Germany Pet Food Market Size, Share & Trends Analysis Report By Product (Wet Pet Food, Dry Pet Food, Snacks/Treats), By Pet Type (Cats, Dogs), By Category, By Distribution Channel (Pet Specialty Stores, E-commerce), And Segment Forecasts, 2025 - 2030

Germany Pet Food Market Size & Trends

The Germany pet food market size was estimated at USD 2.53 billion in 2024 and is expected to grow at a CAGR of 4.1% from 2025 to 2030. The market is witnessing notable growth, largely driven by the increasing humanization of pets. German consumers are increasingly treating their pets as family members, significantly impacting purchasing behavior. Pet owners are no longer content with basic nutrition; they opt for high-quality, premium food products that mirror human dietary preferences. As a result, natural, organic, and additive-free pet foods have become mainstream choices, reflecting a broader cultural shift toward wellness and care.

Health and wellness trends are also playing a major role in boosting demand. Pet owners are becoming more aware of their animals’ dietary needs and are actively seeking functional foods that offer targeted health benefits, such as improved digestion, joint health, and immune support. Products fortified with probiotics, omega-3 fatty acids, and other nutrients are gaining traction. Furthermore, the growing prevalence of chronic conditions among pets, such as obesity and allergies, is fueling demand for grain-free, hypoallergenic, and breed- or age-specific formulations.

Sustainability and ethical sourcing are emerging as influential factors in the German market. Environmentally conscious consumers are now more likely to choose products made from sustainable sources, including novel proteins like insects, which offer a lower ecological footprint compared to traditional animal proteins. In addition, transparent labeling and eco-friendly packaging are becoming important differentiators among brands.

Digitalization has further contributed to market expansion, as more consumers turn to online platforms to purchase pet food. E-commerce offers the convenience of home delivery, subscription services, and access to a broader product range, making it a preferred channel for many German households. As digital retail grows, pet food companies are investing heavily in online marketing and distribution networks to meet evolving customer expectations.

Innovation in product offerings is also evident. For instance, in July 2023, Hill’s Pet Nutrition launched a line of pet products featuring Marine Stewardship Council (MSC) certified pollock and insect protein, targeting pets with sensitive stomachs and skin conditions. Such developments reflect the industry's response to consumer demands for sustainable and health-focused pet food solutions.​

Consumer Insights

The humanization of pets increasingly influences consumer behavior around pet food in Germany. Many Germans consider their pets as a part of their families, and this emotional bond directly affects how they shop for pet food. Rather than opting for standard or low-cost products, consumers are now choosing premium, nutrient-rich food that mimics the quality of their own diets. This shift is especially pronounced among younger pet owners and urban populations, who tend to be more health-conscious and willing to spend more on high-quality pet nutrition.

Health is a major driver of purchasing decisions in the market. Owners are highly aware of specific dietary needs based on their pet’s breed, age, or health conditions. As a result, there is growing demand for pet foods that are grain-free, hypoallergenic, or fortified with functional ingredients such as probiotics, vitamins, omega-3 fatty acids, and glucosamine. These features appeal to pet owners who want to prevent or manage common issues like sensitive digestion, joint problems, obesity, and food allergies.

Another key trend is the emphasis on natural and organic ingredients. Germans are known for their preference for clean-label products, which extends to pet food. Many consumers seek brands that avoid artificial preservatives, colors, and additives. Locally sourced and sustainably produced ingredients are also gaining traction, as ethical consumption becomes a growing priority. Brands that clearly communicate ingredient origins and sustainability practices are more likely to gain consumer trust and loyalty.

Furthermore, the German market is seeing a rise in interest in alternative proteins and innovative pet food formats. Insect-based protein sources, for example, are being embraced by environmentally conscious consumers who want sustainable yet nutritious options. Plant-based pet food is also emerging as a niche category, reflecting Germany’s strong vegetarian and vegan culture. This openness to experimentation underscores the German consumer’s progressive and thoughtful approach to pet nutrition.

Product Insights

Dry pet food accounted for a revenue share of 59.5% in 2024. The demand for dry pet food in Germany is growing due to its convenience, longer shelf life, and cost-effectiveness compared to wet or fresh alternatives. Many pet owners prefer dry food for its ease of storage, portion control, and dental health benefits, as the kibble helps reduce plaque and tartar buildup. Furthermore, the growing availability of nutritionally balanced and specialized dry formulas, such as grain-free, high-protein, and breed-specific options, is attracting health-conscious consumers seeking tailored nutrition for their pets.

The pet snacks/treats market is expected to grow at a CAGR of 4.4% from 2025 to 2030. The growth of snacks and treats in the market is driven by the increasing humanization of pets, with owners treating their animals more like family members and rewarding them similarly. Pet treats are being used not only for training and behavior reinforcement but also to express affection and enhance bonding. In addition, there is a rising demand for functional treats that offer health benefits, such as joint support, dental care, or calming effects, further fueling market expansion. The wide variety of flavors, formats, and health-focused options also attract consumers looking to pamper their pets while supporting their well-being.

Pet Type Insights

Pet food for dogs accounted for a revenue share of 59.5% in 2024. Dog pet food sales in Germany are growing rapidly due to the rising dog ownership across the country and the increasing tendency to treat dogs as family members. Owners are emphasizing their dogs’ health and nutrition more, driving demand for high-quality, tailored food products that meet specific dietary needs and life stages. The popularity of premium, natural, and functional dog food, such as grain-free, hypoallergenic, and breed-specific formulas, is also contributing to market growth. Furthermore, dog food's wide availability through retail and online channels has made it more accessible than ever.

Pet food for cats is expected to grow at a CAGR of 3.8% from 2025 to 2030. Rising urbanization and the popularity of cats as low-maintenance, space-efficient pets have led to a steady increase in cat ownership, especially in cities like London, where apartment living is common. Cat owners increasingly view their pets as family members, fueling demand for premium, health-focused, and specialized nutrition, including products that address specific health needs such as obesity, digestive issues, and allergies.

Distribution Channel Insights

Sales of pet food through pet specialty stores accounted for a revenue share of 33.1% in 2024. These stores offer a curated selection of high-quality, niche, and premium pet food products that cater to specific dietary needs and health concerns, aligning with the growing trend of pet humanization and premiumization. Consumers are increasingly seeking transparency in ingredients and nutritional information, which specialty retailers are more likely to provide. In addition, these stores often employ knowledgeable staff who can offer personalized advice and recommendations, enhancing the shopping experience for pet owners.

Sales of pet food through online/e-commerce channels are expected to grow with a CAGR of 5.5% from 2025 to 2030. ​This is driven by several key factors. The convenience of online shopping allows pet owners to access a wide range of products without leaving their homes, a trend that has been amplified by the digital transformation in retail. This shift has led to increased investments by retailers in their digital capabilities to meet consumer demand. ​

Category Insights

Traditional pet food for commuters accounted for a revenue share of 86.3% in 2024. Traditional pet food in Germany is growing due to its affordability, widespread availability, and familiarity among long-time pet owners. Many consumers continue to trust established brands that offer consistent quality and nutritional reliability at competitive prices. In a time of rising living costs, traditional dry and canned pet foods remain a practical choice for budget-conscious households. Moreover, supermarkets and grocery stores heavily stock these products, making them convenient and accessible for everyday shoppers.

Specialist veterinary nutrition pet food is expected to grow at a CAGR of 4.2% from 2025 to 2030. ​ ​The specialist veterinary nutrition pet food segment in Germany is experiencing significant growth, driven by a combination of rising pet obesity rates, increased awareness of pet health, and the trend of pet humanization. According to the Royal Veterinary College, approximately 51% of dogs and 44% of cats in Germany were classified as overweight or obese by 2022, prompting pet owners to seek specialized diets tailored to address specific health concerns such as weight management, digestive issues, and joint support. ​

Key Germany Pet Food Company Insights

Pet food manufacturers in the Germany region are increasingly adopting advanced food processing technologies to improve product quality, flavor, and nutritional content. Techniques such as vacuum frying, air frying, and freeze-drying are used to preserve ingredients' natural qualities and nutrients while minimizing oil content. In addition, manufacturers are incorporating innovative packaging solutions, such as resealable and biodegradable options, to enhance convenience and sustainability. Customization is also gaining momentum, with brands offering diverse seasoning blends, organic choices, and personalized snack/treat packs to meet the varied preferences of pet owners.

Recent Developments

• In February 2025, Meatly, a London-based startup, launched the world’s first lab-grown meat pet treats in Germany, marking a major milestone in sustainable pet nutrition. The new product, called “Chick Bites,” is a collaboration between Meatly and plant-based dog food brand The Pack and features a blend of cultivated chicken meat and plant-based ingredients. This innovation is seen as a significant step toward reducing the environmental impact of pet food, as cultivated meat uses a fraction of the land and water required for conventional meat and generates fewer emissions.

• In May 2024, Germany's vegan pet food brand Omni, launched a nutritionally complete cat food made with cultivated chicken meat, marking a significant milestone in the pet food industry. Developed in partnership with cultivated meat producer Meatly, this new product aims to provide cats who require certain nutrients found only in animal tissues with a cruelty-free, virtually limitless source of nutrient-rich meat. Unlike conventional livestock meat, cultivated chicken can be optimized for higher levels of essential vitamins, minerals, and omegas and is free from antibiotic residues and other chemicals.

Germany Pet Food Market Report Scope

Germany Pet Food Market Report Segmentation

This report forecasts volume & revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Germany pet food market report based on product, pet type, category, distribution channel, and region:

• Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)

  • Wet Pet Food

  • Dry Pet Food

  • Snacks/Treats

• Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)

  • Cats

  • Dogs

  • Others

• Category Outlook (Revenue, USD Million; Volume, Kilo Tons; 2018 - 2030)

  • Traditional Pet Food

  • Specialist Veterinary Nutrition

    • Cats

    • Dogs

    • Others

• Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • E-commerce

  • Pet Specialty Stores

  • Others