GVR Report cover Premium Bottled Water Market Size, Share & Trends Report

Premium Bottled Water Market Size, Share & Trends Analysis Report By Region (APAC, Europe, North America, Central & South America, MEA), And Segment Forecasts, 2021 - 2028

  • Published Date: Jun, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-4-68038-265-5
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 60

Report Overview

The global premium bottled water market size was valued at USD 10.42 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.8% from 2021 to 2028. Premium bottled waters set themselves from the mass market with a unique selling point, attracting a target group of consumers and commanding a higher value than the mass market. Growing awareness among consumers regarding premium-quality drinking water is the primary factor driving the market growth. The COVID-19 pandemic has adversely affected the market as the closure of several businesses has been one of the major changes over the past few months, with the food service industry being one of the worst-hit sectors. The sales of food & beverages have been continuously declining as restaurants, clubs, resorts, spas, and hotels remain shut.

U.S. premium bottled water market size, 2016 - 2028 (USD Billion)

In addition, many of the crucial industry conferences and events have been either canceled or postponed, which has further disrupted the market growth. For instance, the inaugural FHA-Food & Beverage 2020, which was to be held from March 31-April 3, 2020, in Singapore, has been postponed to March 2-5, 2021. Similarly, the 3rd edition of ProWine Asia (Singapore) has been postponed from July 13-16, 2020 to the same dates as the FHA event. The demand for the product is gradually increasing in developing economies, such as Australia, India, Canada, Japan, China, Brazil, and United Kingdom, because of increased awareness about healthy hydration.

Restaurants in countries, such as Brazil, encourage customers to drink mineral-rich or premium bottled water. This is expected to drive the product demand during the forecast period. Mineral content, source of the water, and additional composition are some of the unique selling points, which create a premium image of bottled water. In addition, companies tend to select channels or exclusive platforms for such offerings. Most of the time, premium bottled water brands are available in 5-star hotels, resorts, and exclusive conferences. Several companies in the market are gradually shifting their focus toward the online sales channel.

With rising digitization, increasing penetration of smartphones, and growing access to the internet, businesses are gradually shifting from brick-&-mortar stores to e-commerce platforms. Manufacturers are showcasing their products across online platforms, such as company-owned portals and e-retailing to expand product visibility, especially in emerging markets. Rapid digitalization across all aspects of e-commerce has positively impacted product penetration in regions, such as North America and Europe.

Regional Insights

Europe held the largest revenue share of over 49% in 2020 and will expand further at a steady CAGR from 2021 to 2028. Increasing awareness about health and wellness among consumers in countries including Germany, France, Spain, and Italy is one of the major factors driving the market growth in Europe. Health concerns play a crucial role in making premium bottled water the most popular drink among all drinks. As a result, the rising use of bottled beverages is expected to drive regional market growth over the forecast period.

The product consumption in Europe is based on the need for pollution-free water. Fortified water, i.e., the one containing vitamins and minerals is also gaining popularity in the region. Moreover, the trade association European Federation of Bottled Water (EFBW) supports the benefits of spring and natural mineral water, and other premium bottled waters. Amongst the several European countries, Germany is expected to be the largest market driving the regional market growth.

Global premium bottled water market share, by region, 2020 (%)

Asia Pacific is expected to be the fastest-growing regional market over the forecast period. Increased disposable income levels in key country markets including China, India, Japan, Thailand, and Indonesia is expected to boost the market growth. Furthermore, supportive government policies in countries, such as China and India, to promote investments on a domestic level are expected to increase spending by the industry participants to establish their strategic business units in the vicinity.

Rapid urbanization is also likely to fuel product demand over the forecast period. The growing awareness about following a healthy lifestyle and extensive product utilization in sports and other physical and outdoor activities are also responsible for the market growth. In addition, increased demand from consumers has led companies to introduce new products, which, in turn, augments market growth.

For instance, in October 2020 India-based entrepreneurs launched Epicurean-premium bottled water brand. India is one of the emerging markets and holds scope for major developments in this category. The brand offers different variants, such as travel, whiskey, vodka, and coffee water, which contains Himalayan purified salts and fibers.

Key Companies & Market Share Insights

The market is highly fragmented. Manufactures in the market are increasingly focusing on packaging and advertisement as it plays a vital role in building an overall brand image. Most of the companies in the industry are focusing on geographical expansion by engaging in mergers and acquisitions, celebrity collaborations to increasing the market share. Market participants compete based on product quality, technological innovations, price, volume, and capacity. For instance, in March 2021, Nestle company acquired Essentia Water-premium bottled water brand to expand its product offering in this category. Some of the prominent key players in the global premium bottled water market include:

  • Bling Water

  • ROI

  • Beverly Hills 9OH2O


  • Lofoten

  • MINUS181

  • Alpine Glacier Water, Inc.

  • BLVD

  • Berg Water

  • Uisge Source

  • VEEN

Premium Bottled Water Market Report Scope

Report Attribute


Market size value in 2021

USD 11.02 billion

Revenue forecast in 2028

USD 17.60 billion

Growth rate

CAGR of 6.8% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered


Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany, France; China; India; Brazil; South Africa

Key companies profiled

Bling Water; ROI; Beverly Hills 9OH2O; NEVAS; Lofoten; MINUS181; Alpine Glacier Water, Inc.; BLVD; Berg Water; Uisge Source, VEEN

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global premium bottled water market report on the basis of region:

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

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