GVR Report cover B2C E-commerce Market Size, Share & Trends Report

B2C E-commerce Market Size, Share & Trends Analysis Report By Product Category (Home & Kitchen, Consumer Electronics, Industrial & Science, Clothing & Others), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-691-2
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2022
  • Industry: Technology

B2C E-commerce Market Size & Trends

The global B2C e-commerce market size was valued at USD 5,472.97 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 19.1% from 2024 to 2030. The widespread prevalence of high-speed internet, along with the increasing use of smartphones, has made accessible access to the internet. Consumers can examine and shop from any place at any time, which has increased online purchasing activity. Mobile applications have emerged as a prominent business-to-consumer (B2C) e-commerce platform, providing a simple and on-the-go buying experience. Integration of social media platforms and e-commerce has become a major development driver for the market. Social media platforms are used not just for communication but also for discovering products and purchases. The influencer culture is promoting the market, in which people with large internet followings promote items, which has an enormous influence on consumer purchase decisions.

U.S. B2C E-commerce Market size and growth rate, 2024 - 2030

With the proliferation of technologies, the incorporation of artificial intelligence (AI), machine learning, augmented reality (AR), and virtual reality (VR) into business-to-consumer (B2C) e-commerce platforms improves the shopping experience by providing interactive product graphical representation, virtual try-ons and customized recommendations, allowing businesses to differentiate themselves and attract customers. Market globalization has created new opportunities for firms to expand their reach beyond domestic borders, tap into foreign markets, and cater to a shifted consumer base, propelling growth in the market. Due to the competitive nature of the business-to-consumer (B2C) e-commerce sector, firms are compelled to innovate and differentiate themselves through distinct value propositions, creative products, customer-focused strategies, and improved shopping experiences.

The introduction of 5G technology enables businesses to deliver rich multimedia materials, fully immersive experiences, and real-time interactions, thereby improving the whole online B2C e-commerce buying experience for customers. The spread of high-speed internet connectivity, smartphones and tablets, and secure online payment systems has created a climate favorable to the expansion of the market. These technical improvements allow firms to reach a larger audience, provide more seamless online experiences, and boost revenues. Moreover, voice commerce integration with business-to-consumer (B2C) e-commerce platforms allows for seamless voice-activated purchasing experiences, tailored recommendations, and targeted promotions, all of which drive consumer engagement and loyalty in the forecasted period of the B2C e-commerce market.

Market Concentration & Characteristics

The market growth stage is moderate, and the pace of the market growth is accelerating. The market is dominated by strong competition, with global e-commerce giants, professional systems, and traditional merchants battling for market share and consumer attention.  The B2C e-commerce sector has experienced rapid growth and expansion owing to rising internet penetration, smartphone use, and digital literacy globally.B2C e-commerce penetration is relatively strong in regions such as North America, Europe, and Asia-Pacific, where a sizable portion of the population often shops online. The development and maturity of these markets are facilitated by well-established infrastructures, reliable digital payment methods, and broad internet access. Market penetration has been fueled by the growth of e-commerce platforms, marketplaces, and online retailers that provide a wide range of product categories, competitive pricing, and value-added services. These platforms have drawn in a wide range of customers.

B2C E-commerce Market Concentration & Characteristics

The initial investment expenses associated with building, implementing, and managing B2C e-commerce platforms, connecting systems, and maintaining compliance with industry standards and regulations can be significant. Managing operating costs, obtaining economies of scale, and realizing return on investment (ROI) within a suitable timeline are essential factors for organizations. To protect B2C e-commerce platforms, sensitive information, and financial transactions from cyber threats such as malware, phishing attacks, ransomware, and DDoS attacks, organizations aim to implement multi-layered security measures, advanced threat detection solutions, and regular security evaluations. Furthermore, addressing changing consumer expectations, preferences, and behaviors, as well as keeping up with growing technical trends and advances, are essential for retaining competitiveness, relevance, and growth in the market.

Expansion into emerging markets in Asia Pacific, MEA, Latin America, and other regions will accelerate as businesses seek to enter new markets and expand their customer base. In the forecasted period, organizations will gain insights into supply chain dynamics, performance metrics, and potential outages by implementing supply chain technologies such as IoT sensors, real-time monitoring, RFID tracking, and advanced analytics, enabling proactive management, informed decision-making, and rapid actions to improve supply chain structures in the market. In the projected period, hyper-personalization and improved customer experiences (CX) will become central to B2C e-commerce industry strategies as companies aim to deliver tailored, significant, and entertaining experiences that meet the distinctive needs, tastes, and demands of B2C e-commerce customers.

Product Category Insights

The clothing & footwear segment accounted for the largest market share around 20% in 2023. The convergence of numerous fashion products, cultural influences, and style inspirations from many countries and marketplaces has enhanced the clothing segment, stimulating innovation, creativity, and variation in design, visual appeal, and fashion representation in the market. The use of augmented reality (AR) and virtual reality (VR) trying-on technologies allows consumers to digitally imagine, try on, and customize clothing and footwear products, facilitating informed purchasing decisions, improving user experiences, and lowering return rates in the market. Partnerships with social media influencers, fashion bloggers, and celebrities allow clothing and footwear brands and retailers to broaden their reach and engage with target audiences, ultimately increasing brand awareness, reliability, and impact on the clothing & footwear segment of the market.

Global B2C E-commerce Market share and size, 2023

The home décor & electronics segment is projected to witness the significant growth rate over the forecast period. The rise of digital infrastructure, enhancements in internet connectivity, and the growing number of smartphones, tablets, and other internet-connected gadgets have facilitated the widespread utilization of online shopping platforms, allowing consumers to engage, interact, and transact with B2C e-commerce brands, retailers, and marketplaces. The increased time spent at home, remote work trends, and lifestyle changes have fueled demand for home décor and electronics products, tools, and solutions that allow customers to transform, improve, and maximize their living spaces in the market.

Regional Insights

Asia Pacific region dominated the market and accounted for around 58% share in 2023. The rapid growth of the APAC market can be attributed to the proliferation of smartphones, mobile devices, and mobile internet connectivity has fueled the growth of mobile commerce in the APAC region, allowing consumers to explore and shop, thereby broadening the coverage, availability, and convenience of the APAC region's market for B2C e-commerce. Consumers in the APAC region, such as China and India, increasingly prefer online shopping, digital payments, and contactless transactions, which has accelerated the adoption of e-commerce platforms, payment services, and digital wallets, fostering ease, safety, and seamless shopping experiences in the B2C e-commerce landscape.

B2C E-commerce Market Trends by Region, 2024 - 2030

North America is anticipated to witness significant growth in the market. Technological improvements, e-commerce solutions, and digital platforms have enabled enterprises, retailers, and online platforms to enhance their operations, foster user experiences, and drive growth in the B2C e-commerce sector in North America. Moreover, the U.S. B2C e-commerce market, recognized for its creativity, consumer-centric approach, and innovative expertise, is a major force in the worldwide digital commerce environment. Recognizing the dynamics, trends, and contributing factors impacting the U.S. B2C e-commerce sector is vital for businesses, brands, and stakeholders as the digital economy grows and customer preferences fluctuate.

Key B2C E-commerce Market Company Insights

Some of the key players operating in the market include Amazon.com, Inc.; Alibaba.com; and eBay Inc. among others.

  • Amazon.com, Inc.is an American multinational technology company that specializes in cloud computing, artificial intelligence, digital streaming, and e-commerce. The company has organized its business operations into North America, International, and AWS segments. The North America segment deals with transactions from retail sales of subscriptions and consumer products through physical and online stores in the North American region.

  • Alibaba.comoperates through business segments namely China commerce, International Commerce, Local Consumer Services, Digital Media and Entertainment, Innovation Initiatives and Others, Logistics, and Cloud. Alibaba.com China commerce offers a broad product portfolio of wholesale products shipped in bulk stock across the world.

  • FirstCry.com and JD.com, Inc. are some of the emerging market participants in the B2C e-commerce market.

  • FirstCry.com is a B2C e-commerce platform focusing on baby and kids’ products, offering a diverse selection of commodities such as apparel, toys, feeding gear, diapers, nursery furnishings, and maternity products.  The company's product portfolio comprises clothing, footwear, toys, accessories, books, school supplies, baby gear, feeding needs, healthcare items, and pregnancy care products. To provide its clients with a curated range of high-quality products, the platform works with major brands, manufacturers, and suppliers.

  • JD.com is a B2C e-commerce platform that provides a comprehensive online marketplace with a wide range of products in areas such as electronics, appliances, fashion, beauty, home goods, cars, and more. To provide consumers with access to multiple items, reasonable prices, and quick shopping experiences, the platform collaborates with both national and international brands, merchants, and suppliers.

Key B2C E-commerce Companies:

The following are the leading companies in the business-to-consumer (B2C) e-commerce market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these B2C e-commerce companies are analyzed to map the supply network.

  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • ASOS
  • eBay Inc.
  • Flipkart.com
  • FirstCry.com
  • FARFETCH UK Limited
  • JD.com, Inc.
  • Jumia
  • MercadoLibre SRL
  • Rakuten Group, Inc.
  • Rappi Inc.
  • Shopee
  • Walmart
  • Zalando

Recent Developments

  • In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This comprehensive offering comprises marketplace technology, retail media, pricing, and inventory management capabilities, all of which have been extensively evaluated by Flipkart.com. The company aims to provide worldwide merchants with dependable and secure solutions that will allow them to maximize business growth and efficiency in a competitive global marketplace.

  • In August 2023, Shopify and Amazon.com, Inc. Announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. Amazon .com, Inc. Prime customers will benefit from a streamlined checkout experience across numerous platforms as a result of the agreement. Through this partnership, Amazon Prime members can use their existing Amazon payment methods and Shopify will manage transaction processing through its system, illustrating an agreement between the two major companies.

  • In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield focuses in applying machine learning and artificial intelligence to evaluate large data sets to improve marketplace compliance and user experience. This acquisition supports eBay's objective of providing a ' safe and reliable' platform by enhancing its capacity to prevent the selling of counterfeit and illegal items. The integration of 3PM Shield's advanced monitoring tools aims to improve eBay's ability to handle harmful seller conduct and identify issue listings, enabling a more secure e-commerce environment for its global network of sellers and customers.

B2C - E-commerce Market Report Scope

Report Attribute


Market size value in 2024

USD 6,233.23 billion

Market Value forecast in 2030

USD 17,770.52 billion

Growth Rate

CAGR of 19.1% from 2024 to 2030

Base year for estimation


Historical data

2018 - 2022

Forecast period

2024 - 2030

Report updated

February 2024

Quantitative units

Market Value in USD billion and CAGR from 2024 to 2030

Report coverage

Market Value forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product Category and Region

Regional scope

North America, Europe, Asia Pacific, Latin America, MEA

Country scope

U.S., Canada, U.K., Germany, France, China, India, Japan, Australia, South Korea, Australia, Brazil, Mexico, UAE, Saudi Arabia, and South Africa

Key companies profiled

Amazon.com, Inc.; Alibaba Group Holding Limited; ASOS; eBay Inc.; Flipkart.com; FirstCry.com; FARFETCH UK Limited; JD.com, Inc.; Jumia; MercadoLibre SRL; Rakuten Group, Inc.; Rappi Inc.; Shopee.; Walmart; Zalando.

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Global B2C - E-commerce Market Report Segmentation

This report forecasts market value growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global B2C e-commerce market report based on product category and region.

Global B2C E-commerce Market Report Segmentation

  • Product Category Outlook (Market Value, USD Billion, 2018 - 2030)

    • Automotive

    • Beauty & Personal Care

    • Books & Stationery

    • Consumer Electronics

    • Clothing & Footwear

    • Home Décor & Electronics

    • Sports & Leisure

    • Travel & Tourism

    • Media & Entertainment

    • Information Technology (Software)

    • Others

  • Regional Outlook (Market Value, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia

    • Latin America

      • Brazil

      • Mexico

    • Middle East and Africa (MEA)

      • UAE

      • Saudi Arabia

      • South Africa

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