Waterborne Coating Additives Market Size, Share & Trend Report

Waterborne Coating Additives Market Size, Share & Trend Analysis Report, By Product (Wetting & Dispersion Agents, Defoaming, Rheology Modifier, Flow Additives), By Application, By Region and Segment Forecasts 2022

  • Published Date: Apr, 2016
  • Base Year for Estimate: 2015
  • Report ID: 978-1-68038-624-0
  • Format: Electronic (PDF)
  • Historical Data: 2013-2015
  • Number of Pages: 84

Industry Insights

The global waterborne coating additives market size was estimated at USD 2,754.1 million in 2015 and is expected to register a CAGR of 5.9% over the forecast period. Growing infrastructure spending in industrial and residential sectors, particularly in South East Asia and the Middle East & Africa, is expected to drive product demand in architectural and industrial wood segments. VOC emissions in construction and manufacturing industry have steered revisions in regulatory standards.

Recent advances in waterborne technology can be attributed to stringent regulatory restrictions and consumer expectations. Construction and manufacturing industries in mature economies of U.S. and Europe have witnessed growing consumer preference towards eco-friendly products. Regulatory bodies in Europe have made several revisions to industry standards to incorporate low VOC level as a mandatory step for paints and coatings industry.

North America Waterborne coating additives market

Stringent REACH and EPA regulations regarding VOC and toxic content in solvent-based additives have led to commercialization of water-soluble alternatives with improved performance. Associative thickeners such as HEUR, HMPE, HASE, and HMHEC have gained significant share over last few years owing to improved stability and longevity as compared to conventional modifiers including bentonite, and pyrogenic silica.

Additives play a significant role as the major component for waterborne coating. They chemically enhance the formulation to provide stability and color retention over the long term. This is expected to impact positively global industry growth in next seven years.

Despite moderate overall growth in EU, after market of construction and automotive industries is expected to remain key driver sustaining economic growth in these regions. Demand for high-quality coatings in home interior and automotive components can be attributed to growing consumer awareness about social lifestyle trends. Growing marine activities in the North Sea and Mediterranean are expected to steer demand for durable and protective coatings in regions such as UK and Norway.

North America waterborne coating additives market accounted for 14.8% of the total market share in terms of revenue in 2015. Stringent government regulations to lower VOC content in paints & coatings is expected to raise North American waterborne coating demand. Increasing automobile demand coupled with development of new industries being set up is expected to propel North American waterborne coatings demand over the forecast period.

Factors such as rising employment rates and improvement in consumer confidence are expected to raise waterborne coatings demand in this region. Emergence of green building norms is another factor expected to drive demand in North America. Increasing automobile demand coupled with development of new industries being set up is expected to propel North American waterborne coatings demand over the forecast period.

Growing demand for wetting & dispersion additives for preventing reflocculation of the dispersed particles in coatings is expected to drive demand in coming seven years. These additives have three primary functions including wetting, dispersion and stabilization of the waterborne coatings. Rheology modifiers segment is anticipated to witness substantial demand in the region during the forecast period.Rheology modifiers lower surface tension and improve film quality, colour acceptance and wet abrasion resistance. These modifiers improve rheological properties such as in-can stability, brushability, film building and sagging.

Product Insights

The market has been segmented by product into wetting & dispersion agent, defoaming, rheology modifier, flow additives. Rheology modifier was the dominant product segment in the overall waterborne coating additives market in 2015. Growing demand for wetting & dispersion additives for preventing reflocculation of the dispersed particles in coatings is expected to drive demand over the forecast period. These additives have three primary functions including wetting, dispersion and stabilization of the waterborne coatings. Major wetting and dispersion additives include polyacrylate salts, fatty acid and fatty alcohol derivatives, acrylic copolymers, maleic anhydride copolymers and alkyl phenol ethoxylates. Rising product demand in architectural, wood and furniture coatings is anticipated to drive the market during the forecast period.

Rising waterborne coatings demand in the European region owing to growing construction industry is anticipated to drive the market over the forecast period. Germany’s regulatory body, which includes Technische Anleitung (TA) Luft coupled UK’s Environmental Protection Act provides the guideline for lowering VOC content in paints & coatings. This factor is expected to increase waterborne coatings demand by replacing solvent-borne coatings used in construction activities.

Global Waterborne coating additives market

Major causes of foam formation in waterborne coatings include mechanical introduction of air by mixing or application processes, air displacement during wetting or dispersion and generation of gas by chemical reactions and rapid drying causing bubbles. Defoamers are used to prevent foam formation during processing and to destroy existing foam. Rising waterborne coatings demand particularly in Europe is anticipated to drive the additives market over the next seven years.

Regional Insights

Europe was the largest regional market and accounted for 40.0% of the total market volume share in 2015. Large production base of waterborne coatings along with early commercialization of the finished products in economies of UK, Germany, France and Italy may be attributed for high demand. Stringent REACH and government regulations regarding VOC and toxic content in conventional synthetic coatings has led to high demand for the waterborne counterparts. Waterborne coatings have penetrated approximately 90% in architectural segment in mature markets of North America and Europe as a drop-in substitute to petroleum derived solventborne coatings.

Waterborne coating additives Market Share Insights

Global waterborne coating additives market is highly fragmented in nature. The presence of local manufacturers, particularly in China and India, have facilitated in minimizing procurement costs as compared to the imported brands from Europe, and the U.S. This has facilitated industry participants to invest into R&D initiatives for new product development to enhance their market presence globally.

Various companies have adopted differnent strategies for minimizing overall production cost. Companies such as AkzoNobel, Evonik, and BASF have integrated their additive and coating production and have established effective distribution network globally. Other operating in the industry include Byk, Harmony Additive, Dow Coating Belami Fine Chemical, Allnex, Huber Engineered Materials, Falcon Technologies, Shah Patil and Co., Troy Corp, KaMin LLC, Lubrizol Advanced Materials, and Taminco.

Report Scope 



Base year for estimation


Actual estimates/Historical data

2012 – 2014

Forecast period

2015 - 2022

Market representation

Volume in Kilotons, Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage

Revenue forecast, competitive landscape, growth factors and trends

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