Mobile Virtual Network Operator (MVNO) Market Size, Share & Trends Report

Mobile Virtual Network Operator (MVNO) Market Size, Share & Trends Analysis Report By Type (M2M, Discount, Telecom), By Operational Model (Full, Reseller, Service Operator), By End Use (Consumer, Enterprise), And Segment Forecasts, 2019 - 2025

  • Published Date: May, 2019
  • Base Year for Estimate: 2018
  • Report ID: 978-1-68038-360-7
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017
  • Number of Pages: 160

Industry Insights

The global Mobile Virtual Network Operator market size was valued at USD 56.79 billion in 2018 and is projected to expand at a CAGR of 7.6% from 2019 to 2025. Growing usage of data and value-added services, such as live streaming and M-commerce-based services, are expected to impel the MVNO market growth over the next six years.

Increasing number of smartphone users across the globe is also estimated to contribute to the industry growth. MVNOs cater to various customer needs; however, they do not own the full infrastructure or license for using radio frequencies. Presence of a large number of companies has led to increased competition among service providers. This makes companies to offer mobile services at cheaper rates.

U.S. mobile virtual network operator market

Emergence of groundbreaking services, such as Machine-to-Machine (M2M) transaction and mobile money, is expected to impel the MVNO market growth. Technological advancements, such as cloud and M2M, are projected to propel the demand over the next few years. MVNOs are expected to provide cheaper and convenient mobility options for industries, such as lifestyle and entertainment, to boost revenue generation.

In addition, low-cost data and voice services offered by the model is expected to lure more consumers, which, in turn, is expected to accelerate market growth. Mobile Network Operators (MNOs) are making substantial investments in upgrading and maintaining their existing infrastructure. However, this has resulted in high operational costs and declined average revenue per user for MNOs. Moreover, the lack of operational expertise is expected to restrict market growth.

Type Insights

The M2M segment is likely to witness a significant growth due to increasing adoption of cellular connectivity in machines ranging from vehicles to vending machines. Technical advancements in the 3G M2M market, extension of mobile network coverage, and initiatives by MNOs to expand their service offerings are the key factors driving the M2M segment. There has been a significant rise in the number of MNOs collaborating with M2M application service providers, which is expected to drive the demand for mobile network element deployment in M2M applications over the forecast period.

MNOs offer various service plans and products for different markets having fewer users, which leads to expensive and inefficient operational and business support systems. The cost associated with retaining and acquiring new customers is relatively high, mainly for fixed term contracts. The MVNOs can help in overcoming cost issues, optimizing resource allocation, and improving the Quality of Service (QoS), which would contribute to the growth of global mobile market. Moreover, access to voice and data services at low cost is expected to be the key interest for customers.

End Use Insights

Based on end use, the market has been bifurcated into consumer and enterprise. Increasing network speed and use of advanced devices enable growth of data applications, such as internet browsing and video streaming. Increasing investments are made to improve network coverage and growth in Mobile Broadband (MBB) connections. The MVNO model offers benefits, such as time efficiency and cost-effectiveness, which is expected to lure more consumers, in turn, accelerating the market growth.

Managing connected living, personal data, and rising e-commerce activities are also anticipated to provide significant growth opportunities for the companies operating in the market. Intelligent networks connecting a wide range of devices enable increased productivity of enterprises. The partnerships between MNOs and MVNOs majorly depends on brand reputation, distribution network, promotional strategies, and access to segments. The MVNO model is shifting from voice to a more data-centric experience. MVNOs across the globe are looking for data-capable smartphones as a way to expand their businesses.

Operational Model Insights

The full MVNO segment is estimated to dominate the market over the forecast period. The emergence of MVNOs is the result of regulatory interventions to lower the entry barriers and eventually increase competition and strategic decisions undertaken by MNOs. MNOs have their own mobile licenses, infrastructure, and are capable of handling network routing. They generally have roaming deals with foreign counterparts.

Europe mobile virtual network operator market

However, in an attempt to expand their existing customer base and operations, MNOs are collaborating with MVNOs targeting niche segments. To avoid direct competition with MNOs, MVNOs are focusing on offering differentiated services. They are aiming at capitalizing opportunities related to roaming services by providing special services to tourists. MVNOs aid in increasing revenue for MNOs by providing wholesale deals, increasing network utilization, and creating their MVNO’s by launching sub-brands.

Regional Insights

The APAC regional market was valued at USD 5.03 billion in 2018 and is projected to register the highest CAGR from 2019 to 2025. This growth can be attributed to the rapidly expanding telecom services industry in the region. Emerging economies, such as India, Vietnam, Myanmar, and China, are making efforts in the expansion and modernization of their telecommunication services, which will also contribute to the market growth. South East Asian countries including Thailand, Singapore, and Philippines, are also estimated to contribute substantially to the regional growth.

Countries with advanced cellular networks, such as Japan, Malaysia, and Australia, are expected to play a major role in the region’s expansion. For instance, in Japan, MVNOs offer services including remote management of vending machines, online gaming, M2M, and surveillance. They also provide voice-controlled services in security applications and patient monitoring in the healthcare industry. Europe and North America are projected to grow significantly over the forecast period on account of the favorable regulatory framework.

However, aggressive pricing strategies followed by MVNOs have cannibalized growth opportunities in the region, specifically in Spain and Austria. Countries, such as U.K., Germany, and Netherlands, are projected to impact regional market in a positive manner over the forecast period. Data services are expected to be the key services for the region’s growth over the forecast period. Favorable regulatory policies and active MNO support are anticipated to drive the market in Latin America and MEA regions.

Mobile Virtual Network Operator Market Share Insights

Prominent companies are Lebara Mobile, Lyca Mobile, TalkMob, Giffgaff, Poste Mobile, Virgin Mobile, and Tracfone. Geographic expansion remains the key focus of all the companies operating in this market. For instance, Virgin Mobile is present in various countries, such as U.S., U.K., Australia, Canada, Poland, Mexico, France, and Saudi Arabia.

It offers a broad range of services including digital cable recorders, TV-on-demand, broadband, cable, television, and mobile and converged solutions. Apple, Inc. announced its plans to launch their service in U.S. and has tied up with many MNOs. Industry participants are adopting several other strategies, such as partnerships, M&A, and collaborations to gain a competitive edge.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion, Subscriber in Million, and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, and MEA

Country scope

U.S., Canada, U.K., Germany, Italy, France, Spain, Netherlands, Australia, Japan, Malaysia, Singapore, Hong Kong, Mexico, Colombia, Brazil, Middle East, and Africa

Report coverage

Revenue forecast, subscriber forecast, company ranking, competitive landscape, growth factors, and trends

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Segments Covered in the

This report forecasts revenue and subscriber growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global mobile virtual network operator market report on the basis of type, operational model, end use, and region:

  • Type Outlook (Revenue, USD Billion, 2014 - 2025)

    • Business

    • Discount

    • M2M

    • Media

    • Migrant

    • Retail

    • Roaming

    • Telecom

  • Operational Model Outlook (Revenue, USD Billion, 2014 - 2025)

    • Full MVNO

    • Reseller MVNO

    • Service Operator MVNO

  • End Use Outlook (Revenue, USD Billion, 2014 - 2025)

    • Consumer

    • Enterprise

  • Regional Outlook (Volume, Million Subscribers; Revenue, USD Billion, 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • Netherlands

      • Italy

      • U.K.

      • Spain

      • France

    • Asia Pacific

      • Australia

      • Japan

      • Singapore

      • Hong Kong

      • Malaysia

    • Latin America

      • Mexico

      • Colombia

      • Brazil

    • MEA

      • Middle East

      • Africa

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