Mobility As A Service Market Size, Share & Trends Analysis Report By Solution, By Service, By Transportation Type, By Propulsion Type, By Payment Type, By Operating System, By Application, By End-user, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global mobility as a service market size was estimated at USD 103.23 billion in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 39.3% from 2023 to 2030. The vehicle subscription model expedites the adoption of mobility as a service by providing a flexible and comprehensive transportation solution. Subscribers have on-demand access to book private vehicles, such as cars and bikes, and even public modes of transport, like buses and trains. Moreover, a cost-effective and convenient transit approach prompts users to embrace mobility as a service platform for transportation services. Through subscription services, mobility as a service platform streamlines vehicle access, thus driving the transition to more integrated and eco-friendly urban mobility solutions.

Due to increasing migration to urban areas, the demand for upgraded transportation infrastructure plays a vital role in driving the adoption of mobility as a service. Mobility as a service is facilitated by digital applications that provide travel planning, booking, and payment features. Furthermore, the ability of mobility as a service platform to furnish real-time updates on routes, timetables, delays, and the availability of diverse transportation options contributes significantly to user convenience. Additionally, mobility as a service incorporates advanced payment and ticketing systems, allowing users to conveniently pay for various modes of transportation within a unified platform. Modernized infrastructure supports contactless payment methods, Quick Response (QR) codes, and digital tickets, ensuring users a seamless payment experience.

Technological advancements are pivotal in propelling the adoption of mobility as a service for entities like travel agencies and municipalities. Integrating mobility as a service into their services allows travel agencies to enhance operational efficiency and provide customers with multimodal options, ultimately bolstering customer satisfaction and loyalty. Meanwhile, municipalities can leverage data-driven insights from mobility as a service platform, optimizing transportation infrastructure and reducing traffic congestion. Data insights also help municipalities improve resource allocation by enabling a better understanding of peak travel times and frequently used routes, leading to more effective management of public transportation and traffic signals during periods of high demand.

Moreover, the increasing adoption of mobility as a service within smart urban environments is anticipated to fuel Mobility as a Service (MaaS) market expansion. Smart cities utilize mobile applications and internet-connected devices to establish a connected transportation ecosystem. By embracing digital technology solutions such as mobility as a service, smart cities have the potential to create a more streamlined and readily accessible transportation network. For example, real-time data analysis can be harnessed to provide tailored travel recommendations and route planning functionalities, aiding users in pinpointing the most efficient and economical paths to their intended destinations.

Implementing mobility as a service is complex and is anticipated to challenge market growth over the forecast period. Mobility as a service often involves coordination among multiple service providers and regulatory authorities, leading to complexities in ensuring compliance with various rules and regulations. Moreover, collecting and sharing user data for mobility as a service raises concerns about privacy and security. Striking a balance between providing personalized services and safeguarding user information is critical; however, rising collaborations between government transportation providers and mobility as a service companies will gradually instill consumer confidence.

COVID-19 Impact Analysis

The MaaS market experienced an immediate impact from the onset of the COVID-19 pandemic due to lockdowns and travel restrictions. Concerns regarding public health prompted a departure from shared mobility, reducing the demand for mobility as a service platform, which heavily relies on such offerings. Additionally, adopting remote work practices led to a decrease in commuting. Although the demand for mobility as a service diminished in the pandemic's initial phases, a rebound is evident, driven by the swift advancement of technology, which is poised to influence the prospects of the MaaS market positively.

Solution Insights

The application technology solutions segment dominated the market in 2022 and accounted for more than 25.0% of the global revenue share. The segment’s growth is primarily due to mobility as a service application encompassing a range of technology solutions designed to facilitate seamless integration of transportation modes and services. For instance, Application Programming Interfaces (APIs) foster connections among diverse transportation providers, facilitating data sharing and seamless integration of services within the mobility as a service framework. Additionally, cloud-based platforms effectively manage the substantial data generated by mobility as a service application, ensuring scalability and robust data security measures.

The payment solutions segment is anticipated to grow significantly over the forecast period. Users can make payments directly within the mobility as a service application, removing the necessity to switch between diverse platforms for different transportation services. Mobility as a service payment solutions are designed to include multi-currency support, ensuring compatibility with tourists and travelers from various regions. Moreover, MaaSpayment solutions are bundling transportation services into packages, offering users more value by combining different modes of travel at a discounted rate, which is expected to bode well for the segment’s growth.

Service Insights

The ride-hailing services segment dominated the mobility as a service market in 2022 and accounted for more than 22.0% of the revenue share. Ride-hailing services help cater to the rising demand for transportation services, providing users with an option for last-mile connectivity. Ride-hailing services provide users the freedom to determine their travel time, route, and the type of vehicle they prefer. By integrating ride-hailing services, mobility as a service platform offers users a complete range of transportation options, ensuring they can choose the most suitable mode for their needs within a single application.

The ride-sharing services segment is anticipated to grow significantly over the forecast period. By optimizing vehicle occupancy, ride-sharing services reduce the number of single-occupancy vehicles on the road, contributing to reduced carbon emissions. Established ride-sharing companies like UBER TECHNOLOGIES, INC. and Lyft, Inc. have strong brand recognition, making it easier for them to introduce and gain trust for such shared services. Moreover, ride-sharing is cost-effective for users, a factor further expected to drive the segment’s growth over the forecast period.

Transportation Type Insights

The public transportation segment dominated the market in 2022 and accounted for a revenue share of over 59.0%. Mobility as a service presents substantial advantages for public transportation. Mobility as a service solution enhances operational efficiency by offering data-driven insights into data regarding user preferences, travel patterns, and demand, allowing for better resource allocation and route optimization. Mobility as a service can boost ridership by simplifying the user experience, offering seamless multi-modal options, and increasing the appeal of public transportation.

The private transportation segment is anticipated to grow significantly over the forecast period. Private vehicle booking through mobility as a service allows users to access on-demand transportation while maintaining the convenience and familiarity of their vehicles. Mobility as a service users can opt for private vehicle bookings to address specific travel needs, such as reaching destinations not well-served by public transit. Moreover, the youth may prefer private transportation, further driving the segment’s growth.

Propulsion Type Insights

The Internal Combustion Engine (ICE) vehicle segment dominated the market in 2022 and accounted for a revenue share of over 48.0%. With varying demand for transportation services, ICE vehicles might be used to meet fluctuations in demand when electric vehicles might be limited. This occurrence is predominantly true for developing economies with large populations earning below median wages. Mobility as a service provider with mixed fleets, could include ICE vehicles as an option until the use of electric vehicles becomes full-fledged.

The Electric Vehicle (EV) segment is anticipated to grow significantly during the forecast period. The segment’s growth can be attributed to the growing need for sustainable and eco-friendly transportation. Mobility as a service provider that adds EVs as mobility options to their offerings, augments well with environmentally conscious consumers, and comes across as a responsible entity. Moreover, EVs have lower fuel and maintenance costs than traditional internal combustion engine vehicles, making them cost-effective for transportation services.

Payment Type Insights

The on-demand segment dominated the market in 2022 and accounted for a revenue share of over 73.0%. The increasing adoption of on-demand mobility as a service is driven by its capacity to meet city residents' convenience, flexibility, and immediate transportation access needs. On-demand mobility as a service seamlessly combines ride-hailing, bike-sharing, scooter-sharing, and similar services, offering users transportation alternatives at their fingertips. Furthermore, the surge of smartphone applications further amplifies the popularity of on-demand mobility as a service, transforming urban mobility and reshaping urban transportation patterns.

The subscription-based segment is anticipated to register significant growth over the forecast period. Subscription-based mobility as a service allows users to consolidate diverse transportation modes such as public transit, ride-sharing, and car rentals into a monthly payment. The subscription model is attractive to commuters who value predictable expenses, minimized administrative tasks, and the versatility to utilize various modes without needing separate transactions. Through subscription-based mobility as a service, users gain an integrated travel journey, the ability to access various modes at a predetermined rate, and the opportunity for cost efficiencies compared to individualized payments.

Operating System Insights

The Android segment dominated the market in 2022 and accounted for a revenue share of over 43.0%. Android users’ rising adoption of mobility as a service is propelled by its ease of use and smooth integration with the Android platform. Mobility as a service application customized for Android devices delivers a user-friendly experience, leveraging the extensive popularity of android smartphones. Furthermore, the growing user base in emerging markets contributes to segment growth.

The iOS segment is anticipated to register significant growth over the forecast period. Mobility as a service application for iOS devices provides users with an intuitive and user-friendly experience, capitalizing on the widespread adoption of iOS devices such as iPhones and iPads. This trend also reflects the preference of iOS users for streamlined travel planning, booking, and payment functionalities, contributing to the growing popularity of mobility as a service solution within the iOS ecosystem. As mobility as a service applications continue to evolve on the iOS platform, they play a significant role in shaping the future of urban mobility, enhancing convenience, and redefining transportation services.

Application Insights

The Business-to-Consumer (B2C) segment dominated the market in 2022 and accounted for a revenue share of over 39.0%. Business-to-consumer (B2C) mobility as a service refers to providing comprehensive transportation solutions directly to individual consumers by service providers. The segment’s growth can be attributed to the ease and convenience of mobility services over self-driving. Moreover, in densely populated cities, mobility services provide a solution to limited parking space, making it easier for users to access transportation without worrying about limited parking.

The Business-to-Business (B2B) segment is projected to experience notable expansion throughout the forecast period. The requirement for streamlined and effective transportation alternatives for corporations and institutions propels the surge in demand for B2B mobility solutions. Enterprises are pursuing efficient travel options that optimize workforce productivity during business trips. Mobility as a service delivers a streamlined gateway to diverse transportation modes, enabling travelers to utilize their time fully.

End-user Insights

The automotive segment dominated the market in 2022 and accounted for a share of over 23.0%. Automakers are recognizing the evolving preferences of consumers who value access over ownership and seek integrated transportation experiences. Mobility as a service offerings in the automotive sector provide users with various services, from ride-sharing and one-day rentals to public transit and micro-mobility options. Through mobility as a service, automotive companies can position themselves as providers of holistic mobility solutions.

The government segment is anticipated to register significant growth over the forecast period. Governments utilize mobility as a service as a strategic tool to enhance urban mobility, address transportation challenges, and improve citizens' overall quality of life. Governments partner with mobility as a service provider to integrate various transport modes and offer citizens a comprehensive travel experience. Moreover, mobility as a service solution can be tailored to cater to the needs of citizens with disabilities, ensuring proper access to optimal transport.

Regional Insights

Europe dominated the mobility as a service market in 2022, accounting for more than 27.0% of the revenue share. Europe's strong emphasis on sustainability is a major factor contributing to growth. Integrating electric vehicles, bike-sharing, and public transit options on mobility as a service platform aligns with the commitment to reducing emissions and promoting eco-friendly transportation. Moreover, the regulatory framework is well-defined and supportive of emerging technologies. Regulations encourage open data sharing, fair competition, and public transportation integration, which drives the strength of the Europe MaaS market.

Asia Pacific is anticipated to emerge as the fastest-growing regional market from 2023 to 2030. Asia Pacific has a tech-savvy population that readily adopts new digital solutions. Asia Pacific countries like China and India have already embraced successful shared mobility services like ride-hailing and bike-sharing. Mobility as a service extends this trend by integrating these services into a comprehensive transportation ecosystem. The high population density in cities makes efficient transportation crucial. Mobility as a service platform can integrate various modes of transport, helping people navigate densely populated areas seamlessly.

Key Companies & Market Share Insights

The MaaS market is characterized as a high-growth market with lucrative opportunities. Established and start-up companies actively engage in strategic initiatives to gain market share. Partnerships, collaborations, and mergers and acquisitions are some of the most common strategic initiatives adopted by market players. Moreover, companies strive to add new features and capabilities to attract customers.

In July 2023, UBER TECHNOLOGIES, INC. partnered with on-demand solutions provider RideCo Inc. The partnership will help transit agencies manage cost strategies and scale operations up or down as per demand. The shared technological expertise of the two companies will also benefit customers through personalized services and reduced waiting time. Some prominent players in the global mobility as a service market include:

• Lyft, Inc.

• INTEL CORPORATION (Moovit, Inc.)

• UBER TECHNOLOGIES, INC.

• BlaBlaCar

• GRAB HOLDINGS LIMITED

• MaaS Global

• SkedGo

• Moovel North America, LLC.

• Fluidtime

• Cubic Transportation Systems, Inc.

Mobility As A Service Market Report Scope

Global Mobility As A Service Market Report Segmentation

The report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each sub-segment from 2017 to 2030. For this study, Grand View Research has segmented mobility as a service market report based on solution, service, transportation type, propulsion type, payment type, operating system, application, end-user, and region:

• Solution Outlook (Revenue, USD Billion, 2017 - 2030)

  • Journey Planning & Management Solutions

  • Payment Solutions

  • Booking & Ticketing Solutions

  • Application Technology Solutions

  • Others

• Service Outlook (Revenue, USD Billion, 2017 - 2030)

  • Ride-hailing Services

  • Ride-sharing Services

  • Micromobility Services

  • Public Transport Services

  • Others

• Transportation Type Outlook (Revenue, USD Billion, 2017 - 2030)

  • Public Transportation

  • Private Transportation

• Propulsion Type Outlook (Revenue, USD Billion, 2017 - 2030)

  • Internal Combustion Engine (ICE) Vehicle

  • Electric Vehicle (EV)

  • Compressed Natural Gas (CNG)/Liquefied Petroleum Gas (LPG) Vehicle

• Payment Type Outlook (Revenue, USD Billion, 2017 - 2030)

  • On-demand

  • Subscription-based

• Operating System Outlook (Revenue, USD Billion, 2017 - 2030)

  • Android

  • iOS

  • Others

• Application Outlook (Revenue, USD Billion, 2017 - 2030)

  • Business-to-Business (B2B)

  • Business-to-Consumer (B2C)

  • Peer-to-Peer (P2P)

• End-user Outlook (Revenue, USD Billion, 2017 - 2030)

  • Automotive

  • Government

  • Healthcare

  • Retail

  • Entertainment

  • Others

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • Kingdom of Saudi Arabia (KSA)

    • UAE

    • South Africa