Southern Africa Safari Tourism Market (2025 - 2033) Size, Share & Trends Analysis Report By Type (Adventure Safari, Private Safari), By Accommodation Type, By Group, By Booking Mode, By Country, And Segment Forecasts

Southern Africa Safari Tourism Market Summary

The Southern Africa safari tourism market size was estimated at USD 13.20 billion in 2024 and is projected to reach USD 29.84 billion by 2033, growing at a CAGR of 9.4% from 2025 to 2033. Growing awareness and concern for wildlife conservation and environmental sustainability have fueled the demand for responsible and sustainable tourism experiences.

Safari tourism offers an opportunity for travelers to support conservation efforts directly and contribute to the preservation of natural habitats and wildlife. Leading safari tour operators such as Wilderness Safaris, & Beyond, and Singita have set benchmarks in luxury and sustainable safari tourism, offering bespoke safari experiences in remote locations with minimal environmental impact in southern Africa. They emphasize conservation partnerships, community engagement, and experiential travel, aligning with growing consumer preferences for responsible tourism practices. Digital innovation in customer engagement, itinerary customization, and online booking platforms enhances accessibility and convenience for global travelers seeking personalized safari adventures.

Agents and affiliates continue to play a pivotal role in the Southern Africa safari tourism industry by acting as intermediaries between travelers and safari operators. These travel professionals leverage their expertise and industry connections to curate comprehensive safari packages that include accommodations, game drives, flights, and sometimes additional excursions. For example, African Travel, Inc. partners with luxury safari lodges and local operators to offer tailored safari experiences across Southern Africa, ensuring travelers receive personalized recommendations and assistance throughout the booking process.

A prominent digital and technology trend in the Southern Africa safari tourism industry is the use of drones for wildlife monitoring. In Botswana, the integration of drones and artificial intelligence (AI) is revolutionizing wildlife monitoring and anti-poaching efforts, reflecting a technology trend in the Southern Africa safari tourism industry.

Researchers from the Botswana International University of Science and Technology have developed a system using drones to provide aerial views and AI to analyze herd behaviors and classify species such as zebras, giraffes, and elephants. The adoption of drones and AI offers a more efficient and expansive way to monitor wildlife, ensuring a safer and more sustainable environment for safari tourism.

Governments across Southern Africa have implemented policies and incentives to encourage private sector investment in eco-friendly lodges and wildlife conservation projects. Marketing efforts by tourism boards highlight the region's rich biodiversity and cultural heritage, promoting Southern Africa as a premier safari destination globally.

The expansion and enhancement of flight routes and connectivity across Southern Africa play a crucial role in driving growth in the Southern Africa safari tourism industry. Initiatives such as Qatar Airways' new gateway in Kinshasa, Ethiopian Airlines' connections to Maun and Ndola, and Lufthansa's direct flights to Johannesburg reduce travel times and increase accessibility to remote safari destinations. For instance, Lufthansa's decision to launch a direct flight between Munich and Johannesburg, South Africa, in June 2024, not only reduces travel time for European tourists but also enhances convenience and reliability, making it more attractive for travelers to include South Africa's renowned safari experiences in their itineraries.

Southern Africa boasts an unparalleled array of wildlife, including the iconic Big Five (lion, leopard, rhinoceros, elephant, and Cape buffalo), along with numerous other mammals, birds, reptiles, and plant species. This biodiversity attracts wildlife enthusiasts, photographers, and eco-tourists. According to Go2Africa’s 2023 Annual State of Safari Travel Report, travel interest to Zambia increased by 78% and to Malawi by 41% from 2022 to 2023, with the Seychelles also experiencing a rise in visitor numbers. The report noted a 20% increase in demand for beach and safari combination trips, alongside a 22% increase in interest in trips offering relaxation and leisure activities.

Consumer Surveys & Insights

Safari tourism in South Africa appeals to a wide range of age groups, with notable distinctions in preferences and activities among different age brackets. Younger travelers, particularly millennials and Gen Z (ages 18-35), are drawn to safaris for adventure and unique experiences. They often seek more budget-friendly or backpacker-style options. They are typically interested in immersive and interactive experiences, such as walking safaris or conservation volunteer programs.

On the other hand, baby boomers (ages 55 and above) and older Gen X travelers (ages 40-54) tend to favor luxury safari experiences, focusing on comfort, high-end accommodations, and comprehensive guided tours.

According to Statistics South Africa, in 2024, a higher proportion of male tourists visited South Africa, comprising 53.7% of total arrivals. This trend is especially pronounced among visitors from Southern African Development Community (SADC) countries and other African nations, with slightly lower but still significant proportions of tourists from overseas countries.

Female tourists make up 46.3% of the total arrivals, with the highest proportions coming from overseas countries, followed by other African countries, and the lowest from SADC countries. Female participation in safari tourism often centers around different motivations. Women travelers, particularly from overseas, are more inclined towards safaris that offer not just wildlife viewing but also wellness retreats, cultural immersion, and eco-friendly experiences. Safari lodges like Tswalu Kalahari, which focus on conservation, sustainability, and luxury, cater well to female tourists seeking holistic travel experiences.

Travelers increasingly prioritize sustainability and eco-conscious practices in their safari experiences. This trend is driven by a growing awareness of environmental issues and a desire to reduce their carbon footprint while supporting conservation efforts. Many tourists now seek lodges, campsites, and tour operators that adhere to eco-friendly practices, such as using renewable energy, promoting wildlife conservation, and minimizing waste.

For instance, Tswalu Kalahari Reserve emphasizes its commitment to conservation and community development, offering eco-conscious tourists the chance to contribute to preservation efforts and support local livelihoods while enjoying their safari.

Type Insights

The adventure tourism segment led the market with the largest revenue share in 57.04% in 2024. Adventure safaris in Southern Africa offer an exhilarating way to experience the continent's stunning landscapes and diverse wildlife. South Africa, Mozambique, and Angola contribute richly to the adventure safari scene. South Africa's diverse terrain, from the iconic Table Mountain to the expansive Kruger National Park, offers a myriad of active pursuits such as mountain biking, rock climbing, and interpretive walking safaris where guests can get up close with the Big Five.

The private safaris segment is expected to grow at the fastest CAGR of about 10.6% during the forecast period. The growing African luxury travel market is driving a surge in private safaris, particularly in Southern Africa. With increasing demand for exclusive and adventurous experiences, travelers are seeking bespoke trips that combine luxury, conservation, and cultural engagement. The growth in travelers' budgets for African safaris, with 70% of visitors from Australia, the U.S., and Canada (2023 Annual African Safari Travel Report) now having medium to high budgets, indicates a significant shift toward more luxurious and exclusive experiences. With travelers willing to spend more on their safaris, the private safari segment can expect to see continued growth and expansion, particularly in regions like Southern Africa, where exclusivity and luxury are key attractions.

Accommodation Type Insights

The safari resorts & lodges segment led the market with the largest revenue share of 39.80% in 2024. Safari resorts and lodges in Southern Africa are typically located in or near national parks, game reserves, and remote wild areas. Constructed from stone, wood, canvas, and thatch, these permanent structures offer all-inclusive experiences, including safari activities and meals. Leading in sustainable tourism, these lodges adopt innovative water management practices, such as rainwater harvesting and greywater recycling, to reduce their water footprint. They use low-flow fixtures and natural pool filtration systems to minimize water wastage without compromising guest comfort, promoting a culture of conservation.

The safari camps segment is anticipated to grow at the fastest CAGR of about 10.4% from 2025 to 2033. Tented safaris, commonly referred to as "safari camps," are in prime natural settings where wildlife congregates, offering guests exceptional opportunities for game viewing. These camps are often situated near water bodies such as lakes and rivers, which attract animals throughout the day, enhancing the overall safari experience. These are excellent chances to get up close and personal with the wild game without going too far into the woods. In mid-2025, Classic Zambia announced the launch of its first camp in the pristine wilderness of North Luangwa National Park, bringing a new mobile safari offering to a region that has long been selectively opened for tourism.

Group Insights

The couples segment led the market with the largest revenue share of 44.28% in 2024. Safari tourism is often considered a romantic and adventurous getaway for couples. The opportunity to explore breathtaking landscapes, observe wildlife, and share intimate moments in nature presents a compelling offering for couples seeking distinctive and memorable experiences. Some safari lodges and camps offer wellness and relaxation amenities, such as spa treatments and yoga sessions, allowing couples to unwind and rejuvenate amidst nature's beauty. These are the major drivers for the segment and are expected to boost market growth over the forecast period.

The solo travelers segment is expected to grow at the fastest CAGR of about 11.9% from 2025 to 2030. Solo safari tourism is a popular choice for travelers seeking adventure, self-discovery, and a unique experience in the wilderness. This trend is further corroborated by The Travel Corporation's brands, which have seen a 15% increase in solo traveler bookings post-pandemic, with women making up a substantial 81% of these bookings. This surge in solo travel among older women is driven by a combination of factors, including the desire for self-exploration, the pursuit of individual interests, and a newfound societal acceptance of women embarking on solo adventures.

Booking Mode Insights

The direct bookings segment led the market with the largest revenue share of 55.65% in 2024. Advancements in technology, including card scanners, mobile payments, voice recognition search, and artificial intelligence (AI), along with the proliferation of online booking platforms, have led to an increase in travelers booking their safari experiences directly with lodges, camps, and tour operators. Direct bookings offer travelers several advantages, such as better rates, exclusive promotions, and personalized customer service. Travelers can also directly communicate with the safari tour providers, allowing for a more tailored experience. These benefits are expected to propel direct bookings in the safari tourism market.

The marketplace booking segment is expected to grow at the fastest CAGR of 10.5% in 2024. Marketplaces offer a diverse range of options, allowing travelers to choose from various lodges, camps, and tour operators, ensuring a tailored experience that meets individual preferences and budgets. Access to user reviews and ratings on these platforms helps travelers make informed decisions, increasing trust and satisfaction with their bookings.

Integration of advanced technologies such as mobile payments, AI-driven recommendations, and real-time availability checks enhances the user experience and streamlines the booking process. These factors collectively contribute to the rising popularity of marketplace booking in safari tourism, as travelers seek convenient, reliable, and cost-effective solutions for their travel plans.

Country Insights

South Africa Safari Tourism Market Trends

The safari tourism market of South Africa led the market with the largest revenue share of 49.34% in 2024. South African parks like Kruger Park contribute to eco-cultural knowledge and offer eco-friendly accommodations and diverse recreational activities. With sustainability as a priority, lodges in the region have minimized their operational impact. In January 2023, Italian design company Mask Architects unveiled plans for the Baobab Luxury Safari Resort in South Africa, emphasizing eco-friendly design.

Mozambique Safari Tourism Market Trends

The Mozambique safari tourism market is expected to grow at the fastest CAGR of about 12.0% from 2025 to 2033. The market is poised for continued growth due to the country’s unique offering of both terrestrial and marine safari experiences. Mozambique’s national parks and reserves, such as Gorongosa, Limpopo, and the Niassa Reserve, attract wildlife enthusiasts seeking both traditional safaris and coastal safaris. The market is further supported by increasing investment in eco-tourism initiatives and the development of luxury lodges. However, the market faces challenges, including limited infrastructure, political instability, and competition from neighboring countries. Efforts to improve accessibility and enhance security are anticipated to bolster tourism in the coming years.

Key Southern Africa Safari Tourism Company Insights

The Southern Africa safari tourism industry is a prominent segment within the global tourism industry, attracting travelers with its diverse wildlife, stunning landscapes, and a range of immersive safari experiences.

• South African Tourism is a key player in the region, promoting the country’s world-renowned national parks such as Kruger National Park, Addo Elephant Park, and Kgalagadi Transfrontier Park. The tourism authority has successfully leveraged South Africa's rich biodiversity and cultural heritage to attract both traditional and eco-conscious travelers. Through strategic marketing campaigns and collaborations with global travel agencies, South African tourism has strengthened its position as a premier safari destination, drawing millions of tourists annually.

• Botswana Tourism Organization is another major player in the market, with Botswana’s Okavango Delta and Chobe National Park gaining international acclaim. Known for its commitment to sustainable tourism and conservation efforts, Botswana has positioned itself as a luxury safari destination, attracting high-end travelers seeking exclusive and eco-friendly experiences. The country’s focus on maintaining low-volume, high-value tourism has contributed to its growing popularity in the safari tourism space.

Recent Developments

• In September 2025, the Southern Africa Tourism Association (SATA) launched its inaugural Southern Africa Safari Week in Cape Town, marking a strategic initiative to boost tourism in the region. Scheduled from October 10-14 at the Cape Town International Convention Centre, the event will feature a series of high-profile safari experiences, exclusive wildlife photography tours, and eco-tourism workshops. Complementing the tourism promotions, a luxury travel exhibition will showcase bespoke safari packages, lodges, and conservation efforts. Held in partnership with the South African Tourism Board (SAT), this initiative further enhances Southern Africa’s position as a premier safari destination while supporting regional economic growth and wildlife conservation efforts.

• In May 2025, Wilderness Safaris, a luxury safari operator in Southern Africa, partnered with the renowned conservation organization, the African Wildlife Foundation (AWF), to launch a new initiative called “Conserve with Wilderness.” The collaboration focuses on offering travelers immersive safari experiences across Botswana, Zambia, and Namibia, with an emphasis on wildlife conservation and sustainable tourism practices. This partnership strengthens Wilderness Safaris’ commitment to conservation while providing guests with a deeper connection to the natural beauty and biodiversity of Southern Africa’s iconic national parks and wildlife reserves.

Southern Africa Safari Tourism Market Report Scope

Southern Africa Safari Tourism Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Southern Africa safari tourism market based on type, accommodation type, group, booking mode, and country:

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Adventure Safari

  • Private Safari

  • Others

• Accommodation Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Safari Resorts & Lodges

  • Safari Camps

  • Treehouses

  • Others

• Group Outlook (Revenue, USD Million, 2021 - 2033)

  • Friends

  • Families

  • Couples

  • Solos

• Booking Mode Outlook (Revenue, USD Million, 2021 - 2033)

  • Direct Booking

  • Agents and Affiliates Account

  • Marketplace Booking

• Country Outlook (Revenue, USD Million, 2021 - 2033)

  • Angola

  • Botswana

  • Mozambique

  • Namibia

  • South Africa

  • Zambia

  • Zimbabwe