The global enterprise streaming media market size was valued at USD 15.85 billion in 2017. It is likely to expand at a CAGR of 17.8% from 2018 to 2025. Geographical expansion of enterprises, spiraling demand for video streaming, and increasing internet penetration have been providing a thrust to the market.
Rising inclination towards incorporating videos and animations, along with unified communications & collaborations (UC&C) portfolios, in enterprise content delivery medium is poised to augment the market. Development of high-speed communication infrastructure has led to creation of advanced video platforms for implementation of unified communication systems. Video conferencing and immersive telepresence are some of the technologies that are gaining prominence in recent times and are being deployed by different organizations.
Most companies are increasingly using enterprise streaming solutions to enhance interaction and collaboration among geographically dispersed teams, strategic business units, and customers. The solutions enable them to effectively communicate with their geographically dispersed employees and customers. In the current highly competitive business environment, companies are also focusing on reducing communication costs and this has led to creation of a major growth opportunities for market players.
Companies use enterprise streaming solutions as they enable them to create a cost-effective and flexible working environment, thereby reducing the overall capital expenditure and associated travel expenses involved in conducting face-to-face meetings. Increasing adoption of emerging technologies, such as cloud storage and bring your own devices (BYOD) trend, among several industries including information technology (IT) and telecom, is also projected to work in favor of the market.
These solutions also enable companies to deliver highly interactive and customized audio and video content in a compressed form over the internet. The content can be streamed immediately and does not require to be saved on a hard drive. The deployment of 4G and 5G wireless communication networks and high-speed broadband connectivity has subsequently resulted in development and deployment of advanced enterprise streaming solutions and services. Companies are using social networking platforms such as YouTube and Ustream to gain market visibility and to introduce and promote their products and services.
On the basis of solution, the market has been segmented into conferencing, content management, webcasting, and web conferencing. Web conferencing dominated the solution segment in 2017, owing to surging demand for interactive conferences and online training workshops globally.
The video conferencing segment is anticipated to emerge as the fastest growing sub segment during the forecast period. The growth can be attributed to large scale deployment of high-end audio/video devices by organizations to enhance the quality of communication and provide an immersive experience to participants.
Companies are deploying advanced enterprise streaming media solutions to enhance their interaction and collaboration activities. Soaring demand for high-definition (HD) video communication and increasing adoption of cloud-based video conferencing are estimated to spur the growth of the video conferencing segment.
On the basis of service, the market has been classified into professional service, managed service, and support & maintenance service. Professional service was the most prominent service segment in 2017. However, the managed service segment is expected to be the most promising segment during the forecast period, owing to increased preference for cloud-based deployment of industry solutions.
The demand for these services among end users is anticipated to increase significantly owing to rising adoption of streaming media solutions. Information previously shared via presentation, text documents, and e-mails is now being shared using a streaming media.
Majority of the companies are focusing on deploying industry solutions to improve internal communication and coordination among multiple departments. Furthermore, uninterrupted content transmission along with superior broadcast quality requires sophisticated content delivery network (CDN) technology. Thus, the demand for professional services such as technical consultancy, digital infrastructure analysis, and project management is likely to increase over the forecast period.
Based on the deployment, the market has been bifurcated into on-premise and cloud. On-premise deployment type will represent a larger share in the market in terms of value through 2025. However, the cloud segment is poised to exhibit a higher CAGR over the forecast period owing to factors such as low capital expenditure and increased operational flexibility.
Users are able to conveniently access cloud-based enterprise streaming media solutions through multiple devices such as laptops, smartphones, desktop computers, and specialized media delivery infrastructure. Cloud-based CDNs for storing and loading content on-demand are gaining popularity.
CDNs are also being integrated with web performance optimization and host application acceleration technology to improve the speed of content delivery. Several enterprises have deployed CDNs at multiple locations to deliver superior and prompt media streaming services. This trend has led to increased adoption of cloud-based enterprise streaming media solutions for communicating and delivering instructions.
On the basis of application, the market has been classified into team collaboration & knowledge transfer, corporate communications, training & development, marketing, and others. Enterprise streaming media solutions are widely used for corporate communications. Global expansion of organizations and increasing mobile workforce are estimated to contribute to the growth of the segment.
Some organizations have been introducing strategies to deliver customized, marketing-oriented content on their website for registered visitors. This capability differentiates web streaming from conventional television advertising as it enables companies to adopt a highly targeted marketing approach.
Companies offering on-demand multimedia marketing materials are also able to access details regarding customers viewing the content. This capability is estimated to have a major role in delivering marketing content via streaming media.
On the basis of end use, the market has been divided into BFSI, healthcare, manufacturing, government, IT & telecom, media & entertainment, retail, and others. The BFSI segment will be the leading revenue contributor in the market through 2025.
Conventional branches of banks and other financial institutions are being upgraded through addition of digital communication solutions, capable of delivering customer service, without intervention by onsite employees.
Deployment of enterprise streaming solutions enable BFSI organizations to improve accountability and enhance operational management. It also enhances inter-branch communication and offers capability to deliver video-based advertisements of banking products & services. These factors are expected to boost the demand for enterprise streaming media solutions in the BFSI vertical over the forecast period. Educational institutions and government agencies are also using webcasting to deliver e-learning courses simultaneously to multiple viewers located worldwide.
On the basis of enterprise size, the market has been categorized into small & medium enterprise (SME) and large enterprise. The demand for enterprise streaming media solutions is higher among large enterprises. The segment is projected to dominate the global enterprise streaming media market throughout the forecast horizon. However, the SME segment is anticipated to register the highest CAGR during the same period, owing to introduction of cost-effective & cloud-based streaming media solutions.
Unlike large enterprises, a majority of SMEs lack the capability to launch and sustain conventional and cost-intensive advertising & marketing campaigns. Hence, availability of cost-effective and cloud-based media solutions enable them to adopt a cost-effective and segment-specific marketing strategy. These factors are estimated to fuel the demand for video conferencing, web conferencing, and webcasting solutions mainly in the areas of marketing, advertising, promotion, and corporate communication over the forecast period. Increasing role of social media in marketing is also anticipated to be a major growth driver for the market over the forecast period.
North America dominated the market in 2017, owing to presence of tech-savvy population, improved internet and communication network infrastructure, and higher number of internet users. A majority of companies in the region are early adopters of advanced technologies and are also keen on developing and deploying latest solutions to improve their operational efficiency.
Asia Pacific has a large pool of IT companies that have set up off-shore service delivery centers in the region. Availability of skilled workforce, improving urban & digital infrastructure, and conducive foreign direct investment (FDI) policies are enabling a reduction in operational costs.
In addition, several multi-national companies (MNCs) have established sales offices, research & development centers, and manufacturing units in emerging economies such as China and India to cater to burgeoning regional demand for consumer electronics and automobile. Expansion of business operations has resulted in an increased need for team collaboration and communication solutions in order to improve interactions with internal stakeholders and clients.
Key industry players operating in the market include Apple Inc.; Avaya Inc.; Adobe Systems Inc.; AVI-SPL Inc.; Haivision Systems Inc.; Cisco Systems; Microsoft Corporation; SAP AG; Polycom, Inc.; and Spirent Communications PLC. The companies are focusing on developing solutions for high-content and high-bandwidth video delivery to support advertising and e-learning.
Adobe Media Server, a media streaming solution of Adobe Systems Inc., helps transform content delivery by supporting protected and consistent transmission in a wide range of devices such as mobile devices, tablets, connected TVs, laptops, and desktop computers. The company introduced Adobe Media Server 5 software to enable premium content publishers to deliver HD-quality videos, which can be accessed by users through any internet-connected device.
Microsoft Corporation introduced Windows Operating System (OS) Enterprise edition to offer solutions such as Azure Media Services, a High-Definition (HD) video encoding & streaming service. The company also launched Microsoft Stream, an intelligent video service offered with Office 365 suite.
Base year for estimation
Actual estimates/Historical data
2014 - 2016
2018 - 2025
Revenue in USD Million and CAGR from 2018 to 2025
North America, Europe, Asia Pacific, Latin America, MEA
U.S., Canada, U.K., Germany, India, Japan, China, Brazil
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global enterprise streaming media market report based on solution, service, deployment, enterprise size, application, end use, and region:
Solution Outlook (Revenue, USD Million, 2014 - 2025)
Video Content Management
Service Outlook (Revenue, USD Million, 2014 - 2025)
Support & Maintenance
Deployment Outlook (Revenue, USD Million, 2014 - 2025)
Enterprise Size Outlook (Revenue, USD Million, 2014 - 2025)
Small & Medium Enterprise
Application Outlook (Revenue, USD Million, 2014 - 2025)
Team Collaboration & Knowledge Transfer
Training & Development
End Use Outlook (Revenue, USD Million; 2014 - 2025)
IT & Telecom
Media & Entertainment
Regional Outlook (Revenue, USD Million, 2014 - 2025)
Middle East & Africa
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Media consumption is expected to witness a substantial increase as a direct consequence of lockdowns enforced in several countries across the globe to combat the spread of the deadly coronavirus. Since consumers are forced to stay at home, they are turning to popular OTT service providers such as Netflix, Amazon Prime, etc. or renewing/enhancing their existing Pay TV packages, procuring IPTV subscriptions, etc. to satiate their entertainment needs. eSports is also another sector which is expected to be favorably impacted by more and more people confined to their homes. The report will account for Covid19 as a key market contributor.