Global organic personal care market is expected to witness significant growth over the next seven years. Majority of these products are composed of the plant-derived ingredients such as roots, essential oils, herbs and flowers. Few of them are also composed of the animal-derived ingredients such as minerals and beeswax. Post extraction, they are combined with several naturally occurring carrier agents, preservatives, humectants, emulsifiers and surfactants. As opposed to synthetically manufactured ones, these organic products specifically do not use chemicals during manufacturing, in order to preserve the organic content of the products.
These ingredients are most commonly used in the manufacturing of personal care products. Nearly 70% of the personal care products are organically made. Personal care products include hair care, cosmetics, skin care and oral care. The organic personal care market is being dominated by the skin care products over the past few years, followed by hair care and oral care.
Why the world has put its weight behind them?
There are numerous benefits of using these organically made products. They work efficiently with the body’s system, and repairs, rejuvenates and enhances it. These products are also eco-friendly and help promote a greener planet.
The organic personal care market is projected to see a rapid growth over the forecast period, owing to the following factors:
Consumers across the globe have become increasingly aware about the harmful effects of the synthetic products. Hence, a considerable shift in consumer preference has been observed from synthetic to organic personal care products.
There has been a growing concern for healthy living and a greener environment. Thus, the growing demand for organic personal care products has fueled its growth in the organic personal care market.
Growing consumption of the environmentally sustainable products and changing customer insight towards the naturally made products has considerably contributed to the growth of the industry.
Manufacturing of these products has been a major contributor in reducing the environmental pollution and the dependence on petroleum-based products.
Human health & safety regulatory bodies, for instance, the U.S. Department of Agriculture (USDA) and FDA’s approval for using naturally derived products has been projected to augment the demand for these products.
Rising disposable income of consumers has also been a major factor in the growth of organic personal care market across various emerging nations.
Technological advancements like improvement of the product lines by firms such as Estee Lauder, Aveda Corporation, The Body Shop and Amway are anticipated to augment the growth over the forecast period. Chemical-free hair and skin care products is expected to witness significant growth over the next seven years.
North America ruled the global organic personal care market and is expected to continue to do so over the forecast period. Over 35% of the global revenue generated in 2014 was accounted for by the North American personal care market. With Canada and the U.S. adopting the Kyoto protocol and Montreal protocol which restricted the greenhouse gas emissions, personal care manufacturers have been compelled to utilize organic ingredients in their products. The increased cosmetic consumption and new product launches by FMCG manufacturers in Mexico provided lucrative prospects for the organic personal care market growth.
On account of the rise in disposable income and improved living standards, there has been an increase in the use of cosmetic products in the emerging regions of Asia Pacific such as China, South East Asian countries and India. Europe has a robust cosmetic manufacturing base in UK, France and Germany, which has further strengthened the organic personal care market.
However, there have been several hindrances in the growth of the overall organic personal care market. Some of them include restricted raw material supply, limited life of the organic ingredients and stringent regulatory guidelines against the use of animal based raw materials.
Strategic initiatives by companies have also swamped the organic personal care market, with L’Oréal acquiring The Body Shop in 2013 and Kiehl’s way back in 2000 to expand its market share. Clorox acquired Burt’s Bees in 2007 to increase its organic products portfolio.
Innovative launches also characterize the industry. Last year, L’Oréal launched ‘La Provençale Bio’, a completely new organic skin and body care brand, while it also bought ‘Logocos Naturkosmetik’, a Germany-based manufacturer of Vegan Beauty products, with an aim to expand further in the Western Europe market.
More recently, Eminence Organic Skin Care launched a new Pure Forest Collection, which has ingredients sourced from forests, believed to bring their healing properties directly to the skin.
‘Praan Naturals’ has added Organic Soy Lecithin Liquid and Powder and Organic Sunflower Lecithin Liquid and Powder to its product range, with organic lecithin being very effective in skincare and hair care.
Also, ‘Pure and Natural Pet’, which provides organic products for pets, has recently launched 9 new products, including those for skin care and oral care.
Various companies jostle for a share in the organic personal care market. Some of them include:
The Body Shop
L’Occitane en Provence
The Hain Celestial Group
Natura Cosmeticos S.A.
Eminence Organic Skin Care
In-depth report on global organic personal care market by Grand View Research:
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