Wireless Display Market Size, Share & Trends Analysis Report By Offering, (Hardware Software, Services), By Technology (Airplay, Miracast, Google Cast, Others), By End-use, By Region, And Segment Forecasts, 2024 - 2030

Wireless Display Market Size & Trends

The global wireless display market size was valued at USD 5.41 billion in 2023 and is projected to grow at a CAGR of 11.2% from 2024 to 2030. The increasing proliferation of smart devices, such as smartphones, tablets, and laptops, drives the market growth. These devices are central to personal and professional lives, necessitating seamless and flexible ways to display content. Wireless displays offer the convenience of connecting these devices to screens without the need for cumbersome cables, facilitating easier sharing of presentations, videos, and other multimedia content.

Wireless display enables the connection between two devices without integrating video cables. It allows users to directly share screens for playing videos, audio, and gaming content from smartphones, tablets, or laptops to the wireless display with the help of Wi-Fi technologies or Bluetooth technologies. The ongoing advancements in display technologies, such as enhanced color reproduction, increased resolution, and refresh rates is, driving the market demand.

Another contributing factor is the growing trend towards remote work and virtual collaboration. As businesses and educational institutions adapt to more flexible working and learning environments, the need for efficient communication and collaboration tools has surged. Wireless displays enable multiple users to share their screens in real-time, enhancing the experience of virtual meetings and collaborative work sessions. This capability is advantageous in settings where physical proximity is limited, yet interactive engagement is crucial.

Additionally, advancements in wireless display technologies, such as Miracast, WiDi, and AirPlay, have made these solutions more reliable and user-friendly. Improvements in bandwidth and data transfer rates also allow for high-quality video streaming and gaming experiences, further broadening the appeal of wireless displays to a wider audience. Integrating these technologies into consumer electronics and smart TVs has made it easier for users to access wireless display capabilities, contributing to their increasing adoption.

Offering Insights

The hardware segment held the largest market revenue share of 53.5% in 2023. Advancements in display technology, such as 4K and 8K resolutions, require more sophisticated hardware to deliver high-quality visuals wirelessly. Additionally, the growing use of wireless displays in business and educational settings has increased the need for reliable and efficient hardware solutions to support multiple device connections and seamless screen mirroring. The trend towards smart homes and integrating wireless displays with other smart devices drives demand for advanced hardware components. Furthermore, the proliferation of streaming services and content consumption has heightened the necessity for robust hardware to ensure smooth, lag-free experiences.

The software segment is projected to grow at the fastest CAGR of 12.0% over the forecast period. The proliferation of diverse devices like smartphones, tablets, and laptops requires robust and versatile software solutions to ensure seamless connectivity and compatibility across various platforms. Moreover, advancements in wireless technology, such as Wi-Fi 6 and Miracast, drive the need for sophisticated software to optimize these technologies for better performance, low latency, and high-definition content streaming. Additionally, the growing trend of remote work and virtual collaboration has heightened the demand for reliable screen-sharing and presentation tools, further propelling the importance of innovative software solutions in this market.

End-use Insights

The residential segment held the largest market revenue share in 2023. The rising use of smartphones, tablets, laptops, and gaming devices drives market growth. In addition, the increasing adoption of smart TVs, streaming devices, and smart home systems drives the demand for smart wireless devices that can seamlessly connect to these devices. The rapid expansion of the e-commerce sector allows consumers to purchase smart devices from their comfort places, leading to market growth. Moreover, the development of online streaming and OTT platforms influences consumers to buy these products to enjoy the streaming over large screens connected to their smartphones or tablets. 

The commercial segment is projected to grow at the fastest CAGR over the forecast period. The growing need for flexible and efficient communication and collaboration tools in workplaces drives the increasing demand. Businesses are adopting wireless displays to facilitate seamless presentations, video conferencing, and collaborative work environments. These displays eliminate the need for cumbersome cables, allowing for easier setup and mobility, which is particularly valuable in modern, dynamic office settings. Additionally, the trend towards remote work and hybrid work models has heightened the need for versatile and easily deployable technology solutions to support various devices and platforms, further propelling the demand for wireless displays in the commercial sector.

Technology Insights

The airplay segment held the largest market revenue share in 2023. The growing prevalence of Apple devices, including iPhones, iPads, and Macbooks, has significantly boosted the adoption of AirPlay technology, a proprietary protocol developed by Apple for wireless streaming. Users find AirPlay convenient for mirroring content onto larger screens such as TVs and projectors, making it popular in consumer and professional settings. Additionally, the seamless integration of AirPlay with Apple's ecosystem ensures a smooth and intuitive user experience, further encouraging its use. The rise of remote work and virtual meetings has also contributed to this trend, as professionals seek efficient ways to share content and collaborate wirelessly.

Google cast segment is projected to grow significantly over the forecast period. The demand for Google Cast is rising due to its seamless integration with various devices and the growing trend towards smart home ecosystems. Google Cast allows users to stream content directly from their smartphones, tablets, and computers to TVs and other displays, providing a convenient and versatile viewing experience. This technology supports high-quality audio and video streaming, making it suitable for entertainment. Additionally, the increasing content availability on platforms compatible with Google Cast, such as YouTube and Netflix, has further driven its adoption.

Regional Insights

North America wireless display market held the largest revenue share of 33.0% in 2023. The growing trend of remote work and digital learning has accelerated the need for seamless connectivity and collaboration tools. Businesses and educational institutions increasingly adopt wireless displays to facilitate interactive meetings and virtual classrooms. Additionally, the rise of smart homes and the increasing use of smartphones, tablets, and smart TVs have fueled the desire for easy, wireless content sharing. The North American market's robust infrastructure and consumer readiness to adopt new technologies further contribute to this growing demand, making wireless displays a preferred choice for personal and professional use.

U.S. Wireless Display Market Trends

The U.S. held the largest market revenue share regionally in 2023. American companies and educational institutions are investing in wireless displays to facilitate remote meetings, virtual classrooms, and presentations, enhancing productivity and engagement. Moreover, the widespread availability of high-speed internet and advancements in wireless display standards such as Miracast and Chromecast have made it easier for U.S. consumers to integrate these devices into their daily routines.

Europe Wireless Display Market Trends

Europe market is witnessed as lucrative in this industry. European businesses are increasingly adopting advanced IT solutions to facilitate seamless communication and collaboration, especially in light of widespread remote and hybrid work models. Many countries in the region have proactively integrated digital learning tools into education, necessitating wireless display solutions for classrooms and lecture halls to enable interactive learning experiences.

The UK market is projected to grow rapidly over the forecast period. Continuous innovations in Wi-Fi and Bluetooth technologies, which allow seamless connection between multiple devices, drive the country's demand for wireless display devices. Government initiatives for the digitalization of the public sector, such as the rollout of 5G, drive the demand for these devices for streaming and gaming purposes. Businesses in the country are rapidly installing wireless display devices for virtual meetings and presentations.

Asia Pacific Wireless Display Market Trends

Asia Pacific is projected to grow at the fastest CAGR over the forecast period. The rising demand for wireless display technology is mainly driven by the increasing adoption of smart devices and advanced digital infrastructure in countries such as China, Japan, South Korea, and India. As one of the largest markets, China has seen significant investments in smart home technologies, with a growing number of households integrating smart TVs and other connected devices. In South Korea and Japan, the high penetration of high-speed internet and 5G networks has facilitated the use of wireless displays in both personal and professional settings.

India market is projected to grow rapidly in the coming years. The country's growing IT and education sectors have been pivotal in the rising demand for wireless displays. In educational institutions, there is a growing trend towards adopting digital learning tools, with wireless displays enabling interactive and engaging teaching methods. Indian businesses, particularly in tech and startup hubs such as Bengaluru, Hyderabad, and Pune, are increasingly utilizing wireless displays for seamless presentations and collaborative meetings, essential in the era of remote work and digital transformation.

Key Wireless Display Company Insights

Some of the key companies in the global wireless display market include Apple Inc.; Google LLC; Marvell Semiconductor Group Ltd.; MediaTek Inc.; Microsoft Corporation; and others.

• Apple Inc. provides wireless display including the studio display featuring a 27-inch 5K retina display with a 12MP ultra-wide camera, studio-quality audio, and adjustable stands. The Pro Display XDR, designed for professionals, boasts a 32-inch 6K Retina display with exceptional brightness. Both displays seamlessly integrate with Apple devices, enhancing productivity and entertainment within the Apple ecosystem.

• Google LLC provides Google Cast technology that allows users to stream content from their devices such as smartphones, tablets, or computers to compatible displays such as smart TVs or Chromecast devices. This enables wireless screen sharing, making it convenient for users to display photos, videos, or presentations on larger screens.

Recent Developments

• In July 2024, LG announced the launch of its latest OLED TV, featuring a completely wireless design. The new model boasts a transparent 77-inch 4K OLED screen, offering a unique viewing experience with no visible cables. It uses a wireless transmitter box to send video and audio signals, providing a clean and clutter-free setup.

Wireless Display Market Report Scope

Global Wireless Display Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global wireless display market report based on offering, technology, end-use, and region:

• Offering Outlook (Revenue, USD Million, 2018 - 2030)

  • Hardware

  • Software

  • Services

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • Airplay

  • Miracast

  • Google Cast

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2018 - 2030) 

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE