GVR Report cover Pet Supplements Market Size, Share & Trends Report

Pet Supplements Market Size, Share & Trends Analysis Report By Type (Over-the-counter (OTC), Prescription), By Pet Type (Dogs, Cats), By Form, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68038-400-0
  • Number of Report Pages: 133
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2022
  • Forecast Period: 2024 - 2030 
  • Industry: Consumer Goods

Pet Supplements Market Size & Trends

The global pet supplements market size was estimated at USD 2.49 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.9%  from 2024 to 2030. The rising demand for the market can be attributed to rise in pet humanization, leading to significant expenditure on pet food, supplements, and other related products to keep them active and healthy. Supplements enhance pets’ concentration, focus, and energy levels, strengthen their immune system, and improve heart health. Anti-stress, anti-anxiety, or calming supplements are also in high demand and are anticipated to gain further traction among pet owners.

U.S. Pet Supplements size and growth rate, 2024 - 2030

Pet owners across the globe have been spending significantly on their pets’ well-being and nutrition. According to an article published by the Insurance Information Institute, Inc., the total pet industry expenditure in the U.S. was USD 123.6 billion in 2023, up 19% from USD 103.6 billion in 2020. In addition, owing to various health issues such as arthritis, canine parvovirus, diabetes mellitus, and distemper among pets, pet owners are increasingly using calming supplements, which primarily contain ingredients such as hemp oil and cannabis, supporting the market growth.

Private-label pet supplement companies have been experiencing a notable trend in recent years. As more pet owners seek specialized and personalized products for their furry companions, private-label brands have emerged to meet this demand.

The increasing number of pets across the globe is driving the demand for pet supplements. For instance, according to the U.S. Pet Food Industry’s 2020 pet ownership study, pet ownership rose from 67% of households to an all-time high of 70%, as confirmed by the American Pet Product Association APPA. These statistics foretell high market growth over the forecast period.

Increased spending on pet care across the globally is one of the key factors propelling market growth. Pet owners are willing to spend a lot of money to ensure the health of their pets, which has led to an increase in the health expenditure of pets. A study by the Consumer Expenditure Survey of the Bureau of Labor Statistics estimates that from 1996 to 2012, spending on pets increased by 60%. For instance, according to the 2020 statistics report by the American Pet Products Association, a total of USD 103.6 billion was spent on pets in the U.S. in 2020, where the majority sales breakdown was as follows: pet food & treats USD 42.0 billion.

During COVID-19, most services and stores for dogs, cats, and birds were shut owing to government advisories against frequent trips to the supermarket and other physical stores. As a result, a number of people began looking for food delivery options for these animals. The emergence of such innovative avenues is one of the few winners in an otherwise devastating COVID-19 crisis. Online shopping for food increased by 20% during the pandemic in the U.S., as reported by the American Pet Products Association (APPA) in June 2023. Prior to the COVID-19 crisis, 60% of animal owners in the country bought supplies such as food and medicines from offline brick-and-mortar stores.

Pet supplements provide essential nutrients that help improve the immune system and reduce the risk of heart disease, cancer, inflammation, and diabetes. In addition, supplements such as fish oil, biotin, and amino acids improve skin health and enhance the ability to fight common problems, such as bacterial infection, itchy skin, and environmental allergies. They also improve cognitive development by providing antioxidants such as vitamin E, vitamin C, L-Carnitine, and Coenzyme Q-10.

Moreover, according to a June 2023 statistics report by the American Pet Products Association (APPA), spending on dogs and cats increased during the COVID-19 pandemic, with 35% of pet owners stating they spent more on supplies—including food, wellness-related products, and other body care items compared to 2019. These statistics show that the market for pet supplements has great potential across the region as well as the globe. Moreover, the products beneficial for different health problems are available in the market.

Type Insights

Over-the-counter (OTC) pet supplements dominated the market and held the largest revenue share of 86.6% in 2023. The segment is expected to maintain dominance over the forecast period as there are supplements to either support a particular aspect of pet's health or provide specific nutrients. Moreover, these supplements are popular and readily & easily available at a relatively affordable price. Additionally, a wide range of pet supplements is available through various distribution channels, including online retailers, supermarkets & hypermarkets, and pet stores. Some of the most popular over-the-counter supplements consumer purchase for their pets include joint supplements, omega-3 supplements, multivitamins, probiotics, and others.

The prescribed pet supplements are expected to register the fastest CAGR during the forecast period from 2024-2030. Prescription pet supplements are formulated to target specific health concerns. This approach enables the treatment of complex medical conditions in pets, thus resulting in increased adoption and market growth. Prescription supplements are safe, effective, and backed by clinical trials and scientific research. Moreover, prescription supplements go through rigorous quality control standards, ensuring the efficacy and safety of these supplements. Zoetis and Elanco are the two largest supplement companies that provide prescription pet supplements.

Pet Type Insights

Dog supplements dominated the market for pet supplements and held the largest revenue share of 41.4% in 2023. The dog supplements are also expected to maintain dominance over the forecast period. Dogs are the most popular pets with high adoption rate around the world. According to the National Pet Owners Survey conducted by the American Pet Products Association, 69.0 million households in the U.S. own a dog. Companies have been introducing new dog supplements, further propelling market growth. For instance, in October 2023, Greenies, a brand of Mars and Affiliates, launched a line of dog supplements targeting mobility, immune system support, and skin and coat health. These products are free from artificial flavors, artificial preservatives, and fillers and are formulated with high-quality ingredients.

However, the cats segment is projected to expand at the fastest CAGR  from 2024 to 2030. It is observed that cats provide greater comfort and companionship to their owners, which in turn has increased the demand for cat food products and supplements. According to an article published in CNN Health in November 2023, approximately 30% of the American public suffers from insomnia and at least 25 million adults suffer from obstructive sleep apnea, and sleeping with cats might help perpetuate insomnia. Thus, the benefits of owning a cat have boosted their adoption and hence, creating opportunities for the segment.

Form Insights

Chewables are one of the most preferred forms of supplements, accounting for approximately 70.0% of global revenue in 2023. Various pet animals including cats and dogs, find it difficult to swallow tablets/capsules or  do not like the sensation. In such cases, chewable supplements are ideal as animals are bound to chew food intuitively, consequently driving this segment’s growth. A vital benefit of chewable products is their ability to be absorbed in the stomach like food. Chewing exposes the food to saliva containing digestive enzymes that break it down as they are chewed,  and the more opportunity these enzymes have to deconstruct it. Hence, chewable supplements offer complete absorption and allow the absorption of nutrients.

The powder form is anticipated to register the highest CAGR from 2024 to 2030. Supplements in powder form are absorbed more quickly than tablets or pills, are easy to consume, and can be easily mixed into foods and beverages. Such factors are expected to increase product visibility among animal owners, resulting in the growth of powder-based products over the forecast period. Key players offer a wide range of powder-based products. For instance, NOW Foods offers powdered pet supplements that support cardiovascular system health in both cats and dogs.

Distribution Channel Insights

The offline distribution channel dominated the market for pet supplements and accounted for the largest revenue share of around 77.8% in 2023. Offline channel includes supermarkets/hypermarkets, convenience stores, and local shops. The increasing availability of a wide range of supplements such as multivitamins, omega-3, and skin and coat care products in such stores also plays a key role in driving segment’s growth. For instance, in July 2020, Carrefour, the French supermarket chain, launched a new concept pet store in Paris in collaboration with Invivo Retail’s pet care brand Noa. The concept retail store offers a broad selection of full-body care products including supplements.

Global Pet Supplements share and size, 2023

The online distribution channel is anticipated to register the fastest CAGR of 8.7% from 2024 to 2030. The availability of a wide range of domesticated animal food and necessities and the increasing customer loyalty through “Subscribe and Save” programs are expected to drive the online channel segment. For instance, Chewy, Petco Animal Supplies, Inc., BestVetCare.com, and Amazon are major trusted online suppliers of supplements for animals such as dogs, cats, fish, and birds.

Application Insights

The hip and joint segment dominated the market for pet supplements and held the largest revenue share of more than 21.49% in 2023 and is expected to maintain its dominance over the forecast period. Excessive joint pains can lead to limping, stiffness, reluctance to do things, stress, and anxiety in pets, which can be serious health problems related to overall health. Many of the supplements for joints come with soothing ingredients such as glucosamine and chondroitin that help protect the joints from severe wear and tear and prevent arthritis. Several dogs and cats are given supplements containing omega-3 fatty acids that offer anti-inflammatory benefits. These factors are expected to drive the demand for supplements that address hip and joint issues.

The skin and coat segment is projected to register the highest CAGR during the forecast period from 2024 to 2030. Pet supplements for skin and coat are gaining momentum as several owners have reported skin issues such as hair loss, dry skin, self-inflicted wounds, inflammation, and dandruff, which can result from constant itching and scratching. Skin supplements offer nourishment to the pet’s skin and relieve dryness. Ingredients such as omega-3 and omega-6 fatty acids, coconut oil, zinc, vitamins, minerals, and other powerful antioxidants offer regular nourishment to skin. Increasing concerns among the owner towards overall well-being of their pet are driving the demand for these products in the market.

The multivitamins segment is projected to register a lucrative growth rate during the forecast period from 2024 to 2030. The increasing inclination toward purchasing multivitamin pet supplements among pet owners can be attributed to various health and wellness-related factors. One of the primary factors is the utility of multivitamins to fill any nutritional gaps in a pet diet when pets are on a homemade or nutritionally imbalanced diet. Multivitamins are perceived to maintain optimal health and potentially extend the pets' lifespan, thus promising the prospect of a longer, healthier life.

Regional Insights

North America dominated the pet supplements market and accounted for the largest revenue share of 48.4% in 2023. The rising number of pet owners, the growing concerns for pets, and the increasing awareness among pet owners about various health risks are the major factors driving the growth of the North America market. According to the National Pet Owners Survey 2019-2020, 67% of U.S. households owned a pet, which has increased from 56% in 1988. The rising tendency of pet owners to improve the immune systems of their pets, strengthen their bones, improve digestion, and treat various skin allergies of their pets is also driving the demand for pet supplements in North America.

Pet Supplements Trends, by Region, 2024 - 2030

The U.S. pet supplements market is expected to grow at a CAGR of 5.3% from 2024 to 2030. The growth of the U.S. market can be attributed to the increasing pet ownership. According to statistics published by the American Veterinary Medical Association (AVMA) in October 2022, 44.5% of U.S. households had at least one pet dog, and around 29% had at least one pet cat; this increased from 38.4% and 25%, respectively, in 2016.

In Asia Pacific, the market is expected to witness at the fastest CAGR from 2024 to 2030. The increasing perception among owners that food alone might not meet all the health requirements of their pets and supplements can address any deficiencies in their daily diet is favoring the growth of these products for animals. Additionally, the growing population of domesticated dogs, fish, birds, and cats in the region, particularly in China and Australia, is expected to enhance the market growth.

China is one of the major producers as well as exporters of pet food items and related products and, therefore, has an established distribution channel for these products across the country. The popularity of dogs, cats, and birds as pets has increased in recent years. The presence of several manufacturers of supplements for various animals, such as cats, dogs, fish, and birds, has resulted in the availability of a variety of product options for consumers in the country. In recent years, China is influenced by Western culture, particularly in the trend of owning pets. According to a white paper by the China Pet Industry Association, the number of dogs and cats, the most commonly kept pets in Chinese cities, stood at 100.8 million in 2020.

India has a high acceptance of dogs as pets, a trend increasingly popular among the young generations. According to the article published by Pawsome Advice in August 2023, India has one of the highest dog population of 10.2 million. This high rate of pet adoption and the growing willingness to spend money on pets is expected to benefit the market. Consumers are contemplating giving their pets supplemental nutrition, along with home-cooked meals.

Europe held a significant market share of in 2023 and is projected to showcase a lucrative growth rate during the forecast period from 2024 -2030. Europe is one of the largest regions in terms of pet owners, which favors the market growth for pet supplements. Europe houses a significant number of manufacturing facilities that are apt for the pet food industry, which, in turn, has increased the availability of pet supplements in the European market.

The growing millennial and Gen Z population in Germany is expected to generate a noteworthy growth in pet ownership, thereby driving the growth of the Germany market. Most millennials in the country own either a cat or a dog and look at them as the first step in forming a family and easing into parenthood. Such behavioral patterns among consumers have been gradually increasing pet ownership, which is driving the Germany pet supplements industry growth.

Increasing awareness of pet dietary supplements to enhance the nutritive balance for pets is the key factor driving their demand. The U.K. is known as a country of pet lovers. Government regulations and animal rescue organizations working toward preventing animal cruelty, promoting kindness toward animals, and alleviating the suffering of animals have increased the pet welfare and adoption rate in the country, which favors the market growth of pet supplements in the U.K.

Key Companies & Market Share Insights

Key companies undertake various strategies to gain a competitive advantage over others. For instance,

  • In March 2023, Mars Petcare is entering the supplements category by introducing Pedigree Multivitamins. This new product line consists of three types of soft chews specifically designed to meet the essential needs of pets. The Pedigree Multivitamins aims to support immunity, promote healthy digestion, and provide joint care for pets.

  • In March 2022, Virbac launched two new Veterinary HPM wet diets formulated to help prevent and manage feline lower urinary tract disease (FLUTD), a health concern in cats.

  • In February 2022, Virbac announced the launch of its first line of pet food- Veterinary HPM Pet Nutrition, formulated for spayed and neutered animals. The product line includes two cat foods and four dog foods, available in six different formulas and customized to fit pet needs based on age and size.

  • In October 2023, Zesty Paws was launched in Canada in partnership with PetSmart and Amazon. This move marked Zesty Paws’ international expansion.

  • In July 2020, Virbac launched Tramvetol, an injectable solution for treating acute and chronic pain in dogs.

  • In April 2020, Virbac launched an internal and external selamectin-based parasiticide for domestic dogs and cats in North America and Australia.

  • In April 2020, Nestlé Purina Petcare acquired Lily's Kitchen, a U.K.-based natural pet food brand, to expand its product portfolio and offering in the U.K. market.

Key Pet Supplements Companies:

  • FoodScience Corporation
  • Ark Naturals
  • NOW Foods
  • Virbac
  • Zoetis, Inc.
  • Mars, Incorporated
  • Pet Honesty
  • Nutramax Laboratories, Inc.
  • Zesty Paws

Pet Supplements Market Report Scope

Report Attribute

Details

Market size value in 2024

USD 2.62 billion

Revenue forecast in 2030

USD 3.73 billion

Growth Rate

CAGR of 5.9% from 2024 to 2030

Base year for estimation

2023

Historical data

2018 - 2022

Forecast period

2024 - 2030

Report updated

December 2023

Quantitative units

Revenue in USD million/billion, CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Type, pet type, form, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; U.K; France, Spain; Italy; China; Japan; India; Brazil; South Africa

Key companies profiled

Nestlé S.A.; FoodScience Corporation; Ark Naturals; NOW Foods; Virbac; Zoetis, Inc.; Mars, Incorporated; Pet Honesty; Nutramax Laboratories, Inc.;, Zesty Paws

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Pet Supplements Market Report Segmentation

This report forecasts revenue growth at the regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the  global pet supplements market report based on type, pet type, form, application, distribution channel, and region:

  • Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Over-the-counter (OTC)

    • Prescription

  • Pet Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Dogs

    • Cats

    • Others

  • Form Outlook (Revenue, USD Million, 2018 - 2030)

    • Pills/Tablets

    • Chewables

    • Powders

    • Others

  • Application Outlook (Revenue, USD Million, 2018 - 2030)

    • Skin & Coat

    • Hip & Joint

    • Digestive Health

    • Immune Support

    • Weight Management

    • Oral/Dental Health

    • Heart Health

    • Cognitive Function

    • Calming/Anxiety & Stress Relief

    • Muscle & Performance

    • Eye Health

    • Kidney & Liver Support

    • Multivitamins

    • Allergy Relief

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Online

    • Offline

      • Hypermarkets & Supermarkets

      • Pet Specialty Stores

      • Pharmacy & Drug Stores

      • Convenience Stores

      • Others

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Pet Supplements Market: Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR’s Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Pet Supplements Market: Executive Summary
                    2.1. Market Outlook
                    2.2. Segmental Outlook
                    2.3. Regional Outlook
Chapter 3. Pet Supplements Market: Variables, Trends & Scope
                    3.1. Market Lineage Outlook
                    3.2. Industry Value Chain Analysis
                        3.2.1. Sales/Retail Channel Analysiss
                        3.2.2. Profit Margin Analysis
                    3.3. Market Dynamics
                        3.3.1. Market Driver Analysis
                        3.3.2. Market Restraint Analysis
                        3.3.3. Market Opportunities
                        3.3.4. Market Challanges
                    3.4. Industry Analysis - Porter’s Five Forces Analysis
                    3.5. Market Entry Strategies
Chapter 4. Pet Supplements Market: Consumer Behaviour Analysis
                    4.1. Demographic Analysis
                    4.2. Consumer Trends & Preferences
                    4.3. Factors Influencing Buying Behavior
                    4.4. Consumer Service Adoption Trends
                    4.5. Key Observations & Findings
Chapter 5. Pet Supplements Market: Type Estimates & Trend Analysis
                    5.1. Type Movement Analysis & Market Share, 2023 & 2030
                    5.2. Over-the-counter (OTC)
                        5.2.1. Over-the-counter supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    5.3. Prescription
                        5.3.1. Prescription supplements market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Pet Supplements Market: Pet Type Estimates & Trend Analysis
                    6.1. Pet Type Movement Analysis & Market Share, 2023 & 2030
                    6.2. Dogs
                        6.2.1. Dog supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    6.3. Cats
                        6.3.1. Cat supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    6.4. Others
                        6.4.1. Pet supplements market estimates and forecast for other pets, 2018 - 2030 (USD Million)
Chapter 7. Pet Supplements Market: Form Estimates & Trend Analysis
                    7.1. Form Movement Analysis & Market Share, 2023 & 2030
                    7.2. Pills/Tablets
                        7.2.1. Pills/tablets supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    7.3. Chewables
                        7.3.1. Chewables supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    7.4. Powders
                        7.4.1. Powders supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    7.5. Others
                        7.5.1. Pet supplements market estimates and forecast for other forms, 2018 - 2030 (USD Million)
Chapter 8. Pet Supplements Market:Application Estimates & Trend Analysis
                    8.1. Application Movement Analysis & Market Share, 2023 & 2030
                    8.2. Skin & coat
                        8.2.1. Skin & coat application supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    8.3. Hip & joint
                        8.3.1. Hip & joint application supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    8.4. Digestive Health
                        8.4.1. Digestive health application supplements market estimates and forecast, 2018 - 2030 (USD Million)
                    8.5. Immune Support
                        8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.6. Weight Management
                        8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.7. Oral/Dental Health
                        8.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.8. Heart Health
                        8.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.9. Cognitive Function
                        8.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.10. Calming/ Anxiety & Stress Relief
                        8.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.11. Muscle & Performance
                        8.11.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.12. Eye Health
                        8.12.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.13. Kidney & Liver Support
                        8.13.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.14. Multivitamins
                        8.14.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                    8.15. Allergy Relief
                        8.15.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Pet Supplements Market: Distribution Channel Estimates & Trend Analysis
                    9.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
                    9.2. Online
                        9.2.1. Pet supplements market estimates and forecast through online channel, 2018 - 2030 (USD Million)
                    9.3. Offline
                        9.3.1. Pet supplements market estimates and forecast through offline channel, 2018 - 2030 (USD Million)
                        9.3.2. Hypermarkets & Supermarkets
                            9.3.2.1. Pet supplements market estimates and forecast through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
                        9.3.3. Pet Specialty Stores
                            9.3.3.1. Pet supplements market estimates and forecast through specialty stores, 2018 - 2030 (USD Million)
                        9.3.4. Pharmacies & Drug Stores
                            9.3.4.1. Pet supplements market estimates and forecast through pharmacies & drug stores, 2018 - 2030 (USD Million)
                        9.3.5. Convinience Stores
                            9.3.5.1. Pet supplements market estimates and forecast through convinience stores, 2018 - 2030 (USD Million)
                        9.3.6. Others
                            9.3.6.1. Pet supplements market estimates and forecast through other distribution channel, 2018 - 2030 (USD Million)
Chapter 10. Pet Supplements Market: Regional Estimates & Trend Analysis
                    10.1. Regional Movement Analysis & Market Share, 2023 & 2030
                    10.2. North America
                        10.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        10.2.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                        10.2.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                        10.2.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                        10.2.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                        10.2.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                        10.2.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.2.8. U.S.
                            10.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.2.8.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.2.8.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.2.8.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.2.8.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.2.8.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.2.8.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.2.9. Canada
                            10.2.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.2.9.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.2.9.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.2.9.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.2.9.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.2.9.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.2.9.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.2.10. Mexico
                            10.2.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.2.10.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.2.10.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.2.10.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.2.10.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.2.10.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.2.10.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                    10.3. Europe
                        10.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        10.3.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                        10.3.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                        10.3.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                        10.3.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                        10.3.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                        10.3.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.3.8. U.K.
                            10.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.3.8.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.3.8.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.3.8.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.3.8.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.3.8.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.3.8.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.3.9. Germany
                            10.3.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.3.9.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.3.9.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.3.9.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.3.9.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.3.9.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.3.9.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.3.10. France
                            10.3.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.3.10.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.3.10.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.3.10.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.3.10.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.3.10.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.3.10.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.3.11. Italy
                            10.3.11.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.3.11.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.3.11.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.3.11.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.3.11.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.3.11.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.3.11.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.3.12. Spain
                            10.3.12.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.3.12.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.3.12.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.3.12.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.3.12.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.3.12.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.3.12.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                    10.4. Asia Pacific
                        10.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        10.4.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                        10.4.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                        10.4.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                        10.4.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                        10.4.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                        10.4.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.4.8. China
                            10.4.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.4.8.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.4.8.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.4.8.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.4.8.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.4.8.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.4.8.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.4.9. India
                            10.4.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.4.9.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.4.9.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.4.9.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.4.9.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.4.9.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.4.9.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.4.10. Japan
                            10.4.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.4.10.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.4.10.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.4.10.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.4.10.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.4.10.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.4.10.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                    10.5. Central & South America
                        10.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        10.5.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                        10.5.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                        10.5.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                        10.5.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                        10.5.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                        10.5.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.5.8. Brazil
                            10.5.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.5.8.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.5.8.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.5.8.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.5.8.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.5.8.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.5.8.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                    10.6. Middle East & Africa
                        10.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                        10.6.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                        10.6.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                        10.6.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                        10.6.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                        10.6.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                        10.6.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
                        10.6.8. South Africa
                            10.6.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                            10.6.8.2. Market estimates and forecast, by nature, 2018 - 2030 (USD Million)
                            10.6.8.3. Market estimates and forecast, by type, 2018 - 2030 (USD Million)
                            10.6.8.4. Market estimates and forecast, by pet type, 2018 - 2030 (USD Million)
                            10.6.8.5. Market estimates and forecast, by form, 2018 - 2030 (USD Million)
                            10.6.8.6. Market estimates and forecast, by application, 2018 - 2030 (USD Million)
                            10.6.8.7. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Chapter 11. Competitive Analysis
                    11.1. Recent developments & impact analysis, by key market participants
                    11.2. Company Categorization
                    11.3. Participant’s Overview
                    11.4. Financial Performance
                    11.5. Product Benchmarking
                    11.6. Company Market Share Analysis, 2023 (%)
                    11.7. Company Heat Map Analysis
                    11.8. Strategy Mapping
                    11.9. List of key companies analyzed in this section include:
                        11.9.1. Nestlé S.A.
                        11.9.2. FoodScience Corporation
                        11.9.3. Ark Naturals
                        11.9.4. NOW Foods
                        11.9.5. Virbac
                        11.9.6. Zoetis Inc.
                        11.9.7. Mars, Incorporated
                        11.9.8. Pet Honesty
                        11.9.9. Nutramax Laboratories, Inc.
                        11.9.10. Zesty Paws


List of Tables

1. Pet ownership in the U.S., 2019 - 2020
2. Pet ownership in Asia., 2021
3. Pet supplements market estimates & forecast, by type (USD Million)
4. Pet supplements market estimates & forecast, by pet type (USD Million)
5. Pet supplements market estimates & forecast, by form (USD Million)
6. Pet supplements market estimates & forecast, by application (USD Million)
7. Pet supplements market estimates & forecast, by distribution channel (USD Million)
8. U.S. macro-economic outlook
9. Canada macro-economic outlook
10. Mexico macro-economic outlook
11. Germany macro-economic outlook
12. U.K. macro-economic outlook
13. France macro-economic outlook
14. Spain macro-economic outlook
15. Italy macro-economic outlook
16. China macro-economic outlook
17. Japan macro-economic outlook
18. India macro-economic outlook
19. Brazil macro-economic outlook
20. South Africa macro-economic outlook
21. Recent developments & impact analysis, by key market participants
22. Company market share, 2023


List of Figures

1. Pet supplements market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market Snapshot
7. Segment Snapshot
8. Competitive Landscape Snapshot
9. Global pet care market size (USD Million)
10. Global pet supplements market size, 2018 to 2030 (USD Million)
11. Pet supplements market: Value chain analysis
12. Pet supplements market: Profit-margin analysis
13. Pet supplements market: Dynamics
14. Spending on pets and pet food by Canadian pet owners (USD Million)
15. Pet supplements market: Porter’s five forces analysis
16. Engagement of consumers for pet supplements, by age, 2020
17. Engagement of consumers for pet supplements, by age, 2020
18. Factors affecting buying decisions for pet supplements
19. Pet supplements market, by nature: Key takeaways
20. Pet supplements market, by nature: Market share, 2023 & 2030
21. Pet supplements market estimates & forecasts, by organic, 2018 - 2030 (USD Million)
22. Pet supplements market estimates & forecasts, by conventional, 2018 - 2030 (USD Million)
23. Pet supplements market, by type: Key takeaways
24. Pet supplements market, by type: Market share, 2023 & 2030
25. Pet supplements market estimates & forecasts, by over-the-counter (OTC), 2018 - 2030 (USD Million)
26. Pet supplements market estimates & forecasts, by prescription, 2018 - 2030 (USD Million)
27. Pet supplements market, by pet type: Key takeaways
28. Pet supplements market, by pet type: Market share, 2023 & 2030
29. Pet supplements market estimates & forecasts, by dogs, 2018 - 2030 (USD Million)
30. Pet supplements market estimates & forecasts, by cats, 2018 - 2030 (USD Million)
31. Pet supplements market estimates & forecasts, by others, 2018 - 2030 (USD Million)
32. Pet supplements market, by form: Key takeaways
33. Pet supplements market, by form: Market share, 2023 & 2030
34. Pet supplements market estimates & forecasts, by pills/ tablets, 2018 - 2030 (USD Million)
35. Pet supplements market estimates & forecasts, by chewables, 2018 - 2030 (USD Million)
36. Pet supplements market estimates & forecasts, by powders, 2018 - 2030 (USD Million)
37. Pet supplements market estimates & forecasts, by others, 2018 - 2030 (USD Million)
38. Pet supplements market, by application: Key takeaways
39. Pet supplements market, by application: Market share, 2023 & 2030
40. Pet supplements market estimates & forecasts, by skin & coat, 2018 - 2030 (USD Million)
41. Pet supplements market estimates & forecasts, by hip & joint, 2018 - 2030 (USD Million) 56
42. Pet supplements market estimates & forecasts, by digestive health, 2018 - 2030 (USD Million)
43. Pet supplements market estimates & forecasts, by immune support, 2018 - 2030 (USD Million)
44. Pet supplements market estimates & forecasts, by weight management, 2018 - 2030 (USD Million)
45. Pet supplements market estimates & forecasts, by oral/dental health, 2018 - 2030 (USD Million)
46. Pet supplements market estimates & forecasts, by heart health, 2018 - 2030 (USD Million)
47. Pet supplements market estimates & forecasts, by cognitive function, 2018 - 2030 (USD Million)
48. Pet supplements market estimates & forecasts, by calming/ anxiety & stress relief, 2018 - 2030 (USD Million)
49. Pet supplements market estimates & forecasts, by muscle & performance, 2018 - 2030 (USD Million)
50. Pet supplements market estimates & forecasts, by eye health, 2018 - 2030 (USD Million)
51. Pet supplements market estimates & forecasts, by kidney & liver support, 2018 - 2030 (USD Million)
52. Pet supplements market estimates & forecasts, by multivitamins, 2018 - 2030 (USD Million)
53. Pet supplements market estimates & forecasts, by allergy relief, 2018 - 2030 (USD Million)
54. Pet supplements market, by distribution channel: Key takeaways
55. Pet supplements market, by distribution channel: Market share, 2023 & 2030
56. Pet supplements market estimates & forecasts, by online, 2018 - 2030 (USD Million)
57. Pet supplements market estimates & forecasts, by offline, 2018 - 2030 (USD Million)
58. Pet supplements market estimates & forecasts, by hypermarkets & supermarkets, 2018 - 2030 (USD Million)
59. Pet supplements market estimates & forecasts, by specialty stores, 2018 - 2030 (USD Million)
60. Pet supplements market estimates & forecasts, by pharmacies & drug stores, 2018 - 2030 (USD Million)
61. Pet supplements market estimates & forecasts, by other distribution channel, 2018 - 2030 (USD Million)
62. Pet supplements market revenue, by region, 2023 & 2030 (USD Million)
63. Regional marketplace: Key takeaways
64. North America pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
65. U.S. pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
66. Canada pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
67. Mexico pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
68. Europe pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
69. Germany pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
70. U.K. pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
71. France pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
72. Italy pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
73. Spain pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
74. Asia Pacific pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
75. China pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
76. India pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
77. Japan pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
78. Central and South America pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
79. Brazil pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
80. Middle East & Africa pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
81. South Africa pet supplements market estimates & forecast, 2018 - 2030 (USD Million)
82. Company market share analysis, 2023
83. Strategic framework of pet supplements market

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Market Segmentation

  • Pet Supplements Type Outlook (Revenue, USD Million, 2018 - 2030)
    • Over-the-counter (OTC)
    • Prescription
  • Pet Supplements Pet Type Outlook (Revenue, USD Million, 2018 - 2030)
    • Dogs
    • Cats
    • Others
  • Pet Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)
    • Pills/Tablets
    • Chewables
    • Powders
    • Others
  • Pet Supplements Application Outlook (Revenue, USD Million, 2018 - 2030)
    • Skin & Coat
    • Hip & Joint
    • Digestive Health
    • Immune Support
    • Weight Management
    • Oral/Dental Health
    • Heart Health
    • Cognitive Function
    • Calming/ Anxiety & Stress Relief
    • Muscle & Performance
    • Eye Health
    • Kidney & Liver Support
    • Multivitamins
    • Allergy Relief
  • Pet Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
    • Online
    • Offline
      • Hypermarkets & Supermarkets
      • Pet Specialty Stores
      • Pharmacy & Drug Stores
      • Convenience Stores
      • Others
  • Pet Supplements Regional Outlook (Revenue, USD Billion, 2018 - 2030)
    • North America
      • North America Pet Supplements Market, by Type
        • Over-the-counter (OTC)
        • Prescription
      • North America Pet Supplements Market, by Pet Type
        • Dogs
        • Cats
        • Others
      • North America Pet Supplements Market, by Form
        • Pills/Tablets
        • Chewables
        • Powders
        • Others
      • North America Pet Supplements Market, by Application
        • Skin & Coat
        • Hip & Joint
        • Digestive Health
        • Immune Support
        • Weight Management
        • Oral/Dental Health
        • Heart Health
        • Cognitive Function
        • Calming/ Anxiety & Stress Relief
        • Muscle & Performance
        • Eye Health
        • Kidney & Liver Support
        • Multivitamins
        • Allergy Relief
      • North America Pet Supplements Market, by Distribution Channel
        • Online
        • Offline
          • Hypermarkets & Supermarkets
          • Pet Specialty Stores
          • Pharmacy & Drug Stores
          • Convenience Stores
          • Others
      • U.S.
        • U.S. Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • U.S. Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • U.S. Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • U.S. Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • U.S. Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • Canada
        • Canada Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • Canada Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • Canada Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • Canada Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • Canada Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • Mexico
        • Mexico Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • Mexico Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • Mexico Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • Mexico Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • Mexico Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
    • Europe
      • Europe Pet Supplements Market, by Type
        • Over-the-counter (OTC)
        • Prescription
      • Europe Pet Supplements Market, by Pet Type
        • Dogs
        • Cats
        • Others
      • Europe Pet Supplements Market, by Form
        • Pills/Tablets
        • Chewables
        • Powders
        • Others
      • Europe Pet Supplements Market, by Application
        • Skin & Coat
        • Hip & Joint
        • Digestive Health
        • Immune Support
        • Weight Management
        • Oral/Dental Health
        • Heart Health
        • Cognitive Function
        • Calming/ Anxiety & Stress Relief
        • Muscle & Performance
        • Eye Health
        • Kidney & Liver Support
        • Multivitamins
        • Allergy Relief
      • Europe Pet Supplements Market, by Distribution Channel
        • Online
        • Offline
          • Hypermarkets & Supermarkets
          • Pet Specialty Stores
          • Pharmacy & Drug Stores
          • Convenience Stores
          • Others
      • Germany
        • Germany Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • Germany Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • Germany Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • Germany Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • Germany Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • U.K.
        • U.K. Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • U.K. Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • U.K. Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • U.K. Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • U.K. Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • France
        • France Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • France Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • France Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • France Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • France Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • Italy
        • Italy Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • Italy Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • Italy Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • Italy Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • Italy Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • Spain
        • Spain Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • Spain Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • Spain Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • Spain Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • Spain Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
    • Asia Pacific
      • Asia Pacific Pet Supplements Market, by Type
        • Over-the-counter (OTC)
        • Prescription
      • Asia Pacific Pet Supplements Market, by Pet Type
        • Dogs
        • Cats
        • Others
      • Asia Pacific Pet Supplements Market, by Form
        • Pills/Tablets
        • Chewables
        • Powders
        • Others
      • Asia Pacific Pet Supplements Market, by Application
        • Skin & Coat
        • Hip & Joint
        • Digestive Health
        • Immune Support
        • Weight Management
        • Oral/Dental Health
        • Heart Health
        • Cognitive Function
        • Calming/ Anxiety & Stress Relief
        • Muscle & Performance
        • Eye Health
        • Kidney & Liver Support
        • Multivitamins
        • Allergy Relief
      • Asia Pacific Pet Supplements Market, by Distribution Channel
        • Online
        • Offline
          • Hypermarkets & Supermarkets
          • Pet Specialty Stores
          • Pharmacy & Drug Stores
          • Convenience Stores
          • Others
      • China
        • China Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • China Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • China Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • China Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • China Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • Japan
        • Japan Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • Japan Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • Japan Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • Japan Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • Japan Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
      • India
        • India Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • India Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • India Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • India Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • India Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
    • Central & South America
      • Central & South America Pet Supplements Market, by Type
        • Over-the-counter (OTC)
        • Prescription
      • Central & South America Pet Supplements Market, by Pet Type
        • Dogs
        • Cats
        • Others
      • Central & South America Pet Supplements Market, by Form
        • Pills/Tablets
        • Chewables
        • Powders
        • Others
      • Central & South America Pet Supplements Market, by Application
        • Skin & Coat
        • Hip & Joint
        • Digestive Health
        • Immune Support
        • Weight Management
        • Oral/Dental Health
        • Heart Health
        • Cognitive Function
        • Calming/ Anxiety & Stress Relief
        • Muscle & Performance
        • Eye Health
        • Kidney & Liver Support
        • Multivitamins
        • Allergy Relief
      • Central & South America Pet Supplements Market, by Distribution Channel
        • Online
        • Offline
          • Hypermarkets & Supermarkets
          • Pet Specialty Stores
          • Pharmacy & Drug Stores
          • Convenience Stores
          • Others
      • Brazil
        • Brazil Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • Brazil Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • Brazil Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • Brazil Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • Brazil Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others
    • Middle East & Africa
      • Middle East & Africa Pet Supplements Market, by Type
        • Over-the-counter (OTC)
        • Prescription
      • Middle East & Africa Pet Supplements Market, by Pet Type
        • Dogs
        • Cats
        • Others
      • Middle East & Africa Pet Supplements Market, by Form
        • Pills/Tablets
        • Chewables
        • Powders
        • Others
      • Middle East & Africa Pet Supplements Market, by Application
        • Skin & Coat
        • Hip & Joint
        • Digestive Health
        • Immune Support
        • Weight Management
        • Oral/Dental Health
        • Heart Health
        • Cognitive Function
        • Calming/ Anxiety & Stress Relief
        • Muscle & Performance
        • Eye Health
        • Kidney & Liver Support
        • Multivitamins
        • Allergy Relief
      • Middle East & Africa Pet Supplements Market, by Distribution Channel
        • Online
        • Offline
          • Hypermarkets & Supermarkets
          • Pet Specialty Stores
          • Pharmacy & Drug Stores
          • Convenience Stores
          • Others
      • South Africa
        • South Africa Pet Supplements Market, by Type
          • Over-the-counter (OTC)
          • Prescription
        • South Africa Pet Supplements Market, by Pet Type
          • Dogs
          • Cats
          • Others
        • South Africa Pet Supplements Market, by Form
          • Pills/Tablets
          • Chewables
          • Powders
          • Others
        • South Africa Pet Supplements Market, by Application
          • Skin & Coat
          • Hip & Joint
          • Digestive Health
          • Immune Support
          • Weight Management
          • Oral/Dental Health
          • Heart Health
          • Cognitive Function
          • Calming/ Anxiety & Stress Relief
          • Muscle & Performance
          • Eye Health
          • Kidney & Liver Support
          • Multivitamins
          • Allergy Relief
        • South Africa Pet Supplements Market, by Distribution Channel
          • Online
          • Offline
            • Hypermarkets & Supermarkets
            • Pet Specialty Stores
            • Pharmacy & Drug Stores
            • Convenience Stores
            • Others

Pet Supplements Market Dynamics

Driver: Increasing spending on pet care across the globe

Pets are increasingly being seen as family members, leading to a surge in demand for natural and nutritious food supplements that promote their overall health and wellbeing. This trend has resulted in a significant increase in pet health expenditure. A study by the Bureau of Labor Statistics’ Consumer Expenditure Survey found that pet spending rose by 60% from 1996 to 2012. In 2020, the American Pet Products Association reported that $103.6 billion was spent on pets in the U.S., with the majority of sales being pet food & treats ($42.0 billion), supplies, live animals, & OTC medicines ($22.1 billion), vet care & product sales ($31.4 billion), and other services such as boarding, grooming, insurance, training, pet sitting, and walking ($8.1 billion). Over the past decade, there has been a significant increase in pet treatment costs, with a 72% rise in costs related to diseases caused by nutritional deficiencies, according to a study by France-based animal health insurance specialist SanteVet. Major expenses include surgical vet visits and sick vet visits.

Driver: Rising pet adoption worldwide

Pets are increasingly being considered as family members worldwide, leading to a rise in pet adoption and a subsequent boost to the pet supplements market. Surveys indicate that many married couples adopt pets as a precursor to parenthood. Frequent veterinarian visits by pet owners for the health and well-being of their pets are expected to sustain the demand for pet supplements. According to a 2020 survey by the American Pet Products Association (APPA), millennials constituted the largest group of pet owners at 32%, followed by boomers at 27% and Gen X at 24%. While the U.S. and the U.K. lead in pet adoption, countries like China, India, Japan, and Brazil are experiencing significant growth in this sector. Pet adoption in the U.S. has tripled since 1970, India has the fastest-growing dog population, and Brazil has the highest number of small dogs per capita globally. The rise in pet population and increased awareness among pet owners about preventing nutrition deficiency-related diseases in pets are driving the adoption of prescription pet vitamins and supplements in Europe and Asia Pacific.

Restraint: Increase in annual spending on pet food

Pet food expenditure has been rising globally. In the U.S., the pet food market was valued at $30 billion in 2016, with an expected annual growth of 2.6% until 2021, according to Packaged Facts. The APPA National Pet Owners Survey reported that U.S. households spent approximately $42 billion on pet food and treats in 2020, projected to increase to $44.1 billion by 2021’s end, with 25% of sales through e-commerce. Similar trends are observed worldwide. The U.K. pet food market was valued at $3.7 billion in 2020, with an expected annual growth of 3% until 2022. China’s pet industry revenue is projected to reach $83 billion by 2023, an 800% increase from 2013. This surge in pet food spending impacts the pet supplements market, as balanced diets often negate the need for supplements. Pet owners tend to adjust their pets’ diets to ensure optimal nutrition, and pet food manufacturers are launching nutrient-rich products that often eliminate the need for additional supplements. Companies like The Farmer’s Dog Inc., Spot & Tango, and PetPlate offer customized pet meal kits based on the pet’s age, activities, allergies, breed, and taste preferences, helping pets meet their daily nutritional needs and prevent deficiency-related diseases.

What Does This Report Include?

This section will provide insights into the contents included in this pet supplements market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Pet supplements market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Pet supplements market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the pet supplements market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for pet supplements market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of pet supplements market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Pet Supplements Market Categorization:

The pet supplements market was categorized into six segments, namely type (Over-the-counter, Prescription), pet type (Dogs, Cats), form (Pills/Tablets, Chewables, Powders), application (Skin & Coat, Hip & Joint, Digestive Health, Immune Support, Weight Management, Oral/Dental Health, Heart Health, Cognitive Function, Calming/Anxiety & Stress Relief, Muscle & Performance, Eye Health, Kidney & Liver Support, Multivitamins, Allergy Relief), distribution channel (Online, Offline), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The pet supplements market was segmented into type, pet type, form, application, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The pet supplements market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into thirteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK; France, Spain; Italy; China; Japan; India; Brazil; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Pet supplements market companies & financials:

The pet supplements market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Nestlé - Nestlé, a global giant in the food and beverage industry, also operates in other sectors such as Nestlé Health Science, Nestlé Purina Petcare, and Nestlé Nespresso. With a portfolio boasting over 2000 brands, Nestlé’s reach is truly global, with products sold in about 186 countries. Nestlé Purina Petcare, one of its brands, specializes in pet supplements. It manufactures, retails, and markets a variety of pet food, treats, and cat litter under numerous brands. The product portfolio is diverse and categorized into two main segments: dogs and cats. Each segment offers a wide array of products catering to different needs. Nestlé’s global footprint is impressive, with a presence in North America, Europe, Asia, Africa, Oceania, and Latin America. The company operates approximately 354 factories across 79 countries, underscoring its vast operational scale. In summary, Nestlé is more than just a food and beverage company. Its diverse portfolio, global presence, and commitment to quality have made it a household name worldwide. Whether it’s human nutrition or pet care, Nestlé continues to innovate and deliver products that meet the needs of its global customer base.

  • Virbac - The company provides a comprehensive range of products addressing various pathologies in companion animals and livestock. These include internal and external parasiticides (like collars and pipettes), antibiotics, vaccines, diagnostic tests, and products related to dog and cat nutrition, dermatology, dental hygiene, reproduction, aquaculture, anesthesia, and geriatrics. These products are globally accessible, being available in approximately 100 countries. This includes nations like Egypt, Spain, the U.S., Italy, Brazil, Australia, Germany, Mexico, Poland, Japan, and Belgium. This wide distribution network underscores the company’s commitment to animal health and wellness worldwide. Whether it’s preventive care like parasiticides and vaccines, or specialized areas like dermatology and geriatrics, the company is dedicated to providing quality products to enhance the health of animals.

  • Mars, Incorporated and its Affiliates - Mars, Incorporated and its Affiliates have a significant presence in the global market with four main divisions: Mars Petcare, Mars Wrigley, Mars Food, and Mars Edge. Mars Petcare offers 40 services encompassing veterinary care, diagnostics, therapeutic health services, and pet nutrition, demonstrating their comprehensive approach to pet care. Mars Wrigley boasts over 30 brands, with their products being enjoyed in more than 180 countries, highlighting their global reach in the confectionery market. Mars Food, with its 13 brands, is available in 30 countries, showcasing their diverse food offerings. Mars Edge is another significant division of the company. Overall, Mars, Incorporated and its Affiliates have a global presence in 80 countries, reflecting their extensive influence in the global market. Whether it’s pet care, confectionery, or food, Mars continues to be a major player in various sectors.

  • NOW Foods – NOW Foods, headquartered in Bloomingdale, Illinois, operates a sizable manufacturing and distribution plant of 263,000 square feet. The facility features a thermostatically controlled warehouse, space-maximizing storage, and areas specifically designed for temperature-sensitive storage and refrigeration. The company’s product portfolio is diverse and segmented into six categories: supplements, beauty & health, essential oils, sports nutrition, natural foods, and pet health. Each category offers a wide range of products to cater to various needs. The pet health category is noteworthy as it offers products formulated by the renowned veterinarian, Dr. Barbara Royal. This highlights NOW Foods’ commitment to providing high-quality, professionally formulated products for pet health. In summary, NOW Foods is a company that combines advanced manufacturing practices with a diverse product portfolio to cater to a wide range of health and wellness needs.

  • FOODSCIENCE - The company is a leader in the animal health sector, providing high-quality, safe supplements for pets. Its products, sold under the VetriScience Laboratories and Pet Naturals brands, have set new benchmarks in the industry. The company was one of the first to incorporate integrative therapies in veterinary practice, including the use of glucosamine and green-lipped mussel in a supplement for joint health in animals. It has pioneered numerous original supplements and formulations, such as N, N-Dimethylglycine (DMG), which holds five U.S. patents, and Perna canaliculus, used for joint and connective tissue support. Another notable innovation is its patented GlycoFlex formula, which combines Perna, glucosamine, and methylsulfonylmethane (MSM). The company’s extensive product range caters to both dogs and cats, ensuring a wide reach within the companion animal market. Its commitment to quality and safety, combined with its innovative approach to product development, has solidified its position as a trusted provider in the animal health industry. The company continues to strive for excellence, aiming to improve the health and wellbeing of pets through its superior supplements.

  • Ark Naturals - Ark Naturals is a leading provider of all-natural wellness products, commercial pet foods, and remedies for animals. The company’s product portfolio spans five categories: dental care, hip & joint, skin & coat, wellness, and senior care. In the dental care category, they offer brushless toothpaste suitable for dogs of all sizes. The hip & joint category features a range of products, including joint rescue chicken, joint rescue beef, joint rescue super strength chewable, gray muzzle old bones, and joint rescue venison, designed to support joint health. The skin & coat category includes products like omega mender, neem protect spray, neem protect shampoo, and eye cleanser, all aimed at maintaining the health and appearance of pets’ skin and fur. Finally, the wellness category comprises products such as gentle digest capsules, gentle digest soft chews, and happy traveler soft chews, which are designed to promote overall health and wellbeing in pets. Ark Naturals’ commitment to natural, high-quality ingredients has made it a trusted name in pet care.

  • Zoetis - Zoetis is a global leader in the production and marketing of medicines and vaccines for pets and livestock. With a direct marketing presence in about 45 countries and product availability in over 100 countries, Zoetis has a significant global footprint. The company’s Platinum Performance division offers a wide array of pet supplements, categorized for convenience into daily wellness formulas, other popular formulas, and specific formulas for dogs and cats. To further enhance user experience, Zoetis has organized its products based on health categories. These include athletic performance, digestive health, immune support, joint health, puppy health, reproduction & fertility, senior dog health, skin & allergy, and weight management. This strategic categorization allows pet owners to easily find the right product for their pet’s specific needs. Zoetis is committed to improving the health of animals around the world through its innovative and high-quality product offerings.

  • Nutramax Laboratories - Nutramax Laboratories is a prominent manufacturer, retailer, and marketer of supplements for both pets and humans. The company operates production facilities in South Carolina and Maryland. Nutramax offers an extensive range of products tailored for dogs, cats, and horses. The product line for dogs and cats is comprehensive, encompassing supplements for various health areas. These include joint health, liver health, gastrointestinal health, behavioral health, immune health, skin & coat health, dental health, and urinary health. This wide array of products allows pet owners to choose supplements that best meet the specific health needs of their pets. Nutramax Laboratories is dedicated to improving the health and well-being of pets and humans through its quality products.

  • Pet Honesty - Pet Honesty is a company that manufactures, retails, and markets pet supplements. The supplements are produced in a 215,000 square feet facility that is FDA-registered, adheres to GMP guidelines, and is SQF Level 3 certified and APHIS-approved for multiple countries. Pet Honesty offers a comprehensive range of products for dogs, categorized into segments such as allergy, bladder, calming, dental, digestion, hemp, immune health, joint health, oils, and skin & coat. The immune health segment includes products designed to boost immunity, such as multivitamins, digestive probiotics, turmeric joint health chews, and allergy + immunity booster combination packs. Pet Honesty is committed to enhancing the health and well-being of pets through its high-quality supplements.

  • Zesty Paws - Zesty Paws is a company that specializes in the production of healthcare products and supplements for cats and dogs. The company’s product portfolio is diverse, with offerings categorized under immune support, behavioral health, hip & joint health, gut health, skin support. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Pet Supplements Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Pet Supplements Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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