GVR Report cover U.S. Fruit Puree Market Size, Share & Trends Report

U.S. Fruit Puree Market Size, Share & Trends Analysis Report By Product (Tropical & Exotic, Citrus, Berries, Pears), By Application (Beverages, Bakery, Snacks, Desserts, Baby Food), And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68038-261-7
  • Number of Pages: 60
  • Format: Electronic (PDF)

Report Overview

The U.S. fruit puree market size was valued at USD 864.3 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.4% from 2021 to 2028. The product has been witnessing a remarkable demand from the food and beverage industry, not only due to its taste and flavor but also because of the numerous health benefits associated with it. Several food manufacturing and food processing companies spend substantially on the market as an increasing number of consumers prefer natural ingredients in their foods and drinks.

U.S. fruit puree market size, by application, 2016 - 2028 (USD Million)

The COVID-19 pandemic has had a direct as well as indirect impact on the market for fruit puree in the U.S. The coronavirus outbreak has affected both, the raw material and application industries of the fruit puree industry. Market players have also witnessed transportation delays. The COVID-19 pandemic has put an adverse impact on the supply chain of the fruit and vegetable industry in the U.S. The lower prices and reduced production of fruits and vegetables were the key problems of this industry.

Over the past few years, the demand for fruit extract in the form of puree and juices has increased significantly in the U.S. According to the U.S. Department of Agriculture (USDA), a healthy diet requires the consumption of adequate fruits and vegetables as they help in preventing several diseases such as heart disease, cancer, diabetes, and obesity. A large number of consumers drink fruit juices to meet their daily requirements of fruits.

In addition, the increasing application of the product in baby and children’s foods has been fueling the growth of the market for fruit puree in the U.S. over the years. In July 2017, CLIF Kid, a manufacturer of organic snacks for kids, launched its Zbar Filled granola bars that are organic and soft-baked. The Apple Almond and Cashew Butter Filled bar are one of the company’s popular products among kids and parents.

Low sugar and sugar-free products have been gaining traction in the U.S. market over the last few years. Manufacturers have been replacing sugar by using natural or artificial sweeteners sourced from fruit. Several beverages, confectionery, snacking producers have been using fruits as a sweetener. Furthermore, increasing demand for natural ingredients has been expanding the application of the product in foods and beverages as natural flavor and color.

The products are often consumed for their health benefits. For instance, the COVID-19 outbreak has boosted the demand for the products as they are enriched with vitamins and minerals that help prevent colds and promote immunity. Probiotic drinks blended with fruit puree, such as Actimel, are gaining traction among consumers for boosting immunity. Furthermore, the products are also gaining traction as sugar alternatives in the country.

Application Insights

The beverages segment dominated the U.S. fruit puree market and accounted for the largest revenue share of more than 30.0% in 2020. A large variety of beverages are made the product, including smoothies, cocktails, mocktails, and juices. These offer a pure and natural taste, combined with a full-bodied mouthfeel. The coarse puree is preferred as it offers a traditional homemade look with small pieces of fruits still visible.

A variety of snacks are prepared using the product, such as snack bars, yogurts, gummies, and candies. These are considered healthy for munching between meals. As purees are concentrated, they increase the shelf life of the prepared snacks. These are also considered fit for munching between workout sessions due to the natural sugars, which provide all the energy the muscles need during a workout.

The baby food segment is expected to witness the highest CAGR of 6.3% from 2021 to 2028. Many of these purees are available for babies in the country. These are made using apple, banana, pear, peach, blueberry, avocado, plum, and others. Loaded with nutrients as well as vitamins, these are also easily digestible, which makes them an excellent food for babies.

Furthermore, the bakery segment holds a significant share of the market for fruit puree in the U.S. A variety of cakes, pastries, pies, puddings and other dishes can be baked using the product. The product is used to fats or sugar in certain baked goods, which enhances the flavor in a healthy way. Fruit purees, also offer antioxidants that can help boost the immune system and limit cell damage within the body.

Product Insights

The citrus segment dominated the market for fruit puree in the U.S. and accounted for the largest revenue share of more than 25.0% in 2020. The category includes fruit puree made of oranges, lemons, mandarin, grapefruit, and others. Citrus products are rich in multiple nutrients such as vitamin C, flavonoids, and fiber which help in improving gastrointestinal function and health and play an important role in preventing diseases such as cancer, diabetes, neurological disease.

There sweet and sour flavor of the citrus products gets along very well with most recipes making the segment dominate the market. Several companies including Grünewald International, Uren Food Group Limited, and Mon in Incorporated offer a wide range of citrus products. Moreover, these citrus products are utilized in various beverages such as juices, lemonades, handcrafted sodas, margaritas, cocktails, and mocktails.

U.S. fruit puree market share, by product, 2020 (%)

The apple segment is expected to expand at a CAGR of 5.6% over the forecast period. This puree is served with granola, yogurt, or chia pudding. It is used in smoothies, soups, and desserts, and can even be used to bake muffins and cakes. It has been traction as baby food due to its high nutritional value as apple contains various phytonutrients and antioxidants such as including dietary fiber, vitamin B-complex and C, and beta carotene.

The tropical and exotic segment includes mango, banana, papaya, kiwi, passion fruit, guava, naranjilla, peach, pineapple, soursop, and various other tropical fruits. Banana and mango products have wide applications in the food and beverage industry. Banana puree is often used in baby food, confectionery, and bakery goods. The growing demand for organic foods in the U.S. has widened the scope for the segment.

Key Companies & Market Share Insights

The industry is fragmented in nature with numerous large and small players. Product launches have also been considered as a major strategic move for companies to retain their client base. In July 2020, Tree Top Fruit Ingredients launched its Tree Top Fruit+Water pouches. These hydrating pouches are made with 50% juice designed for kids. These pouches are single-serve and low-sugar beverages, enriched with vitamin C. They are available in four flavors-grape, fruit punch, tropical, and berry. Some of the prominent players in the U.S. fruit puree market include:

  • Döhler Group

  • Ingredion Incorporated (Kerr Concentrates)

  • AgranaBeteiligungs-AG

  • DennickFruitsource, LLC

  • Grünewald International

  • Tree Top Fruit Ingredients

  • Uren Food Group Limited

  • Kendall Frozen Fruits, Inc.

U.S. Fruit Puree Market Report Scope

Report Attribute


Market size value in 2021

USD 905.3 million

Revenue forecast in 2028

USD 1.3 billion

Growth Rate

CAGR of 5.4% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Volume in kilo tons, revenue in USD million, and CAGR from 2021 to 2028

Report coverage

Volume forecast, revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application

Country scope


Key companies profiled

Döhler Group;  Ingredion Incorporated (Kerr Concentrates); AgranaBeteiligungs-AG; DennickFruitsource, LLC; Grünewald International; Tree Top Fruit Ingredients; Uren Food Group Limited; Kendall Frozen Fruits, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the U.S. fruit puree market report on the basis of product and application:

  • Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2016 - 2028)

    • Tropical & Exotic

    • Citrus

    • Berries

    • Apple

    • Pears

    • Others

  • Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2016 - 2028)

    • Beverages

    • Bakery

    • Snacks

    • Baby Food

    • Desserts

    • Others

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