The Asia Pacific nutritional supplements market size was valued at USD 140.4 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.1% from 2022 to 2030. The Asia Pacific region has been one of the forerunners in the nutritional supplements market. The population across the sub-continent has been increasingly leaning towards leading a healthier life by the adoption of more traditional means and methods, using naturally sourced foods, supplementation, and dietary additives. The geriatric population has reached an all-time high in countries like Japan and China. Improving the quality of life through nutritional supplementation and functional foods has become a priority, driving the market in the APAC region.
The growing awareness among people regarding the benefits of nutritional supplementation and ease of availability in the region are key factors driving the market. The rise in per capita disposable income in the region’s countries has resulted in increased spending on dietary supplements. As per the National Bureau of Statistics of China, there has been an increase of $1100 in per capita disposable income in a span of 4 years (2008-2012). Consumers in the region are becoming increasingly conscious about their diets, propelling the growth of the nutritional supplements market.
The Asia Pacific region is known for its prowess in traditional medicine and the population has now started preferring naturally sourced products, functional foods, and enriched foods. According to Euromonitor, Asia Pacific accounted for 57% of the total global revenue for traditional/herbal dietary supplements in 2018. The shift towards a comprehensive approach to health and well-being has had a lasting impact on the nutritional supplements market, especially those derived from natural sources. Nutritional supplements have now become a daily household item across the region.
Growing inclination toward sports and physical activity as a means to achieve fitness goals has also been a key factor in the growth of the supplements market. Fitness enthusiasts and professional athletes regularly consume fitness supplements, like protein powders, and energy-boosting supplements, which, in turn, has contributed to the market growth. According to a report published by the Global Wellness Institute states, the APAC’s physical activity market represents more than 30% of the global market.
The increase in the prevalence of chronic diseases due to the rapid rate of urbanization and changing lifestyles has contributed significantly to the growth of the market. People, to avoid getting diseases associated due to a lack of physical activity, are increasingly opting for nutritional supplementation to overcome any deficiencies and complete their nutritional requirements. The low cost of raw materials and the popularity of naturally sourced products have also been contributing significantly to the growth of the market.
Post COVID Outlook
The revenue of the Asia Pacific nutritional supplements market increased by 5.8% from 2019 to 2020.
The market is expected to expand at a CAGR of 6.1% from 2022 to 2030.
An increase in demand for immunity-boosting nutritional supplements and other natural supplements is fueling the market growth.
An uptick in the interest in maintaining health and fitness levels is expected to fuel the growth.
The market was negatively impacted during the imposed lockdown as the supply chain coordination was disrupted.
Regional players and major players in the market have significant potential in the APAC region due to the high demand for nutritional supplements.
COVID has negatively impacted the growth of the nutritional supplements market in the Asia Pacific region. The majority of the revenue for this region is through exports and due to global lockdowns, the supply chain was disrupted, which affected the growth of the market negatively. The demand for nutritional supplementation grew multi-fold, which presented an opportunity for local vendors to flourish in the regional market. Immunity boosting supplements were the highly demanded category across the region. According to a report by FMCG Gurus, more than 55% of people in the Asia Pacific region have been more conscious about boosting their immunity during COVID.
The functional foods and beverages segment held the largest revenue share of over 50.0% in 2021. The category consists of probiotics, Omega-3, fatty acids, and other products. Probiotics have been in demand since they promote a healthy gut, resulting in lesser changes in the stomach and GI-related chronic problems. In India, the probiotics market is expected to reach $73.9 billion by 2030. Currently, the Asia Pacific region holds the largest share in the global probiotics market.
The sports nutrition segment is expected to expand at a significant growth rate over the forecast period due to an increase in the number of people moving towards a fitter and active lifestyle. Asia Pacific is becoming a booming market for sports nutrition products owing to the increasing awareness regarding health and government initiatives towards making people fitter and healthier, thereby reducing the disease burden of the country and saving billions of dollars on healthcare. All of these factors have contributed to the growth of the market.
The adult segment captured the largest revenue share of over 25.0% in 2021. The adult population due to their inactive lifestyles and rapid urbanization has become more predisposed to getting chronic diseases like diabetes, hypertension, and cardiovascular diseases. The prophylactic base of treatment to avoid contracting these diseases has been the consumption of functional foods, nutrient-rich foods, and nutritional supplementation, thus driving the market.
The children segment is expected to register the fastest growth rate of 7.2% in the forecast period. The major products aimed at this category are meant for good physical and mental growth. The importance of balanced nutrition and knowledge regarding the same is quite widespread and is growing. This has markedly impacted the growth of the Asia Pacific market.
The powder formulation segment held the largest revenue share of over 35.0% in 2021 owing to the growing market for sports nutrition. The majority of the products in the segment like protein and amino acid supplementation are in powder formulations. They are easier to absorb and they come in a variety of flavors. This has been a major factor behind the success of the market.
The capsule formulation segment is expected to register a lucrative growth rate in the forecast period. This is due to the fact that functional food supplements like Omega-3 and certain probiotics are all in capsule formulations and functional foods in themselves are a large segment in the market. The benefits associated with capsule formulation include the inclusion of multiple supplements in one dose and ease of consumption by all age groups, which, in turn, is expected to fuel the market growth.
The brick and mortar segment held the largest revenue share of over 70.0% in 2021. A large number of people are still purchasing through brick-and-mortar stores. However, online sales or e-commerce platform has been gaining a lot of momentum. The ongoing pandemic, the availability of more options in a single place, and discounted rates have been the primary factors for the growth of the e-commerce platform. Many people who have shifted to purchasing from online platforms are bound to continue with it.
E-commerce platforms have been increasingly gaining a lot of traction due to COVID restrictions and lockdowns and initiatives taken by the market players to collaborate with e-commerce platforms for the sale of their products in an effort to reach a wider consumer base. All of these factors have contributed to the growth of the market.
China captured the largest revenue share of over 40.0% in 2021. Japan, China, and India have been identified as the largest markets in the Asia Pacific region. China has been the largest exporter in the region, India’s population has been keenly purchasing and consuming nutritional supplements and the growth in the market has been largely spurred on by the COVID-19 pandemic. The sales of immunity-boosting supplements have been exponentially high among the supplement types.
Other countries in the region like South Korea where the market has an extremely high potential for growth are growing at a fast pace. This has been a result of marginal shifting of people’s perception of health and change in ways to maintain certain fitness levels. Nutritional supplements have become a major part of the diets across the Asia Pacific region. This has been a key driving factor providing momentum for the growth of the market.
Asia Pacific has been a market leader in the nutritional supplements market. The region has the presence of both regional as well as multinational players. The market with respect to consumers is still an immature market and has a significant growth potential owing to the increasing awareness among people regarding fitness and health and increasing purchasing power. COVID-19 has had a lasting impact on the market landscape and has accelerated the growth to a great extent. Some prominent players in the Asia Pacific nutritional supplements market include
Cliff Bar & Company
Science in Sports
Market size value in 2022
USD 149.4 billion
Revenue forecast in 2030
USD 240.6 billion
CAGR of 6.1% from 2022 to 2030
Base year of estimation
2016 - 2020
2022 - 2030
Revenue in USD million/billion and CAGR from 2022 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, consumer group, formulation, application, packaging, composition, gender, sales channel, country
Japan, China, Australia, Singapore, India, South Korea, Sri Lanka, Vietnam, Taiwan
Key companies profiled
Herbalife International of America Inc., Amway International, Abbott, GNC Holdings, Inc., Bayer AG, Sanofi, Nestle, Pfizer, Inc., PepsiCo, Cliff Bar & Company, Science in Sports
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This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the Asia Pacific nutritional supplements market report on the basis of product, consumer group, formulation, application, packaging, composition, gender, sales channel, and country:
Product Outlook (Revenue, USD Million, 2016 - 2030)
Whey Protein Isolate
Whey Protein Concentrate
Omega -3 Fatty Acids
Meal Replacement Products
Weight Loss Product
Conjugated Linoleic Acids
Omega -3 Fatty Acids
Fish & Seafood Oil
St. John's Wort
Functional Foods and Beverages
Consumer Group Outlook (Revenue, USD Million, 2016 - 2030)
Formulation Outlook (Revenue, USD Million, 2016 - 2030)
Application Outlook (Revenue, USD Million, 2016 - 2030)
Brain, Neuro & Mental Health
Bone & Joint Health
Urinary & Kidney Health
Packaging Outlook (Revenue, USD Million, 2016 - 2030)
Composition Outlook (Revenue, USD Million, 2016 - 2030)
Gender Outlook (Revenue, USD Million, 2016 - 2030)
Application Outlook (Revenue, USD Million, 2016 - 2030)
Brick & Mortar
Health Food Shops
Country Outlook (Revenue, USD Million, 2016 - 2030)
b. The Asia Pacific nutritional supplements market size was estimated at USD 140.4 billion in 2021 and is expected to reach USD 149.4 billion in 2022.
b. The Asia Pacific nutritional supplements market is expected to grow at a compound annual growth rate of 6.1% from 2022 to 2030 to reach USD 240.6 billion by 2030.
b. Functional foods dominated the Asia Pacific nutritional supplements market with a share of 53.5% in 2021. This is attributable to the rising demand for fortifying food additives and nutritional supplements such as vitamins & minerals, fibers, omega 3 fatty acids, and others.
b. Some key players operating in the Asia Pacific nutritional supplements market include Glanbia plc., Nestle, Abbott Nutrition, Herbalife, International of America, Inc, and Amway.
b. Key factors that are driving the Asia Pacific nutritional supplements market growth include growing consumer awareness about health & fitness, the presence of low-cost raw materials, and the existence of a large number of domestic players in the region.
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Multiple therapeutic regimens are being followed across the globe in attempts to come up with a reliable treatment for Covid-19. One line of treatment includes the use of hydroxychloroquine, while a second treatment line focuses to use antiviral drugs used in the disease management of HIV. Both these approaches have surged demand from advanced antivirals and antimalarial drugs. This impacts the drug manufacturers as an off label indication for these drug classes has to be worked upon. At the moment, the WHO has not prescribed any of these approaches, neither they have commented if one is better than the other. The report will account for COVID-19 as a key market contributor.