth of the personal segment can be attributed to lesser fuel or charging costs, lower maintenance requirements, and a longer lifespan compared to motor vehicles. E-bikes also eliminate expenses such as parking fees, insurance, and registration, making them an economical choice for personal transportation.

The commercial segment is expected to witness the highest CAGR over the forecast period. The growth can be attributed to the increase in the adoption of e-bikes in the logistics industry for transportation and initiatives undertaken by key players in the market for providing e-bikes gig delivery workers. For instance, in April 2023, U.S.-based online food delivery platform Grubhub Inc. partnered with online e-bikes rental platform Joco for providing free access to e-bikes to at least 500 gig delivery workers in New York.

Key Companies & Market Share Insights

Prominent players in the e-bikes market include Trek Bicycle Corporation, Aventon, Rad Power Bikes, Lectric Bikes, Blix, and Segway. These players adopt strategies such as geographic expansions and new product launches to strengthen their presence in the market. Moreover, they focus on enhancing their existing product offerings and brand awareness to gain a competitive edge.

Leading e-bikes market players also focus on initiatives such as mergers and acquisitions, agreements and contracts, and partnerships with technology companies. For instance, in January 2022, AIMA Technology Group Co., Ltd underwent a strategic partnership with the U.S.-based Juiced Bikes. AIMA will provide technical support and high-quality products to Juiced Bikes, and the collaboration will benefit AIMA in expanding its reach in the U.S. e-bikes industry. Some prominent players in the U.S. e-bike market include:

• Trek Bicycle Corporation

• Aventon Bikes

• Rad Power Bikes, Inc.

• Lectric eBikes

• Blix Electric Bikes

• KHS Bicycles

• Rambo Bikes

• Juiced Bikes

• Ride1UP

• Cannondale

U.S. E-bike Market Report Scope

U.S. E-bike Market Report Segmentation

This report forecasts revenue and volume growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. e-bikes market report based on propulsion type, drive type, application, battery, and end-use:

• Propulsion Type Outlook (Volume, Units; Revenue, USD Million, 2018 - 2030)

  • Pedal-assisted

  • Throttle-assisted

• Drive Type Outlook (Volume, Units; Revenue, USD Million, 2018 - 2030)

  • Belt Drive

  • Chain Drive

• Application Outlook (Volume, Units; Revenue, USD Million, 2018 - 2030)

  • City/Urban

  • Trekking

  • Cargo

  • Others

• Battery Outlook (Volume, Units; Revenue, USD Million, 2018 - 2030)

  • Lead-acid Battery

  • Lithium-ion Battery

• End-use Outlook (Volume, Units; Revenue, USD Million, 2018 - 2030)

  • Personal

  • Commercial