The global vision positioning system market size was valued at USD 4.74 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.0% from 2023 to 2030. Growing application of Automated Guided Vehicles (AGVs) for commercial and defense purposes, increasing use of Unmanned Aerial Vehicles (UAVs), and rise in demand for Artificial Intelligence (AI)-enabled optical sensors are expected to contribute to market growth significantly. The market is characterized by continued technological innovations to keep pace with changing industrial needs. For instance, Google, Inc. announced that it is developing a ‘visual positioning service’ using its Tango 3D sensing computer technology to offer a comprehensive indoor location positioning system. This technology uses augmented reality technology coupled with real-world information to locate the distinct visual features of an area, which is eventually used to create a map of the location.
There has been a surge in the usage and application of UAVs in the defense and commercial sectors. Global demand for commercial drones is expected to increase substantially from 2017 to 2030, positively impacting the market. Commercial drones are used for security, law enforcement, and agricultural purposes. The agricultural, media, and entertainment industries are expected to witness a surge in demand for commercial drones over the forecast period, driving industry growth.
Cameras emerged as the dominant segment in the market, with a revenue share of just over 55.4% in 2022. Cameras form an integral part of positioning systems as they capture images of an area or track the position of the automated device to feed input data into the system. Major companies manufacturing positioning cameras include Sick AG, Omron Corporation, and Menzel Vision and Robotics. These companies offer 2D vision and smart cameras integrated with optic sensors. The most commonly used cameras are photometric cameras using Charge-Coupled Device (CCD) arrays.
Optical sensors use images captured by the camera to determine the orientation, presence, and accuracy of the components captured. They can conduct multi-point inspections even when the target position is not consistent. Some major players are investing in companies developing vision sensors. Optical sensors use images captured by the camera to determine the orientation, presence, and accuracy of the components captured. They can conduct multi-point inspections even when the target position is not consistent. Some major players are investing in companies developing vision sensors.
The markers used in these systems include infrared markers, which are used in surgical instruments, circular fiducial markers, isotropic markers, and black border markers. These provide coordinate axes with specific features that can be identified by computer vision algorithms.
The sensors segment is estimated to register the fastest CAGR of 14.0% over the forecast period. The sensors segment is essential in the growing Vision Position System (VPS) market. One of the key factors driving the growth of the sensors segment in the VPS market is the increasing demand for precise and reliable positioning solutions across various industries. Sensors, particularly cameras, and LiDAR, are crucial components that enable VPS systems to capture detailed visual and depth information of the surrounding environment. By leveraging this data, VPS systems can accurately determine the position and movement of objects, facilitating applications such as autonomous navigation, augmented reality, robotics, and industrial automation.
Vision positioning systems are used for both indoor and outdoor location tracking. Outdoor location tracking systems accounted for the largest revenue share of 60.9% in 2022 and are projected to continue their dominance throughout the forecast period. It is attributed to a growing demand for UAVs and outdoor AGVs, especially in the defense, commercial, retail, and industrial segments.
The indoor segment is estimated to register the fastest CAGR of 12.8% over the forecast period. This growth is attributed to the increased need to determine accurate positions in indoor navigation, where satellite-operated systems such as Global Positioning System (GPS) could be more effective. It is especially true in manufacturing, warehousing and logistics, retail, and hospitality.
Vision positioning systems are widely used in unmanned aerial vehicles, automated guided vehicles, industrial robots, space vehicles, and others. The unmanned aerial vehicles revenue share was 34.0% in 2022, and it is expected to exhibit the largest CAGR of 13.0% over the forecast period. In the U.S., unmanned aerial vehicles and automated guided vehicles accounted for significant revenue in 2022.
The high growth rate of the UAV platform is characterized by its wide range of applications in various industry verticals, including homeland security, military, retail, and agriculture. Demand for UAVs is significantly higher in military applications than in commercial ones. An increase in the use of UAVs by government organizations for scientific research and development, infrastructure, law enforcement, environmental studies, and disaster management activities are anticipated to boost demand over the forecast period.
The automated guided vehicles segment is expected to grow at a significant CAGR of 12.5% over the forecast period. AGVs are mobile robots that follow magnets, markers, and wires on the floor or use vision sensors and lasers for navigation. AGVs can navigate easily without human intervention simply by locating objects in the surroundings with the help of optical or ultrasonic sensors and cameras. Demand for AGVs is projected to grow steadily over the forecast period.
Industrial robots in commercial spaces have gained popularity as they can replace humans in performing mechanized tasks more efficiently. They are much more competitive compared to home robots, thus justifying higher spending on such devices. With the growing adoption of these systems, most commercial spaces now have predictable and reliable communication infrastructure to enable smooth navigation using positioning technology. It can be done without GPS or other satellite communications.
Retail, healthcare, defense, industrial, transportation and logistics, and hospitality are major segments where these systems are in demand. Defense accounted for 39.6% of the overall revenue in 2022 and is projected to be the dominant segment over the forecast period. It may primarily be attributed to the growing use of UAVs and AGVs in defense. Drones are used for mapping, patrolling, and in-war zones for aerial strikes.
The healthcare sector is expected to exhibit a significant CAGR of 13.4% from 2017 to 2030, fueled by growing demand from Asia Pacific, with countries such as Japan and China at the forefront. Vision sensors and infrared Light-Emitting Diodes (LEDs) used as markers are attached to diagnostic, therapeutic, or surgical equipment and other devices, which require motion tracking in the healthcare industry.
Drones are widely used in the media and entertainment sector for commercial photography, crowd management, and news reporting, where large helicopters cannot be used. For instance, while event managers and festival organizers can conduct accurate headcounts using overhead photos for increased safety and crowd management, the real estate industry can use drones for aerial property shots. Drones are also used for photography at occasions such as weddings and festivals. Demand for high-precision drone positioning devices is anticipated to grow robustly over the forecast period.
The North American region dominated the vision positioning system market with a revenue share of 34.2% in 2022 and is expected to continue its dominance over the forecast period. The U.S. accounts for a major regional revenue share due to the high adoption of UAVs, AGVs, industrial robots, and space vehicles. Moreover, some of the major companies engaged in providing these solutions are based in North America.
Asia Pacific and the Middle East and Africa (MEA) are expected to emerge as regions conducive to market growth. Asia Pacific is expected to grow at the fastest CAGR of 14.5% during the forecast period. DJI, a Chinese drone manufacturer, is one of the largest global developers of high-precision positioning devices. Its “Guidance” product is a visual sensing system with ultrasonic sensors, integrated visual cameras, and an advanced computer vision algorithm. The product comprises a central processor and five sensor modules. Its high-precision stereo algorithms can detect any obstacle in real-time and provide position-based information over any terrain. Developers can create customized applications for ultrasonic and visual sensors for specific requirements. With foreign companies investing heavily in the Chinese drone market, manufacturers, including Yuneec International and Hover Camera, are projected to witness growing demand for positioning devices.
The industry players are undertaking strategies such as product launches, acquisitions, and collaborations to increase their global reach. For instance, In March 2023, OMRON Corporation, a Japanese electronics company, introduced the FLOW Core 3.0 software, a platform designed to improve the functionalities of their HD and LD series autonomous mobile robots. The FLOW Core software is a unified suite that efficiently coordinates intelligent task allocation and charging schedules. It incorporates advanced navigation and traffic control capabilities, ensuring smooth operations within various environments. Additionally, the software enables seamless integration with IT and OT systems such as MES, ERP, and WMS. The following are some of the major participants in the global vision positioning system market:
Parrot Drone SAS
In May 2023, Cognex, a system software company, introduced the Advantage 182 vision system. This advanced system aims to automate intricate tasks involving location, classification, and inspection. By incorporating the Advantage 182 vision system, challenges such as detecting and classifying test tubes, measuring the phases of centrifuged blood, and identifying pathology samples can be effectively addressed.
In May 2023, Centricity Vision Inc., an ophthalmic technology company, obtained 510(k) clearance from the U.S. Food and Drug Administration (FDA) for their latest innovation, the ZEPTOLink IOL Positioning System. This new system effectively combines the well-established ZEPTO accuracy pulse capsulotomy technology with any phaco system, simplifying cataract surgery.
In April 2023, ABB, a Switzerland-based automation company, enhanced the capabilities of its Autonomous Mobile Robots (AMRs) by integrating Visual Simultaneous Localization and Mapping (Visual SLAM) technology. This advancement empowers AMRs to make informed navigation choices by leveraging real-time visual information from their surroundings. The incorporation of Visual SLAM enables seamless deployment and scalability across AMR fleets, with the ability to remotely update the technology.
In April 2023, DJI, a technology company based in China, introduced the DJI Inspire 3. This advanced drone is specifically designed to cater to the requirements of high-level movie productions, offering streamlined operation and precise performance. The key feature of the DJI Inspire 3 is its full-frame Zenmuse X9-8K Air Gimbal Camera, equipped with DJI's cutting-edge image processing system, CineCore 3.0. This innovative camera technology enables internal recording of exceptionally high-quality video, including CinemaDNG video at up to 8K resolution and 25 frames per second and Apple ProRes RAW video at up to 8K resolution and 75 frames per second.
In October 2022, Sick AG, a Germany-based company, launched safeVisonary 2 and Roller Sensor Bar products. The safeVisionary 2 is a 3D time-of-flight camera specifically developed for cobots, autonomous mobile robots, and industrial automation purposes. On the other hand, the Roller Sensor Bar (RSB) is a conveyor sensor installed between rollers on a line. This product is a cost-effective alternative to pricier sensors typically mounted above the side frame.
Market size value in 2023
USD 5.35 billion
Revenue forecast in 2030
USD 11.83 billion
CAGR of 12.0% from 2023 to 2030
Base year for estimation
2017 - 2021
2023 - 2030
Revenue in USD million and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Component, location, platform, application, region
North America; Europe; Asia Pacific; Latin America; & MEA
U.S.; Canada; UK; Germany; France; China; Japan; India; Australia; South Korea; Brazil; Mexico; Saudi Arabia; South Africa; UAE
Key companies profiled
DJI; ABB; Sick AG; Cognex Corporation; OMRON Corporation; FANUC CORPORATION; Senion AB; Parrot Drone SAS; Seegrid; MDA
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global vision positioning system market on the basis of component, location, platform, application, and region:
Component Outlook (Revenue in USD Million, 2017 - 2030)
Location Outlook (Revenue in USD Million, 2017 - 2030)
Platform Outlook (Revenue, USD Million, 2017 - 2030)
Unmanned Aerial Vehicle
Automated Guided Vehicle
Application Outlook (Revenue in USD Million, 2017 - 2030)
Transportation & Logistics
Regional Outlook (Revenue in USD Million, 2017 - 2030)
Middle East and Africa
b. The global vision positioning system market size was estimated at USD 4.74 billion in 2022 and is expected to reach USD 5.35 billion in 2023.
b. The global vision positioning system market is expected to grow at a compound annual growth rate of 12.0% from 2023 to 2030 to reach USD 11.83 billion by 2030.
b. North America dominated the vision positioning system market in 2022 by holding a revenue share of over 34.0%. The region has been at the forefront of technological advancements in terms of both indoor and outdoor vision positioning systems and is likely to maintain market dominance owing to the high adoption of UAVs, AGVs, industrial robots, and space vehicles.
b. The key players in this vision positioning system market include ABB, Sick AG, Seegrid Corporation, Omron Corporation, Fanuc Corporation, Dettwiler and Associates Ltd., DJI, and Cognex Corporation, among others.
b. Key factors that are driving the market growth include the growing application of Automated Guided Vehicles (AGVs) for commercial and defense purposes, increasing use of Unmanned Aerial Vehicles (UAVs), and rise in demand for Artificial Intelligence (AI)-enabled optical sensors.
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