GVR Report cover Adhesion Promoter Market Size, Share & Trends Report

Adhesion Promoter Market Size, Share & Trends Analysis Report By Product (Silane, Maleic Anhydride, Chlorinated Polyolefins, Titanate & Zirconate), By Application (Plastics & Composites, Rubber), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-882-4
  • Number of Pages: 120
  • Format: Electronic (PDF)

Adhesion Promoter Market Size & Trends

The global adhesion promoter market size was valued at USD 3.83 billion in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030.Rising demand for better adhesion in the composites & plastics sector is projected to boost the market demand over the forecast period. Technological innovations have introduced new avenues for high performance waterborne formulations & non-chlorinated promoters that provide higher versatility in curing, with improvised performance in applications such as printing inks, adhesives, plastics & composites, automotive and electronics.

U.S. Adhesion Promoter market size and growth rate, 2023 - 2030

Additionally, automakers are increasingly attempting to improve road safety and fuel economy by creating ‘green tires’ using adhesion promoters such as silanes in tread compounds. These silica-reinforced compounds are expected to replace petroleum-based carbon black and contribute sustainably to the environment.

The European Commission has also mandated ‘tire labels’ since November 2012, to inform consumers regarding the energy efficiency of tires in regard to lower fuel consumption, noise and CO2 emissions, and the overall safety when braking on wet roads. Major companies such as Evonik are actively working on refining the silane-silica system to improve adhesion promotion, which is crucial to their market growth.

The adhesion promoter market is anticipated to witness significant growth worldwide, driven by the increasing demand from various industrial sectors, notably the automotive and transportation industries. The robust outlook of the automotive and transportation sectors, particularly in developing regions like Asia Pacific, is expected to be a key factor favoring market growth throughout the forecast period.

Product Insights

Based on product, the market has been segmented into silane, chlorinated polyolefins, maleic anhydride, and titanate & zirconate. The silane segment accounted for the largest revenue share of 35.2% in 2022, owing to high demand for paints & coatings, and rubber applications.Traditionally, silane was used in composite materials as a coating on filler particles, in order to bind them to a resin matrix. It is also widely used as a coupling agent, to adhere fibers to certain polymers, thus stabilizing the composite materials. High demand for these products in applications requiring moisture, temperature and chemical resistance, is expected to foster segment growth.

Global Adhesion Promoter market share and size, 2022

The maleic anhydride segment is expected to grow at the fastest CAGR of 6.1% during the forecast period. The product is used to increase adhesion to polar surfaces while improving water resistance and alkali solubility at the same time.

Application Insights

The plastics & composites segment accounted for the largest revenue share of 34.0% in 2022 and is expected to grow at the fastest CAGR of 6.1% during the forecast period. These materials are mainly used to manufacture precision-engineered products, owing to advantageous product properties that include chemical resistance, light weight, and flexibility.

Plastic components needed to be painted, coated and joined with adhesive to prevent bond failure at the interface. Segment growth is likely to be driven by growing consumption of plastics in the automotive industry, to foster fuel savings by lowering overall car weight.

Paints and coatings are also likely to present lucrative opportunities for these promoters in construction & building materials. High product penetration is mainly on account of growing awareness regarding enhanced binding capabilities after application of the product. Increasing demand for architectural, automotive and industrial coatings shall also be a primary driving force in other applications over the forecast period.

Regional Insights

Asia Pacific dominated the market and accounted for the largest revenue share of 43.5% in 2022 is expected to grow at the fastest CAGR of 6.0% during the forecast period. Growing popularity of these promoters in countries such as China, India, Japan and South Korea where construction activities are on the rise, is likely to foster regional growth.

Adhesion Promoter Market Trends, by Region, 2023 - 2030

Economic growth in the region has necessitated requirement of both institutional as well as commercial infrastructure spaces. Additionally, rising disposable income coupled with high passenger car sales has also fostered product demand in the automotive sector.

North America is expected to grow at 5.0% CAGR over the forecast period, owing to increasing construction spending and a revitalized automotive sector. Rapid infrastructural development in Mexico is also likely to drive growth in the region.

Key Companies & Market Share Insights

The market is fragmented in nature due to the presence of numerous small scale manufacturers and raw material suppliers.

Key Adhesion Promoter Companies:

  • 3M
  • Arkema
  • Momentive
  • Eastman Chemical Company
  • Akzo Nobel N.V.
  • Atlanta AG
  • Dow
  • Arkema SA
  • Air Products and Chemicals, Inc.
  • Evonik Industries AG
  • DuPont

Recent Developments

  • In July 2023, Eastman Chemical Company introduced a new generation of adhesion promoters to help users of paint and coatings comply with legislative requirements. The Advantis adhesion promoters minimize or eliminate potentially hazardous components, enabling formulators and end users to produce consistent outcomes while enhancing product sustainability and adhering to regulations.

  • In April 2022, PPG Industries, Inc. announced the introduction of its pigmented adhesion promoter, PPG ONECHOICE ADPRO MAX, for the U.S. and Canadian markets. By offering superior topcoat adherence to uncoated bumpers, fascias, and other vehicle plastics, the single-component undercoat, with its time-saving one-coat application, eliminates the requirement to apply a sealer.

  • In June 2022, TOYO INK SC HOLDINGS CO., LTD updated its lineup of laminating adhesives by adding food-safe products that are free of organic tin compounds and epoxy silanes. The updated lineup comprises solvent-based TOMOFLEX and solvent-free ECOAD series laminating adhesives that are appropriate for a variety of multilayered flexible packaging uses, such as liquid pouch, dry food, and high-performance retort.

  • In August 2021, PPG Industries, Inc. announced its collaboration with Rex Airlines by providing a range of aerospace paints for six Boeing aircraft, aiming to enhance the airline's domestic operations. Rex Airlines opted for PPG EAP 9, a chromium-free adhesion promoter, to be used on the fuselage, wings, and engine cowlings of these aircraft.

Adhesion Promoter Market Report Scope

Report Attribute


Market size value in 2023

USD 4.03 billion

Revenue forecast in 2030

USD 5.90 billion

Growth rate

CAGR of 5.6% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Report updated

October 2023

Quantitative units

Volume in kilo tons, revenue in USD million,  and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application,  region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; U.K.; Germany; France; Italy; Spain; China; Japan; India; South Korea; Brazil; Argentina; Saudi Arabia; South Africa

Key companies profiled

3M; Arkema; Momentive; Eastman Chemical Company; Akzo Nobel N.V.; Atlanta AG; Dow; Arkema SA; Air Products and Chemicals, Inc.; BASF SE; Evonik Industries AG ; DuPont

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

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 Global Adhesion Promoter Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global adhesion promoter market report on the basis of product, application, and region:

Global Adhesion Promoter Market Report Segmentation

  • Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)

    • Silane

    • Maleic Anhydride

    • Chlorinated Polyolefins

    • Titanate & Zirconate

    • Others

  • Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)

    • Plastics & Composites

    • Paints & Coatings

    • Rubber

    • Adhesives

    • Metals

    • Others

  • Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

    • Central & South America

      • Brazil

      • Argentina

    • Middle East and Africa

      • Saudi Arabia

      • South Africa

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