Premium Bottled Water Market Size, Share & Trends Analysis Report By Product (Mineral Water, Sparkling Water), By Distribution Channel (Supermarket, Online), By Region (North America, APAC), And Segment Forecasts, 2021 - 2028

Report Overview

The global premium bottled water market size was valued at USD 17.32 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2021 to 2028. Premium bottled water companies set themselves from the mass market with a unique selling point, attracting a target group of consumers and commanding a higher value than the mass market. Growing awareness among consumers regarding premium-quality drinking water is the primary factor driving the product demand. The global foodservice and hospitality industry has been severely affected due to the COVID-19 pandemic, resulting in the closures of numerous businesses. Hotels, resorts, restaurants, spas, and clubs stayed closed, which hampered the retailing of food & beverages at these establishments. This has disturbed the product demand and led to declining sales across the globe.

The market growth in the U.S. is due to the high consumption of bottled water. As per a survey conducted in 2020, 3 in 5 Americans preferred bottled water over other beverages. Furthermore, according to the new data from Beverage Marketing Corp. (BMC), bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) followed by soda, coffee, and soft drinks for the fifth year in a row.

Restaurants in countries, such as Brazil, encourage customers to drink mineral-rich or premium bottled water. This trend is expected to drive the product demand during the forecast period. Mineral content, source of the water, and additional composition are some of the unique selling points, which create a premium image of bottled water.

The growing preference for premium bottled water over other beverages including coffee, tea, and soft drinks, especially in the Europe and North America regions, is attributed to several factors, such as supposed naturalness, better taste than tap water, added mineral contents, etc., which is expected to drive the market over the forecast period.

Furthermore, the product has several advantages, such as it helps improve digestion and may help relieve constipation. In addition, various studies have suggested that premium glacier/natural water is not as harmful as sodas for dental and bone health. Hence, several consumers consider carbonated water as a healthier alternative to soda and sugary carbonated drinks.

Product Insights

The mineral water segment held the largest revenue share of 41.9% in 2020 and is expected to maintain its dominance over the forecast period. Premium mineral water usually contains a higher content of calcium, magnesium, sodium, and zinc. The growing awareness regarding the health benefits and increased spending on premium products are expected to drive the segment over the forecast period.

The sparkling water segment is projected to register the fastest CAGR during the forecast period. With the growing awareness about the importance of leading a healthy lifestyle, individuals across the world are gradually turning to healthier and more inventive drinks, such as sparkling water over sodas and sugary carbonated drinks. Sparkling water offers numerous health benefits, such as improving digestion, weight loss, and keeping the body more hydrated. These factors will drive the growth of this segment.

Distribution Channel Insights

The supermarkets & hypermarkets segment accounted for the highest revenue share of more than 41% in 2020. This is attributed to the growing preference of consumers for supermarkets/hypermarkets for product purchasing due to the convenient shopping experience. Several supermarkets offer lucrative and sophisticated services, such as click & collect and home delivery, which have been attracting consumers.

Physical verification of the product, along with expert assistance, is another key factor that drives the growth of this segment. In addition, shoppers often purchase products impulsively at the checkout points of hypermarkets & supermarkets. Carrefour, Walmart, Woolworths, and Magnit are among the leading supermarket chains across the globe.

The online distribution channel segment is projected to register the fastest CAGR during the forecast period. Companies in the industry have been focusing on increasing consumer reach by strengthening their online networks. For instance, in October 2019, Uisge Source, in collaboration with Fabrica, developed a new e-commerce website to be a scalable, easy-to-update system for the internal team.

Regional Insights

Europe accounted for the largest revenue share of 34.6% in 2020. Premium bottled water is in high demand in various European countries, including Germany, the U.K., Italy, Spain, France, and the Netherlands, where it is frequently provided with meals at hotels and restaurants. The growing consumption of these products at Quick-Service Restaurants (QSRs) is also expected to drive the demand.

Asia Pacific is expected to witness the fastest CAGR from 2021 to 2028. The market has a significant scope in this region, especially in countries, such as India and China, due to the increasing population, rising living standards, and growing prevalence of diseases caused due to contaminated water. The shift in consumers’ propensity to opt for bottled water instead of tap water is expected to drive the product demand in this region.

Key Companies & Market Share Insights

The market is characterized by the presence of some exclusive companies with a strong presence across the U.S. and Europe. Several players have been introducing premium bottles to expand their consumer base in this niche market. These developments and innovation strategies have had a positive impact on the market. An increasing number of companies have also been introducing new products to gain a competitive edge. For instance, in November 2020, Bling H2O launched its new made-to-order collection called The Ten Thousand Bespoke Collection, with each premium bottle priced at USD 2,700.00 and made of over ten thousand hand-applied Swarovski Crystals. The bottle can be customized according to any color or combination upon request. Some of the key players operating in the global premium bottled water market include:

• Bling H2O

• Roiwater

• Beverly Hills Drink Company

• NEVAS GmbH

• Lofoten Arctic Water AS

• MINUS 181 GmbH

• Alpine Glacier Water Inc.

• BLVD Water

• Berg Water

• Uisge Source

• VEEN

Premium Bottled Water Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global premium bottled water market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Spring Water

  • Sparkling Water

  • Mineral Water

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa