U.S. Fruit Puree Market Size, Share & Trends Analysis Report By Product (Apple, Mango, Banana, Strawberry, Plum, Pear, Peaches, Mix), By Application (Beverages, Bakery, Snacks, Baby Foods), And Segment Forecasts, 2023 - 2030

Market Size & Trends

The U.S. fruit puree market size was valued at USD 946.2 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2023 to 2030. The product has been witnessing a remarkable demand from the food and beverage industry, not only due to its taste and flavor but also because of the numerous health benefits associated with it. Several food manufacturing and food processing companies spend substantially on the market as an increasing number of consumers prefer natural ingredients in their foods and drinks.

The COVID-19 pandemic has had a direct as well as indirect impact on the market. The coronavirus outbreak has affected both, the raw material and application industries of the fruit puree industry. Market players have also witnessed transportation delay. The COVID-19 pandemic has an adverse impact on the supply chain of the fruit and vegetable industry in the U.S. The lower prices and reduced production of fruits and vegetables were the key problems of this industry.

Over the past few years, the demand for fruit extract in the form of puree and juices has increased significantly in the U.S. According to the U.S. Department of Agriculture (USDA), a healthy diet requires the consumption of adequate fruits and vegetables as they help in preventing several diseases such as heart disease, cancer, diabetes, and obesity. A large number of consumers drink fruit juices to meet their daily requirements of fruits.

In addition, the increasing application of the product in baby and children’s foods has been fueling the growth of the market over the years. In July 2017, CLIF Kid, a manufacturer of organic snacks for kids, launched its Zbar Filled granola bars that are organic and soft-baked. The Apple Almond and Cashew Butter Filled bar is one of the company’s popular products among kids and parents.

Low sugar and sugar free products have been gaining traction in U.S. market over the last few years. Manufacturers have been replacing sugar by using natural or artificial sweeteners sourced from fruit. Several beverages, confectionary, snacking producers have been using fruits as a sweetener. Furthermore, increasing demand for natural ingredients has been expanding the application of the product in the foods and beverages as natural flavor and color.

The products are often consumed for their health benefits. For instance, the COVID-19 outbreak has boosted the demand for the products as they are enriched with vitamins and minerals that help prevent cold and promote immunity. Probiotic drinks blended with fruit puree, such as Actimel, are gaining traction among the consumers for boosting immunity. Furthermore, the products are also gaining traction as sugar alternatives in the country.

Product Insights

The mix segment contributed to the highest share of more than 28% in the U.S. market in 2022.There are several reasons why mixed fruit purees are preferred by people. Firstly, combining different fruits can produce distinct and intricate tastes that cannot be achieved by using single-fruit purees. Furthermore, mixing fruits can offer a broader selection of essential nutrients, vitamins, and minerals that can be advantageous for maintaining good health

The category includes fruit puree made of oranges, lemons, mandarin, grapefruit, and others.Citrus products are rich in multiple nutrients such as vitamin C, flavonoids, and fiber which help in improving gastrointestinal function and health and play an important role in preventing diseases such as cancer, diabetes, neurological disease.

There sweet and sour flavor of the citrus products get along very well with most recipes making the segment dominate the market. Several companies including Grünewald International, Uren Food Group Limited, and Monin Incorporated offer wide range of citrus products. Moreover, these citrus products are utilized in various beverages such as juices, lemonades, handcrafted sodas, margaritas, cocktails, and mocktails.

Apple products are expected to expand at a CAGR of 6.6% over the forecast period. This puree is served with granola, yoghurt, or chia pudding. It used in smoothies, soups, and desserts, and can even be used to bake muffins and cakes. It has been traction as baby food due its high nutritional value as apple contains various phytonutrients and antioxidants such as including dietary fiber, vitamin-B complex & C, and beta carotene.

Application Insights

The beverages segment as the largest application segment of the application, accounted for more than 32% in the U.S. market in 2022. A large variety of beverages are made the product, including smoothies, cocktails, mocktails, and juices. These offer a pure and natural taste, combined with a full-bodied mouthfeel. Coarse puree is preferred as it offers a traditional home-made look with small pieces of fruits still visible.

A variety of snacks are prepared using the product, such as snack bars, yogurts, gummies, and candies. These are considered healthy for munching between the meals. As purees are concentrated, they increase the shelf life of the prepared snacks. These are also considered fit for munching between workout sessions due to the natural sugars, which provide all the energy the muscles need during a workout.

The baby food segmentis expected to expand at the highest CAGR of 7.4% from 2023 to 2030.Many of these purees are available for babies in the country. These are made using apple, banana, pear, peach, blueberry, avocado, plum, and others. Loaded with nutrients as well as vitamins, these are also easily digestible, which makes them an excellent food for babies.

Furthermore, the bakery segment holds significant share of the market. A variety of cakes, pastries, pies, puddings, and other dishes can be baked using the product. The product is used to fats or sugar in certain baked goods, which enhances the flavor in a healthy way. Fruit purees, also offer antioxidants that can help boost the immune system and limit cell damage within the body.

Key Companies & Market Share Insights

The industry is fragmented in nature with numerous large and small players. Product launches have also been considered as a major strategic move for companies to retain their client base. In July 2020, Tree Top Fruit Ingredients launched its Tree Top Fruit+Water pouches. These hydrating pouches are made with 50% juice designed for kids. These pouches are single-serve and low-sugar beverages, enriched with vitamin C. They are available in four flavors-grape, fruit punch, tropical, and berry. Some of the key players in the U.S. fruit puree market include:

• Döhler Group

• Ingredion Incorporated

• Grünewald International

• Fenix

• AGRANA Beteiligungs-AG

• Polproduct

• Uren Food Group Limited

• Kiril Mischeff

• Prodalim

• SVZ Industrial Fruit & Vegetable Ingredients

• Healthy Berries LTD.

U.S. Fruit Puree Market Report Scope

U.S. Fruit Puree Market Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. fruit puree market report on the basis of product, and application:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Apple

  • Mango

  • Banana

  • Strawberry

  • Plum

  • Pear

  • Peaches

  • Mix

  • Others

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Beverages

  • Bakery

  • Snacks

  • Baby Food

  • Others